The Art of Content Monetization: Successful Crowdfunding for YouTube Creators and Artists


Published on

Presentation for Social Media Week with a general overview of crowdfunding from industry experts, as well as, tips and insights towards monetizing YouTube beyond AdSense.

Published in: Economy & Finance, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Josef should introduce himself and the other speakers—saying a couple lines about each person before jumping into his presentation.
  • Josef should introduce himself and the other speakers—saying a couple lines about each person before jumping into his presentation.
  • Josef’s part begins here.
  • The Art of Content Monetization: Successful Crowdfunding for YouTube Creators and Artists

    1. 1. The Art of Content Monetization: Successful Crowdfunding for YouTube Creators and Artists #SMWcrowd
    2. 2. Josef Holm Josef Holm is the CEO and co-founder of TubeStart, a crowdfunding community for YouTubers and digital video creators. Josef created TubeStart with the unique requirements of YouTube creators in mind, offering specialized features not found in generic crowdfunding platforms. TubeStart features "Subscription Based Crowdfunding" which allows creators to run monthly recurring campaigns that supporters can subscribe to. As an active member of the crowdfunding community, author, speaker at SXSW V2V, Social Media Week LA and other major crowdfunding and social media events he is a passionate advocate of crowdfunding and the paradigm shift it brings along with it. @josefholm @tubestart #SMWcrowd @josefholm
    3. 3. Joy Schoffler Joy Schoffler is the Principal of financial services public relations firm Leverage PR and is an active member within the crowdfunding industry. In addition to sitting on the board of the CF50, a global think tank for the emerging crowdfunding industry, Joy also sits on the boards of the two leading crowdfunding professional associations, the Crowdfunding Professional Association (CFPA) and the Crowdfunding Intermediary Regulatory Advocates (CFIRA). Joy is a contributing author for the upcoming DealFlow Media, Wiley- published book, “Crowdfunding: The Definitive Guide to Raising Capital on the Internet” and regularly writes for a number of outlets. @joyschoffler @leverage_pr #SMWcrowd @joyschoffler
    4. 4. Chris Camillo Chris Camillo is one of the world’s top ranked self-directed investors and the author of Laughing at Wall Street. Chris is an investment subcommittee co-chair of CFIRA (Crowdfund Intermediary Regulatory Advocates). His current endeavor is the production of “Crowd of Angels” – a documentary film on The Crowdfund Exemption portion of the JOBS Act. A pioneer in the emerging fields of social chatter arbitrage investing and equity crowdfunding, Chris and his book have been featured on Fox Business Network, Bloomberg TV,,, the Washington Post, The Street and Businessweek. Chris regularly speaks about the benefits of securities- based crowdfunding and other alternative funding models for entrepreneurs and small businesses. @chriscamillo #SMWcrowd @chriscamillo
    5. 5. Evan Asano Evan Asano founded Mediakix in 2011 to help brands reach passionate audiences through online influencers on YouTube, blogs, and emerging social channels in the home, fashion and lifestyle space. Mediakix’s clients include: BeachMint, Fab, HauteLook, James Jeans, Shoedazzle and others. Mediakix has grown to service over 20 clients and work with a network of over 500 publishers and YouTube channels that include top blogs and influencers in the fashion, home, design, and lifestyle space. As an executive at Revision3, one of the first YouTube networks, Evan saw how well audience responded and engaged with advertisers through sponsored and branded content. Revision3 was the leader in the YouTube space for branded content, working with top brands that included Ford, Netflix, Paramount, Sony Electronics, and Universal. @josefholm @tubestart #SMWcrowd @evanasano
    6. 6. Why Crowdfunding for YouTubers? • YouTube’s AdSense isn’t paying the bills. • No control over or access to subscribers. • Build paying Off-YouTube audience & become less platform dependent. #SMWcrowd
    7. 7. What are the different crowdfunding models? • Donations • Rewards • Subscriptions • Equity (aka securities-based crowdfunding) • Royalty #SMWcrowd
    8. 8. Donation/Reward Based Crowdfunding Rewards-based crowdfunding is where contributions are exchanged for current or future of goods, services or digital content. • Campaigns usually last 30-90 days and have a set financial goal. • Fixed Funding (Kickstarter model) • Flexible Funding (Indiegogo model) Good for: One-off campaigns and projects (one time events, products, films) Not so good for: Ongoing content production (frequent content creators, YouTubers, Artists, Bloggers, Podcasters) Source: Crowdfund Insider The Ultimate Crowdfunding Guide #SMWcrowd
    9. 9. Subscription Crowdfunding • Subscription-based crowdfunding allows the crowd to subscribe to and support a campaign with ongoing monthly payments. • This model supports ongoing production cost of YouTubers, Bloggers, Podcasters, or anyone who creates content on a regular basis • No deadline, cannot fail, pays out immediately #SMWcrowd
    10. 10. Equity-based Crowdfunding Equity crowdfunding enables investors to pool their money to fund a for-profit venture in exchange for securities, and was legalized by April 2012’s JOBS Act. Currently, equity crowdfunding is available only to accredited investors—wealthier individuals and institutional investors that meet standards set by the SEC. For content creators, this type of crowdfunding will allow fans to effectively own a piece of a new project—and realize a potential return on investment. Title III equity crowdfunding—wherein any investor can have access to private placement deals only available currently to accredited investors—is pending adoption/implementation of rules by the SEC. Source: Crowdfund Insider The Ultimate Crowdfunding Guide #SMWcrowd
    11. 11. Title II Crowdfunding—What is it? BENEFITS: • Lifting of the solicitation ban means you can now advertise • Opportunity to “win” more investors to your business • Opens the door for more access to capital WARNINGS: • Verification of accredited investor status is tighter • Compliance with regulatory rules a must (or tough penalties) • Only used legitimate crowdfunding platforms that are Title II compliant #SMWcrowd
    12. 12. Looking Ahead: Royalty Campaigns #SMWcrowd • Title III Crowdfunding - how does it affect entertainment industry? • Royalty-based Crowdfunding • How will it work?
    13. 13. Alternative Revenue Streams for YouTube channels • Affiliate revenue • E.g. Reward style • Sponsored videos • CPC platforms • E.g. MyLikes • Merchandizing • Website – off YouTube site #SMWcrowd
    14. 14. Off YouTube Website • What content to share • Ancillary videos • How to drive traffic to site • Through YouTube • Through social channels • How to monetize • Branded deals • Advertising • Merchandizing • Affiliate revenue #SMWcrowd
    15. 15. Crowdfunding for YouTubers Tip 1: Export Your YouTube Subscribers to a Google+ Circle Tip 2: Links through Annotations Tip 3: Link From Your Video Descriptions Tip 4: Post Campaign Updates to Your YouTube Channel Feed Tip 5: Make Your Pitch Video Your Channel Trailer Tip 6: Ask Fellow YouTubers for a Shout-out #SMWcrowd 6 Free Ways to Direct YouTube Traffic to a Crowdfunding Campaign
    16. 16. Attracting Investors to Entertainment Projects #SMWcrowd • What is important to an angel investor, VCs, etc.? • What motivates angels • Where to look for investors
    17. 17. Josef Holm @josefholm Joy Schoffler @joyschoffler Chris Camillo @chriscamillo Evan Asano @evanasano #SMWcrowd #SMWcrowd For more information on Crowdfunding for YouTubers and digital video creators tweet @tubestart, email or visit Questions?