SlideShare a Scribd company logo
Finding your Niche
THE FIRST STEPS IN SECONDARY RESEARCH
• Who is Target Market?
• Size of Target Market
• Competitor Analysis
• Pricing considerations
WHAT VISION WILL YOU PRESENT TO YOUR TARGET MARKET
• What larger themes can you tie your product to?
• What is your target market reading?
• What problems are they encountering?
• What are journalists getting excited about?
• How does your target market communicate?
CRONYCLE
The collaborative research platform
CONTENT DISCOVERY
TRUSTED SOURCES + KEYWORD SEARCH = UNIQUE REAL TIME CUSTOM FEED
HOW TO USE CUSTOM FEEDS
• Take the publisher sites and twitter accounts of your target
market and filter them using keywords
• Access different points of view - are all articles positive or
negative? Try and get out of self-affirmation
• Don’t use keywords to spot other trends which you may not
be looking for
CONTENT ANNOTATION
Add relevant articles to a board
via feeds / browser / mobile
+ comment and annotate
= new and relevant knowledge
HOW TO USE BOARDS
• Create different boards for different purposes
• e.g. ‘Positive Reinforcement’, ‘Negative Reinforcement’,
‘Influencer List’
COLLABORATE WITH TEAM
Work with a small group that
shares the same goal
Accolades
Smart Insights
Top 4 Content
Curation and
Authoring Tool
“If you want to curate
content but don’t have a
lot of time, Cronycle is a
really useful tool”
The Next Web
“Top 8 Media Startup
you should check
out”
Forbes
“Platforms like Cronycle …
handing content curation
back to humans in order to
build an intelligent and
balanced picture of the world
around us as we consume
information.”
Accolades
cronycle.com
Sign up for a free account

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Cronycle - Quickly Researching Your Market to Find Your Product Niche

  • 2. THE FIRST STEPS IN SECONDARY RESEARCH • Who is Target Market? • Size of Target Market • Competitor Analysis • Pricing considerations
  • 3. WHAT VISION WILL YOU PRESENT TO YOUR TARGET MARKET • What larger themes can you tie your product to? • What is your target market reading? • What problems are they encountering? • What are journalists getting excited about? • How does your target market communicate?
  • 5. CONTENT DISCOVERY TRUSTED SOURCES + KEYWORD SEARCH = UNIQUE REAL TIME CUSTOM FEED
  • 6. HOW TO USE CUSTOM FEEDS • Take the publisher sites and twitter accounts of your target market and filter them using keywords • Access different points of view - are all articles positive or negative? Try and get out of self-affirmation • Don’t use keywords to spot other trends which you may not be looking for
  • 7. CONTENT ANNOTATION Add relevant articles to a board via feeds / browser / mobile + comment and annotate = new and relevant knowledge
  • 8. HOW TO USE BOARDS • Create different boards for different purposes • e.g. ‘Positive Reinforcement’, ‘Negative Reinforcement’, ‘Influencer List’
  • 9. COLLABORATE WITH TEAM Work with a small group that shares the same goal
  • 10. Accolades Smart Insights Top 4 Content Curation and Authoring Tool “If you want to curate content but don’t have a lot of time, Cronycle is a really useful tool” The Next Web “Top 8 Media Startup you should check out” Forbes “Platforms like Cronycle … handing content curation back to humans in order to build an intelligent and balanced picture of the world around us as we consume information.” Accolades
  • 11. cronycle.com Sign up for a free account