This document discusses how businesses can make their corporate social responsibility (CSR) efforts more impactful through strategic social investment. It argues that prevailing CSR approaches are fragmented and not integrated into business strategy. To deliver maximum social and environmental impact, the document advocates for aligning CSR programs with business goals, ensuring transparency in efforts, and rigorously measuring outcomes. The Emriates Foundation is highlighted as an example of an organization that takes a venture philanthropy approach through long-term partnerships and programs designed to be financially sustainable and scalable.

1. From CSR to Sustainability:
Delivering Impactful Social Investment

2. BUSINESS & SOCIAL
DEVELOPMENT?
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3. Delivering Social Value is Difficult
Millennium Development Goals NGO’s play a role…
 Eradicate extreme poverty and hunger
 Achieve universal primary education
 Promote gender equality and empower women
 Reduce child mortality
 Improve maternal health
 Combat HIV/AIDS, malaria, and other diseases
 Ensure environmental sustainability
 Develop a global partnership for development
...And Foundations
...As do Multilateral Agencies...
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4. …Business Can Play a Role
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5. Learning from Business
Focus

Market-based solutions
Financial-viability
Technical expertise-More than Money
Measuring
Managing risk
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6. The Death of CSR?
“[sustainability]…is about the fundamental
intergenerational task of winding down the
dysfunctional economic and business models of the
nineteenth and twentieth centuries, and the evolution
of new ones fit for a human population headed
towards nine billion people, living on a small planet
which is already in „ecological overshoot‟”
Volans, The Transparent Economy, 2010
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7. Transforming Brands-Social Investment
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8. Even Where You Least Expect It
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9. Integrated Sustainability Agenda
We launched Plan A in January
2007, setting out 100
commitments to achieve in 5
years. We've now extended Plan
A to 180 commitments to
achieve by 2015, with the
ultimate goal of becoming the
world's most sustainable major
retailer.
Through Plan A we are working
with our customers and our
suppliers to combat climate
change, reduce waste, use
sustainable raw materials, trade
ethically, and help our customers
to lead healthier lifestyles.
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10. MAKING CSR MORE
IMPACTFUL
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11. 21st CENTURY THINKING
“…prevailing approaches to CSR are so fragmented and
disconnected from business strategy as to obscure the greatest
opportunities for companies to benefit society. If corporations
were to [use] the same frameworks that guide their business,
they would discover that CSR can be… a source of opportunity,
innovation, and competitive advantage…”
PORTER AND KRAMER
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12. Delivering Maximum Impact
A –T –M
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13. A LIGNMENT
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14. Alignment = Focus
Multiple One–Off Long term
Projects Partnerships
Social Investment
Investments
Leverage
Grants
Traditional CSR
Lasting Impact
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15. T
RANSPARENCY
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16. Learn From Failure
Execution • Partner lacked competence/skills
Market • No observable customer demand
• No evidence of long-term financial
Business
viability
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17. M
EASURE
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18. Keep It Simple
Large-scale numbers?
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Permanent Impact?
Financially Sustainable?
Technically Competent?
Long-term thinking
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19. Shifting Our Mind – Set
Traditional Strategic Social
CSR Investment
Multiple Activities Aligned Focus
Short Term Projects Long Term Partnerships
Saving the Planet Adding Real Value
Writing a Check More than Money
Financial Support Financial Viability
Subsidy Dependence Exit
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20. EMIRATES
FOUNDATION’s
JOURNEY
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21. Venture Philanthropy
Incubate Pilot Scale Spin- Off
0 – 2 Years 3 – 4 Years 5 – 10 Years 10 – 15 Years

22. PROGRAM PORTFOLIO
SOCIAL LEADERSHIP & COMMUNITY
INCLUSION EMPOWERMENT INVOLVEMENT
DELIVERED THROUGH THE MODEL OF SOCIAL ENTERPRISE
…business based…financially viable….scalable and sustainable…
FINANCIAL THINK SCIENCE TAKATOF
LITERACY (Volunteering)
KAYANI KAFA’AT SANID
(Special Needs) (Business Skills) (Emergency
Response)
EDUCATION PROGRAMS:
•Sheikh Mohammed bin Zayed Higher Education Grant:
•London School of Economics:

23. Thank You