CrowdFunding and CrowdCreation - Sharitaly Milan 2015
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Raccolte fondi e Co-Creazione nei processi di open innovation. Presentazione all'evento Sharitaly 2015 a Milano.
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CrowdFunding and CrowdCreation - Sharitaly Milan 2015
- 1. The Crowd Company CLAUDIO BEDINO @claudiobedino CROWDFUNDING AND CROWDCREATION Milano, 9 novembre 2015 Come coinvolgere la “crowd” nei processi di open innovation delle imprese #sharitaly15
- 2. USING THE CROWD AS AN INNOVATION PARTNER
- 3. CROWD + FUNDING + CREATION is a way of raising finance by asking a large number of people each for a small amount of money. is defined as the act of involving customers and stakeholders in the innovation, marketing or value creation processes
- 4. WHITE LABEL SOLUTION to empower business with the crowd + TIME SAVING + COST EFFICIENCY + FLEXIBILITY AND SCALABILITY + DATA MANAGEMENT + OUTSOURCED TECHNOLOGY The Crowd Company
- 5. CROWD + FUNDING + CREATION is a way of raising finance by asking a large number of people each for a small amount of money. CROWDFUNDING
- 6. CF MODELS
- 8. + VALIDATION + LISTENING + CREATING STAKEHOLDERS + VISIBILITY + RISK PERCEPTION + HONESTY MORE THAN FUNDING
- 13. +230.000 € raccolti +1200 donazioni Cultura/Ambiente/Sociale
- 14. CROWDCREATION
- 15. USING THE CROWD AS AN INNOVATION PARTNER NEW WAYS TO ENGAGE WITH CROWDCREATION
- 16. + Reduce market research costs + Increase emotional relationship + Ask your customers what they think + Improve and validate your product + Increase customer loyalty + Increase brand awareness Key Benefits of CrowdCreation
- 17. CO-CREATION TOOLS TO ENHANCE THE CROWDFUNDING CAMPAIGN+ OPEN Achievements Comment Voting Expert Panel Social Media ! " #) $
- 18. USING THE CROWD AS AN INNOVATION PARTNER USING THE CROWD AS AN INNOVATION PARTNER WHY CROWD-CREATION IS THE FUTURE FOR ALL OF US
- 26. + 1600 ATTENDEES + 150 BIKES SOLD IN 60 DAYS V ^ # CO-CREATION SHARING EARN DISCOUNT PRE-ORDERSÅ
- 27. The PRODUCT “Life Cycle” PRE-ORDERS / CROWDFUNDING CO-CREATION NEW PRODUCT VALIDATION ` Ã Å !
- 30. + Define your online co-creation objectives + Prepare your organization + Get commitment from the top + Start small + Consider your legal framework + Engage the right audience on the right platform + Be ready for a conversation + Use existing co-creation communities GET STARTED WITH CROWDCREATION
- 32. THANKS! TWITTER : @claudiobedino EMAIL : claudio.bedino@starteed.com WEB : www.starteed.com