A series of talks hosted by the Forge & Co in Shoreditch, London. Startups - Cronycle, Furthermore & Browser present their insights into design and research for launching a technology product.
This document provides an overview of a training for the The Influencers Movement (TIM) network. It discusses:
- TIM's goal of creating a shared network to facilitate REAL matches between influencers and brands/agencies.
- How TIM works for both influencers and brands/agencies, including benefits like access to influencer profiles, campaign management tools, and analytics.
- Examples of successful influencer marketing campaigns and criteria for evaluating how "REAL" a campaign is based on relevance, engagement, authenticity and likability.
- Best practices for campaign development and management within TIM's network to help brands/agencies achieve their goals.
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
This document provides an overview of key concepts for content marketing, including buyer personas, the buyer's journey, and the marketing sales funnel. It explains that buyer personas represent your ideal customers based on real data about their demographics, goals, and interests. The buyer's journey maps the process prospects go through to a buying decision from awareness to consideration to decision. It is important for content marketing to match content to the appropriate stage in a buyer's persona's journey. Finally, the marketing sales funnel illustrates how prospects move from awareness to purchase as they move down the funnel from top to bottom. The purpose of content is to move prospects along the buyer's journey and down the sales funnel closer to becoming customers.
The document provides an overview of integrated marketing campaigns (IMC). It defines what IMC campaigns are, which is using the same message across different mediums like press ads and websites, while maintaining a consistent voice. However, the copy and look shouldn't be exactly the same. It also outlines the typical steps in a campaign, including research, establishing goals and objectives, developing strategies and tactics, implementation, and evaluation. Key industry terms are defined, such as projects, programs, and campaigns. Finally, there is an assignment for students to review job listings and reflect on their own skills and marketability.
The document provides instructions for a five slide presentation on a social media product launch strategy. It asks students to outline the company and differentiated product on slide 1, recommend a social media strategy for pre-launch, launch date, and post-launch periods on slides 2-3, choose a primary social media tool to use on slide 4 and justify the selection, and cite the inspiration and a company model for the strategy on slide 5, requiring the product to be business-to-business focused. The assignment is due on April 23rd and those wanting a grade must email their presentation to the provided address or post it on SlideShare, with some selected at random to present.
The document discusses strategic approaches for advertising as either product-oriented or consumer-oriented. Product-oriented strategies focus on product features, benefits, or positioning compared to competitors. Consumer-oriented strategies focus on building a brand image, promoting a lifestyle, or cultivating a particular attitude. Creative strategy statements are then discussed as an important planning tool used by advertising agencies to define the purpose, target market, and strategic approach for a campaign in just a few sentences to guide creative development.
This document provides an overview of paid advertising. It begins by defining paid advertising and explaining its benefits, such as targeting, control, and predictability. It then covers the main advertising mediums, including Facebook, Google, YouTube, and more. It outlines the three pillars of paid ads as the offer, audience, and creative. The document discusses planning and budgeting, including understanding the marketing funnel, customer goals, testing strategies, and allocating 70% of budget to top-of-funnel awareness ads. It concludes by defining key performance indicators for measuring paid advertising success.
The document discusses strategies for marketing and branding a technology consulting company. It covers analyzing the company's branding and refocusing marketing efforts on search engine optimization, social media, and building an online developer community. The presentation recommends creating engaging content to drive traffic to the website and using social platforms to communicate the brand image. It stresses the importance of finding a consistent voice when conversing with customers and participating in online discussions.
This document provides an overview of a training for the The Influencers Movement (TIM) network. It discusses:
- TIM's goal of creating a shared network to facilitate REAL matches between influencers and brands/agencies.
- How TIM works for both influencers and brands/agencies, including benefits like access to influencer profiles, campaign management tools, and analytics.
- Examples of successful influencer marketing campaigns and criteria for evaluating how "REAL" a campaign is based on relevance, engagement, authenticity and likability.
- Best practices for campaign development and management within TIM's network to help brands/agencies achieve their goals.
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
This document provides an overview of key concepts for content marketing, including buyer personas, the buyer's journey, and the marketing sales funnel. It explains that buyer personas represent your ideal customers based on real data about their demographics, goals, and interests. The buyer's journey maps the process prospects go through to a buying decision from awareness to consideration to decision. It is important for content marketing to match content to the appropriate stage in a buyer's persona's journey. Finally, the marketing sales funnel illustrates how prospects move from awareness to purchase as they move down the funnel from top to bottom. The purpose of content is to move prospects along the buyer's journey and down the sales funnel closer to becoming customers.
The document provides an overview of integrated marketing campaigns (IMC). It defines what IMC campaigns are, which is using the same message across different mediums like press ads and websites, while maintaining a consistent voice. However, the copy and look shouldn't be exactly the same. It also outlines the typical steps in a campaign, including research, establishing goals and objectives, developing strategies and tactics, implementation, and evaluation. Key industry terms are defined, such as projects, programs, and campaigns. Finally, there is an assignment for students to review job listings and reflect on their own skills and marketability.
The document provides instructions for a five slide presentation on a social media product launch strategy. It asks students to outline the company and differentiated product on slide 1, recommend a social media strategy for pre-launch, launch date, and post-launch periods on slides 2-3, choose a primary social media tool to use on slide 4 and justify the selection, and cite the inspiration and a company model for the strategy on slide 5, requiring the product to be business-to-business focused. The assignment is due on April 23rd and those wanting a grade must email their presentation to the provided address or post it on SlideShare, with some selected at random to present.
The document discusses strategic approaches for advertising as either product-oriented or consumer-oriented. Product-oriented strategies focus on product features, benefits, or positioning compared to competitors. Consumer-oriented strategies focus on building a brand image, promoting a lifestyle, or cultivating a particular attitude. Creative strategy statements are then discussed as an important planning tool used by advertising agencies to define the purpose, target market, and strategic approach for a campaign in just a few sentences to guide creative development.
This document provides an overview of paid advertising. It begins by defining paid advertising and explaining its benefits, such as targeting, control, and predictability. It then covers the main advertising mediums, including Facebook, Google, YouTube, and more. It outlines the three pillars of paid ads as the offer, audience, and creative. The document discusses planning and budgeting, including understanding the marketing funnel, customer goals, testing strategies, and allocating 70% of budget to top-of-funnel awareness ads. It concludes by defining key performance indicators for measuring paid advertising success.
The document discusses strategies for marketing and branding a technology consulting company. It covers analyzing the company's branding and refocusing marketing efforts on search engine optimization, social media, and building an online developer community. The presentation recommends creating engaging content to drive traffic to the website and using social platforms to communicate the brand image. It stresses the importance of finding a consistent voice when conversing with customers and participating in online discussions.
The document summarizes the benefits of a next generation mailbox that can accommodate larger packages. It protects deliveries from bad weather, ensures packages are secure in the mailbox rather than outside, and is sized to fit most mail and packages for convenient delivery on the first attempt. The mailbox is designed to replace standard mailboxes without requiring post replacement in many cases.
Una solicitud de compra es un pedido interno entre departamentos para que el responsable de compras provea elementos necesarios, mientras que una orden de compra es una solicitud escrita a un proveedor especificando artículos, precios, términos de pago y entrega. Las órdenes de compra enumeran los artículos que una empresa adquirirá y proporcionan control sobre su uso, siendo enviadas al proveedor y a contabilidad para registrar la cuenta por pagar.
The 2017 Infiniti Q50 offers Southern California drivers a great entry-level luxury sedan option full of great features and pulse-pounding performance.
British Library Labs Presentation at the Accelerating Human Imagination Workshoplabsbl
The document summarizes projects that have used the British Library's cultural heritage digital collections and data in creative ways. It describes projects such as using digitized newspapers to mine verse from the 18th century, tagging over 1 million images on Flickr Commons, and artistic works generated from the digital collections including memes, maps, and machine learning experiments. The British Library aims to accelerate human imagination by making cultural heritage widely and openly available and supporting innovative uses of the data.
Présentation de la "Charte du droit fondamental des citoyens à accéder à l'information et aux savoirs par les bibliothèques " illustrée d'exemples concrets.
Dokumen tersebut membahas empat konsep yaitu etika, moral, akhlak dan adab. Ketiga konsep terakhir memiliki landasan norma agama sedangkan etika bersumber dari filsafat. Etika bersifat teori sedangkan moral lebih praktis dan bersifat lokal.
John Ayad has over 20 years of experience in ICT consulting and sales. He has held roles such as General Manager, Account Executive, and Business Owner. Some of his key achievements include renewing a major contract with Telstra as a channel partner, managing the full service delivery of a large account as a client service manager, and turning failing businesses into profitable ones. He is seeking a new opportunity to apply his expertise in strategic solutions, relationship building, and driving profitable growth.
Pairui Group is a vertically integrated manufacturer of power supplies and related components. It designs and manufactures power supplies as well as upstream components like transformers, inductors, and magnetic cores. Vertical integration allows Pairui to reduce costs and have flexibility in product design, allowing it to offer competitive prices and customize products. Pairui has over 1,000 employees worldwide and facilities spanning 52,000 square meters. It focuses on markets in Europe and America and has been in business since 1986.
Advanced Social Media Considerations - Summit in the Snow 2014 WSIARuben Quinones
This document provides an overview of advanced social media tactics. It discusses developing a social media strategy, identifying key influencers and conversations, and leveraging different social platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+. It also discusses tactics for both acquiring new fans and nurturing existing fans. Specific tactics covered include gated content, contests, exclusive promotions and highlighting fans. The document concludes with recommendations around measuring performance and leveraging tools to optimize social media campaigns.
The document summarizes the benefits of a next generation mailbox that can accommodate larger packages. It protects deliveries from bad weather, ensures packages are secure in the mailbox rather than outside, and is sized to fit most mail and packages for convenient delivery on the first attempt. The mailbox is designed to replace standard mailboxes without requiring post replacement in many cases.
Una solicitud de compra es un pedido interno entre departamentos para que el responsable de compras provea elementos necesarios, mientras que una orden de compra es una solicitud escrita a un proveedor especificando artículos, precios, términos de pago y entrega. Las órdenes de compra enumeran los artículos que una empresa adquirirá y proporcionan control sobre su uso, siendo enviadas al proveedor y a contabilidad para registrar la cuenta por pagar.
The 2017 Infiniti Q50 offers Southern California drivers a great entry-level luxury sedan option full of great features and pulse-pounding performance.
British Library Labs Presentation at the Accelerating Human Imagination Workshoplabsbl
The document summarizes projects that have used the British Library's cultural heritage digital collections and data in creative ways. It describes projects such as using digitized newspapers to mine verse from the 18th century, tagging over 1 million images on Flickr Commons, and artistic works generated from the digital collections including memes, maps, and machine learning experiments. The British Library aims to accelerate human imagination by making cultural heritage widely and openly available and supporting innovative uses of the data.
Présentation de la "Charte du droit fondamental des citoyens à accéder à l'information et aux savoirs par les bibliothèques " illustrée d'exemples concrets.
Dokumen tersebut membahas empat konsep yaitu etika, moral, akhlak dan adab. Ketiga konsep terakhir memiliki landasan norma agama sedangkan etika bersumber dari filsafat. Etika bersifat teori sedangkan moral lebih praktis dan bersifat lokal.
John Ayad has over 20 years of experience in ICT consulting and sales. He has held roles such as General Manager, Account Executive, and Business Owner. Some of his key achievements include renewing a major contract with Telstra as a channel partner, managing the full service delivery of a large account as a client service manager, and turning failing businesses into profitable ones. He is seeking a new opportunity to apply his expertise in strategic solutions, relationship building, and driving profitable growth.
Pairui Group is a vertically integrated manufacturer of power supplies and related components. It designs and manufactures power supplies as well as upstream components like transformers, inductors, and magnetic cores. Vertical integration allows Pairui to reduce costs and have flexibility in product design, allowing it to offer competitive prices and customize products. Pairui has over 1,000 employees worldwide and facilities spanning 52,000 square meters. It focuses on markets in Europe and America and has been in business since 1986.
Advanced Social Media Considerations - Summit in the Snow 2014 WSIARuben Quinones
This document provides an overview of advanced social media tactics. It discusses developing a social media strategy, identifying key influencers and conversations, and leveraging different social platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+. It also discusses tactics for both acquiring new fans and nurturing existing fans. Specific tactics covered include gated content, contests, exclusive promotions and highlighting fans. The document concludes with recommendations around measuring performance and leveraging tools to optimize social media campaigns.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
Creating a Content Strategy in 8 Easy StepsAlli Berry
Creating a Content Strategy in 8 Easy Steps outlines an 8 step process to create a content strategy:
1. Define business goals such as growing new customers or increasing revenue.
2. Identify target audiences and their key pain points.
3. Determine the brand's unique expertise and angle.
4. Conduct keyword research to find topics audiences search for.
5. Choose content formats that work for audiences and are feasible.
6. Create an editorial calendar to stay organized and accountable.
7. Plan content distribution methods to amplify content.
8. Publish content while following SEO best practices and tracking performance.
This document provides guidance on developing an effective content marketing strategy in 3 steps:
1. Plan by defining objectives, analyzing competition, identifying target audiences and creating buyer personas.
2. Develop a content strategy by establishing types of content, a publication schedule, and channels.
3. Generate content using techniques like brainstorming, keyword research and trend analysis to create an editorial calendar mapping topics to objectives and key performance indicators.
The overall strategy is to produce useful, engaging content that builds trust and loyalty with target audiences.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Howtorunaninboundcampaign hug helsinki nikitaNikita Smits
This document provides guidance on developing an inbound marketing campaign in 5 steps:
1. Define the campaign goal and target personas. Campaigns should be person-centered.
2. Identify buyer personas to focus content and understand motivations. Personas are fictional representations of ideal customers.
3. Develop offers such as content, resources or products aligned to personas' goals and challenges.
4. Promote offers through multiple integrated channels like email, social media, blogs optimizing for engagement.
5. Measure performance against goals for leads, conversions through analytics and alignment with sales.
Denver Wordcamp 2020: Creating a Content Strategy WorkshopAlli Berry
This document outlines an 8-step process for creating a content strategy: 1) Define business goals, 2) Determine your brand's unique expertise, 3) Identify target audiences and their needs, 4) Conduct keyword research, 5) Choose appropriate content formats, 6) Create an editorial calendar, 7) Plan content amplification strategies, and 8) Publish content while tracking performance metrics. Key aspects include setting measurable goals aligned with business objectives, understanding audiences, researching topics of interest, and documenting plans to stay on track.
HubSpot User Group Stockholm - Inbound CampaignNikita Smits
This document provides information and best practices for developing an inbound marketing campaign. It begins by defining an inbound campaign as a strategy that aligns marketing channels around a goal using integrated, multi-channel tools. It then discusses starting with buyer personas to understand target audiences, developing relevant offers, promoting content across channels, and measuring campaign performance against goals. The key aspects covered include developing buyer personas, creating and curating relevant content, using email segmentation, optimizing social media and blogging, and aligning marketing and sales metrics.
This document provides guidance on creating a social media business plan. It outlines key sections to include such as goals and objectives, audience analysis, competitive analysis, selecting platforms, content planning, establishing a brand presence, promoting your network, and measuring and optimizing performance. Goals and objectives should be specific, measurable, achievable, relevant and time-bound. The audience and competitive analyses provide important insights to inform content and platform selection. Content should align with goals and be tailored to each network. Metrics like followers, engagement, and shares should be tracked to optimize the strategy.
You need a Plan of ACTION for your content strategy
Who is your audience?
What your audience wants/needs?
What type of communications they would like to see?
What is working with your competitors? or not working?
Measure & review your content regularly for maximum impact.
#SocialBizRoadMap #PlanDoReview
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Let's Get Social: Social Media as a Business Growth ToolCo-Communications
The document provides an overview of using social media as a business growth tool. It discusses developing a strategic social media roadmap that includes situational assessment, objectives, tactics, and measurement. It recommends starting with key platforms like blogs, Facebook, Twitter, LinkedIn, YouTube, and Pinterest to engage audiences. Tips are provided for content creation and community cultivation on each platform. Metrics for measuring social media success at different stages of the sales funnel are also reviewed. The presentation emphasizes the importance of an integrated social media strategy with specific, measurable goals.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
Give Your Customers the Content They CravePR 20/20
The document discusses how to provide customers with engaging content. It recommends defining your brand, building a content creation team focused on buyer personas, profiling those personas, connecting content to goals, choosing publishing tools, developing an editorial calendar, integrating search and social strategies, establishing budgets, and launching with measurement to evolve strategies. The goal is to understand audiences and provide value through multi-channel content that positions the brand as a thought leader.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
The document provides a 5-step strategy for prioritizing social networks for a business. The steps are: 1) assess available time and budget, 2) define goals and key performance indicators, 3) research which social networks best connect with the target audience, 4) create a tiered priority system for social networks, and 5) continuously tweak and optimize the strategy based on measurement of goals. The strategy advises focusing efforts where the highest impact can be made for the business and prioritizing value for customers.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Top 10 tips for targeted social media advertisingDebbie O'Connor
The document provides 10 tips for targeted social media advertising: 1) Know your specific audience and their needs; 2) Segment your audience into groups to target customized messages; 3) Have a clear objective for each ad; 4) Include a specific call to action; 5) Tell brand stories that connect meaningfully with the audience; 6) Test timing of ads to find optimal times; 7) Engage the audience and ask them to interact; 8) Track and measure key metrics; 9) Optimize ads for each social media platform; and 10) Set a realistic budget based on industry research.
The document provides questions for students to answer in evaluating their media products for an assignment. It includes prompts for students to discuss how their products used or challenged real media conventions, represented social groups, would be distributed, attracted their intended audience, and what technologies and skills they learned in creating their preliminary and final projects. Students are encouraged to be creative in how they structure their evaluations rather than a traditional written report. Examples of particularly creative student evaluations are provided.
Similar to Cronycle - Quickly Researching Your Market to Find Your Product Niche (20)
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
2. THE FIRST STEPS IN SECONDARY RESEARCH
• Who is Target Market?
• Size of Target Market
• Competitor Analysis
• Pricing considerations
3. WHAT VISION WILL YOU PRESENT TO YOUR TARGET MARKET
• What larger themes can you tie your product to?
• What is your target market reading?
• What problems are they encountering?
• What are journalists getting excited about?
• How does your target market communicate?
6. HOW TO USE CUSTOM FEEDS
• Take the publisher sites and twitter accounts of your target
market and filter them using keywords
• Access different points of view - are all articles positive or
negative? Try and get out of self-affirmation
• Don’t use keywords to spot other trends which you may not
be looking for
7. CONTENT ANNOTATION
Add relevant articles to a board
via feeds / browser / mobile
+ comment and annotate
= new and relevant knowledge
8. HOW TO USE BOARDS
• Create different boards for different purposes
• e.g. ‘Positive Reinforcement’, ‘Negative Reinforcement’,
‘Influencer List’
10. Accolades
Smart Insights
Top 4 Content
Curation and
Authoring Tool
“If you want to curate
content but don’t have a
lot of time, Cronycle is a
really useful tool”
The Next Web
“Top 8 Media Startup
you should check
out”
Forbes
“Platforms like Cronycle …
handing content curation
back to humans in order to
build an intelligent and
balanced picture of the world
around us as we consume
information.”
Accolades