The document discusses marketing strategies during economic recessions. It suggests that maintaining or increasing marketing budgets during downturns can help brands gain market share as competitors cut back. Historical examples show brands that held steady on advertising emerged stronger after recessions ended. The document provides tips for marketers, such as focusing on value, innovating based on economic conditions, and solidifying client relationships through difficult times.
The document discusses strategies for community economic development. It emphasizes focusing on goals like job creation and retention. It also stresses identifying the target market, whether it be a neighborhood, downtown area, or main street. The document reviews different strategies like business retention and expansion, attraction efforts, and main street revitalization. It provides examples of approaches taken in various communities.
Presentation to Continuing Education program at Capilano University on a general overview of retail as a career, state of the industry, and retail management.
The document discusses how malls are declining in popularity and lifestyle centers are becoming a preferred shopping destination. It notes that lifestyle centers offer retailers lower rent costs than malls, and attract more affluent and frequent shoppers. As malls continue to struggle, more mid-level brands are choosing to open stores at lifestyle centers instead to benefit from lower costs and higher profits.
Art Embraces Change at this years Music Festivals and the WirelessCowboy.tv will be there to Broadcast and reports on the Technological and Digital revolution shaping up the creation, distribution and marketing of an artists vision.
Houston's retail market remains healthy with a vacancy rate of 5.6% in Q1 2017. While some new retail space came online, it was over 60% pre-leased, indicating continued demand. Leasing activity decreased from the previous quarter but job growth in areas like entertainment and retail helped support the market. Developers continued plans for mixed-use and urban projects to attract shoppers.
Houston's retail market saw negative absorption in the second quarter for the first time in years, driven by bankruptcies like Toys R Us closing stores. However, smaller neighborhood and strip centers saw positive absorption. While vacancies increased slightly, the city's strong job and population growth are expected to fuel retail expansion in the long run. Rents decreased slightly but Houston remains the third strongest retail market nationally due to its affordability and diversity.
The document discusses marketing strategies during economic recessions. It suggests that maintaining or increasing marketing budgets during downturns can help brands gain market share as competitors cut back. Historical examples show brands that held steady on advertising emerged stronger after recessions ended. The document provides tips for marketers, such as focusing on value, innovating based on economic conditions, and solidifying client relationships through difficult times.
The document discusses strategies for community economic development. It emphasizes focusing on goals like job creation and retention. It also stresses identifying the target market, whether it be a neighborhood, downtown area, or main street. The document reviews different strategies like business retention and expansion, attraction efforts, and main street revitalization. It provides examples of approaches taken in various communities.
Presentation to Continuing Education program at Capilano University on a general overview of retail as a career, state of the industry, and retail management.
The document discusses how malls are declining in popularity and lifestyle centers are becoming a preferred shopping destination. It notes that lifestyle centers offer retailers lower rent costs than malls, and attract more affluent and frequent shoppers. As malls continue to struggle, more mid-level brands are choosing to open stores at lifestyle centers instead to benefit from lower costs and higher profits.
Art Embraces Change at this years Music Festivals and the WirelessCowboy.tv will be there to Broadcast and reports on the Technological and Digital revolution shaping up the creation, distribution and marketing of an artists vision.
Houston's retail market remains healthy with a vacancy rate of 5.6% in Q1 2017. While some new retail space came online, it was over 60% pre-leased, indicating continued demand. Leasing activity decreased from the previous quarter but job growth in areas like entertainment and retail helped support the market. Developers continued plans for mixed-use and urban projects to attract shoppers.
Houston's retail market saw negative absorption in the second quarter for the first time in years, driven by bankruptcies like Toys R Us closing stores. However, smaller neighborhood and strip centers saw positive absorption. While vacancies increased slightly, the city's strong job and population growth are expected to fuel retail expansion in the long run. Rents decreased slightly but Houston remains the third strongest retail market nationally due to its affordability and diversity.
- The retail sector is struggling significantly due to declining sales and a record number of store closings in 2008 and expected in 2009-2010. Over 500,000 retail jobs were lost in 2008.
- Vacancy rates are expected to rise substantially, with some analysts predicting rates as high as 17.3% for larger shopping centers. Rents are also expected to decline sharply.
- Communities will face negative impacts like job and business losses, reduced shopping options, struggling business districts, and lower sales and property tax revenues. The struggles may hinder downtown redevelopment programs.
South Bangalore Edition of Shubh Aarambh 13' The Mega Property Show scheduled to be held on Sat 19th - Sun 20th January 2013 at MLR Convention Centre, Brigade Millennium Campus, J. P. Nagar. The exhibition will target prospective buyers from entire South Bangalore and neighboring areas to open a gateway of opportunities for the entire real estate fraternity, investors & entrepreneurs in South Bangalore.
This is an integrated marketing campaign for Glidden Paint at Walmart. It was entered into the NSAC AAF Competition. The campaign was created as part of my capstone class for college and was completed with the helped of my whole class.
The mock pitch was for course STCM 459, prepared for The Home Depot. Encompassing a plan to broaden the reach to a specific target market and allow brand significance to flourish.
Charlton Bate’s great-grandfather formed the Haverwood Furniture Industry in the early 1900’s. The Company are a medium to high-priced and high-quality producer and sell over 1000 high-quality products in stores nationwide. They are very discerning in selecting merchandising outlets to reflect their products, so they are more of a niche corporation, and do not trade with the usual chain stores or markdown outlets rather they are sellers to High-quality specialty stores and
self-governing furniture department stores (Oliveira, 2009). Their quality furnitures include dressers, tables, bedroom and living room suites, with bedroom and dining room furniture being the majority of sales.
Home Furnishings Industry Insights - December 2017Duff & Phelps
The U.S. furniture and home furnishings industry is expected to experience continued growth in the coming years due to several positive secular tailwinds. Discretionary spending has reached its highest level since 2006, with sales of furniture and home furnishings increasing by almost 8% between 2014 and 2016 and over 4% from January to October 2017. Millennials, who now represent the largest consumer cohort in the furniture market, are increasing in age and buying homes, which will likely facilitate growth in the furniture industry. Read the report to learn more about current market conditions, industry trends and transaction activity.
Retail will remain an important sector providing growth, jobs, and new environments for consumers over the next decade. However, the landscape will be more challenging for both retailers and landlords. Clever consumers armed with online information and mobile technology will diminish retailers' power and ability to maintain margins. Retailers will need to adapt by improving customer service, using new technologies, and tailoring experiences to changing demographics like retiring Baby Boomers and a smaller Generation Y cohort. Those able to anticipate radical change the fastest will be most successful.
The National Association of Realtors annually surveys home buyers and sellers to understand the housing market. In 2008, the housing market slowed significantly due to tightening credit. As credit became restricted, home inventory rose and prices declined, making it a challenging time for buyers and sellers. However, real estate professionals continue helping clients complete home sales despite the difficult environment.
The typical home buyer in 2008 was 39 years old, with over 60% under age 45. The median household income of home buyers was $74,900 nationally. First-time buyers tended to be younger, with a median income of $60,600, while repeat buyers were older with a higher median income of $88,200.
The document discusses the rise of custom homebuilding and self-building in the UK, which is following trends seen in continental Europe. The government's 2011 housing strategy supported people building their own homes or commissioning builders. Some councils are now building homes again and have more freedom to borrow to fund developments. This entrepreneurial approach could empower homebuyers and engage younger voters disaffected by lack of affordable housing options. Custom homebuilding represents a political opportunity for parties and a new market for brands to enter.
Creating Housing Opportunity
Creating a range of housing opportunities and choices is a major principle of Smart Growth, as stated by the Smart Growth Network, a coalition of more than 30 organizations including the U.S. Environmental Protection Agency, Smart Growth America and the NATIONAL ASSOCIATION OF REALTORS®.
2012 businessplan compliments of marketleaderGoogle
This document provides an overview and business plan for real estate professionals in 2012. It explores current real estate market trends, the importance of strategic planning and goal setting, and worksheets to help users develop their 2012 business vision. Some key trends discussed include the slow housing market recovery, changing buyer demographics, pressure on commission levels, and the growing importance of lead generation and integrated technology. The document provides advice on analyzing the current market, focusing business strategies, and utilizing available tools and resources to maximize success in 2012.
The document summarizes key findings from a study on the influence of magazine brands on home interiors and technology purchases. Some of the main findings include:
1) Exposure to magazines significantly impacts consumers' shortlists, with up to 91% changing the brands on their shortlist for home interiors and 88% for technology.
2) Magazines are also found to help reduce consumers' shortlists, with up to 61% of home interiors customers and 55% of technology customers shortening their list after magazine exposure.
3) Printed display advertising in magazines is particularly impactful for certain categories, making kitchen brands 28% more likely and bathroom brands 43% more likely to become a preferred brand.
This document discusses why homes may expire on the market and provides tips to help ensure a home sells. It emphasizes the importance of proper pricing, condition, and aggressive marketing. It stresses hiring an agent who will implement a thorough marketing plan utilizing online and traditional exposure methods to make the home stand out against competition in today's buyer's market.
This document provides an introduction and overview of the 2009 Profile of Home Buyers and Sellers report. It discusses the challenging housing environment in the aftermath of the recession, including job losses, reduced household wealth, and cautious consumer spending. It notes tentative signs of stabilization in the housing market, including rising home sales, reduced inventories, and record housing affordability. However, challenges remain as consumers remain cautious and obtaining a mortgage can still be difficult. The report aims to provide insights into the needs and experiences of home buyers and sellers to help real estate professionals better understand the housing market.
Concierge Auctions Luxury Homes Market IndexChad Roffers
Detailed report that covers the top 40 luxury real estate markets in the United States. Detailed analysis of the top 10 transactions in respective markets showing the true days on market and sale to original list price.
The document discusses strategic planning for economic development. It provides an overview of strategic planning, including that strategic planning involves choosing a future vision rather than accepting trends, and establishing goals and initiatives to achieve that vision. Additionally, it discusses organizing approaches to economic development strategies, the strategic planning process, stakeholder input, and developing a vision and situational assessment.
Changes in teh way we view pets are creating a tremendous opportunity for pet retail, and for downtowns to position themselves as a pet-friendly destination.
- The retail sector is struggling significantly due to declining sales and a record number of store closings in 2008 and expected in 2009-2010. Over 500,000 retail jobs were lost in 2008.
- Vacancy rates are expected to rise substantially, with some analysts predicting rates as high as 17.3% for larger shopping centers. Rents are also expected to decline sharply.
- Communities will face negative impacts like job and business losses, reduced shopping options, struggling business districts, and lower sales and property tax revenues. The struggles may hinder downtown redevelopment programs.
South Bangalore Edition of Shubh Aarambh 13' The Mega Property Show scheduled to be held on Sat 19th - Sun 20th January 2013 at MLR Convention Centre, Brigade Millennium Campus, J. P. Nagar. The exhibition will target prospective buyers from entire South Bangalore and neighboring areas to open a gateway of opportunities for the entire real estate fraternity, investors & entrepreneurs in South Bangalore.
This is an integrated marketing campaign for Glidden Paint at Walmart. It was entered into the NSAC AAF Competition. The campaign was created as part of my capstone class for college and was completed with the helped of my whole class.
The mock pitch was for course STCM 459, prepared for The Home Depot. Encompassing a plan to broaden the reach to a specific target market and allow brand significance to flourish.
Charlton Bate’s great-grandfather formed the Haverwood Furniture Industry in the early 1900’s. The Company are a medium to high-priced and high-quality producer and sell over 1000 high-quality products in stores nationwide. They are very discerning in selecting merchandising outlets to reflect their products, so they are more of a niche corporation, and do not trade with the usual chain stores or markdown outlets rather they are sellers to High-quality specialty stores and
self-governing furniture department stores (Oliveira, 2009). Their quality furnitures include dressers, tables, bedroom and living room suites, with bedroom and dining room furniture being the majority of sales.
Home Furnishings Industry Insights - December 2017Duff & Phelps
The U.S. furniture and home furnishings industry is expected to experience continued growth in the coming years due to several positive secular tailwinds. Discretionary spending has reached its highest level since 2006, with sales of furniture and home furnishings increasing by almost 8% between 2014 and 2016 and over 4% from January to October 2017. Millennials, who now represent the largest consumer cohort in the furniture market, are increasing in age and buying homes, which will likely facilitate growth in the furniture industry. Read the report to learn more about current market conditions, industry trends and transaction activity.
Retail will remain an important sector providing growth, jobs, and new environments for consumers over the next decade. However, the landscape will be more challenging for both retailers and landlords. Clever consumers armed with online information and mobile technology will diminish retailers' power and ability to maintain margins. Retailers will need to adapt by improving customer service, using new technologies, and tailoring experiences to changing demographics like retiring Baby Boomers and a smaller Generation Y cohort. Those able to anticipate radical change the fastest will be most successful.
The National Association of Realtors annually surveys home buyers and sellers to understand the housing market. In 2008, the housing market slowed significantly due to tightening credit. As credit became restricted, home inventory rose and prices declined, making it a challenging time for buyers and sellers. However, real estate professionals continue helping clients complete home sales despite the difficult environment.
The typical home buyer in 2008 was 39 years old, with over 60% under age 45. The median household income of home buyers was $74,900 nationally. First-time buyers tended to be younger, with a median income of $60,600, while repeat buyers were older with a higher median income of $88,200.
The document discusses the rise of custom homebuilding and self-building in the UK, which is following trends seen in continental Europe. The government's 2011 housing strategy supported people building their own homes or commissioning builders. Some councils are now building homes again and have more freedom to borrow to fund developments. This entrepreneurial approach could empower homebuyers and engage younger voters disaffected by lack of affordable housing options. Custom homebuilding represents a political opportunity for parties and a new market for brands to enter.
Creating Housing Opportunity
Creating a range of housing opportunities and choices is a major principle of Smart Growth, as stated by the Smart Growth Network, a coalition of more than 30 organizations including the U.S. Environmental Protection Agency, Smart Growth America and the NATIONAL ASSOCIATION OF REALTORS®.
2012 businessplan compliments of marketleaderGoogle
This document provides an overview and business plan for real estate professionals in 2012. It explores current real estate market trends, the importance of strategic planning and goal setting, and worksheets to help users develop their 2012 business vision. Some key trends discussed include the slow housing market recovery, changing buyer demographics, pressure on commission levels, and the growing importance of lead generation and integrated technology. The document provides advice on analyzing the current market, focusing business strategies, and utilizing available tools and resources to maximize success in 2012.
The document summarizes key findings from a study on the influence of magazine brands on home interiors and technology purchases. Some of the main findings include:
1) Exposure to magazines significantly impacts consumers' shortlists, with up to 91% changing the brands on their shortlist for home interiors and 88% for technology.
2) Magazines are also found to help reduce consumers' shortlists, with up to 61% of home interiors customers and 55% of technology customers shortening their list after magazine exposure.
3) Printed display advertising in magazines is particularly impactful for certain categories, making kitchen brands 28% more likely and bathroom brands 43% more likely to become a preferred brand.
This document discusses why homes may expire on the market and provides tips to help ensure a home sells. It emphasizes the importance of proper pricing, condition, and aggressive marketing. It stresses hiring an agent who will implement a thorough marketing plan utilizing online and traditional exposure methods to make the home stand out against competition in today's buyer's market.
This document provides an introduction and overview of the 2009 Profile of Home Buyers and Sellers report. It discusses the challenging housing environment in the aftermath of the recession, including job losses, reduced household wealth, and cautious consumer spending. It notes tentative signs of stabilization in the housing market, including rising home sales, reduced inventories, and record housing affordability. However, challenges remain as consumers remain cautious and obtaining a mortgage can still be difficult. The report aims to provide insights into the needs and experiences of home buyers and sellers to help real estate professionals better understand the housing market.
Concierge Auctions Luxury Homes Market IndexChad Roffers
Detailed report that covers the top 40 luxury real estate markets in the United States. Detailed analysis of the top 10 transactions in respective markets showing the true days on market and sale to original list price.
The document discusses strategic planning for economic development. It provides an overview of strategic planning, including that strategic planning involves choosing a future vision rather than accepting trends, and establishing goals and initiatives to achieve that vision. Additionally, it discusses organizing approaches to economic development strategies, the strategic planning process, stakeholder input, and developing a vision and situational assessment.
Changes in teh way we view pets are creating a tremendous opportunity for pet retail, and for downtowns to position themselves as a pet-friendly destination.
The document discusses strategic planning and provides examples of case studies. It defines strategic planning as developing achievable goals and action plans to achieve a desired future state. Case studies show examples of communities that did not plan strategically and faced issues, such as speculative buildings sitting empty or businesses relocating. Other cases show communities that planned but faced unintended consequences like declining sales tax revenue. Strategic planning is presented as key to shaping a community's future in a coherent way that balances goals with available resources.
Planning & Development Issues In Rural AmericaMichael Stumpf
The document discusses many of the challenges and opportunities facing rural planning in the United States. It outlines issues relating to population decline or growth in rural areas. It also examines economic drivers in rural regions including higher education, federal labs, tourism, oil and gas exploration, biofuels production, wind energy, railroads, manufacturing, retail, tourism, agriculture, cattle ranching, housing, immigration, and conflicts over social changes. The document provides an overview of the diverse economic, demographic, and social issues impacting planning in rural communities across the country.
The document compares demographics and housing statistics between Wisconsin and the United States, finding that Wisconsin has a lower population growth rate and is less racially diverse than the nation overall. It also notes that Wisconsin is projected to gain 850,000 new residents by 2030, with its population becoming older and more racially diverse. The document discusses housing permits in Wisconsin metropolitan areas and counties from 2005. It questions whether there is a deficiency in housing options in Wisconsin to meet future demand and changing demographics, or if alternative housing approaches are simply not desired by the market.
This is a presentation to a Wisconsin regional land use forum, that offers an assessment of the successes and failures of growth control measures in Boulder, Colorado.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
At Geomatrix, we Pride Ourselves on our Commitment to Superior Craftsmanship and client satisfaction. Our team Consists of Highly Qualified specialists including Architects, Engineers, project Managers, and skilled labourers who work seamlessly together to achieve ourclients' Objectives. Geomatrix is recognized as the Best Construction Company in Haldwani, Dedicated to bringing visions to life with unparalleled Expertise and Professionalism.
For more information visit:
https://geomatrix.co.in/
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.
If you're Planning to Build a House in Haldwani, Understanding the House Construction Cost in Haldwani is crucial. It's important to grasp the direct and indirect cost factors entailed in the Construction process before Initiating any work. This Understanding is pivotal for Efficient Budget allocation, allowing you to plan your finances more Effectively. Construction expenses can vary Significantly, Influenced by Diverse Elements such as site Location, raw material prices, Labour charges, and various other variables. Here at Geomatrix, we pride Ourselves on offering competitive rates for house construction in Haldwani, ensuring affordability without Compromising on quality and providing the best options within your budget. For a precise evaluation of the cost involved in constructing your dream home, consult our team of architects and construction experts.
For more information visit:
https://geomatrix.co.in/services/real-estate-project-management-in-haldwani/
1. Making the Connection Between HGTV and Downtown Revitalization
By Michael Stumpf, November 2006
G
ive HGTV some credit. They did not invent had the fifth-highest change in store counts from
the home improvement show, but they 1997 to 2002, adding about 300 new stores per
have built it into an enormously popular year.
entertainment venue, reaching 89 million house-
So what does all of this have to do with downtown
holds and capturing more than 800,000 nightly
revitalization? Downtowns have certainly reaped
prime time viewers. It has been called one of the
some of the benefits of these trends. In places as
most widely copied formats on the television
diverse as Appleton, Wisconsin and Idaho
landscape, giving rise to such shows as Trading
Springs, Colorado, home furnishings and related
Spaces and Extreme Makeover on other channels.
businesses line the downtown main street, where
HGTV’s goal is “to provide ideas, information, and shoppers may find home décor, tableware, ornate
inspiration” for decorating and home improve- staircases, art, custom kitchens, interior design
ment. And its viewers have been inspired. Be- services, and more.
tween 1995 and 2005, sales of furniture have
In the retail industry, new shopping centers adopt-
grown by 75%, outstripping the 67% rate of over-
ing this leasing strategy – placing shops with a
all retail sales. Sales of home furnishings – items
specific targeted customer next to each other – are
from carpets and linens to lamps and kitchenware
known as lifestyle centers. By understanding the
– have grown by 97%. People are spending more
strengths of these centers and the motivations of
time at home and spending more to decorate their
lifestyle shoppers, cities may help to create a
homes.
competitive advantage for their business districts.
Home furnishings is one of only a few retail cate-
The typical HGTV viewer is between 35 and 64
gories not dominated by a relatively small number
years old. Seventy percent of them are women.
of firms, and also exhibiting growth in overall
These demographics parallel those of the typical
store counts. The fifty largest home furnishings
lifestyle consumer. On average, these consumers
retailers capture 29.3% of all sales in the category.
shop more often, visit more stores than average
While this may seem like a lot, in 14 of 24 catego-
during their shopping trips, and spend more than
ries, just eight retail firms capture more than 30%
the typical shopper. Best of all for downtowns, a
of sales. At the same time, home furnishings stores
significant number of these consumers do not like
Place Dynamics
Michael Stumpf is a consultant in community planning, economic development, and
1 market analysis, based in New Berlin, Wisconsin.
3. The HGTV Effect Revisited
By Michael Stumpf, November 2008
Two years ago when I wrote this article, the first concept. From a peak of 61,086 furniture and
signs of a slowing housing market were beginning home furnishings stores in the first quarter of
to show. Since then conditions have worsened 2007, we have seen a precipitous drop-off to
more than anyone could have foreseen. The con- 59,192 establishments at the end of the second
cerns I raised at the end of the article have proven quarter of 2008. This does not include stores that
to be true – for some businesses. that are part of recently announced closings.
Times have been hard on the chain retailers. Unfortunately, data do not break out the number
Overall sales in 2007 were less than in 2006. In of chain stores closing versus independent retail-
2006 most of the 25 largest home furnishing ers such as those that would be found on Main
chains saw solid growth. In 2007 nearly 40 per- Street. Anecdotal evidence suggests that the
cent of these companies experienced declining greater number of closed stores are chain stores.
sales, and only Bed, Bath & Beyond, Williams- So far, perhaps, the independents have proven to
Sonoma, and Crate & Barrel posted the double- be more adept at weathering the storm. If this is
digit gains that were so common in preceding true, it may be due to their unique merchandise,
years. Data for 2008 won’t be available for some associated service offerings, characteristics of the
time, but monthly reports indi-
cate a continued slump, with
sales falling to about the same Number of Furniture & Home Furnishings Retailers
levels we saw in 2004.
61500
Slowing sales have taken their 61000
toll. Companies like The Bom- 60500
bay Company and Wickes Fur- 60000
niture have closed their doors 59500
for good. The segment’s number 59000
two retailer, Linens ‘N Things, 58500
has filed for bankruptcy, an- 58000
nounced store closings, and 57500
may yet throw in the towel. 57000
2001 2002 2003 2004 2005 2006 2007 2008
Other major chains like Pier 1
may follow suit, as well as 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
stores like Home Depot’s Expo
Monthly Sales: Furniture & Home Furnishings Stores
12000
10000
8000
Millions
6000
4000
2000
0
Place Dynamics
3