This document provides tips and strategies for running a successful crowdfunding campaign. It outlines best practices for building an effective landing page and video, using reward tiers and limited edition rewards to target different customer profiles, engaging supporters through regular updates and community involvement, and leveraging tools for research, analytics, scheduling, PR and paid promotions, fundraising, and operations and logistics. The document emphasizes starting PR outreach early, meeting funding goals on the first day, identifying the ideal customer, and learning from past campaign failures.

1. Smarter Campaign Strategies | Crowdfunding 202
jason leo carvalho | January 2016

2. Crowdfunding 101
crowdfunding202.com
• Building Landing page to build Email List
• Video Under 3 Minutes
• Add Attractive Thumbnail
• Change Camera Angle Ever 30 - 45 Seconds
• Don’t Just focus on product or yourself
• Use Headlines To Break Up Text
• Short Paragraphs & Topic Sentences
• Use Pictures To Break Up Content
• Include Call To Action
• Gradual Progression of Reward Tiers
• Use Your Early Bird Specials
• Every Tier targets a different ICP
• Talk To Community (30 Updates+)
• Use Limited Edition Rewards

3. Why Crowdfunding 202?
crowdfunding202.com

4. crowdfunding202.com
hardware
mobile apparel
furniture / IOT

5. Team
crowdfunding202.com
Pre-Launch
The Face
The O&L
the Support
The Numbers
The Connector

6. Story Telling
crowdfunding202.com
Pre-Launch

7. Day 1
crowdfunding202.com
50+ Backers = Top 15
Pre-Launch

8. Kickstarter Algorithm
crowdfunding202.com
Backers Per Day + Percent Funded + Total Raised = Popular Section
Pre-Launch

9. PR & PAID
crowdfunding202.com
1 mainstream article = $10K of donations
Custom Build Landing Pages
Positive
Pre-Launch
DynamoPR
CommandPartners
Jellop.com
Press Kit
streak.com
Google Apps

10. Fans & Evangelists
crowdfunding202.com
Pre-Launch
Custom Build Landing Pages - On GitHub
Custom Build RAF Pages

11. Tiers
crowdfunding202.com
Pre-Launch
AVG donation $88.22
Early Bird vs Late Bird
KISS
Stretch
Imagine

12. Research & Analytics
crowdfunding202.com
Pre-Launch
Kicktraq
bit.ly
Facebook Graph Search

13. Schedule
crowdfunding202.com
Pre-Launch
Templates
Thunderclap
Google Trends

14. Advisory Board
5 Advisors = 50 Donations = Top 15 Ranking
Pre-Launch
crowdfunding202.com

15. Ops & Logistics
Pre-Launch
Understanding INTL
Shipping
crowdfunding202.com
Understanding INTL
Shipping

16. Accounting
Pre-Launch
Understand Paypal Fees
Understand CF Platform Fee
crowdfunding202.com
5-10% Pledges will bounce

17. Monday
Launched
12:01am EST vs 6am PST
crowdfunding202.com

18. Accessibility
Launched
crowdfunding202.com
-Personal Phone Number
-Personal Email Address
-30+ Milestone Posts
-Surveying

19. Translation
Launched
crowdfunding202.com
DiscoverShadow Example

20. Customer Service
desk.com
zendesk.com
Post Launched
fedex.com
expeditors.com
crowdfunding202.com

21. Fundraising & Traffic
Indiegogo Indemand
Accelerators
Post Launched
fundable.com
angellist
crowdfunding202.com

22. Accounting
CAD Crowdfunding
& Taxes
Post Launched
USD Kickstarter &
Taxes
crowdfunding202.com
Refunds Refunds

23. Tools
crowdfunding202.com
• Business Model Canvas
• BackerClub
• Backerkit
• CommandPartners
• Printful
• iMovie
• Buffer
• ShipStation
• Indiegogo Insights Blog
• Kickstarter Blog
• BlogDash
• Press Friendly
• Cision
• WooCommerce
• Shipwire
• TaskRabbit
• Kickstand
• Mechnical Turk
• fiverr.com
• expeditors.com
• fedex.com
• odesk
• Reward Planning tool
• Kickstarter & Taxes
• Shopify
• Squarespace
• Prefundia
• Unbounce
• Boomerang
• TextExpander
• Keyshot
• Arqspin
• GIMP
• CAD Crowdfunding
& Taxes
• CrowdfundingKit
• Launchrock
• Hootsuite
• Adroll
• Outbrain
• CrazyEgg
• Upworthy
• GA

24. take-aways
crowdfunding202.com
- start PR pitch road show 60 Days b4 launch
- pre-raise minimum goal on DAY 1
- identify your ICP (Ideal Customer Profile)
- #failure = Aha! Moment

25. thank you
crowdfunding202.com
jason@carvalhogroup.ca
twitter: @jasonlcarvalho | @crowdfunding202