NBC Sports partners with numerous leagues and governing bodies to broadcast prestigious sporting events such as Sunday Night Football, Notre Dame football, the Kentucky Derby, U.S. Open, and NHL playoffs. Comcast SportsNet Mid-Atlantic covers regional sports in the Washington D.C. and Baltimore areas, including the Redskins, Ravens, Capitals, and Wizards. It offers integrated marketing campaigns and sponsorships with in-game placements to advertisers.

1. NBC Sports partners with numerous leagues and governing bodies to
broadcast the most prestigious properties in sports, including: ‘NBC Sunday
Night Football,’ ‘Football Night in America,’ Notre Dame football; the
Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE
PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL
‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and
Wimbledon and the French Open.

2. .

3. Highlight Reel – Click Here

4. Comcast SportsNet Mid-Atlantic is a member of the NBC
Sports Group responsible for covering all regional sports in
the Washington DC & Baltimore DMA’s.
 Reaching 4.7 MILLION households in MD, DC, VA, PA, DE and portions of WV.
 The Most Comprehensive Coverage Washington Redskins, Baltimore Ravens,
Washington Capitals, Washington Wizards, DC United, Atlantic Coast
Conference and Colonial Athletic Association.
 Integrated Marketing Campaigns:
 The Exclusive Ability to Provide Advertisers with In-Game Sponsorships, Live
Reads, Billboards and Features
 Unmatched Access to Players, Coaches, Events and Facilities.
FOR MORE INFORMATION & OPPORTUNITIES CONTACT:
Kaitlyn Campi - 240-223-6679 - kaitlyn.campi@nbcuni.com
7700 Wisconsin Ave. Suite 200, Bethesda, MD 20814

5. CSN Mid Atlantic Audience Viewer Profile
Market
Market
Average
Average
Gender Educational Degree
Male 48% 77% Bachelors 19% 23%
Female 52% 23% Post Graduate 19% 21%
Either 37% 44%
Demographics
Bachelors+ 40% 46%
A18-34 30% 36%
A18-49 58% 68% Residence
A25-54 56% 64% Own 73% 73%
Apartment 12% 16%
M18-34 15% 28% Townhouse 16% 17%
M18-49 29% 54%
M25-54 28% 49% Market Value of Home
$300,000+ 45% 51%
W18-49 29% 14% $350,000+ 38% 41%
W25-54 29% 14% $500,000+ 20% 22%
Source: Scarborough Research, Washington, D.C.-Syndicated, Se10-Fe11 Scarborough
CSN Mid-Atlantic Viewer = Respondent watched CSNM-TV on cable in the past 7 days

6. COVERAGE COMCAST SPORTSNET MID-
ATLANTIC COVERS
MAP ALL OF DC, MD & VA
Comcast SportsNet Mid-
Atlantic reaches over 4.7
million homes per night,
because CSN is not only
carried on Comcast cable
systems. Comcast
SportsNet is also carried
on Cox Cable, Verizon
FiOS, DirecTV and Dish
Network.

7. CUSTOMIZABLE
SPONSORSHIP EXAMPLES
Only Comcast SportsNet can
give advertisers IN GAME
sponsorships like Live Reads,
Billboards, and Features during
CSN produced games.
Each of these includes a live in-
game read by the announcers
and logo recognition.

8.  WEB
 SOCIAL
 EMAIL
 MOBILE
Premier destination for the local
sports fan. Featuring:
-NBC enhancements & Sports Talk
platform.
-Social Media Integration for
commenting & sharing.
-CSN Insiders & Bloggers.
-Superior Display Advertising (Less is
more!)
-New & Unique Sponsorship
Opportunities.
Inventory Includes: Display Advertising (980x50, 300x250), Pre-Roll Video, Home
Page Skins, Home Page Roadblocks, Additional Rich Media Opportunities,
Sponsorship Opportunities such as: Scoreboard ,Team Sections, Photo Gallery, Daily
Web Polls, What’s Happening in DC, etc.

9. Digital Package Examples
$1,000+ $1,500+ $2,000+
Monthly Commitment Monthly Commitment Monthly Commitment
45k Impressions: 60k Impressions: 80k Impressions:
 Display ads  Display ads  Display ads (300x250&980x50)
 300x250  300x250  Mobile Wap Site Imps
 980x50  980x50 Pre-Roll:
 Mobile Wap  Mobile Wap Site  5k :15s Video Imps
Site Imps Imps Email:
Available Pre-Roll:  1 E-News Letter Ad per
 3k :15 Video Imps quarter (17k Imps)
Email: Social Integration (if applicable)
 1 E-News Letter Ad Sponsorship Included
per quarter  Page Skin, Home page takeover,
Fixed Position on Team Pages,
 17k Imps
Scoreboard, Page Peels, Overlays,
Etc.
Total Imps = 45k Total Imps = 80k Total Imps = 102k + Sponsorship
Imps*
* Minimum 3 month commitment required for sponsorship opportunities.