Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
The report include the last part Chapter 3: Cultural Foundations from Global Marketing Book by Jhonny K. Johansson. Global culture, culture across countries,global culture,global marketing,meaning of culture,self-reference criterion,silent language,SRC are the discussion topic
This document provides an overview of a presentation on cross-cultural communication given by ER$ Consulting Services at NACM WRCC in Las Vegas on October 16, 2014. The presentation discusses the importance of cross-cultural competence in global business, defines culture, and examines various cultural dimensions that influence communication and business practices like time perception, individualism vs collectivism, and high vs low context communication styles. It provides strategies for effective cross-cultural communication and negotiation, and examples of cultural sayings and proverbs from different regions.
We want to improve intercultural communication to develop relationships with diverse customers, partners and employees. But what are the main obstacles? It may not be the obvious ones! Learn how to recognize and remove this unconscious barrier to intercultural communication.
Intercultural Communication in the WorkplaceJodie Nicotra
This document discusses intercultural communication in the workplace. Effective intercultural communication requires cultural intelligence, including understanding cultural differences in communication styles, verbal and nonverbal behaviors, and attitudes toward areas like time and gender. Achieving intercultural competence involves recognizing and appreciating cultural differences, avoiding stereotypes, establishing trust, and approaching interactions with an open mindset. The document provides examples of how thought patterns, attitudes, and workplace communication differ between high-context and low-context cultures.
The document provides information about intercultural trainings in Poland. It describes the main elements of the trainings, which include exercises on cultural differences, stereotypes, and business meetings with international partners. It also discusses several models of culture, including the iceberg model and Geert Hofstede's cultural dimensions. The goal of intercultural learning, according to the document, is to help people live together in a diverse world by understanding their own culture as well as others.
Here are some resources to help with international venue contracting and F&B budgeting:
- ICCA (International Congress and Convention Association) - Global industry association with resources on venue standards, regulations, and best practices around the world.
- MPI (Meeting Professionals International) - Industry association with global chapters. Post questions to members in specific countries for local insights.
- Convention bureaus - Most major cities have a convention bureau that can provide venue and supplier recommendations tailored to your needs and budget.
- Venue/DMC RFP templates - Templates help ensure you capture all relevant details upfront like F&B minimums, payment terms, cancellation policies which vary globally.
- Currency converters -
The Global War on Terrorism has sent U.S. diplomats and troops around the world. In the current security environment, understanding foreign cultures is crucial to defeating adversaries and working with allies. In this presentation, I explain how U.S. soldiers and commanders can look at military interventions—from preparation to execution—through the lens of cultural awareness, while always minding post-conflict stability operations. I also suggest changes to the traditional intelligence preparation of the battlefield and the military decision-making process.
The Impact of Cultural Differences on Global BusinessJohn Cutler
This document discusses the impact of cultural differences on global business. It begins by outlining the objectives of raising awareness of how culture and cultural differences affect international business. It then defines culture as the ideas, values and assumptions that guide behaviors. The document emphasizes that most cultural differences lie below the surface and are not immediately visible. It highlights some key below-surface differences that can impact work, such as communication styles and decision-making processes. The document also notes several areas of business that are affected by cultural differences, such as relationship building, communication styles, and working in international teams. It concludes by offering six practical steps for working more effectively across cultures, such as being flexible, understanding deep and surface culture, and choosing the best communication
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
The report include the last part Chapter 3: Cultural Foundations from Global Marketing Book by Jhonny K. Johansson. Global culture, culture across countries,global culture,global marketing,meaning of culture,self-reference criterion,silent language,SRC are the discussion topic
This document provides an overview of a presentation on cross-cultural communication given by ER$ Consulting Services at NACM WRCC in Las Vegas on October 16, 2014. The presentation discusses the importance of cross-cultural competence in global business, defines culture, and examines various cultural dimensions that influence communication and business practices like time perception, individualism vs collectivism, and high vs low context communication styles. It provides strategies for effective cross-cultural communication and negotiation, and examples of cultural sayings and proverbs from different regions.
We want to improve intercultural communication to develop relationships with diverse customers, partners and employees. But what are the main obstacles? It may not be the obvious ones! Learn how to recognize and remove this unconscious barrier to intercultural communication.
Intercultural Communication in the WorkplaceJodie Nicotra
This document discusses intercultural communication in the workplace. Effective intercultural communication requires cultural intelligence, including understanding cultural differences in communication styles, verbal and nonverbal behaviors, and attitudes toward areas like time and gender. Achieving intercultural competence involves recognizing and appreciating cultural differences, avoiding stereotypes, establishing trust, and approaching interactions with an open mindset. The document provides examples of how thought patterns, attitudes, and workplace communication differ between high-context and low-context cultures.
The document provides information about intercultural trainings in Poland. It describes the main elements of the trainings, which include exercises on cultural differences, stereotypes, and business meetings with international partners. It also discusses several models of culture, including the iceberg model and Geert Hofstede's cultural dimensions. The goal of intercultural learning, according to the document, is to help people live together in a diverse world by understanding their own culture as well as others.
Here are some resources to help with international venue contracting and F&B budgeting:
- ICCA (International Congress and Convention Association) - Global industry association with resources on venue standards, regulations, and best practices around the world.
- MPI (Meeting Professionals International) - Industry association with global chapters. Post questions to members in specific countries for local insights.
- Convention bureaus - Most major cities have a convention bureau that can provide venue and supplier recommendations tailored to your needs and budget.
- Venue/DMC RFP templates - Templates help ensure you capture all relevant details upfront like F&B minimums, payment terms, cancellation policies which vary globally.
- Currency converters -
The Global War on Terrorism has sent U.S. diplomats and troops around the world. In the current security environment, understanding foreign cultures is crucial to defeating adversaries and working with allies. In this presentation, I explain how U.S. soldiers and commanders can look at military interventions—from preparation to execution—through the lens of cultural awareness, while always minding post-conflict stability operations. I also suggest changes to the traditional intelligence preparation of the battlefield and the military decision-making process.
The Impact of Cultural Differences on Global BusinessJohn Cutler
This document discusses the impact of cultural differences on global business. It begins by outlining the objectives of raising awareness of how culture and cultural differences affect international business. It then defines culture as the ideas, values and assumptions that guide behaviors. The document emphasizes that most cultural differences lie below the surface and are not immediately visible. It highlights some key below-surface differences that can impact work, such as communication styles and decision-making processes. The document also notes several areas of business that are affected by cultural differences, such as relationship building, communication styles, and working in international teams. It concludes by offering six practical steps for working more effectively across cultures, such as being flexible, understanding deep and surface culture, and choosing the best communication
This document discusses optimizing cross-cultural communication and provides tips for effectively communicating across multicultural teams. It begins by introducing the author and their background in localization and culturalization consulting. It then presents Richard Lewis' model of multi-active, linear-active, and reactive cultural styles. Examples are given of potential miscommunications that can occur between people from different cultural backgrounds, such as mismatches around concepts of time, personal space, eye contact, and body language. Strategies are suggested for navigating intercultural interactions and building understanding between groups.
Workshop made by
Annika Zeit, Sergio Stanga, Müjdat Emre Semiz, Maximilian Preuß
...all about the best practices and customs in the implementation of international marketing strategies
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
The report include the last part Chapter 3: Cultural Foundations from Global Marketing Book by Jhonny K. Johansson. Global culture, culture across countries,global culture,global marketing,meaning of culture,self-reference criterion,silent language,SRC are the discussion topic
This document provides an overview of a lecture on multicultural marketing and cultural dynamics. It discusses key concepts like the cultural process, sources and elements of culture, cultural stereotypes, and how culture influences time, space, interactions, and behaviors. It also examines cultural dimensions like individualism vs collectivism, masculinity vs femininity, power distance, uncertainty avoidance, and long vs short term orientation. The professor outlines how understanding these cultural factors is important for effective multicultural marketing.
This document outlines the agenda and slides for a two-day cultural awareness programme in Bangalore, India. The programme aims to help participants recognize how cultural differences impact international relationships and identify specific areas of cultural diversity. It will cover topics like communication styles, negotiation, business values, and working practices. Participants will discuss improving communication across cultures and managing distance factors. The programme includes exercises on cultural thought patterns, high/low context cultures, and an analysis of a case study involving a multicultural project team.
Localization - It's Big in Japan 20070408Jon Ashley
Case study from a 2006 Localization project that successfully brought an internal corporate HR site from US to Japan, and the UX process followed to do so.
A questo link il video del webinar
https://youtu.be/Pj2xfO3QPU4
Iscriviti alla newsletter per essere sempre aggiornato sulle novità A.D. Global Solution.
http://goo.gl/Wu51aF
Corsi di formazione per aziende e professionisti. Migliora le tue skill e le tue prestazioni lavorative!
Questo webinar è parte integrante della nostra offerta formativa in A.D. Languages
http://www.adglobalsolution,.it/a-d-languages/
Perchè un webinar in Cross Culture?
In questo Webinar introduciamo alcuni strumenti/indicatori per analizzare culture globali, i contesti culturali, le dimensioni della cultura nazionale e altri fattori che possono influenzare la comunicazione oltre le frontiere.
Il Webinar ha l’obiettivo di generare la curiosità dei partecipanti che lavorano in contesti multiculturali/internazionali, verso la gestione della diversità con l’ottica di generare valore sul mercato, comunicando il proprio Corporate culture (cultura aziendale) in conformità con la cultura del paese/persona.
Concludiamo con alcuni consigli per la comunicazione in lingua Inglese, in contesti internazionali.
This document provides an overview of business communication in the global, ethical, and technological contexts. It discusses how culture, ethics, laws, and technology impact business communication. In terms of culture, it examines high-context vs low-context communication styles and how national and individual cultural variables can influence communication. Regarding ethics, it outlines how personal ethics, organizational values, and laws guide business decisions and interactions. Finally, it reviews various technologies used for internal and external communication, such as email, voice mail, teleconferences, and databases. The document aims to increase understanding of business communication across different societies, value systems, and technological platforms.
This document discusses cultural differences and how culture impacts business. It defines culture as shared values and norms that guide a society. Key aspects of culture discussed include social structure, religion, language, and values. Differences in individualism vs collectivism and high/low context communication styles across cultures are examined. The document also explores how culture influences the workplace and can change over time. National cultural dimensions like power distance, uncertainty avoidance, and masculinity/femininity are important to understand for business managers operating across borders.
A need to know for expats and brexpats in the Netherlands:
Dutch language learning and acculturation go hand in hand
That is why @dutch in Dialogue and @Bilingual Solutions are working together. Find out more about coping strategies in the new language and (business)culture.
The Worldprism Model Of Cultural DifferenceTMA World
The challenge for anyone working across cultures is to understand and respect what can be known at the group level (culture is a statistical representational of group norms), while relating to individuals from the group who may or may not conform to the statistical representation.
The Worldprism profiling tool helps users adapt their behaviour to fit the cultural context of the situation they find themselves in.
Cultural customization of websites involves adapting content for different cultural perceptions, symbols, and behaviors. It goes beyond translation to consider things like colors, images, graphics, and tone of language. When customizing for Japanese audiences, it is important to understand cultural symbols like certain animals and numbers that have special meanings. The document provides examples of issues to consider for cultural customization and guidelines for achieving it, such as using Unicode, flexible design, considering cultural norms, and doing research on the target culture.
This document discusses cross-cultural communication and negotiation. It describes how communication styles can differ between high-context and low-context cultures, with high-context cultures using more implicit and indirect styles that rely on nonverbal cues. It also discusses differences in verbal communication styles between cultures, such as elaborate vs. succinct, contextual vs. personal, and affective vs. instrumental styles. Additionally, it covers nonverbal communication barriers like proxemics, kinesics, and chronemics. Effective cross-cultural communication and negotiation requires understanding these cultural differences in communication approaches.
This document summarizes a presentation by Glocalminds on cross-cultural learning for entrepreneurs in Chile. The presentation covers understanding Chilean business culture, managing culture shock, and practical tips for interacting with Chileans. Glocalminds provides intercultural training workshops and coaching to help entrepreneurs and organizations improve their cultural effectiveness and communication in Chile. The presentation addresses why cultural intelligence is important for success when entering new markets abroad.
This document discusses the importance of cultural agility in today's globalized world. It introduces six key skills for developing cultural agility: being aware of one's own cultural biases; being attuned to subtle cultural cues when listening and adjusting behaviors; adapting well to new cultural contexts and ambiguity; being authentic while connecting across cultures; acquiring knowledge about other cultures through immersion and experience; and regularly assessing one's progress in cultural agility. Developing these skills can provide a competitive edge for global organizations and enhance career success in diverse, multicultural environments.
Nurture MENA- Become Intercultural SavyyImaneh Ameli
This document discusses the differences between cross-cultural communication and intercultural communication. Cross-cultural communication relates to understanding differences between cultures for specific reasons like business or education. Intercultural communication involves deeper interaction between cultures where individuals are changed. It also discusses cultural dimensions like individualism vs collectivism and high/low context cultures. The author recommends becoming aware of these dimensions to improve understanding between cultures and avoid misunderstandings. Accepting both home and host cultures can lead to integration, while rejecting can cause issues. Overall a focus on open communication skills and kindness is important across cultures.
The document discusses the Common European Framework of Reference for Languages (CEFR). It provides an overview of what the CEFR aims to do, which includes stimulating reflection on language teaching practices and providing common reference points for describing language proficiency levels. It describes some key aspects of the CEFR, such as the descriptive scales for language skills, communicative language competencies, and qualitative aspects of proficiency levels. The CEFR is intended to facilitate networking, joined-up thinking in language planning, teaching and assessment, and keeping the learner experience as the focus.
This document discusses optimizing cross-cultural communication and provides tips for effectively communicating across multicultural teams. It begins by introducing the author and their background in localization and culturalization consulting. It then presents Richard Lewis' model of multi-active, linear-active, and reactive cultural styles. Examples are given of potential miscommunications that can occur between people from different cultural backgrounds, such as mismatches around concepts of time, personal space, eye contact, and body language. Strategies are suggested for navigating intercultural interactions and building understanding between groups.
Workshop made by
Annika Zeit, Sergio Stanga, Müjdat Emre Semiz, Maximilian Preuß
...all about the best practices and customs in the implementation of international marketing strategies
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
The report include the last part Chapter 3: Cultural Foundations from Global Marketing Book by Jhonny K. Johansson. Global culture, culture across countries,global culture,global marketing,meaning of culture,self-reference criterion,silent language,SRC are the discussion topic
This document provides an overview of a lecture on multicultural marketing and cultural dynamics. It discusses key concepts like the cultural process, sources and elements of culture, cultural stereotypes, and how culture influences time, space, interactions, and behaviors. It also examines cultural dimensions like individualism vs collectivism, masculinity vs femininity, power distance, uncertainty avoidance, and long vs short term orientation. The professor outlines how understanding these cultural factors is important for effective multicultural marketing.
This document outlines the agenda and slides for a two-day cultural awareness programme in Bangalore, India. The programme aims to help participants recognize how cultural differences impact international relationships and identify specific areas of cultural diversity. It will cover topics like communication styles, negotiation, business values, and working practices. Participants will discuss improving communication across cultures and managing distance factors. The programme includes exercises on cultural thought patterns, high/low context cultures, and an analysis of a case study involving a multicultural project team.
Localization - It's Big in Japan 20070408Jon Ashley
Case study from a 2006 Localization project that successfully brought an internal corporate HR site from US to Japan, and the UX process followed to do so.
A questo link il video del webinar
https://youtu.be/Pj2xfO3QPU4
Iscriviti alla newsletter per essere sempre aggiornato sulle novità A.D. Global Solution.
http://goo.gl/Wu51aF
Corsi di formazione per aziende e professionisti. Migliora le tue skill e le tue prestazioni lavorative!
Questo webinar è parte integrante della nostra offerta formativa in A.D. Languages
http://www.adglobalsolution,.it/a-d-languages/
Perchè un webinar in Cross Culture?
In questo Webinar introduciamo alcuni strumenti/indicatori per analizzare culture globali, i contesti culturali, le dimensioni della cultura nazionale e altri fattori che possono influenzare la comunicazione oltre le frontiere.
Il Webinar ha l’obiettivo di generare la curiosità dei partecipanti che lavorano in contesti multiculturali/internazionali, verso la gestione della diversità con l’ottica di generare valore sul mercato, comunicando il proprio Corporate culture (cultura aziendale) in conformità con la cultura del paese/persona.
Concludiamo con alcuni consigli per la comunicazione in lingua Inglese, in contesti internazionali.
This document provides an overview of business communication in the global, ethical, and technological contexts. It discusses how culture, ethics, laws, and technology impact business communication. In terms of culture, it examines high-context vs low-context communication styles and how national and individual cultural variables can influence communication. Regarding ethics, it outlines how personal ethics, organizational values, and laws guide business decisions and interactions. Finally, it reviews various technologies used for internal and external communication, such as email, voice mail, teleconferences, and databases. The document aims to increase understanding of business communication across different societies, value systems, and technological platforms.
This document discusses cultural differences and how culture impacts business. It defines culture as shared values and norms that guide a society. Key aspects of culture discussed include social structure, religion, language, and values. Differences in individualism vs collectivism and high/low context communication styles across cultures are examined. The document also explores how culture influences the workplace and can change over time. National cultural dimensions like power distance, uncertainty avoidance, and masculinity/femininity are important to understand for business managers operating across borders.
A need to know for expats and brexpats in the Netherlands:
Dutch language learning and acculturation go hand in hand
That is why @dutch in Dialogue and @Bilingual Solutions are working together. Find out more about coping strategies in the new language and (business)culture.
The Worldprism Model Of Cultural DifferenceTMA World
The challenge for anyone working across cultures is to understand and respect what can be known at the group level (culture is a statistical representational of group norms), while relating to individuals from the group who may or may not conform to the statistical representation.
The Worldprism profiling tool helps users adapt their behaviour to fit the cultural context of the situation they find themselves in.
Cultural customization of websites involves adapting content for different cultural perceptions, symbols, and behaviors. It goes beyond translation to consider things like colors, images, graphics, and tone of language. When customizing for Japanese audiences, it is important to understand cultural symbols like certain animals and numbers that have special meanings. The document provides examples of issues to consider for cultural customization and guidelines for achieving it, such as using Unicode, flexible design, considering cultural norms, and doing research on the target culture.
This document discusses cross-cultural communication and negotiation. It describes how communication styles can differ between high-context and low-context cultures, with high-context cultures using more implicit and indirect styles that rely on nonverbal cues. It also discusses differences in verbal communication styles between cultures, such as elaborate vs. succinct, contextual vs. personal, and affective vs. instrumental styles. Additionally, it covers nonverbal communication barriers like proxemics, kinesics, and chronemics. Effective cross-cultural communication and negotiation requires understanding these cultural differences in communication approaches.
This document summarizes a presentation by Glocalminds on cross-cultural learning for entrepreneurs in Chile. The presentation covers understanding Chilean business culture, managing culture shock, and practical tips for interacting with Chileans. Glocalminds provides intercultural training workshops and coaching to help entrepreneurs and organizations improve their cultural effectiveness and communication in Chile. The presentation addresses why cultural intelligence is important for success when entering new markets abroad.
This document discusses the importance of cultural agility in today's globalized world. It introduces six key skills for developing cultural agility: being aware of one's own cultural biases; being attuned to subtle cultural cues when listening and adjusting behaviors; adapting well to new cultural contexts and ambiguity; being authentic while connecting across cultures; acquiring knowledge about other cultures through immersion and experience; and regularly assessing one's progress in cultural agility. Developing these skills can provide a competitive edge for global organizations and enhance career success in diverse, multicultural environments.
Nurture MENA- Become Intercultural SavyyImaneh Ameli
This document discusses the differences between cross-cultural communication and intercultural communication. Cross-cultural communication relates to understanding differences between cultures for specific reasons like business or education. Intercultural communication involves deeper interaction between cultures where individuals are changed. It also discusses cultural dimensions like individualism vs collectivism and high/low context cultures. The author recommends becoming aware of these dimensions to improve understanding between cultures and avoid misunderstandings. Accepting both home and host cultures can lead to integration, while rejecting can cause issues. Overall a focus on open communication skills and kindness is important across cultures.
The document discusses the Common European Framework of Reference for Languages (CEFR). It provides an overview of what the CEFR aims to do, which includes stimulating reflection on language teaching practices and providing common reference points for describing language proficiency levels. It describes some key aspects of the CEFR, such as the descriptive scales for language skills, communicative language competencies, and qualitative aspects of proficiency levels. The CEFR is intended to facilitate networking, joined-up thinking in language planning, teaching and assessment, and keeping the learner experience as the focus.
Similar to Cross Cultural Communication Abridged (20)
1. Optimizing
Cross-Cultural Communication
Talia Baruch. Founder, Localization & Culturalization Consultant
Copyous: Your world wide word.
talia@copyous.com
www.copyous.com
415.722.6744
2. What color is this?
This is a roller coaster ride through
pains & gains in pre-natal product
dev. for new market entry:
• Climb up contextual, functional & visual hurdles.
• Dive into locale-tailored branding.
• Resurface for a quick peek into glocal strategy.
3. GOAL: Sustain diversity. Restore communication
Provide building blocks for building trust
across different cultures & perspectives
4.
5.
6. People are wired differently.
More so people from different cultures.
We’re triggered by different
association paths,
collective memories,
stories & histories.
8. 3 axis:
Multi-active Linear-active Reactive
Juggle tasks Monochromic: One task at a time React
Work all hrs. Work during scheduled hrs. Work all hrs.
Non-punctual Punctual Punctual
Talkative/inquisitive Quiet Silent/respectful
Relationship-oriented Task-oriented Relationship-
oriented
Confronts emotionally Confront with logic Avoids confrontation
Creative, improvise, Follow guidelines Plan slowly
innovative
Interject conversation Listen through Good listener
10. Case studies of conflicting cultures interplaying in global settings
Oi! Hi!
Rodrigo Santoro, Brazil MEETS Richard Sanders, USA
Multi-active Linear-active
Time is event, interaction Time is clock
11. Colliding cultures within international teams & B2B partners:
real-life samplers from the workplace
Business Meeting
• Swedish vs. American | attentive listening
• Japanese vs. American | eye contact
12. Colliding cultures within international teams & B2B partners:
real-life samplers from the workplace
Happy Hour
• Italian vs. American | body language
• Slovakian vs. American | interjected discourse
13. Colliding cultures within international teams & B2B partners:
real-life samplers from the workplace
Management styles & leadership differences
French, Latin American, Middle Eastern
Autocratic Authority
o Centered around Chief Executive
o Task orientation dictated from above
o Knowing the right people oils the wheels of commerce
o Nurture human relationships over technical profit
14. Colliding cultures within international teams & B2B partners:
real-life samplers from the workplace
Management styles & leadership differences
Japan, China, Taiwan, Korea, Singapore
Confucian hierarchy
o Top executives make final decisions
o Cultural values dominate leadership & organization code of conduct
o Top down obligations, bottom up loyalty, obedience & trust
15. Colliding cultures within international teams & B2B partners:
real-life samplers from the workplace
Management styles & leadership differences
Finland, Sweden, Holland
Flat organization
-Middle managers make day-to-day decisions
-Executives stand shoulder-to-shoulder with staff & help in crisis
-Flexible work roles, less rules & protocols
-OK to challenge the opinions of upper management
16. Challenges working in global teams
• Language/cultural barrier: Use of idioms/jargon/slang drawn from local
cultural references “off-base” “ballpark estimate” “struck out”
• Work style: Task ownership, detailed top-down instructions vs. hands-off
end-result approach, Outcome/Details vs. Details/Outcome orientation
• Time system: “TO BE, OR NOT TO BE”….on time
18. How language morphology & cultural customs impact each other
•Japanese 日本 okyaku-sama
Script: Kanji, Katakana, Hiragana okyaku-san
Honorific: multiple levels of respect:
okyaku
“Customer” =
kyaku
19. How language morphology & cultural customs impact each other
•Chinese 中国 Language peppered in proverbs, instantly triggering
layers of meaning, foreign to foreigners.
“One arrow double vultures” 箭雙雕
“When the tree falls, the monkeys scatter”
树倒猢狲散
•German Strict syntax, verb at end of sentence in split verb
Deutsch structures. => listener must first hear through end of
speaker’s sentence before commenting.
20. Phone manners around the globe
American: “John speaking” (first name)
German: Schmidt (last name)
Dane: Karen Andersen (first & last)
Italian: pronto (“ready”)
Spanish: diga (“speak”)
Egyptian:
-“May your morning be good”
-“May your morning be full of light”
-“Praise God, your voice is welcome”
21.
22. Communication builds Community
A malfunctioning joint venture with a foreign partner can result
in a catastrophic financial loss.
23. What’s your objective?
• Expand your brand’s footprint worldwide.
• Increase global usability & visibility.
• Reap ROI.
24. No, really, what’s your objective?
CONNECTION.
CROSS-CULTURAL.
Make a meaningful & memorable connection within
your international team players and partners.
28. The Power Tower of Babel
Our mission as localizers is
to restore the communication across the scattered cultures & dispersed languages
29. Q&A
Talia Baruch/Copyous
Localization program dev & management
GlobeGo Connect-Content
talia@copyous.com
@TaliaBaruch
30. Case studies of conflicting cultures interplaying in global settings
Ciao! Hello!
Marina Bianchi, Italy MEETS Mary Bodden, UK
Multi-active Linear-active
People-oriented Task-oriented