A1 is a leading telecommunications provider in Belarus with 4.9 million customers and 3,000 employees. Their CSR strategy focuses on assisting children and supporting Belarusian culture, heritage and language. Their projects include fundraising for children's healthcare, autism awareness campaigns, eye exams for rural children, dubbing movies into Belarusian, and partnering with educational organizations. They have also implemented solar power initiatives. To improve their CSR, the document recommends reducing paper usage, permitting more remote work to decrease traffic, and providing healthy food options for employees.

1. Project 2019
CSR strategy
Karpenko Anna (711) and Yuralevich Polina (712)

2. A1 is a telecommunications, ICT and content services provider in Belarus
➔ 4.9 million customers
➔ 3 000 employees
➔ offices are located in all major cities of the country

3. Why did we choose this company?
One of the leaders among
mobile network operators
in Belarus
It should set an
example to others
Let’s check if it is the true and
analyse its CSR strategy

4. The list of A1 priorities as a socially
responsible business includes assistance to
children and support for national self-
identification.
The company takes pride in a long charity and
children aid history, and also implements large-
scale social educational projects.

5. A1 also takes efforts to rediscover Belarusian heritage:
traditions, history, culture and other elements of the
national heritage. The company pays special attention
to the most important Belarusian artifacts, such as the
Belarusian language, national arts and pristine nature

6. Projects:
➔ The #velcombegom - to help children's health care institutions,
promote healthy lifestyles, and popularize running
➔ Light It Up Blue - an international campaign held on 2 April to
support people with autism
➔ The I see! project - to assist in the timely diagnosis and detection
of early visual impairments in school-age children residing in
rural areas

7. Projects:
➔ Belarusian Weekends - lots of movies were translated and
dubbed into Belarusian.
➔ The velcom YOUTH - social and outreach project for high
school students who want to make a difference in this world.
The project was launched in partnership with the Ministry of
Education of the Republic of Belarus and the organizers of
the TEDx Minsk conferences.
➔ In 2019, A1 became the general partner of the 100th season
of the Yanka Kupala National Academic Theatre.

8. Projects:
➔ In the summer of 2016, velcom launched a solar power plant comprising 85,000
solar panels near Bragin (Gomel Region). The plant was built in the area that was
affected by the Chernobyl disaster and is therefore unfit for agriculture. To
connect all of the solar modules, velcom laid about 800 km of cable lines.
➔ In October 2017, velcom launched
the first solar-powered base communications
station in Belarus in the Luban District
of the Minsk Region.

9. Our ideas how to improve CSR of A1:
1. reduction in the amount of paper used and
wasted
➔ Copy on both sides of the paper
➔ Buy recycled paper
➔ Store office files digitally
➔ Get rid of needless reports and reduce report sizes

10. 2. Permit remote work
➔ therefore reduce the negative impact of
automobile traffic
➔ decrease employee satisfaction
Our ideas how to improve CSR of A1:

11. Our ideas how to improve CSR of A1:
3. Using vending machines with healthy
food (vegetables, salads and so on)
➔ care for employees health
➔ saving time for employee food
shopping

12. Conclusion
● CSR strategy of A1 is well developed. The company have leading position
within CSR business in Belarus.
● It pays attention mostly on assistance to children and support for national
self-identification.
● To improve its CSR strategy the company can
implement more environmentally friendly ideas.

13. Thank you for your attention!