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BEYOND THE BOX
    OFFICE
             presents




    Crowdfunding for Films
           by Malaika Mose



   http://www.beyondtheboxoffice.com
Raising money for a film

• Credit cards
• Friends & family
• Grants
• Savings
• Investors
Filmmaker Speaks


“               I couldn’t raise money because it
                was my first feature, and I couldn’t
                make a film because I didn’t have




                                                                                                ”
                the money. It’s the chicken before the
                egg thing.* -Dennis Dortch, Director, Good Day to Be Black and Sexy




*As taken from http://www.independent-magazine.org/08/10/money-issues-funding-independent-film
Filmmaker Speaks

“          I couldn’t raise money because it
           was my first feature, and I couldn’t
           make a film because I didn’t have




                                                                                                ”
           the money. It’s the chicken before the
           egg thing.*
                         -Dennis Dortch, Director, Good Day to Be Black and Sexy




*As taken from http://www.independent-magazine.org/08/10/money-issues-funding-independent-film
What is Crowdfunding?

 Collective cooperation of people
 who pool their money usually via
 the Internet, to support a project
How to use crowdfunding for film
✓ Produce it
✓ Market it
✓ Distribute it
✓ Screen it
✓ Create the soundtrack
✓ Create and engage fans
✓ Show that your film has an audience
Platforms
What you do


• Create project page
• Provide great rewards
• Promote project
• Get 100% funded (hopefully)
• Send rewards
Create a Project Page
Pitch video




http://www.kickstarter.com/projects/1077901252/down-and-dangerous-a-crime-thriller-by-sabi
Tips for the pitch video

✓ Give them a sense of what the end
  product will look like

✓ Be clear and specific about how the
  money will be used

✓ Appear in your video
✓ Make it personal
Create a Project Page
Create a Project Page
Rewards
• DVD pre-sale
• Downloads
• Script
• Soundtrack
• Memorabilia
• Access
• Credits
Breakout - 10 mins


• Create a pitch “video” for a project
• Mention 3 reward levels
Promote the Project


• Target audience for film
• Communities you belong to
• Influencers
Breakout - 5 mins


• For your project come up with 3
   groups of people you would target for
   your campaign
Interview w/ Gregory Bayne
Closing Thoughts
•   Video pitch
•   Good rewards
•   Specific and transparent use of funds
•   Reach out to influencers
•   Frequent updates
•   Keep fees in mind when you budget
•   Remember it’s just the beginning...
More Info


• BeyondtheBoxOffice.com
• @malaikamose

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Crowdfunding for Filmmakers

  • 1. BEYOND THE BOX OFFICE presents Crowdfunding for Films by Malaika Mose http://www.beyondtheboxoffice.com
  • 2. Raising money for a film • Credit cards • Friends & family • Grants • Savings • Investors
  • 3. Filmmaker Speaks “ I couldn’t raise money because it was my first feature, and I couldn’t make a film because I didn’t have ” the money. It’s the chicken before the egg thing.* -Dennis Dortch, Director, Good Day to Be Black and Sexy *As taken from http://www.independent-magazine.org/08/10/money-issues-funding-independent-film
  • 4. Filmmaker Speaks “ I couldn’t raise money because it was my first feature, and I couldn’t make a film because I didn’t have ” the money. It’s the chicken before the egg thing.* -Dennis Dortch, Director, Good Day to Be Black and Sexy *As taken from http://www.independent-magazine.org/08/10/money-issues-funding-independent-film
  • 5. What is Crowdfunding? Collective cooperation of people who pool their money usually via the Internet, to support a project
  • 6. How to use crowdfunding for film ✓ Produce it ✓ Market it ✓ Distribute it ✓ Screen it ✓ Create the soundtrack ✓ Create and engage fans ✓ Show that your film has an audience
  • 8. What you do • Create project page • Provide great rewards • Promote project • Get 100% funded (hopefully) • Send rewards
  • 11. Tips for the pitch video ✓ Give them a sense of what the end product will look like ✓ Be clear and specific about how the money will be used ✓ Appear in your video ✓ Make it personal
  • 14. Rewards • DVD pre-sale • Downloads • Script • Soundtrack • Memorabilia • Access • Credits
  • 15. Breakout - 10 mins • Create a pitch “video” for a project • Mention 3 reward levels
  • 16. Promote the Project • Target audience for film • Communities you belong to • Influencers
  • 17.
  • 18. Breakout - 5 mins • For your project come up with 3 groups of people you would target for your campaign
  • 20. Closing Thoughts • Video pitch • Good rewards • Specific and transparent use of funds • Reach out to influencers • Frequent updates • Keep fees in mind when you budget • Remember it’s just the beginning...

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