The document discusses the significance of the creative economy, highlighting its growth and impact on global and local economies. It emphasizes the need for strategic actions to leverage creativity across sectors in countries like Britain, America, Japan, and Thailand. The Thailand action plan aims to enhance innovation, knowledge, and competitiveness through educational reform, support for creative industries, and improved intellectual property frameworks.

1. The
Sustainable
Creative
Economy
By Nigel W. Dawes
Vice President
Areopa S. E. Asia

2. Good intentions are no
longer enough ....
It’s time to really make
a difference....
Presented by:
and

3. The Creative Economy
• In the last ten years the creative
industries have become one of the most
fashionable and talked-about
components of the global economy.
Innovation accounts for more than half of
productivity growth worldwide and IC is the
mother of innovation. As a key driver of
economic value for every company, IC must
be identified, managed, measured and
protected.
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Source: Gartner Research 3

4. Britain
• Britain is a creative country and our creative industries
are increasingly vital to the UK. Two million people are
employed in creative jobs and the sector contributes
£60 billion a year – 7.3 per cent – to the British
economy. Over the past decade, the creative sector
has grown at twice the rate of the economy.
• The vision is of a Britain in ten years’ time where the
local economies in our biggest cities are driven by
creativity, where the journey mapped out in this plan
covers the whole creative process from the grassroots
to the global marketplace.
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5. America
• USA The share of U.S. capital spending
devoted to information technology has more
than tripled since 1960, to 35% from 10%.
• Fields such as biotechnology are booming.
The U.S. Patent & Trademark Office hands out
70% more patents--about 170,000 last year--
than it did just a decade ago.
• In an economy based on ideas rather than
physical capital, the potential for breakaway
successes like Yahoo is far greater.
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6. Japan
 Cultivating Creativity
First held in 1997, the Japan Media Arts Festival of film, games,
manga, anime, CG arts and photography continues to stimulate
excellence.
 Pioneering the Frontiers of Intellectual Property.
In June, the Japanese government approved the Intellectual Property
Strategic Program 2008.
 Pop Culture Pilgrimage
The world's "otaku" consider it their Mecca-Tokyo's Akihabara, or
Akiba for short.
 Designs of the Times.
Japanese are showing a keen interest in good product design.
 Japan Content-The Global Strategy
Japan's content industry is aiming to expand its market size by some 5
trillion yen by 2015.
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7. What is the creative economy?
• The creative economy is based on a new way
of thinking and doing. The primary inputs are
our individual talent or skill.
• The creative economy brings together ideas
about the creative industries, the cultural
industries, creative cities, clusters and the
creative class.
The Creative Economy is a comprehensive analysis of the
new economy, based on creative people, creative
industries and creative cities.
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8. Focus on:
Fashion
Sports
Media
Arts
Creative
Industries
Culture *
*Creative Industries: see next slide
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9. Creative Industries include:
• Advertising • Media
• Architecture • Music
• Arts • Performing arts
• Antiques Market • Publishing
• Crafts • Software
• Design • Computer Services
• Designer Fashion
• Television
• Film
• Radio
• Interactive software
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10. What can the Thai Govt. Do?
The Creative Economy =
Too Conceptual/Idealistic
Strategy required to implement a
practical set of ideas:
Be “QUICK” Programme Launch
Quest for 8
Innovation Steps
Creativity & To
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Knowledge Success 10

11. Be “QUICK”
Programme
1. Keeping strategy up-to-date.
2. Giving all children a creative
education.
3. Turning talent into jobs
4. Supporting research & innovation
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12. Be “QUICK”
Programme
1. Helping creative businesses grow
& access finance.
2. Fostering & protecting IP.
3. Supporting creative clusters
4. Promoting Thailand as the Asean
Creative Hub
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13. 1. Keeping strategy 2. Giving all children
up-to-date a creative education
a) Connecting a) Identify talent early
creative b) Nurture talent thru’
businesses & stake schools &
holders with universities
Information c) Promote talent
b) Implementing the from school to
commitments university
c) Expanding d) Launch talent
evidence & spotting
analysis of the competitions
creative industries
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14. 3. Turning talent 4. Supporting research
into jobs & innovation
a) Open up creativity a) Removing systemic
to all business barriers to
sectors innovation
b) Putting talent b) Exploiting
where it is needed opportunities of
c) Developing world new technology
class talent c) Increase R & D
d) Create 5,000 budgets & profile
Apprenticeships in d) Enhance S & T
creativity within 5 careers
years
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15. 5. Helping creative
6. Fostering &
businesses grow & protecting Intellectual
access finance Property
a) Making finance flow a) Improving IP
better awareness
b) Raising business skill b) Improving IPR
levels enforcement
c) Exploiting “spill- c) Improve/update
overs” patent laws
d) Encourage more d) Launch IP
R&D investment market
f) Measure Intellectual
Capital amongst
corporations
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16. 7. Supporting 8. Promoting Thailand as
creative clusters the Asean Creative Hub
a) Developing a) Promoting Thai
infrastructure companies to the
b) Public investment global creative
in local creative market
economies b) Create an IP
c) Create tax investment market
incentives (MAI:IP)
d) Launch reward c) Bring coherence to
schemes the plan
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17. The Thailand Action
Plan
The Research & Development and Innovation policy framework
Structural funds
Direct
measures
Public system Framework
Programme
Trade-off cooperation
Private system
Indirect Regulatory
measures constraints
The national context The Asean context
Globalisation, financial markets
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18. The Thailand Action
Plan
• To put Thailand at the forefront of innovation, creativity
and knowledge
• To promote a highly-competitive Business Enterprises
sector
• To integrate the regions within the Science and
Technology system
• To boost the international scope of the Science and
Technology system
• To create a favourable climate for R & D investment
• To establish suitable conditions for disseminating
science and technology
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19. The Thailand Action
Plan
• Establishing a harmonised regulation framework
• Enable an ambitious use of standards to ensure
quality
• Drive demand through public procurement
• Reward creativity through tax incentives
• Formulate a more competitive intellectual property
rights regime
• Educate and improve the risk management
perspective of innovation
• Foster a culture which celebrates innovation.
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20. The Thailand Action
Plan
Detailed breakdown:
• Human Resources in S&T
• Intellectual property and technology transfer
• World/Thailand’s national patent systems
• Specific R&D-related IPR issues
• Technology transfer and university-industry relations
• IPR awareness, training and assistance
• Tax incentives for research
• Public procurement for research and innovation
• Philanthropy for research
• Better regulation for new technologies
• Corporate intellectual capital reporting
• Thai Technology Platforms (TTPs)
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21. In Summary (1)
People
 Educational reform @ Primary, Secondary
& Tertiary levels
 Bridge the gap between classroom theory and
practical job processes
 More focus on S & T careers
 Foster career prospects for researchers
 Improve Commerce & Industry
 Create apprenticeships and mentor programmes
 Identify talent early and groom
 Enhance public recognition for Researchers
 Improve IPR to promote more research
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22. In Summary (2)
Processes
 Build new knowledge
 Increase R & D spending
 Reform Tax legislation for incentives in R & D
 Create & launch Be “QUICK” Programme
 Increase R & D infrastructure
 Promote technology transfer
 Create UIL programmes
 Establish TTP’s
 Reform Tax Laws to encourage organisations to
create more products & processes
 Improve awareness on patents & benefits of IP
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23. CONTACT COORDINATES:
Nigel W. Dawes
Mobile: + 66 (0)81 0044116
nigel.dawes@areopa.com
AREOPA
Koningin Astridlaan 201 B5
B- 2800 MECHELEN
BELGIUM
Tel.: +32 (0)15 433.217
Fax.: +32 (0)15 411.170
www.areopa.com
info@areopa.com
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