John Holm's presentation at Maastricht School of Management Romania on the 11th of September on "CSR as a core business strategy. Enriching both the local community and the bottom line"
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
The leading CHROs are responding to an evolving talent landscape by treating employees more like customers, designing new employee experiences and discovering the power of social listening.
Learn about the emerging techniques and technologies helping the top CHROs stay ahead of the curve in the age of disruption.
Redefining talent - the CHRO perspectivePauline Mura
Technological advances are disrupting the status quo and bringing huge turmoil in their wake. Industries are converging, and new competitors emerging, as never before. The nature of work is changing and demand for digital expertise is soaring, while other skills are becoming defunct. So how can CHROs chart a path through the turbulence and help their fellow executives understand the impact on the workforce?
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
The leading CHROs are responding to an evolving talent landscape by treating employees more like customers, designing new employee experiences and discovering the power of social listening.
Learn about the emerging techniques and technologies helping the top CHROs stay ahead of the curve in the age of disruption.
Redefining talent - the CHRO perspectivePauline Mura
Technological advances are disrupting the status quo and bringing huge turmoil in their wake. Industries are converging, and new competitors emerging, as never before. The nature of work is changing and demand for digital expertise is soaring, while other skills are becoming defunct. So how can CHROs chart a path through the turbulence and help their fellow executives understand the impact on the workforce?
Strategic Corporate Social Responsibility Recommendations for H&M, 2008Sustainable Fashion LA
This is a presentation my group put together for our Strategic CSR class. We were assigned the task of recommending a Sustainability Strategy that fit within the core business strategy of our our selected business.
What's really exciting is that H&M is actually starting to do this. Not on our recommendation, of course, but as a reaction to recent press around their practice of throwing unsold clothing into the trash.
As always in fashion, one man's trash...
This presentation introduce basics of "Creating share value" through business as described by Michael Porter and Mark Kramer in the well-known article in HBO with the same title.
This seminar introduces the concepts, application, practice and strategies involved in determining the urgent need for business to operate through sustainable practices. In addition, it addresses ethical issues in a way that upholds and enhances the triple bottom line of a company: People, Planet, and Profit.
Addition, this seminar introduces the students to concepts in business ethics and how it influences the topic of sustainability. The seminar teaches practical solutions on how to embed sustainability within the business operations. Students will come away from the course understanding what embedded sustainability is and how to drive proactive solutions that bring social innovation to the forefront of the business as a key strategy for future business success.
This is a presentation of The Triple Bottom Line by Alexis Dogwe, Camille Eusebio, Maurice Gonzales, Leslee May Tandoc and Al Marie Tating as part of the requirements in the subject: Marketing and Commercialization of High Technology Products.
University of the Philippines, Technology Management Center
CFO Asia Exchange Singapore 2015 Refocusing your ERM strategy and practices -...Marc Ronez
This presentation highlights 5 directions to explore to improve your ERM Strategy and practices in your organization in order to nurture an ERM system and culture that creates Value.
What is Corporate Social Responsibility? Why CSR? How can you effectively deliver CSR...? etc. Enjoy this CSR Presentation we did in 2012 at le Bistro Latin in Douala.
current scenario of corporate social responsibility and methods to bring back values back to CSR from research paper by by Chris MacDonald & Alexei Marcoux from Business Ethics Journal Review
Hult Impact Challenge - IBM Watson SeismicSandeep Vete
The Business Challenge: Put all the business knowledge and leadership skills we learned to the test with this seven-month group project to solve a real business problem in which my teammates and I devise a game-changing idea to solve an existing problem for a major corporation that really make a difference - not only to the MBA program but in future career and beyond.
The IBM 2015 Business Challenge
Background:
IBM has developed a supercomputer- “Watson” -which is capable of learning and adapting in the same way as humans. IBM calls this capability “cognitive computing an advanced form of Artificial Intelligence.
Watson gained fame by winning the U.S. quiz show and IBM CEO Ginni Rometty has made it a centerpiece of the company’s strategy going forward. Ms. Rometty is convinced that Watson and cognitive computing will transform how we live and do business. The power of Watson has already been put to use, transforming the way medical research and diagnosis is done for important disease areas.
The Challenge:
Create an actionable business idea showing how IBM could put their AI technology to use, and shape future product development strategies using AI systems like Watson.
Strategic Corporate Social Responsibility Recommendations for H&M, 2008Sustainable Fashion LA
This is a presentation my group put together for our Strategic CSR class. We were assigned the task of recommending a Sustainability Strategy that fit within the core business strategy of our our selected business.
What's really exciting is that H&M is actually starting to do this. Not on our recommendation, of course, but as a reaction to recent press around their practice of throwing unsold clothing into the trash.
As always in fashion, one man's trash...
This presentation introduce basics of "Creating share value" through business as described by Michael Porter and Mark Kramer in the well-known article in HBO with the same title.
This seminar introduces the concepts, application, practice and strategies involved in determining the urgent need for business to operate through sustainable practices. In addition, it addresses ethical issues in a way that upholds and enhances the triple bottom line of a company: People, Planet, and Profit.
Addition, this seminar introduces the students to concepts in business ethics and how it influences the topic of sustainability. The seminar teaches practical solutions on how to embed sustainability within the business operations. Students will come away from the course understanding what embedded sustainability is and how to drive proactive solutions that bring social innovation to the forefront of the business as a key strategy for future business success.
This is a presentation of The Triple Bottom Line by Alexis Dogwe, Camille Eusebio, Maurice Gonzales, Leslee May Tandoc and Al Marie Tating as part of the requirements in the subject: Marketing and Commercialization of High Technology Products.
University of the Philippines, Technology Management Center
CFO Asia Exchange Singapore 2015 Refocusing your ERM strategy and practices -...Marc Ronez
This presentation highlights 5 directions to explore to improve your ERM Strategy and practices in your organization in order to nurture an ERM system and culture that creates Value.
What is Corporate Social Responsibility? Why CSR? How can you effectively deliver CSR...? etc. Enjoy this CSR Presentation we did in 2012 at le Bistro Latin in Douala.
current scenario of corporate social responsibility and methods to bring back values back to CSR from research paper by by Chris MacDonald & Alexei Marcoux from Business Ethics Journal Review
Hult Impact Challenge - IBM Watson SeismicSandeep Vete
The Business Challenge: Put all the business knowledge and leadership skills we learned to the test with this seven-month group project to solve a real business problem in which my teammates and I devise a game-changing idea to solve an existing problem for a major corporation that really make a difference - not only to the MBA program but in future career and beyond.
The IBM 2015 Business Challenge
Background:
IBM has developed a supercomputer- “Watson” -which is capable of learning and adapting in the same way as humans. IBM calls this capability “cognitive computing an advanced form of Artificial Intelligence.
Watson gained fame by winning the U.S. quiz show and IBM CEO Ginni Rometty has made it a centerpiece of the company’s strategy going forward. Ms. Rometty is convinced that Watson and cognitive computing will transform how we live and do business. The power of Watson has already been put to use, transforming the way medical research and diagnosis is done for important disease areas.
The Challenge:
Create an actionable business idea showing how IBM could put their AI technology to use, and shape future product development strategies using AI systems like Watson.
Thought leader Rita Gunther McGrath, author of The End of Competitive Advantage, describes the ramifications of transient competitive advantage on corporate strategy and organizational structure.
OpenStax-CNX module m17318 1Three Views of CSR (Corporate.docxmccormicknadine86
OpenStax-CNX module: m17318 1
Three Views of CSR (Corporate
Social Responsibility)
*
William Frey
Jose A. Cruz-Cruz
Based on EAC Toolkit - Student Module Template� by
Jose A. Cruz-Cruz
William Frey
This work is produced by OpenStax-CNX and licensed under the
Creative Commons Attribution License 2.0�
Abstract
This module explores di�erent models of CSR (corporate social responsibility) including a shareholder
model (based on the arguments of Milton Friedman), the stakeholder model (based on the work of Evan
and Freeman), and an alliance model advocated by Patricia Werhane. Students will develop a framework
based on an exercise to determine a social contract between society and business. They will use this social
contract to assess each CSR approaches. Then they will develop a CSR program for the hypothetical
corporation, Burger Man. (Based on an exercise developed by Paul Thompson.) This module is being
developed as a part of a project funded by the National Science Foundation, "Collaborative Development
of Ethics Across the Curriculum Resources and Sharing of Best Practices," NSF-SES-0551779. It is
currently being used in the courses "Business, Society and Government" and "Corporate Leadership and
Social Responsibility" being taught at the University of Puerto Rico at Mayaguez
Word Version of this Template
This media object is a downloadable �le. Please view or download it at
<https://legacy.cnx.org/content/m17318/1.6/ EAC TK STD TEMPLATE.doc>
Figure 1: This is an example of an embedded link. (Go to "Files" tab to delete this �le and replace it
with your own �les.)
*Version 1.6: Oct 8, 2009 11:14 am +0000
�http://cnx.org/content/m14291/1.9/
�http://creativecommons.org/licenses/by/2.0/
http://cnx.org/content/m17318/1.6/
OpenStax-CNX module: m17318 2
- The first two links to this module are to sample corporate social
responsibility statements put out by McDonalds and Starbucks. These
will help you to benchmark your own efforts both in the fictional
Burger Man case and in your efforts to develop CSR reports for real
companies.
- The other link is a story from reporter, Paul Solomon, that reports on
the annual Business for Social Responsibility conference. This story,
first broadcast on December 23, 2004 reports on outstanding and suc-
cessful efforts on CSR. Its title is "Good Business Deeds" and it was
accessed for this module on August 17, 2008 at the following URL:
http://www.pbs.org/newshour/bb/business/july-dec04/corporate_12-23.html
1 Introduction
This module will introduce you to the theme of corporate social responsibility. Three representative cases
will help to pose the central problems and basic issues of CSR. Then you will work on developing a social
contract between the business corporation and society to articulate the interests, goods, and rights at stake in
CSR. Three di�erent approaches dominate this �eld: the shareholder approach set forth by Milton Friedman,
the stakeholder approach articulated .
Presentation used by Kenneth Sturdivant during MBA Masterclass "Outsourcing the Supply Chain" at Maastricht School of Management Romania - 6th of October 2011
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3. Food For Thought…
“No Social program can rival the business sector when it
comes to creating jobs, wealth, and innovation that
improve standards of living and social conditions over
time. Any business that pursues its ends at the expense
of society will find its success to be illusory and
ultimately temporary”
Michael Porter – H.B.R. – Strategy & Society December 2006
Maastricht School of Management Romania www.msmro.org
4. Food For Thought…
“Businesses will often be far more effective than
governments and nonprofits are at marketing activities
that motivate customers to embrace products and
services which create societal benefits, like healthier
food or environmentally-friendly products.”
Michael Porter & Mark Kramer – H.B.R. – Creating Shared
Value January-February 2011
Maastricht School of Management Romania www.msmro.org
5. The Demand For Market Virtue
“Few firms have been rewarded or
punished by the financial markets for their
social performance”
Demand for Market Virtue Pg.73
Maastricht School of Management Romania www.msmro.org
6. Getting Back To The Basics….
What exactly is Corporate Social Responsibility?
Why do companies undertake CSR Initiatives? How do they
measure success?
How is CSR communicated/promoted internally among
employees? Among leadership?
How can CSR have a negative impact on my bottom line?
Maastricht School of Management Romania www.msmro.org
7. And Defining Relevancy
Which NGOs should For-Profits choose to collaborate with
and why?
Non-Profits and ethics…Where are the boundaries?
If profits fall, will CSR Initiatives be the first to be cut?
Can CSR Initiatives be profitable?
Maastricht School of Management Romania www.msmro.org
8. The Four Key Myths of CSR
Myth 1
"The ethical consumer will drive
change.”
Deborah Doane – “The Four Key Myths of CSR” Stanford Social
Innovation Review, Fall, 2005
Maastricht School of Management Romania www.msmro.org
9. The Four Key Myths of CSR
Myth 2
"There will be a competitive 'race to
the top' over ethics amongst
businesses.”
Deborah Doane – “The Four Key Myths of CSR” Stanford Social
Innovation Review, Fall, 2005
Maastricht School of Management Romania www.msmro.org
10. The Four Key Myths of CSR
Myth 3
"In the global economy, countries
will compete to have the best
ethical practices."
Deborah Doane – “The Four Key Myths of CSR” Stanford Social
Innovation Review, Fall, 2005
Maastricht School of Management Romania www.msmro.org
11. The Four Key Myths of CSR
Myth 4
“The market can deliver both short-term
financial returns and long-term social
benefits”
Deborah Doane – “The Four Key Myths of CSR” Stanford Social
Innovation Review, Fall, 2005
This myth can be ‘debunked’ in Romania as the case study
will illustrate
Maastricht School of Management Romania www.msmro.org
12. The Key Question…
In what conditions does it appear to make
business sense to implement CSR?
Maastricht School of Management Romania www.msmro.org
13. Category 1
CSR is part of the company’s corporate strategy
and business identity.
Ex. Patagonia, Starbucks, C&A, Ikea, Merck
Maastricht School of Management Romania www.msmro.org
14. Category 2
Firms that have been targeted by activists for
the visibility of their brands and are highly
defensive and risk-averse.
Ex. Shell, Nike, McDonalds, and Carrefour
Maastricht School of Management Romania www.msmro.org
15. The Main Business Stakeholders
What are the foundations for the business
case of CSR?
• Consumers
• Employees
• Investors
Maastricht School of Management Romania www.msmro.org
16. The Demand For Market Virtue
The Investor
Two issues must happen to effectively measure how
corporate performance affects share price….
Maastricht School of Management Romania www.msmro.org
17. The Demand For Market Virtue
The Investor
1. Provide verifiable information about their social
and environmental performance in a form that is
comprehensible and relevant to mainstream
investors
Ex. Triple Bottom Line??
Maastricht School of Management Romania www.msmro.org
18. The Demand For Market Virtue
The Investor
2. Investors must take social impact into account
before making business decisions
Short- term pain but long-term pain not yet proven
ex. Reebok labor policies better than Nike
Maastricht School of Management Romania www.msmro.org
19. ‘Business-As-Usual’
CSR
Maastricht School of Management Romania www.msmro.org
20. ‘Business As Usual’ CSR
PNL budgetary item that gets in the way of
profitability?
A PR Opportunity/Photo Op with no value add to
core business?
Extra salary and payroll in times of economic
uncertainty?
Maastricht School of Management Romania www.msmro.org
21. Over-Promising….
http://www.brandweek.com/bw/content_display/news-and-
features/direct/e3ieedb56d6b7d31495787a33374c63794b
Maastricht School of Management Romania www.msmro.org
22. And Under-Delivering….
http://www.greenpeace.org.uk/blog/climate/bps-wins-coveted-emerald-paintbrush-award-worst-
greenwash-2008-20081218
Maastricht School of Management Romania www.msmro.org
23. And the result…
http://www.suite101.com/content/bp-goes-from-beyond-petroleum-to-big-polluter-in-
csr-setback-a235924
Maastricht School of Management Romania www.msmro.org
25. Or is it Strategic CSR?
A Competitive advantage among your evoked set
that sets you apart?
A ‘positive’ emotional connection to your core
consumer?
A part of your core business strategy that keeps
employee morale high thus lowering turnover… and
expenses?
A tool that provides innovation and opens new
markets…and improves the bottom line?
Maastricht School of Management Romania www.msmro.org
26. Strategic CSR
Value Proposition - Best Price / Best Deal
Low cost is the core business
Every year IKEA plans to cut 3%-5% of its cost
• Re-design products
• Overhaul manufacturing techniques
• Shortening supply chains
Bang Mug Example
Design made mug shorter and more stackable
Mugs per pallet from 864 to 2,024
• Shipping costs dropped 60%
Maastricht School of Management Romania www.msmro.org
27. Strategic CSR
How vital is sustainability and an eco-
friendly attitude to IKEA?
U.S. locations are aiming to reclaim 90% of store
waste by the end of 2012
Increased energy efficiency by as much as
20% by lighting, heating, and cooling systems
facilities
New locations
Access to ports or strong rail corridors
Often qualify for brownfield redevelopment credit
Ocean and rail are some of the least carbon intensive
shipping options
Maastricht School of Management Romania www.msmro.org
28. IKEA and the WWF - Why?
International leader in responsible forest
management
One of the largest consumers of forest
product
Risk of illegal wood coming into the Supply
Chain
Supplier Code of Conduct
Compliance is only at 50%
Only 4% in China
Boosted the number of unannounced audits to its
suppliers and tightened standards for resource use and labor
practices
Maastricht School of Management Romania www.msmro.org
29. Asking the right question…
The essential test that should guide CSR
initiatives is not whether a cause is worthy
but whether it presents an opportunity to
create shared value
Maastricht School of Management Romania www.msmro.org
30. Prioritizing Social Issues
Social Issues of
Generic Social Value Chain
Competitive
Issues Social Impacts
Context
Social Issues Social Issues that
Social issues
that are not significantly
that are
significantly affect the
significantly
affected by a company’s
affected by a competitiveness
company’s
company’s in the locations
long-term
activities where it operates
operations
Maastricht School of Management Romania www.msmro.org
31. Examples
Carbon Emissions might be generic social issue for
Banca Transilvania (Financial Services) but a value
chain impact and competitive issue for both IKEA and
Dacia Renault
The impact of Malaria in Africa may be a generic social
issue for Brico Store but a value chain impact for Glaxo
Kline Smith and a competitive issue for Anglo American
Mining Company (labor)
Maastricht School of Management Romania www.msmro.org
32. Responsive and Strategic CSR
Corporate Involvement in Society – A strategic approach
Social Dimensions
Generic Social Value Chain
of Competitive
Impacts Social Impacts Context
Strategic
Mitigate harm from philanthropy that
Good citizenship value chain activities leverages
capabilities to
Transform value improve salient
chain activities to areas of competitive
Responsive CSR benefit society while context
reinforcing strategy
Strategic CSR
Maastricht School of Management Romania www.msmro.org
33. Directly Influencing the Bottom Line:
Purchase Behavior
Positive Link between CSR and Purchase:
The consumer supports the issue central to the
company’s CSR efforts
When the social issues align with the company’s
strategy
When the consumer is not asked to pay a high price for
Social Responsibility
Price and Quality
Maastricht School of Management Romania www.msmro.org
34. The Consumer…It’s Complicated
More than 75% of US consumers report that they
would avoid purchasing products made under poor
working conditions
However…
Half of US consumers thought it was the
responsibility of business and not themselves to do
more to protect the environment
Maastricht School of Management Romania www.msmro.org
35. Is the Romanian Consumer Naïve?
șmecher
• (slang) An individual who can handle any kind of situation, that is
always on top of things, is cunning, is intelligent, is street-smart is
slick, is a wiseguy. Somebody calm, crafty or deceitful who never
backs down.
• (slang) someone who makes "easy money" or a lot of money
usually by illegal or questionable means but necessarily without
hard work.
• slick, wiseguy
Maastricht School of Management Romania www.msmro.org
36. The Consumer – The Methodology
Identify the key demographic/psychographic
consumer segments that would be most
influenced by CSE Strategies.
Maastricht School of Management Romania www.msmro.org
37. Actualizers
For them the most important in life is to
‘leave a mark’ create something enduring
Family & friends oriented
• Enjoys spending time with the family
• Enjoys entertaining people at home
Actualizers are more active than the life stage average
• They often go out to cinema, restaurants and theater
• They are interested in arts, listen to music and read books
Consumption
Their consumption is characterized by the use premium of brands and a
large variety of different ones
Prefer organic food
Source: Garrison Group
Maastricht School of Management Romania www.msmro.org
38. Balancers
Trying to balance work and private life priorities
• They are very concerned about providing quality time
for the family
Entertainment and socializing typically includes the
whole family
In raising their children they are liberal, but
consistent
In their career they are striving and disciplined
Positive thinking - satisfied with their lives
Concerned about arts and creativity
• They read a lot and listen to music
• Balancers more modern and open-minded
Consumption
Their high standard of living enables them to buy high quality brands, and
stick to them - brand loyal
They are more spontaneous purchasers than average
Source: Garrison Group
Maastricht School of Management Romania www.msmro.org
39. Libri Book Chain Market Entry 2007
Established a precedent of an international book chain
successfully moving from one publishing language to
another by expanding into the Romanian market
Hungary’s largest ‘specialty’ book retailer garnering
Super-Brand Status two consecutive years
• archive.superbrands.hu/konyv_2005/pdf/libri.pdf
Hosting renowned authors such as Salman Rushdie
• http://www.muvesz-vilag.hu/irodalom/hirek/6878
Maastricht School of Management Romania www.msmro.org
40. Why Romania? The New ‘Golden Child’
Over 100 Malls in planning phases in the next 5 years (2008-
2013)
Only one specialty book chain with 3 stores in 2007
The largest book retailer with 71 stores also sold electronics,
kids toys, music, and paper products
Only 17% of the public bought at least one book in 2006
compared to 54% in the United States and 82% in Hungary
displaying ENORMOUS growth potential
Maastricht School of Management Romania www.msmro.org
41. Romania - Market Entry Obstacles
Cultural Hurdles:
• Hungarian retail chain entering Romanian publishing
community
• Language adaptation and identification with Romanian
consumer
Business Hurdles:
• Supply Chain – HQ in Cluj-Napoca
• In 2007, Romania ranked last of all EU countries in
transparency
http://www.transparency.org/policy_research/surveys_indices/cpi/2007
Maastricht School of Management Romania www.msmro.org
42. Libri Romania
Passion for Books, Passion for People
Transparency as a Value Proposition
Employees Community
Shared Multicultural
No
sense of Multiethnic
„sub masa”
community
Industry-first 12 Gifts of
consignment D.E.A.R
Christmas
contract
Maastricht School of Management Romania www.msmro.org
43. Little People/Temerarii 2007
Founded in 1996 in Cluj-Napoca with current offices in Bucuresti, I asi, and
Timisoara
Collaboration with all 12 Children Oncology Wards in Romania focusing on
outreach programs
76 Oncology volunteers (highly trained)
194 Cancer survivors as volunteer patient advocates
104 Corporate Volunteers
Maastricht School of Management Romania www.msmro.org
44. Little People/Temerarii 2007
Business Partnerships Community Partners
Danone Romania British Embassy
E-On Gaz Romania Romanian National Theatre
PWC Hungarian National
Starbucks Theatre
Libri Book Chain Cluj and Timisoara Town
MOL and PETROM Halls
Various Special Education
Inst.
Maastricht School of Management Romania www.msmro.org
45. Step 4 – Identifying The Consumer
The Consumer
Business to Business to
Consumer Community
Demographic Psychographic Babes Public
CEU
Targets Targets* Bolyai Schools
Mothers Teachers Balancers Actualizers
Source: Garrison Group
Maastricht School of Management Romania www.msmro.org
46. Business To Consumer
Demographic Target
Families/Mothers with expendable income
Preferred loyalty card holders
Teachers
Maastricht School of Management Romania www.msmro.org
47. Business To Consumer
Psychographic Targets*
Actualizers
Balancers
C.S.R. Social Issue/Value Platform are directly
correlated to these two targets.
Source: Garrison Group
Maastricht School of Management Romania www.msmro.org
48. Business To Community
Direct sales to many public schools receiving
public funds to build library
Direct sales to Central European University
sharing the same value platform
Exclusive collaboration with…
Maastricht School of Management Romania www.msmro.org
50. The Strategy & Implementation….
Change the Conversation…
Maastricht School of Management Romania www.msmro.org
51. Libri Romania
Passion for Books, Passion for People
The Results
Year to Year Comparison
Dec.2007=344 548 Dec.2008=527 567
Jan.2008=167 379 Jan2009=264 369
Feb.2008=171 837 Feb.2009=217 113
Net Year to Year
Revenue Increase
683 864 RON of 52,3% 1 009 049 RON
Maastricht School of Management Romania www.msmro.org
52. CHANGE THE CONVERSATION!!!!!!
WHO – Who are your customers and are they going to be receptive
to your C.S.R. initiatives?
WHAT – What is your value proposition and how is C.S.R. related to
your core business?
WHEN – When did your direct competition begin launching CSR
initiatives and how often do you run CSR competitive diagnostics?
WHERE - Where are the areas that your company can create a win-
win situation for both community and bottom line?
WHY – Why are you investing in C.S.R. initiatives if you cannot
deliver what you are promising?
Maastricht School of Management Romania www.msmro.org
53. Mulţumesc pentru atenţia
acordată!
John Holm | TRANSNATIONAL PERSPECTIVES
jholm@tpgroup.eu
Twitter: transnational_1
Skype: tpgroup.eu
Maastricht School of Management Romania www.msmro.org