Crowdsourcing strategy for NGOs and large complex organisations
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First shown at the INGO Accountability Charter meeting in Amsterdam Sept 2015.
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Crowdsourcing strategy for NGOs and large complex organisations
- 2. Crowdsourcing strategy and engagement in big NGOs and other complex organisations • Why • How • Example: Plan International • Questions catherine.shovlin@synthetron.com 25 Sep 2015
- 3. Two big shifts – self-actualisation “What a man can be, he must be. This need we call self-actualization.” Abraham Maslow
- 4. Two big shifts - collaboration “What a man can be, he must be. This need we call self-actualization.” Abraham Maslow “Those who have learned to collaborate and improvise most effectively have prevailed.” Charles Darwin
- 5. Two big shifts – so what? “What a man can be, he must be. This need we call self-actualization.” Abraham Maslow Tapping into the collective brain increases Engagement Attachment / loyalty /motivation / trust Quality and resilience of ideas Progress
- 6. © Synthetron 2015 Innovative technology Innovative behaviour Focus groups? Town hall? Questionnaire?
- 7. © Synthetron 2015 Innovative technology Innovative behaviour Old blocks? fear hierarchy vested interest isolation geography risk avoidance inertia shyness silos group think protection ism member ship
- 8. © Synthetron 2015 Innovative technology Innovative behaviour Or walking through walls? hierarchy mem ship fear
- 10. Plan International Strategy Crowdsourcing Survey Values Synthetron Views and ideas + comms tips Focus Groups Strategy Next steps
- 11. • 500+ employee participants • 5 Synthetron crowdsourcing conversations in English, French and Spanish • 50/50 Field / Office Plan International Strategy Crowdsourcing 1 key idea plus supporting actions Understanding of state of mind / behaviour Communications guidelines • This generated 5000+ comments and ideas • And 1 million data points
- 12. Unifying idea Culture Processes Focus Role Plan International strategy Unifying idea + actions
- 13. State of mind info NGO synthesis ACCELERATORS Appreciate me Listen to me Help me grow BARRIERS Systems / technology Internal politics / culture Under-appreciated WORRIES Uncertain future Lack of resources I’m proud of the mission and wish leadership would lead … but not the workplace I love the mission
- 14. Crowdsource input Develop change program Implement change • Strongest concerns and best ideas • Case for change • Barriers and accelerators • Way forward • Comms advice • Win hearts and minds • Change process • Criteria for tough decisions • Course correct The strategic role of listening
- 15. The anonymity encourages complete openness - with all of the positive consequences for genuine leadership Important insights which will change our top 400 conference Synthetron is simple, the outcome very valuable, and our people really enjoyed participating - we now have a more realistic view Nothing beats a Synthetron An integral part of our change management process This efficient system really works! The actionable insights helped us take difficult decisions. Used in over 30 countries by NGOs, corporations and national governments
- 16. Summary Now I will listen to you… catherine.shovlin@synthetron.com • It’s good to listen ideas + engagement • Listen to donors, staff, partners, beneficiaries • We know how to do this (and love to)
Editor's Notes
- Catherine Shovlin: 20 yrs: maths degree, Amnesty, international oil business, Womankind Worldwide 10 yrs: behaviour research, strategy, entrepreneur, community activist
- Employees, graduates, donors, [artners
- Employees, graduates, donors, [artners
- Employees, graduates, donors, partners
- Field to board
- 13
- We look at the state of the mind of the organisation because, once the strategy is developed, it will be necessary to implement it. Understanding the state of mind, the buzzwords and the most persuasive way to talk to staff will increase the chances of the new strategy being successfully communicated and implemented.
- For ideas, alignment, strategy, problem solving So you get it right. You don’t need to worry. People who know what they are doing use this. Govt apps UK: libraries, head teachers NL: regional devt, ethnicity BE: Flemish brand