This document discusses the evolution of crowdsourced video production through the company SoMedia Networks. SoMedia was founded in 2006 and has raised $20 million to develop a platform for crowdsourcing professional video content production. Their model breaks video production into standardized micro-tasks that can be completed by a global network of over 3,500 freelance video professionals, allowing for large volumes of high-quality, low-cost video production.

1. The Evolution of Crowdsourced Video Production
George Fleming
Founder of SoMedia Networks
http://dailycrowdsource.com
by
Crowdsource
Workforce Management

2. Who the Hell is SoMedia
&
What is Crowdsource
Workforce Management?

3. • Company founded in 2006
• $20 million raised to date
SoMedia Networks Inc.
Who we are
Cloud + Process Engineering
+ Managed Crowdsourced
Workforce
HISTORY

4. SoMedia Networks Inc.
What we do
Custom professional video content
produced anywhere in unlimited volume
at the lowest price.
• Fast, 14-Day Turnaround
• On-Demand
• Lowest Cost
• Players + Analytics
• Consistent Quality
• Repeatable
• Turnkey Solutions
• Anywhere in North America
Over 3,500 contract video production professionals across North
America vetted and ranked by skill and experience level

5. Competition Markets
• Higher Value/Cost
• Focus on Creative
• Disrupts Ad Agencies
Creative Market Places
• Lower Value/Cost
• Focus on Reach and Cost
• Disrupts Local Video
Production Companies
B2B Video Production
Current Crowdsourcing Models

6. Video Production Demand
Growth Continues to Escalate
2013 Video Marketing Survey and Business Trends Report –
Web Video Marketing Council
VIDEO MARKETING HAS ARRIVED
93% OF MARKETERS PLAN TO USE VIDEO IN MARKETING,
SALES AND COMMUNICATIONS
BUDGETS & PRODUCTION
INCREASING IN 2014
2014 Online Video Production Trends Report - May 2014

7. The New Problems of Video Production
Growth is Changing Market Dynamics
Video Production Challenges
Scale: Management of numerous projects
Volume: Need for large numbers of videos at the same time
Reach: Need to produce videos in multiple locations
Cost: Budgets are growing faster than ROI

8. Is Business Video a Commodity?
Creative Processes vs. Products
What is Business Video?
Rule applies

9. What is Crowdsource Workforce
Management?
• w w w . s o m e d i a . n e t

10. “The re-organization of a complex task into
a series of predefined and controlled groups
of micro tasks which can be completed by a
specialized crowd.”
Crowdsource Workforce Management
Definition

11. Crowdsource Workforce Management
What we did

12. Define the desired product & outcome
Map the process in as minute detail as possible
– look for the variables
Standardize process requirements
Build in quality control buffers
Crowdsource Workforce Management
Key Concepts
1
2
3
4

13. Crowdsource Workforce Management
Reseller System

14. SoMedia Networks Inc.
Examples

15. Reduces Production Times
Eliminates Costs
Standardizes Quality Expectations
Scale and Volume
Crowdsource Workforce Management
Key Aspects

16. SoMedia Networks Inc.
Solutions
Reseller
Solutions
Corporate &
Agencies
SaaS
Platforms
Internet marketing
companies serving SMBs
Corporate marketing
departments and large
agencies
Large-scale B2B platforms
and online marketing
companies

17. Key Aspects of a
Crowdsource Workforce
Management Solution
• w w w . s o m e d i a . n e t

18. Start by Defining Outcomes
Define and Isolate Creative Decision Making
Define Production Processes
Determine Process Requirements for an Ideal Outcome
Crowdsource Workforce Management Solutions
Creating a Solution
1
2
3
4

19. The Next Chapter of Online
Video is Video Everything,
Everywhere
• w w w . s o m e d i a . n e t