This document summarizes the key findings of a 2010 survey on corporate social responsibility conducted by Penn Schoen Berland, Burson-Marsteller, and Landor. The survey polled over 1,000 US consumers and employees. Some of the main findings include:
1. Most consumers see social responsibility as important, but many are unsure what it means. Treating employees and the environment well are seen as top responsibilities.
2. While many consumers claim they would support responsible brands, few have actually read about company CSR efforts. Better communication is needed.
3. Younger employees, in particular, are more willing to accept lower pay to work for a socially responsible company.
Corporate Social Responsibility Branding Survey: Penn Schoen Berlandpsbsrch123
CSR branding Survey carried out by PSB implies that consumers are paying attention to social responsibilities and communication through social responsibility messages between consumers and companies is of utmost importance.
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, and also through developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases
How Corporate Social Responsability is changing the behavour of customers ove...the Humans' Network
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. Some of the main points include:
- Corporate social responsibility is no longer optional for companies and is considered a "must-do" by consumers.
- Consumers expect companies to go beyond the minimum legal standards and make meaningful changes to their operations and supply chains to address social and environmental issues.
- While expectations for CSR are high, most consumers are tolerant of companies that are honest about their efforts, even if not yet perfect.
- Economic development, the environment, human rights, and poverty/hunger are the top issues consumers want companies
Corporate Social Responsibiliity In The Hospitality Industryceciljay
A white paper on current CSR practices in the hospitality industry and the significant variance between espoused values and the necessary performance based measurement to support them.
The second annual Corporate Social Responsibility Perceptions Survey, conducted by research-based consultancy Penn Schoen Berland in partnership with brand consulting firm Landor Associates and strategic communications firm Burson-Marsteller, analyzed consumer views of companies operating across 14 industries ranging from Apparel to Telecommunications.
This document discusses the role of individuals, businesses, and technology in driving social change. It notes that 31% of global consumers believe businesses should change how they operate to be more socially and environmentally responsible. Social media has helped bring issues to light and create movements by connecting individuals worldwide. Online crowdfunding platforms have also allowed individuals to participate in funding causes and social initiatives. However, while these tools are useful, what is really needed is to create the right "climate" or conditions to inspire something greater and hum along towards a better future for humanity.
1. Consumers are increasingly interested in social causes and ethical brands, and are willing to pay a small premium (up to 10%) for products from brands that support social and environmental issues.
2. Partnerships between businesses, NGOs, and consumers are evolving - businesses are now expected to directly address societal problems, not just partner with NGOs for technical expertise.
3. To market sustainability effectively, businesses need to empower and engage local consumers authentically rather than using "global" marketing claims, and work to build trust over time through responsible operations.
Millennials - The Challenge to Claim ServicesGen Re
Millennials have different customer expectations than previous generations that will impact the insurance claims process. Insurers need to adopt new technologies like mobile apps, social media, and data analytics to provide personalized customer service and improve the claims experience. They also need to develop strategies to recruit and train new talent to gain expertise as older claims associates retire, while balancing automation with maintaining personal relationships critical to complex claims.
Corporate Social Responsibility Branding Survey: Penn Schoen Berlandpsbsrch123
CSR branding Survey carried out by PSB implies that consumers are paying attention to social responsibilities and communication through social responsibility messages between consumers and companies is of utmost importance.
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, and also through developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases
How Corporate Social Responsability is changing the behavour of customers ove...the Humans' Network
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. Some of the main points include:
- Corporate social responsibility is no longer optional for companies and is considered a "must-do" by consumers.
- Consumers expect companies to go beyond the minimum legal standards and make meaningful changes to their operations and supply chains to address social and environmental issues.
- While expectations for CSR are high, most consumers are tolerant of companies that are honest about their efforts, even if not yet perfect.
- Economic development, the environment, human rights, and poverty/hunger are the top issues consumers want companies
Corporate Social Responsibiliity In The Hospitality Industryceciljay
A white paper on current CSR practices in the hospitality industry and the significant variance between espoused values and the necessary performance based measurement to support them.
The second annual Corporate Social Responsibility Perceptions Survey, conducted by research-based consultancy Penn Schoen Berland in partnership with brand consulting firm Landor Associates and strategic communications firm Burson-Marsteller, analyzed consumer views of companies operating across 14 industries ranging from Apparel to Telecommunications.
This document discusses the role of individuals, businesses, and technology in driving social change. It notes that 31% of global consumers believe businesses should change how they operate to be more socially and environmentally responsible. Social media has helped bring issues to light and create movements by connecting individuals worldwide. Online crowdfunding platforms have also allowed individuals to participate in funding causes and social initiatives. However, while these tools are useful, what is really needed is to create the right "climate" or conditions to inspire something greater and hum along towards a better future for humanity.
1. Consumers are increasingly interested in social causes and ethical brands, and are willing to pay a small premium (up to 10%) for products from brands that support social and environmental issues.
2. Partnerships between businesses, NGOs, and consumers are evolving - businesses are now expected to directly address societal problems, not just partner with NGOs for technical expertise.
3. To market sustainability effectively, businesses need to empower and engage local consumers authentically rather than using "global" marketing claims, and work to build trust over time through responsible operations.
Millennials - The Challenge to Claim ServicesGen Re
Millennials have different customer expectations than previous generations that will impact the insurance claims process. Insurers need to adopt new technologies like mobile apps, social media, and data analytics to provide personalized customer service and improve the claims experience. They also need to develop strategies to recruit and train new talent to gain expertise as older claims associates retire, while balancing automation with maintaining personal relationships critical to complex claims.
This document summarizes the findings of a survey on consumerism and the sharing economy. Key findings include:
- Most respondents agree that current economic models are not working and overconsumption puts society and the planet at risk. However, consumption is also seen as important for jobs and the economy.
- "Smarter consumption" means being more discerning and making choices aligned with one's values to replace guilt with purpose. It includes consuming only what is needed, buying higher quality products, and reducing waste.
- Many people feel weighed down by excess possessions and regret purchases they don't need. They admire those who consume mindfully and locally.
Companies with social responsibility and servicesSharun Ichigo
This document discusses the environmental records and CSR practices of several major corporations, including Microsoft, Google, Disney, BMW, Apple, Mercedes-Benz, Volkswagen, and others. It provides details on each company's policies and initiatives related to reducing their environmental impact, such as efforts to increase energy efficiency, use renewable energy, reduce emissions and waste, implement more sustainable business practices, and engage in philanthropic environmental causes through partnerships.
How concerned is the public about the privacy of their personal information? Has their concern changed over the past two years in light of recent privacy breaches? Previous research by J.D. Power and SSI in 2012 revealed cohort differences in personal data sharing, with older generations engaging in less online behavior and having more serious concerns about consumer privacy. Overall in the US, 68% of people agreed or strongly agreed that existing laws and organizational practices provided a reasonable level of protection for consumer privacy, however 81% of respondents also felt that consumers had lost control over their personal information and its collection/use by companies.
As privacy issues continue to be at the forefront of consumer’s minds, does this translate into higher percentages of respondents in 2014 that believe current laws are not sufficient to protect consumer information and that control over their personal information has continued to degrade? And, perhaps most importantly, how do these perceptions over privacy impact actual consumer behavior (if at all)? This presentation will focus on changes over time in privacy perceptions, differences among markets, and the relationship between consumers with higher levels of privacy concern and their attitudes and behaviors (e.g. providing false information, setting profile to private). Most importantly, the presentation addresses how this may directly impact market researchers- such as a consumer’s willingness to participate in surveys due to privacy concerns.
The 2011 Edelman Trust Barometer found that:
- Indonesians have significantly higher levels of trust in business and media than global and Asia-Pacific peers.
- Indonesia was the only Asia-Pacific country where trust in business increased from 2010 to 2011. Trust in media also increased.
- While most Asia-Pacific countries trust NGOs equally or more than business, Indonesians trust business more than NGOs.
- Technology, telecommunications, automotive, and retail are the most trusted industries in Indonesia. Banks also enjoy high trust.
This document discusses trends in the connected consumer across North America, Latin America, and Mexico. It notes that consumers globally are increasingly connected via internet and mobile access. Consumer values, behaviors and concerns show many similarities across regions, with a focus on health, family, and jobs/economy. However, populations are becoming more polarized, with differing abilities to afford basics or spend freely. Effective marketing must recognize this divide and find ways to reach diverse consumers through both traditional and newer digital media. Innovation, quality, and relevance remain key to engaging today's connected consumers.
There is a significant disconnect between how academics and the public view the role and reputation of universities. When asked about the most important attributes of a top university, academics prioritized deep academic expertise while the public emphasized career outcomes like access to top jobs. Additionally, the public expects universities to demonstrate real-world impact beyond academic excellence in order to be highly reputable. Universities must communicate how they provide opportunities for students through career preparation, access, and societal impact if they want to improve their reputation with the public.
Investor calls for transparency and the rise of social media have thrust the impact businesses have on the economy, the environment and society more firmly into the spotlight. Drawing on more than 2,500 interviews with business leaders in 34 economies, Corporate Social Responsibility: beyond financials, looks at how companies are responding to this challenge; how they are making their operations more sustainable and what role they feel integrated reporting can play.
Learn more about corporate purpose in 2020 and gain insights into how brands stepped up to respond to pressing issues please read through our research findings here.
Return on sharing quanitfying the monetary value of social sharingAileen Cahill
The document analyzes the monetary value of social sharing and recommendations. It finds that excellent recommendations can increase purchase intent by 9.5% and allow manufacturers to charge more. Conversely, bad recommendations decrease purchase incidence by 11%. This value translates to thousands of extra dollars in revenue per vehicle or small increases in revenue for other products. The document also finds that online recommendations have as much influence as in-person recommendations, and recommendations in general outweigh brand and price factors in consumer decision making.
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020Markus Schneider
Cone Communications informative study about how important CSR is for every business today - because 9 out of 10 consumers would switch to companies that are actively solving global issues and 7 out of 10 want to support them doing so. Download: http://www.conecomm.com/research-blog/2017-genz-csr-study
This document discusses issues facing the marijuana industry in Colorado, including outdoor advertising regulations, competitive threats, and community relations goals. It provides details on potential solutions for the industry, such as expanding edibles and concentrates, improving manufacturing processes, and establishing local banking. Banking could provide better access to capital, oversight, transparency, and security for the industry. The shared vision is to build a robust local banking system to help businesses expand while avoiding federal laws and regulations. The document asks if the marijuana industry group should support a councilwoman's motion on outdoor advertising and provides pros and cons of solutions around edibles, concentrates, and manufacturing.
The document outlines 10 key trends to watch in 2013 according to The Future Foundation. The trends include: Cheap Treats, New Cult of the Home, Ish!, Society of Sobriety, Native Marketing, The Hyper Individual, Gen Y4G, De-Globalisation, Graphene Nation, and Pension Half-Board. Each trend is summarized briefly, focusing on the key consumer behaviors and societal changes they represent.
The document summarizes 10 key trends for 2013 according to The Future Foundation think tank. The trends include: Cheap Treats, focusing on inexpensive indulgences; New Cult of the Home, emphasizing time spent at home; Ish!, examining evolving human relationships; and Society of Sobriety, looking at preferences for moderate living. The other trends center around themes like native marketing, empowered individuals, generational shifts, de-globalization, new technologies like graphene, and challenges facing pensions. Contact information is provided for the organization.
Yellow Pages advertising remains a strong and effective marketing channel. While print usage has declined slightly, digital usage has increased. Overall reach remains high, with 50% of adults using print and 36% using online Yellow Pages in a given week. Certain business categories have seen significant increases in Yellow Pages references and phone calls over the past 10 years. Yellow Pages provides a strong return on investment, with most advertising generating $12-$34 for every $1 spent. Younger consumers and heavier internet users also have high usage of both print and online Yellow Pages.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
The document summarizes key findings from a 2013 global entertainment survey conducted across 8 markets. Some of the main findings include:
- People are highly engaged with entertainment and want more immersive and interactive experiences like interacting with content in real-time or on social media. Emerging markets especially show high levels of engagement.
- Sharing entertainment content on social media is as common as sharing personal updates. People are more likely to share positive experiences to recommend entertainment to others.
- While television remains popular, people increasingly access entertainment on multiple devices simultaneously like laptops and mobile phones. Preferences vary significantly by country.
- Personal recommendations from friends and family have the strongest influence on entertainment choices, more so than
Corporate social responsibility (CSR) has become increasingly important as companies face pressure from the public and stakeholders to operate ethically and sustainably. While many companies now promote CSR and have policies in place, some argue they do not dedicate enough resources to truly achieve their CSR goals or that their practices vary between highly regulated and other markets. The 2010 CSR Index ranked companies based on their CSR performance, with consumer product and food companies ranking highest and automotive and financial services companies ranking lowest. Effective communication of CSR efforts is important to build trust with skeptical consumers.
Frank Mantero, director of corporate citizenship at General Electric, discussed corporate social responsibility (CSR) and it's role in PR and driving business growth.
Roland de Jong Orlando is a Dutch sculptor born in 1961. He studied at art academies in Tilburg and Amsterdam and is a member of several sculptors' associations. Over his career, he has exhibited widely across Europe and participated in international sculpture symposiums working in various materials. He has also completed several public art commissions for Dutch municipalities, creating both monumental and interactive sculptures. His works are included in the collections of several cities and institutions.
Industrial and Network Computing Architecture (INCA) is a simplified and lower-cost version of the Telecommunications Computing Architecture (TCA) standard. INCA aims to simplify deployment and integration of TCA platforms for a wider range of industrial applications. Key features of INCA include compatibility with AMC modules, simplified system management, and support for custom hardware integration using lean mezzanine cards without management features. INCA is being developed as an open standard by an industry alliance to promote wider adoption of modular computing architectures.
This document summarizes the findings of a survey on consumerism and the sharing economy. Key findings include:
- Most respondents agree that current economic models are not working and overconsumption puts society and the planet at risk. However, consumption is also seen as important for jobs and the economy.
- "Smarter consumption" means being more discerning and making choices aligned with one's values to replace guilt with purpose. It includes consuming only what is needed, buying higher quality products, and reducing waste.
- Many people feel weighed down by excess possessions and regret purchases they don't need. They admire those who consume mindfully and locally.
Companies with social responsibility and servicesSharun Ichigo
This document discusses the environmental records and CSR practices of several major corporations, including Microsoft, Google, Disney, BMW, Apple, Mercedes-Benz, Volkswagen, and others. It provides details on each company's policies and initiatives related to reducing their environmental impact, such as efforts to increase energy efficiency, use renewable energy, reduce emissions and waste, implement more sustainable business practices, and engage in philanthropic environmental causes through partnerships.
How concerned is the public about the privacy of their personal information? Has their concern changed over the past two years in light of recent privacy breaches? Previous research by J.D. Power and SSI in 2012 revealed cohort differences in personal data sharing, with older generations engaging in less online behavior and having more serious concerns about consumer privacy. Overall in the US, 68% of people agreed or strongly agreed that existing laws and organizational practices provided a reasonable level of protection for consumer privacy, however 81% of respondents also felt that consumers had lost control over their personal information and its collection/use by companies.
As privacy issues continue to be at the forefront of consumer’s minds, does this translate into higher percentages of respondents in 2014 that believe current laws are not sufficient to protect consumer information and that control over their personal information has continued to degrade? And, perhaps most importantly, how do these perceptions over privacy impact actual consumer behavior (if at all)? This presentation will focus on changes over time in privacy perceptions, differences among markets, and the relationship between consumers with higher levels of privacy concern and their attitudes and behaviors (e.g. providing false information, setting profile to private). Most importantly, the presentation addresses how this may directly impact market researchers- such as a consumer’s willingness to participate in surveys due to privacy concerns.
The 2011 Edelman Trust Barometer found that:
- Indonesians have significantly higher levels of trust in business and media than global and Asia-Pacific peers.
- Indonesia was the only Asia-Pacific country where trust in business increased from 2010 to 2011. Trust in media also increased.
- While most Asia-Pacific countries trust NGOs equally or more than business, Indonesians trust business more than NGOs.
- Technology, telecommunications, automotive, and retail are the most trusted industries in Indonesia. Banks also enjoy high trust.
This document discusses trends in the connected consumer across North America, Latin America, and Mexico. It notes that consumers globally are increasingly connected via internet and mobile access. Consumer values, behaviors and concerns show many similarities across regions, with a focus on health, family, and jobs/economy. However, populations are becoming more polarized, with differing abilities to afford basics or spend freely. Effective marketing must recognize this divide and find ways to reach diverse consumers through both traditional and newer digital media. Innovation, quality, and relevance remain key to engaging today's connected consumers.
There is a significant disconnect between how academics and the public view the role and reputation of universities. When asked about the most important attributes of a top university, academics prioritized deep academic expertise while the public emphasized career outcomes like access to top jobs. Additionally, the public expects universities to demonstrate real-world impact beyond academic excellence in order to be highly reputable. Universities must communicate how they provide opportunities for students through career preparation, access, and societal impact if they want to improve their reputation with the public.
Investor calls for transparency and the rise of social media have thrust the impact businesses have on the economy, the environment and society more firmly into the spotlight. Drawing on more than 2,500 interviews with business leaders in 34 economies, Corporate Social Responsibility: beyond financials, looks at how companies are responding to this challenge; how they are making their operations more sustainable and what role they feel integrated reporting can play.
Learn more about corporate purpose in 2020 and gain insights into how brands stepped up to respond to pressing issues please read through our research findings here.
Return on sharing quanitfying the monetary value of social sharingAileen Cahill
The document analyzes the monetary value of social sharing and recommendations. It finds that excellent recommendations can increase purchase intent by 9.5% and allow manufacturers to charge more. Conversely, bad recommendations decrease purchase incidence by 11%. This value translates to thousands of extra dollars in revenue per vehicle or small increases in revenue for other products. The document also finds that online recommendations have as much influence as in-person recommendations, and recommendations in general outweigh brand and price factors in consumer decision making.
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020Markus Schneider
Cone Communications informative study about how important CSR is for every business today - because 9 out of 10 consumers would switch to companies that are actively solving global issues and 7 out of 10 want to support them doing so. Download: http://www.conecomm.com/research-blog/2017-genz-csr-study
This document discusses issues facing the marijuana industry in Colorado, including outdoor advertising regulations, competitive threats, and community relations goals. It provides details on potential solutions for the industry, such as expanding edibles and concentrates, improving manufacturing processes, and establishing local banking. Banking could provide better access to capital, oversight, transparency, and security for the industry. The shared vision is to build a robust local banking system to help businesses expand while avoiding federal laws and regulations. The document asks if the marijuana industry group should support a councilwoman's motion on outdoor advertising and provides pros and cons of solutions around edibles, concentrates, and manufacturing.
The document outlines 10 key trends to watch in 2013 according to The Future Foundation. The trends include: Cheap Treats, New Cult of the Home, Ish!, Society of Sobriety, Native Marketing, The Hyper Individual, Gen Y4G, De-Globalisation, Graphene Nation, and Pension Half-Board. Each trend is summarized briefly, focusing on the key consumer behaviors and societal changes they represent.
The document summarizes 10 key trends for 2013 according to The Future Foundation think tank. The trends include: Cheap Treats, focusing on inexpensive indulgences; New Cult of the Home, emphasizing time spent at home; Ish!, examining evolving human relationships; and Society of Sobriety, looking at preferences for moderate living. The other trends center around themes like native marketing, empowered individuals, generational shifts, de-globalization, new technologies like graphene, and challenges facing pensions. Contact information is provided for the organization.
Yellow Pages advertising remains a strong and effective marketing channel. While print usage has declined slightly, digital usage has increased. Overall reach remains high, with 50% of adults using print and 36% using online Yellow Pages in a given week. Certain business categories have seen significant increases in Yellow Pages references and phone calls over the past 10 years. Yellow Pages provides a strong return on investment, with most advertising generating $12-$34 for every $1 spent. Younger consumers and heavier internet users also have high usage of both print and online Yellow Pages.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
The document summarizes key findings from a 2013 global entertainment survey conducted across 8 markets. Some of the main findings include:
- People are highly engaged with entertainment and want more immersive and interactive experiences like interacting with content in real-time or on social media. Emerging markets especially show high levels of engagement.
- Sharing entertainment content on social media is as common as sharing personal updates. People are more likely to share positive experiences to recommend entertainment to others.
- While television remains popular, people increasingly access entertainment on multiple devices simultaneously like laptops and mobile phones. Preferences vary significantly by country.
- Personal recommendations from friends and family have the strongest influence on entertainment choices, more so than
Corporate social responsibility (CSR) has become increasingly important as companies face pressure from the public and stakeholders to operate ethically and sustainably. While many companies now promote CSR and have policies in place, some argue they do not dedicate enough resources to truly achieve their CSR goals or that their practices vary between highly regulated and other markets. The 2010 CSR Index ranked companies based on their CSR performance, with consumer product and food companies ranking highest and automotive and financial services companies ranking lowest. Effective communication of CSR efforts is important to build trust with skeptical consumers.
Frank Mantero, director of corporate citizenship at General Electric, discussed corporate social responsibility (CSR) and it's role in PR and driving business growth.
Roland de Jong Orlando is a Dutch sculptor born in 1961. He studied at art academies in Tilburg and Amsterdam and is a member of several sculptors' associations. Over his career, he has exhibited widely across Europe and participated in international sculpture symposiums working in various materials. He has also completed several public art commissions for Dutch municipalities, creating both monumental and interactive sculptures. His works are included in the collections of several cities and institutions.
Industrial and Network Computing Architecture (INCA) is a simplified and lower-cost version of the Telecommunications Computing Architecture (TCA) standard. INCA aims to simplify deployment and integration of TCA platforms for a wider range of industrial applications. Key features of INCA include compatibility with AMC modules, simplified system management, and support for custom hardware integration using lean mezzanine cards without management features. INCA is being developed as an open standard by an industry alliance to promote wider adoption of modular computing architectures.
The patient went for a routine checkup at the Lord's Clinic where various health issues were discovered. Jesus found the patient had low blood pressure in tenderness, anxiety levels of 40 degrees, and blocked arteries due to loneliness. The patient also had fractures from tripping in envy and was shortsighted about others' shortcomings. Jesus diagnosed the patient as no longer listening to his daily voice. Jesus provided a free consultation and natural remedies of daily gratitude, peace, patience, brotherhood, humility, love, and clear conscience. God knows the patient's feelings and has a perfect plan and purpose, wanting to show things only understood through current experiences and environment.
This document discusses converged application platforms (CAPs) and their benefits. Some key points:
1. CAPs provide a single platform solution for "triple play" applications of telephony, video, and data services through a common, scalable architecture.
2. They offer a wide range of functionality from voice switching to security and storage. This allows numerous applications to be supported individually or in combinations.
3. Their flexibility and ability to reuse developments through a consistent technology platform provides significant economic advantages over traditional modular systems requiring multiple unique elements.
Crossphase was established in 2006 in Leiden, Netherlands and provides web content management services including content management, migration, process design, website rollouts, and helpdesk support. They have experience managing dozens of websites with hundreds of thousands of monthly visitors and have facilitated major projects like rolling out 16 European websites and product launches across Europe. Their services harness the full potential of content management systems and combine business and technical expertise to structure organizations efficiently and save costs while maintaining quality.
Advantech Platforms For 10 Gig E Networking On Xeon 5500 V1sebastien_stevenoot
The document discusses Advantech platforms for 10 Gigabit Ethernet networking using Intel Xeon Processor 5500 Series chips. It provides details on the performance and capabilities of the new Intel Nehalem microarchitecture and Xeon 5500 Series processors. The Nehalem architecture features up to 4 cores with simultaneous multi-threading, Intel Turbo Boost technology for automatic performance boosts, and integrated memory controllers for higher memory bandwidth and lower power. Advantech platforms using these Intel chips provide high performance for demanding applications like deep packet inspection and security.
This document discusses the evolution of network application platforms and the debate around using general purpose processors (GPPs) versus specialized processors like digital signal processors (DSPs) and network processors (NPs). Originally, networks used specialized hardware for different elements like routing and switching. However, with convergence towards all-IP networks, the distinctions are now more in software. GPPs have become much more powerful but specialized processors were once better for tasks like signal processing or packet handling due to optimizations. Now GPPs can often match or exceed specialized processors for network applications.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Nielsen Global Corporate Social Responsibility Report - June 2014Lawrence Newman
1) Consumers say they care about corporate social responsibility, but do their actions follow? A global survey found that over half of respondents are willing to pay extra for sustainable products and services, and over half report having made a sustainable purchase in the past six months. Retail sales data shows higher growth rates for brands promoting sustainability versus those that do not.
2) Younger consumers, especially Millennials, express more willingness to support sustainable companies and purchases. Over half of respondents open to sustainability actions are Millennials. Their support is much higher than older generations like Baby Boomers. The gap is even larger in developing regions.
3) Companies are increasingly adopting sustainable practices not just for social good but
The document discusses plans for a social network called 1ARKnetwork that aims to encourage acts of random kindness. It will operate like other social networks but revenue will go to charity. It hopes to start in developed countries and emerging markets like China, India, and Brazil. The network hopes to reach billions of users by 2025 by creating a climate of participation through businesses, education, and communities. It will track social issues and create opportunities for funding social welfare.
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, followed by developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases consumer
The survey found that CSR is taken seriously in Birmingham, with 83% of businesses having formal CSR policies. Social issues are the main focus of CSR programs, particularly employability, education, children and young people. While larger businesses tend to have more formalized CSR structures, smaller businesses dedicate similarly high proportions of resources. There is a strong focus on local issues and causes. CSR is seen as important for enhancing brands and recruiting/retaining employees. Most respondents see a moral imperative to CSR.
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docxeugeniadean34240
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
GLOBAL CSR STUDY
2013 CONE COMMUNICATIONS/ECHO
2 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
In this new era of CSR, the need for companies
to articulate progress beyond CSR purpose
has never been greater.
Introduction 2
Expectations 6
Issues 10
Approach 14
CSR as a Differentiator 18
Consumer Responsibility 22
Impact 26
Communications 30
Global Consumer
Responsibility Segmentation 56
Conclusion 62
Acknowledgements 64
About Cone Communications
and Echo 66
UNITED STATES 36 U.K. 42
FRANCE 46
RUSSIA 48
INDIA 52
CHINA 50
CANADA 38
BRAZIL 40
JApAN 54
Country Snapshots 36-55
ContEntS
GERMANY 44
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 3
Corporate social responsibility is no longer
an option — it is emphatically and indisputably
a must-do.
2
t
he 2013 Cone Communications/Echo Global CSR Study and conversations
with global experts make one thing abundantly clear: the question is
not whether companies will engage in corporate social responsibility,
but how they will create real and meaningful impact. Corporate social
responsibility is no longer an option — it is emphatically and indisputably a must-do.
Today’s consumers are savvier, more sophisticated and more connected than ever before.
Cognizant of their own capacity to influence social and environmental issues, they are
looking more closely at the collective impact of corporations and individuals. In this new
era of CSR, the need for companies to articulate progress beyond CSR purpose has
never been greater. And although nuances certainly exist from market to market, the
findings and insights from this report carry universal implications for companies:
E Define the New Business Case.
The CSR ROI has always been hotly debated, but this research definitively asserts CSR
as an essential reputation strategy. Companies that fail to recognize CSR’s power beyond
the shopping aisle are taking a myopic view. It is a formidable influencer of trust, affinity
and loyalty. Companies must participate in CSR with authenticity and transparency, or risk
doing more harm than good to their reputation.
E Lead with Innovative Approaches.
Global experts agree that leading companies are doing more than analyzing the way
their businesses operate — they are exploring new models that value long-term societal
needs. From collaborating with competitors to address broader industry issues, to
advocating for comprehensive public policy changes, businesses are beginning to
recognize that their own viability depends on social and environmental sustainability.
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 5
E Embrace Social Media.
Social media is transforming the CSR landscape, especially in countries such
as China, India and Brazil, where more than eight-in-10 consumers are using
social channels to engage with companies around social and environmental
iss.
This document summarizes the key findings of a 2010 corporate social responsibility branding survey. The survey found that: 1) Social responsibility remains important to consumers despite the recession, with over 75% saying it is important for most industries. 2) Social responsibility can differentiate products and brands, as 55% are more likely to choose socially responsible options. 3) Some industries like healthcare saw declines in perceptions of their social responsibility. The survey provides insights into how consumers view corporate social responsibility.
This document summarizes the key findings of a 2010 corporate social responsibility branding survey. The survey found that: 1) Social responsibility remains important to consumers despite the recession, with over 75% saying it is important for most industries. 2) Social responsibility can differentiate products and brands, as 55% are more likely to choose socially responsible options. 3) Some industries like healthcare saw declines in perceptions of their social responsibility. The survey provides insights into how consumers view corporate social responsibility.
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSBen Steenstra
This document discusses the benefits of future friendliness for companies including enhanced reputation, improved stakeholder relationships, and strengthened employee commitment. It also notes that consumers increasingly want companies to consider social and environmental issues and are more likely to purchase products from brands that have good sustainability practices. The document advocates that businesses should support social and environmental issues through donations, volunteering, or raising awareness of important issues to be most successful in the future.
The document discusses strategies for integrating traditional and social media marketing. It argues that while new media is growing, traditional channels like TV are still important. It introduces segments of audiences based on their media consumption habits. The key is having a compelling brand story and the right experience and partnerships to engage audiences across multiple platforms. Measurement of results is still important to continually improve engagement.
The survey found that consumers and investors increasingly value companies that demonstrate strong ethics and social responsibility. Nearly 80% of consumers believe ethical companies outperform others, and 60% of investors are willing to sacrifice some profits for ethical standards. Younger generations especially expect companies to engage in philanthropic activities year-round, not just in times of crisis. To remain successful, the document recommends that companies shift priorities to establish lasting relationships through corporate social responsibility programs and promote integrity, diversity, and responsibility in their operations.
Corporate social responsibility involves businesses committing resources to improve community well-being. Trends show increased corporate giving and reporting on social initiatives. More companies view social responsibility strategically to support business goals like increasing sales and brand positioning, rather than just as an obligation. Doing social good can decrease costs and increase employee retention, sales, and investor appeal. Current challenges include choosing issues to support, developing impactful programs, and evaluating outcomes.
The document summarizes the results of a survey conducted in Mexico on the implications of COVID-19. It finds that:
1) Mexicans are paying close attention to how companies treat their employees, customers, and respond to the pandemic. They are most impressed with individual acts of kindness.
2) Healthcare industries receive the most scrutiny, while construction and auto companies receive the least. Retail stands out most for reassuring employees on pay.
3) Social media is amplifying positive stories of companies supporting employees, but also calling out those not responding adequately. Employee care is the most important action for positive perceptions.
Our Changing Relationship with Brands - The Inversion of InfluenceEdelman
This document discusses the inversion of influence where consumers now have more power than brands. It outlines three key digital trends that put consumers at the center: 1) Video is dominating online consumption. 2) Influencers are effective content creators for brands. 3) Social listening provides intelligence for brands but few are truly listening. It advocates for taking an intelligence-led approach to content marketing focused on the target audience to create resonant messages and ensure delivery through the right channels.
The document summarizes findings from PwC's Global Consumer Insights Survey regarding changing consumer behaviors and expectations during the COVID-19 pandemic. Some key findings include:
- Nearly half of global consumers reported reduced income due to the pandemic, leading more to expect decreased spending.
- Apparel and footwear saw the largest cuts in household spending of all categories.
- Consumers now prioritize safety, sustainability and accountability from businesses and expect a more digital customer experience.
- Younger consumers especially demand transparency from brands regarding environmental and social impacts.
5 Ways Corporations Benefit from Unified CSR Programs Good Done Great
Every company benefits from having a unified CSR strategy in place that reflects the company’s business values while helping solve social, humanitarian, and environmental challenges. This presentation highlights the importance of pulling together CSR programs and initiatives under one umbrella.
Ethical consumerism refers to purchasing products made ethically with minimal harm to the environment, animals, or human labor. Studies show millennials and younger generations are more likely to consider a company's social and environmental practices when deciding where to shop or work. While some consumers say they would punish irresponsible companies, others question if consumers will truly take action. There are increasing demands for transparency around companies' social impacts and growing interest in positively buying from ethical brands.
2. KEY FINDINGS
1. Social responsibility remains important to consumers despite the recession.
• More than 75% of consumers say that responsibility is important for each tested industry.
2. Social responsibility remains a differentiator for products and brands.
• 55% are more likely to choose a product that supports a certain cause when choosing between otherwise similar
products.
3. Some industries have taken a hit in terms of consumer perception of their
responsibility in the last year.
• Consumer perceptions of the Healthcare industry have dropped most significantly – perhaps because of added scrutiny
of congressional debate – though CSR experts often rank healthcare companies as performing well.
4. Some consumers are willing to pay more for products with added social benefits,
despite the recession.
• 38% of respondents still plan to spend the same or more on products or services from socially responsible companies,
compared to 2009.
5. Communications about social responsibility have significant impact on
favorability and purchase intent, though they don’t consistently break through.
• 75% of those who have read about a company’s social responsibility agenda on its website say it made them more likely
to purchase products or services from the company in the future – but just 13% of all respondents have done so.
1
Penn Schoen Berland, in conjunction with Burson-Marsteller and Landor, conducted 1001 online interviews with the general public in the
U.S. (ages 18+) from February 10-12, 2010. Overall, the margin of error is +/- 2.53%, and greater for subgroups. All numbers shown in
percentages unless otherwise noted.
3. SLIGHTLY MORE THAN HALF OF CONSUMERS ARE
UNSURE ABOUT THE MEANING OF CSR
2
Q: Do you know what the term “corporate social responsibility” means?
Fewer than one-half (45%) of respondents say they know the meaning of the
term “Corporate Social Responsibility.”
Percent Who Know Meaning of “CSR”
4. GIVING BACK TO THE COMMUNITY AND SELF-REGULATION
ARE TOP PILLARS OF CSR
3
Q IF KNOWS WHAT CSR MEANS: What does it mean? N=451
Of those who do know what “CSR” means, 20% say it means giving back to the
local community and 19% say it is about self-regulation and accountability.
Definition of CSR
5. THERE IS LOW AWARENESS OF CORPORATE COMMUNICATIONS
ABOUT SOCIAL RESPONSIBILITY
4
Q: During the past year, did any company(s) communicate with you about corporate social responsibility?
Only 11% say they’ve heard communications about CSR
from any company in the past year.
Percent Who Heard CSR
Messages from Any Company
6. 5
What Companies Should Do to Be Socially Responsible
Q IF KNOWS WHAT CSR MEANS: As far as you know, what do you think companies should be doing today to be considered “socially responsible”? n=451
TREATING THE ENVIRONMENT AND EMPLOYEES WELL ARE THE
TOP WAYS TO BE SOCIALLY RESPONSIBLE
Environmental (16%) and employment (16%) practices are the leading ways
for firms to be perceived as socially responsible.
7. 6
Industry
Importance of CSR to
Industry
Positive CSR
Performance
2010 2010
Healthcare 88% 35%
Energy 88% 44%
Food 88% 62%
Automotive 85% 38%
Financial Services 85% 27%
Consumer Goods 84% 58%
Media 83% 37%
Retailers 82% 54%
Technology - Electronics 81% 57%
Technology - Computer Hardware & Software 81% 57%
Beverages 80% 60%
Technology - Online Services 79% 54%
Telecom Services 77% 40%
Apparel 77% 52%
Q: How important is it for companies in this industry to be socially responsible?
Q In the last five years, how well have each of the following industries performed in being socially responsible?
SOME OF THE INDUSTRIES WHERE CSR IS MOST
IMPORTANT PERFORM WORST
While consumers say CSR is very important for healthcare (88%),
automotive (85%) and financial service (85%) companies, these industries
scored poorly on their CSR performance (35%, 38% and 27% respectively).
8. CONSUMERS BELIEVE CSR IS MORE IMPORTANT FOR
SOME INDUSTRIES THAN FOR OTHERS
7CONFIDENTIAL
HasPerformedWell
(Very+Somewhatwell)
Importance
(Very + Somewhat Important)
Industries where CSR is
Less Important that
have Performed Poorly
Industries where CSR is
Less Important but that
have Performed Well
Industries where CSR is
Important that have
Performed Poorly
Industries where CSR is
Important and that have
Performed Well
Retailers
Consumer Goods
Automotive
Energy
Technology –
Online Services
Technology - Computer
Hardware & Software/
Technology - Electronics
Beverages
Financial Services
Apparel
Food
Healthcare
Media
Telecom Services
9. MANY CONSUMERS ARE COMMITTED TO SPENDING MORE ON
SOCIALLY RESPONSIBLE PRODUCTS IN THE COMING YEAR
8
Fifty-nine percent plan to spend the same or more on products
from socially responsible companies in the coming year.
Change in Spend on Products From Socially
Responsible Companies Within Next Year
Q: In the next year, do you plan to spend more, less or the same amount on products and services from socially responsible companies?
10. CONSUMERS ARE WILLING TO PAY A PREMIUM FOR GOODS FROM
SOCIALLY RESPONSIBLE COMPANIES
9
Q: Thinking broadly, how much more would you be willing to spend on a $100 product if you could purchase a version from a socially responsible company? Specify in whole US dollars.
70% are willing to pay a premium on $100-products from a socially
responsible company.
Additional Amount Willing to Pay for a $100
Socially Responsible Product
70% are willing to pay
more. 28% are willing to
pay at least $10 more.
11. More likely to purchase
product with added social
benefit
Less likely to purchase
product with added social
benefit
CONSUMERS ARE MUCH MORE LIKELY TO PURCHASE PRODUCTS
WITH “ADDED SOCIAL BENEFIT”
10CONFIDENTIAL
Q: If confronted with a choice between similar products, which best describes your likely purchase decision?
= I would be indifferent between the products.
A majority of consumers say they are more likely to purchase products that
support a certain cause when given the choice to do so.
Influence of “Added Social Benefit”
on Purchase Decisions
12. MORE THAN TWO-THIRDS OF CONSUMERS SAY THEY WILL MAKE
SOME CHANGES IN BEHAVIOR FOR SOCIAL RESPONSIBILITY
Q: What percentage of your salary would you be willing to give up in exchange for working with a company that is well-known for being socially responsible?
Q: Thinking broadly, how much more would you be willing to spend on a $100 product if you could purchase a version from a socially responsible company? Please specify in whole US dollars.
CSR Attitude Definition Will Pay More? Will Cut Salary*
Seeker Willing to make Moderate to Extreme changes in both spending and salary Yes a lot, $11-76+ Yes a lot, 11-21+%
Opportunistic Willing to make Moderate to Extreme cuts in salary or spend more, but not both Either $0-76 Or 0-21%
Minimalist Willing to make Minimal changes in spending, salary or both Yes a little, $0-10 Yes a little, 0-5%
Non-CSR No change in spending and salary No No
*n=883
13. ALMOST 8 IN 10 EMPLOYEES ARE UNCLEAR OR UNAWARE
OF THEIR EMPLOYERS’ CSR ACTIVITIES
12
Only 22% are aware that their companies have CSR practices. The
majority either say “no” (25%) or “don’t know” (53%), for a total of 78%.
Percent Whose Workplaces Employ CSR Practices
Q Does your workplace employ any corporate responsibility practices?
14. EMPLOYEES ARE MOST AWARE OF THEIR COMPANIES’
ENVIRONMENTAL AND CHARITABLE CSR ACTIVITIES
13
Employees are primarily aware of their employers’ environmental
(33%) and charitable (24%) activities.
Q IF COMPANY HAS CSR PRACTICES: What corporate social responsibility practices has your company deployed? N=221
CSR Activities Deployed by Companies
15. ONE-THIRD OF WORKERS WOULD TAKE A PAY CUT TO WORK
FOR A SOCIALLY RESPONSIBLE FIRM
14
Q: What percentage of your salary would you be willing to give up in exchange for working with a company that is well-known for being socially responsible?
Proportion of Salary Employees Would Relinquish
to Work at Socially Responsible Firm
34% would take a
pay cut.
16. YOUNGER WORKERS ARE MORE LIKELY TO TAKE PAY CUT TO
WORK FOR A SOCIALLY RESPONSIBLE FIRM
15
Q: What percentage of your salary would you be willing to give up in exchange for working with a company that is well-known for being socially responsible?
Proportion of Employees Who Would Take a Pay
Cut to Work at Socially Responsible Firm
About one-half (49%) of 18-24 year old employees would take a pay cut to work
at a socially responsible firm compared with 33% of 35-39 year olds and 25% of
employees age 65+.
17. FEW CONSUMERS ARE READING CSR CONTENT ON
CORPORATE WEBSITES
16CONFIDENTIAL
Q: Have you ever read about a company’s social responsibility agenda on their website?
Percent Who Have Read a Company’s
CSR Agenda on Their Website
Only 13% have read about a company’s CSR agenda on the corporate website.
18. READING ABOUT CSR ON THE CORPORATE WEBSITE DRIVES
PURCHASES
17CONFIDENTIAL
Q: IF READ: What impact would you say that reading the social responsibility agenda of that company(s) has had on your likelihood to purchase their products
or services in the future, if any? N=129
Percent Who Have Read a Company’s CSR Agenda on Their Website
While few have read about a company’s CSR agenda on their website, three-
quarters of those who have are either much (26%) or somewhat (49%) more
likely to purchase a product from that company.
19. IMPLICATIONS OF FINDINGS
1. Consumers are paying attention to social
responsibility.
• Companies in industries perceived as lacking on these issues have an opportunity
to differentiate themselves.
2. Tying social responsibility to products is key.
• Consumers are more likely to select the product with an added social benefit when
given a choice between otherwise similar products.
3. Communications are important, and companies need
to understand which social responsibility messages
will resonate with consumers.
• To be perceived as socially responsible, companies need to offer high-quality
products at good prices, while communicating to consumers about the ways they
respect and give back to their employees, their communities, and the environment.
18
20. MORE ABOUT CORPORATE SOCIAL RESPONSIBILITY
19
For more information about this survey and our
Corporate Citizenship practices, please contact:
SCOTT OSMAN
GLOBAL DIRECTOR
Scott.Osman@landor.com
212.614.5137
ERIC BIEL
MANAGING DIRECTOR
Eric.Biel@bm.com
202.530.4559
BETH LESTER
VICE PRESIDENT
blester@ps-b.com
202.962.3042