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                   COUNSELLORS TITLE AGENCY


                    TITLE WISE
                                                                                                                Rate Quotes




Counsellorstitle.com                                                                                               Spring 2013




    “Re-Boot” American Are Back
                                   on the Move
Welcome to Title Wise
The months of January and
                                    Re-boot: literally. According to the U.S. Census, Americans are
                                    on the move, leaving the Northeast and Midwest and moving to
                                                                                                            7 Sales
                                                                                                            Trends
February were very good and in      the West and South.
some cases they were great.
                                    The Census report to be published today cites that 40 of the top
February Pending Home Sales
Jump 20-56% in Northern
                                    50 fastest-growing metropolitan areas in the U.S. in 2012 were
                                    in the South or West.                                                  For 2013
Jersey according to GSMLS
and NJMLS with pending home         The Census also indicated that metro areas in the Northeast and
sales jumping from 20-50%           Midwest such as Detroit and Philadelphia saw relatively large
depending on the county.            outflows of people between July 2011 and July 2012.                 Mobileprospects buy
                                                                                                         phone
                                                                                                                 Helping smart

There are lots of signs that a
                                    States including New York, Massachusetts and California, which
seller’s market was in play.
Inventory: Nationally, listed
                                    suffered major population losses before the recession, continued
                                    to lose fewer residents because more people are staying put.
                                                                                                        full-color brochure
                                                                                                         Images Video, photos
                                                                                                         and
inventory is 25% lower than it
was a year ago. According to a
number of various reports, the
                                    The recession's impact hasn't worn off, of course. More counties
                                    had a bigger number of deaths than births, partly due to the on-
                                                                                                        AND Hi-Touch
                                                                                                         Personalization Hi-
                                                                                                         Tech
number of homes listed for sale     going economic difficulties which are discouraging childbearing,
is down from last year and even
from January 2013.
                                    according to the demographer at the University of New
                                    Hampshire Kenneth Johnson.
                                                                                                        real buyers
                                                                                                         Targeted Marketing
                                                                                                         reaching
In some cases, listings were
down 17% in February from a
year earlier. In certain regions
                                                                                                        tools using
                                                                                                         Predictability
                                                                                                         new
(Mid-Atlantic especially) the
number of homes for sale is
nearly 60% less than it was just
                                                                                                        Easy that makes
                                                                                                         Technology
                                                                                                         Sales
5 years ago!
In 2008 the ratio of homes                                                                              CRMbuild
                                                                                                         Pipeline
                                                                                                         technology to
listed vs. homes sold was 9:1;                                                                               trust long before the
today it is 4:1.                                                                                             sale
Rates: We are still seeing rates
at near historic lows.                                                                                  Some of the givens: social
                                                                                                        media, smart phone access,
Technology: the digital                                                                                 mobile presentations, CRM
platform continues to drive                                                                             cloud technology and a
buyers and sellers together.                                                                            broad-based referral
This challenge is to keep ahead                                                                         network.
                                   Counsellors Title Agency, Inc.
of the curve.
                                   504 Hooper Ave. Toms River, NJ 08753 Phone: 732-914-1400
Ralph Aponte                       Ralph@counsellorstitle.com www.counsellorstitle.com
President
84% of All Buyers Rely on
                             the Internet When Buying

 Reasons Behind Title                                                   Lawn Signs
                                     84% home buyers use Internet
      Insurance                      to buy real estate – NAR
                                                                        LEAD GENERATION
                                                                        You need to constantly be
                                                                                                                  News from the
These are just seven of the
                                      Interactive Website
                                                                        generating a funnel of leads for
                                                                        your business. And as those
                                                                                                                    Counsellors:
things to look for in a closing
contract                              Email Marketing                  leads come in you need to have
                                                                        a database platform that will
                                                                                                                    Slight Rise in
Your contract should clearly
set forth the following terms:
                                      Content Syndication              engage each lead with the                       February
                                      Social Network Integration       appropriate information
  The total price you agree to
                                      Search Engine
                                                                        resource and follow-up.                    Foreclosures
pay
  The amount of down                 Optimization                       There are many different ways            According to a report issued
payment you will make                 Search Engine Marketing          to segment those leads, but              by RealtyTrac, there was a
                                                                        most importantly, is the matter          small increase in the number
  Any and all escrowed                Customized Landing Pages         of proper follow-up. Everyone            of foreclosure filings in
deposits to date
                                      Twitter Campaign Designs         is going to be at different stages       February.
   When the transaction will                                            of the buying or selling cycles,
                                      CRM Administration
“close” or title will transfer;                                         so knowing the right response is
                                      Video production                 just as important as getting a           RealtyTrac cited that the
  When you will take
                                                                        response.                                foreclosures in February
possession of the property            Direct Mail: Postcards,
                                                                                                                 climbed to 71,488 homes in
   Anything in the house or          Door Hangers, Letters                                                       February, a figure that is up 10
                                                                        ENGAGEMENT
attachments that you would                                                                                       percent from January 2013.
                                      Outdoor Advertising:             Today, it takes much more than
like to be included, such as                                                                                     Still, RealtyTrac stressed that
                                                                        a couple calls to qualify a lead
appliances, drapes,                                                                                              the number of foreclosure
                                                                        into a prospect. Some estimates
chandeliers, fireplace tools,
                                                                        cite that it can take up to 30           filings in February were
etc.
                                                                        times to close the deal.                 dramatically lower than they
   The amount of time after                                             lf years.”                               were in 2012.
the offer is accepted you will                                          …
have to arrange financing
                                                                                                                 This is not seen as a serious
                                                                                                                 up-tick when put in context
                                                                                                                 with where the foreclosure
                                                                                                                 market had been, which places
                                                                                                                 February's numbers at less
                                                                                                                 than half of the peak of
                                                                                                                 102,000 homes that were
                                                                                                                 seized in September 2010.

                                                                                                              Total foreclosure filings -
                                                                                                              including default notices,
                                                                                                              auctions and repossessions -
                     Counsellors Title Agency, Inc. specializes in providing title        Counsellors Title Agency, Inc. 2% increase to
                                                                                                              reported a
                         insurance, title search services and loan closing services       Mr. Ralph Aponte    154,281 homes..
                         serving attorneys, Realtors, banks and various mortgage          President
                  companies throughout the State of New Jersey. CTA offers full           Counsellors Title Agency, Inc.
                  search and insurance capabilities within all 21 counties of New         504 Hooper Ave.
                         Jersey for commercial, residential and new construction          Toms River, NJ 08753
                         purchases in both our Toms River and Linden locations.           Phone: 732-914-1400
                  CTA is equipped with the latest digital technologies to ensure a        Fax: 732-914-8898
                                                  complete and timely transaction.        Ralph@counsellorstitle.com
                                                                                          www.counsellorstitle.com

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CTA - Americans Are Moving Again

  • 1. FAST Title COUNSELLORS TITLE AGENCY TITLE WISE Rate Quotes Counsellorstitle.com Spring 2013 “Re-Boot” American Are Back on the Move Welcome to Title Wise The months of January and Re-boot: literally. According to the U.S. Census, Americans are on the move, leaving the Northeast and Midwest and moving to 7 Sales Trends February were very good and in the West and South. some cases they were great. The Census report to be published today cites that 40 of the top February Pending Home Sales Jump 20-56% in Northern 50 fastest-growing metropolitan areas in the U.S. in 2012 were in the South or West. For 2013 Jersey according to GSMLS and NJMLS with pending home The Census also indicated that metro areas in the Northeast and sales jumping from 20-50% Midwest such as Detroit and Philadelphia saw relatively large depending on the county. outflows of people between July 2011 and July 2012.  Mobileprospects buy phone Helping smart There are lots of signs that a States including New York, Massachusetts and California, which seller’s market was in play. Inventory: Nationally, listed suffered major population losses before the recession, continued to lose fewer residents because more people are staying put.  full-color brochure Images Video, photos and inventory is 25% lower than it was a year ago. According to a number of various reports, the The recession's impact hasn't worn off, of course. More counties had a bigger number of deaths than births, partly due to the on-  AND Hi-Touch Personalization Hi- Tech number of homes listed for sale going economic difficulties which are discouraging childbearing, is down from last year and even from January 2013. according to the demographer at the University of New Hampshire Kenneth Johnson.  real buyers Targeted Marketing reaching In some cases, listings were down 17% in February from a year earlier. In certain regions  tools using Predictability new (Mid-Atlantic especially) the number of homes for sale is nearly 60% less than it was just  Easy that makes Technology Sales 5 years ago! In 2008 the ratio of homes  CRMbuild Pipeline technology to listed vs. homes sold was 9:1; trust long before the today it is 4:1. sale Rates: We are still seeing rates at near historic lows. Some of the givens: social media, smart phone access, Technology: the digital mobile presentations, CRM platform continues to drive cloud technology and a buyers and sellers together. broad-based referral This challenge is to keep ahead network. Counsellors Title Agency, Inc. of the curve. 504 Hooper Ave. Toms River, NJ 08753 Phone: 732-914-1400 Ralph Aponte Ralph@counsellorstitle.com www.counsellorstitle.com President
  • 2. 84% of All Buyers Rely on the Internet When Buying Reasons Behind Title Lawn Signs 84% home buyers use Internet Insurance to buy real estate – NAR LEAD GENERATION You need to constantly be News from the These are just seven of the  Interactive Website generating a funnel of leads for your business. And as those Counsellors: things to look for in a closing contract  Email Marketing leads come in you need to have a database platform that will Slight Rise in Your contract should clearly set forth the following terms:  Content Syndication engage each lead with the February  Social Network Integration appropriate information The total price you agree to  Search Engine resource and follow-up. Foreclosures pay The amount of down Optimization There are many different ways According to a report issued payment you will make  Search Engine Marketing to segment those leads, but by RealtyTrac, there was a most importantly, is the matter small increase in the number Any and all escrowed  Customized Landing Pages of proper follow-up. Everyone of foreclosure filings in deposits to date  Twitter Campaign Designs is going to be at different stages February. When the transaction will of the buying or selling cycles,  CRM Administration “close” or title will transfer; so knowing the right response is  Video production just as important as getting a RealtyTrac cited that the When you will take response. foreclosures in February possession of the property  Direct Mail: Postcards, climbed to 71,488 homes in Anything in the house or Door Hangers, Letters February, a figure that is up 10 ENGAGEMENT attachments that you would percent from January 2013.  Outdoor Advertising: Today, it takes much more than like to be included, such as Still, RealtyTrac stressed that a couple calls to qualify a lead appliances, drapes, the number of foreclosure into a prospect. Some estimates chandeliers, fireplace tools, cite that it can take up to 30 filings in February were etc. times to close the deal. dramatically lower than they The amount of time after lf years.” were in 2012. the offer is accepted you will … have to arrange financing This is not seen as a serious up-tick when put in context with where the foreclosure market had been, which places February's numbers at less than half of the peak of 102,000 homes that were seized in September 2010. Total foreclosure filings - including default notices, auctions and repossessions - Counsellors Title Agency, Inc. specializes in providing title Counsellors Title Agency, Inc. 2% increase to reported a insurance, title search services and loan closing services Mr. Ralph Aponte 154,281 homes.. serving attorneys, Realtors, banks and various mortgage President companies throughout the State of New Jersey. CTA offers full Counsellors Title Agency, Inc. search and insurance capabilities within all 21 counties of New 504 Hooper Ave. Jersey for commercial, residential and new construction Toms River, NJ 08753 purchases in both our Toms River and Linden locations. Phone: 732-914-1400 CTA is equipped with the latest digital technologies to ensure a Fax: 732-914-8898 complete and timely transaction. Ralph@counsellorstitle.com www.counsellorstitle.com