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COUNSELLORS TITLE AGENCY
TITLE WISE
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Counsellorstitle.com Spring 2013
“Re-Boot” American Are Back
on the Move
Welcome to Title Wise
The months of January and
Re-boot: literally. According to the U.S. Census, Americans are
on the move, leaving the Northeast and Midwest and moving to
7 Sales
Trends
February were very good and in the West and South.
some cases they were great.
The Census report to be published today cites that 40 of the top
February Pending Home Sales
Jump 20-56% in Northern
50 fastest-growing metropolitan areas in the U.S. in 2012 were
in the South or West. For 2013
Jersey according to GSMLS
and NJMLS with pending home The Census also indicated that metro areas in the Northeast and
sales jumping from 20-50% Midwest such as Detroit and Philadelphia saw relatively large
depending on the county. outflows of people between July 2011 and July 2012. Mobileprospects buy
phone
Helping smart
There are lots of signs that a
States including New York, Massachusetts and California, which
seller’s market was in play.
Inventory: Nationally, listed
suffered major population losses before the recession, continued
to lose fewer residents because more people are staying put.
full-color brochure
Images Video, photos
and
inventory is 25% lower than it
was a year ago. According to a
number of various reports, the
The recession's impact hasn't worn off, of course. More counties
had a bigger number of deaths than births, partly due to the on-
AND Hi-Touch
Personalization Hi-
Tech
number of homes listed for sale going economic difficulties which are discouraging childbearing,
is down from last year and even
from January 2013.
according to the demographer at the University of New
Hampshire Kenneth Johnson.
real buyers
Targeted Marketing
reaching
In some cases, listings were
down 17% in February from a
year earlier. In certain regions
tools using
Predictability
new
(Mid-Atlantic especially) the
number of homes for sale is
nearly 60% less than it was just
Easy that makes
Technology
Sales
5 years ago!
In 2008 the ratio of homes CRMbuild
Pipeline
technology to
listed vs. homes sold was 9:1; trust long before the
today it is 4:1. sale
Rates: We are still seeing rates
at near historic lows. Some of the givens: social
media, smart phone access,
Technology: the digital mobile presentations, CRM
platform continues to drive cloud technology and a
buyers and sellers together. broad-based referral
This challenge is to keep ahead network.
Counsellors Title Agency, Inc.
of the curve.
504 Hooper Ave. Toms River, NJ 08753 Phone: 732-914-1400
Ralph Aponte Ralph@counsellorstitle.com www.counsellorstitle.com
President
2. 84% of All Buyers Rely on
the Internet When Buying
Reasons Behind Title Lawn Signs
84% home buyers use Internet
Insurance to buy real estate – NAR
LEAD GENERATION
You need to constantly be
News from the
These are just seven of the
Interactive Website
generating a funnel of leads for
your business. And as those
Counsellors:
things to look for in a closing
contract Email Marketing leads come in you need to have
a database platform that will
Slight Rise in
Your contract should clearly
set forth the following terms:
Content Syndication engage each lead with the February
Social Network Integration appropriate information
The total price you agree to
Search Engine
resource and follow-up. Foreclosures
pay
The amount of down Optimization There are many different ways According to a report issued
payment you will make Search Engine Marketing to segment those leads, but by RealtyTrac, there was a
most importantly, is the matter small increase in the number
Any and all escrowed Customized Landing Pages of proper follow-up. Everyone of foreclosure filings in
deposits to date
Twitter Campaign Designs is going to be at different stages February.
When the transaction will of the buying or selling cycles,
CRM Administration
“close” or title will transfer; so knowing the right response is
Video production just as important as getting a RealtyTrac cited that the
When you will take
response. foreclosures in February
possession of the property Direct Mail: Postcards,
climbed to 71,488 homes in
Anything in the house or Door Hangers, Letters February, a figure that is up 10
ENGAGEMENT
attachments that you would percent from January 2013.
Outdoor Advertising: Today, it takes much more than
like to be included, such as Still, RealtyTrac stressed that
a couple calls to qualify a lead
appliances, drapes, the number of foreclosure
into a prospect. Some estimates
chandeliers, fireplace tools,
cite that it can take up to 30 filings in February were
etc.
times to close the deal. dramatically lower than they
The amount of time after lf years.” were in 2012.
the offer is accepted you will …
have to arrange financing
This is not seen as a serious
up-tick when put in context
with where the foreclosure
market had been, which places
February's numbers at less
than half of the peak of
102,000 homes that were
seized in September 2010.
Total foreclosure filings -
including default notices,
auctions and repossessions -
Counsellors Title Agency, Inc. specializes in providing title Counsellors Title Agency, Inc. 2% increase to
reported a
insurance, title search services and loan closing services Mr. Ralph Aponte 154,281 homes..
serving attorneys, Realtors, banks and various mortgage President
companies throughout the State of New Jersey. CTA offers full Counsellors Title Agency, Inc.
search and insurance capabilities within all 21 counties of New 504 Hooper Ave.
Jersey for commercial, residential and new construction Toms River, NJ 08753
purchases in both our Toms River and Linden locations. Phone: 732-914-1400
CTA is equipped with the latest digital technologies to ensure a Fax: 732-914-8898
complete and timely transaction. Ralph@counsellorstitle.com
www.counsellorstitle.com