Unique full stack solution in the ground for water&nutrient analytics

1. The Internet of Soil
Leor Ben-Yakov, VP Business Development

2. CROPX: THE INTERNET OF SOIL
(2 MINUTE VIDEO)

3. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓

4. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓

5. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓
Proven ROI (& scalability!)✓

6. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓
Proven ROI (& scalability!)✓
Global connectivity✓

7. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓
Proven ROI (& scalability!)✓
Global connectivity✓
Reliable & accurate✓

8. •4th time CEO
•Former VC
•IAF pilot (Major)
•MBA
•BA Comp. Science
(Technion)
Tomer Tzach
CEO
•10 years COO in large
scale IOT companies
•Lieutenant Col (Res.)
•MBA
•LLM + LLB
•BSc Comp. Science
Eitan Dan
COO
•15 years HR experience
•Global HR management
•Comp. & Benefits
•MBA
•IDF Captain
Anat Assa
VP HR
•Former Netafim
Executive
•Agronomist
•PHD Plant Biology
(Cornell)
•BSc Plant & Soil
Science (UMASS)
Michael Dowgert
VP S&M
•15 years engineering
experience
•IDF – Mechanical
Designer (8153)
•BSc, Mechanical
Engineering
Nadav
Lieberman
VP HW
•20 years of coding
experience
•IDF Computer Science
Academy (MAMRAM)
•LLB Graduate
Nati Goldberg
VP SW
•10 years BD & Strategy
•Cargill, Gat Foods,
Accenture
•Univ. of Chicago MBA
•BSc (Technion)
•IDF Captain
Leor Ben-Yakov
VP BD
•Over 20 years of Ag
sales experience
•Cargill, Syngenta,
Winfield
•MS Plant Physiology;
BSc Plant & Soil
Science (Ilinois Univ.)
Kevin Hannigan
VP NA Sales
•Two post-docs
•PHD in Plant Science
& Agricultural Genetics
(Hebrew University)
•IDF Elite Unit (MATKAL)
Or Shapira
Chief Agronomist
•10 years experience
with
international & public
companies
•PWC
•BA Accounting &
Business;
•MA In Law
Nir Hacham
VP Finance
CROPX TEAM

9. TOP NOTCH
STRATEGIC INVESTORS

10. V1 V2 V3 V4PRODUCTS
• V1 (2017): 2-depth moisture & temp
sensing, USA only
• V2 (Now): 2-depth moisture, temp
and EC sensing (nutrients);
International modem + satellite;
Improved accuracy
• V3 (Now): +3rd depth
• V4 (Q4): distributed comms, initial
plant disease and yield estimation

11. INTELLECTUAL
PROPERTY

12. PREVENT OVER IRRIGATION
YIELD INCREASE
REG / COMPLIANCE
ENERGY SAVINGS
SYSTEM MONITORING LABOR REDUCTIONWATER CONSERVATION
NUTRIENT MANAGEMENT RUNOFF PREVENTION
A VARIETY OF VALUE CREATING USE-CASES

13. A VALUE PROPOSITION THAT IS RELEVANT FOR THE
ENTIRE VALUE CHAIN
Farmer
Originator
s/ Traders
Food
Manu.
RetailersInsurers
Regulators
Distributors
Seed
Company
Agro-chem
Equipment

14. THANK YOU
Contact us:
Leor Ben-Yakov
VP Business Development
Leor.by@cropx.com
American Agriculturalist: Enhancing soil sensor technology
Forbes (video): A Cloud-Based Irrigation Startup
Global Ag Investing: Making the Most of the Internet of Soil
CNBC: Israeli Agriculture Know-How First Lands in the West
Start-Up Nation Central: CropX: The Internet Soil