Education is vital to the success of your workforce. CTDA offers several educational products at special member discounts. Whether you'd like to introduce a new employee to the tile industry, or educate customers on the color/shade variances found in tile, let CTDA provide you with right tools for success.
2. Education is Vital to your
Success!
Educational Tools
Member Discounts
New Employee Orientation
Customer Education
3. Educational Tools
Webinars
Certified Ceramic Tile Salesperson (CCTS)
Testing Program
Online Education Courses
Tile Training in a Box
Color Shade Variation Program
4. Webinars
Timely topics
One hour
Free for CTDA Members
Recorded Archives Available
5. Certified Ceramic Tile Salesperson
(CCTS)
Gain prestige, professional recognition, expand
knowledge and increase customer satisfaction
Specifically designed for ceramic tile salespeople
Benefits
Raises professionalism
Promotes focus on product features and benefits
Increases employee pride
Provides a competitive advantage
Increase profits
Add Credibility
Become more effective at selling
6. CCTS (Continued)
Three hour proctored exam
Private testing available
Pricing
$325 (1-4 employees of CTDA members and
participating manufacturers)
$275 (5-9 employees of CTDA members and
participating manufacturers)
$225 (10+ employees of CTDA members and
participating manufacturers)
$499 (employees of non-CTDA member distributors or
non-participating manufacturers)
7. CCTS (Continued)
Study materials include:
TCNA handbook
ANSI Specifications
Tile Training in a Box
CD-ROMs with pretest and study guides
Online Study Guide Course available for purchase
Eligibility Requirements
Employed for at least 2 years in ceramic tile industry
Agree to policies for use of the CCTS Designation and
Logo
Completed Application
8. CCTS Recertification
Must be renewed at three year intervals, no later
than December 31st of renewal year
To be eligible for CCTS Recertification an
applicant must:
Submit proof of attending a min. of 20 hours of
professional education
Note: Up to 50% can be obtained from teaching a
course, and at least 50% must come from professional
education courses attended
Note: Professional Education is defined as any educational
session you attended to broaden your knowledge (i.e. Total
Solutions Plus, Coverings Sessions, CTDA
Webinars, CTDA Online Education, etc.)
Submit re-certification fee of $125
9. CTDA Online Education
Fast and easy way to increase sales and profits
Build employee confidence, credibility and
effectiveness
Available on the Internet for 14 days, 24/7 (any
time at home or at work)
Key terms and concepts, technical
information, and professional consultative sales
techniques provided
Self-paced interactive courses
Printable Diploma
Student Reference Guide upon
completion
10. CTDA Online Education
(Continued)
Understanding the Basics of Natural Stone
Introduction and History of Natural Stone
Stone Geology and Formation
Stone Quarry Mining
Stone Processing and Fabrication
Stone Countertops
Stone Installations
Vertical Applications: Exterior Veneers and
Interior Walls, Stone Selection and Design, Stone
Care and Maintenance, Giving the Customer a
Choice
11. CTDA Online Education
(Continued)
Understanding the Basics of Ceramic Tile
Course for new employees and those who haven't
had the opportunity to learn about the history and
all the aspects of ceramic tile, glass tile, and other
tile products
The course includes lessons on History, Types
and Uses of ceramic Tile, the Manufacturing
Process, Installation and Maintenance, How to
Select the Right Ceramic Tile, and How to Avoid
Problems and False Expectations
Help sales people, yours or your customers such
as
dealers, installers, designers, architects, increase
their sales or specifications of ceramic tile
12. CTDA Online Education
(Continued)
Tile Installer Thin-Set Standards (ITS)
Verification Course
Industry standards
Proper installation methods
Manufacturer requirements for tile thin-set
applications
Available in English or Spanish
13. Tile Training in a Box
Easy, affordable way to introduce a newcomer
to the ceramic tile industry
Have the tools available to internally train their
own employees
Two Versions
Training Guide
Deluxe Program
14. Tile Training in a Box
(Continued)
Training Guide
1-5 copies $229.00 each
6-10 copies $169.00 each
11+ copies $ 139.00 each
Deluxe Program (with 4 VHS/DVD)
1-5 copies $279.00 each
6-10 copies $219.00 each
11+ copies $189.00 each
Available to non-CTDA members at $439.00
15. Tile Training in a Box
(Continued)
Topics Covered:
Basics of the Tile Industry
Tile Types & Functions
Ceramic Tile Trims & Usage
Ceramic Tile Installation
Ceramic Tile Care & Maintenance
Presenting and Selling Tile
Stone Types & Use
How to Handle Customer Complaints
16. Tile Training in a Box
(Continued)
Ceramic Tile Live Video Topics (deluxe
program only)
Manufacturing and Characteristics of Tile
Tile Installation Techniques
Tile Care and Maintenance
NTCA's "Trowel and Error"
17. Color Shade Variation Program
Implement the CTDA Color/Shade Variation
Program™ and:
Create appropriate shade and color expectations
for your customers
Save money each year in costly tear-outs
Train your salespeople to sell shade and color
variations for what they are… part of the art that
is tile and its natural characteristics
18. Color Shade Variation Program
(Continued)
Graphic representations of each variation and
full-color photographs of actual tile installations
Includes:
Twenty-five 81/2 x 11 full-color 6-panel brochures
Twenty-five tri-fold customer pamphlets
1 Diskette containing customer pamphlet for your
reprints and the sign-off sheet
10 Colorful 3" buttons for your staff
19. Order Today!
Order any of these educational programs
today by visiting the CTDA Website;
ctdahome.org
Questions?
