Crowdfunding Best Practices
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This document discusses different types of crowdfunding and best practices for successful crowdfunding campaigns. It outlines donation-based, rewards-based, and equity-based crowdfunding models. The three key elements for effective crowdfunding are identified as content, connection, and consistency. Specific tactics are provided around defining the project scope, finding similar successful campaigns, identifying target markets, and maintaining momentum through ongoing communication.
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Crowdfunding Best Practices
- 1. This is simple dummy holder text. This is simple dummy holder text. CONTENT Kristal M. Johnson Fundraising Consultant FundJoy LLC FundJoy.org CROWDFUNDING BEST PRACTICES CONSISTENCY CONNECTION
- 2. EQUITY-BASED CROWDFUNFING When investors give the money, they don’t get a reward, but instead, a small piece of equity in the company itself. DONATION-BASED CROWDFUNDING Person creates the campaign and spreads awareness about his cause using social media and other forms of marketing. REWARDS-BASED CROWDFUNDING Supporters contribute amounts of money (typically between $1 and $1,000 but sometimes more) in exchange for a reward. ... TYPES OF CROWDFUNDING
- 3. Rewards-Based Crowdfunding Which one do you use?Donation-Based Crowdfunding Equity-Based Crowdfunding
- 4. Rewards-Based Crowdfunding 3 Cs’ of CROWDFUNDING $ CONTENT $ CONNECTION $ CONSISTENCY
- 5. . TARGET MARKET Are you targeting local, national or international markets? 4 RELATE -Use relatable keywords, -Share what’s in it for your supporters. -Use second person “you” and ”us”. 3 DEFINE Define the scope and purpose of your campaign by using descriptive words, photos and video. 2 FIND SIMILAR CAMPAIGNS Look at their content, success, reward-tiers and their community. 1 CONTENT
- 6. Target Market What’s your target market and funding goals? Funding Goals
- 7. SOCIAL MEDIA EMAIL MARKETING LOCAL EVENTS SPECIAL INTEREST GROUPS MEDIA Create a message that naturally speaks to your target audience. Crowdfunding backers support those who look like a winner. Have a clear vision of what you are going to do to convince your own friends/family/business partners to support your campaign. CONNECTION
- 8. Email Marketing Brand Ambassadors Social Media Media HOW DO YOU SPREAD YOUR MESSAGE? WHAT WORKS, WHAT DOESN’T?
- 9. NOW Encourage the donors to act now by creating a sense of urgency. NEW Keep the campaign fresh in the donor’s mind. NEW & NOW METHOD Using the New and Now Method, you will to capitalize on the momentum created with a new campaign. This will to keep the campaign fresh in the donor’s mind, so it encourages donors to act now. CONSISTENCY
- 10. LAUNCH CONSISTENCY CONNECTION CONTENT CHOOSE THE TYPE The worst mistake you can make is to post your campaign on a crowdfunding website and expect backers to find it. Kickstarter hosts 4,000-8,000 new campaigns every day, so it’s up to you how you are going to stand out from the crowd. Grab your template here: MARKETING STRATEGY
- 11. Choose & Launch Choose your marketing strategy! Funding Goals
- 12. Speaking and Training Services, Workshops, Webinars, Online Training http://fundjoy.org/services Fundraising Services and Facebook Support Group http://bit.ly/myfundraisers Receive the Crowdfunding Cheat Sheet! Text CROWDFUNDING to 444999 Kristal M. Johnson Speaker & Fundraising Consultant