The document discusses the evolution of media consumption in the fragmentation's media age, emphasizing that content remains king and consumer behavior drives communication strategies. It highlights the importance of engaging with target audiences through innovative campaigns, regardless of the media channels used. Additionally, it underscores the effectiveness of various examples demonstrating successful interactions and creative advertising techniques.

2. Well…
as you know,
we are living the
FMA – Fragmentation's
Media Age(this is not real, I invented right now…rs).

3. Ok, it’s a fact.
but we know that it happens
just because people changed the
media consumption behavior.
Why?I’ll tell you…
Doesn’t matter the channel.
The content is the king.
in the last years, some communication companies had the
information’s monopoly…but now people got more
autonomy to do anything, specially to create, consume or
share information.

4. Nowadays and day by day, media’s solutions is far away
from some common methodologies – normal research
softwares, traditional way of think advertising,
etc...So, when you are working in a campaign, you should
consider – first of all – the target’s way of life…Is the
target who will say what is the best way to follow and
how your brand could start a conversation.

5. Doesn't matter
where the dialogue
will happen..
you just need
that happen. So,
lets
see
how
this
scenario
has
been
worked…

6. all the
off-line media channels are
around there.so, use it…

7. legislative assembly of
Rio grande do norte
said that throwing trash in
right place is easy
as turn a mag page
made by Art&C
interaction

8. blinkbox
placed a dragon
head, as a fossil,
In in a beach…
just to announce a third
game of thrones season
by streaming.
curiosity Watch the vídeo

9. Douwe Egberts
placed a vending
machine with a
facial recognition
software
to offer a coffee to people just
detecting a moment of a yawn.
functionalWatch the vídeo

10. Follow the link
yes or yes.
does outdoor
still work???
this guy can talk about…
ooh media

11. Chinese government
invited people to chance plastic
bottle by one
subway ticket
a good example to
brands that wants to
bring people closer…
interaction

12. very important…
internetbrings reach to actions

13. a reporter
watched a 3d film
without 3d glasses…
after, in a blog, he protested against
the “low quality” from the images.
free opportunity to brands…
buzz

14. kitkat
a very smart dad used
a kitkat’s package to
convince his baby to
eat vegetables.
spontaneous media
experience Watch the vídeo

15. you can think
different…
but, this is crazy
joel santana is just a
new Brazilian tool for
advertisement.
made by africa
16 million views
entertainment
Watch the vídeo

16. and, more important…
tell storiesis powerfulto engage / to involve / to bring people closer

17. Watch the vídeo
honda
did something
really special
and simple…
one of the most watched videos
to advertisement on youtube.
video

18. samsung
did two viral videos
with two different
agencies…
Usher’s video by Huge
Jay-z’s video by 72andSunny
74 million views
content

19. pepsi
taked a professional
player diguised as old
man to play basketball
with young guys
perfect experience.
25 million views
experience Watch the vídeo

20. smirnoff
invited some guys to
take their friends to
buy smirnoff in a store…
When the green-bottle’s purchase was
registered, a party started inside the
store – as a surprise, of course…
experienceWatch the vídeo

21. there’s more…
go createsomething.

22. forget all this bullshit about the end of life of
magazines, newspaper, tv, radio, etc...
one more time, doesn’t matter the channel…
doesn’t fucking matter…
all the channels are alive as always…
think about brand necessities, the target, the
stories your brand could provide…the strategy.

23. in time…
a professional detach
just somebody special…

24. bruna crepaldi
marketing & communication
manager at infracommerce
a new face in a
leadership position
creative, intelligent and
experienced…
recommended

25. facebook / twitter
@ninodasilva
ok. that’s enough.