1. CRM thought leaders join advisory board to advance company’s focus
on customer experience.
Boston, MA – June 23, 2015 – Cogito® Corporation – The software company
that empowers phone professionals to deliver a more engaging and caring
customer experience today announced the addition of three company advisors
that increase the company’s ability to help leading healthcare, insurance and
financial service organizations win, serve and grow a more profitable customer
base.
Donna Peeples is an accomplished senior executive and an expert in helping large
organizations achieve growth through improved Customer Experience. Donna
represented AIG on a global scale across 130 countries as the company’s first
Chief Customer Experience Officer. In her role she was responsible for delivering
service strategies and practices for customers across more than 60 lines of
commercial and consumer insurance. Prior to AIG, Donna was Chief Marketing
Officer at United Guaranty Corporation and AGL Resources, the largest natural
gas distribution company in the United States. She is a highly sought after
speaker with tremendous experience leading change and helping organizations
evolve in ways that really enhance customer lifetime value.

2. Douglas Kim has over 25 years of experience in commercializing enterprise
software, with the past decade focused on cloud-enabled CRM solutions in the
healthcare, insurance and financial services sector. He spent 12 years at
Pegasystems where he held senior management positions in sales, strategic
alliances, cloud, and marketing. During Douglas’ tenure Pega experienced
significant growth of their BPM, CRM and Cloud revenue, from $2M to over
$550M annually. He is an active board advisor to technology companies and
entrepreneurs in the Boston area.
Stephanie Stewart Nashawaty has almost 30 years of experience in the enterprise
software arena, focused on CRM and customer experience, at organizations such
as Oracle, IBM, and Pegasystems. She is currently the Group Vice President for
CX Transformation Sales at Oracle (Sales, Services, Marketing and Commerce
solutions), leading an elite team of enterprise sales executives tasked with
creating and delivering Customer Experience solutions to Oracle’s most strategic
customers. Prior to Oracle, Stephanie was Executive Director of World Wide
Sales for IBM’s cross-channel marketing solutions.
“Real-time behavioral analytics provides companies the next generation of
customer insight,” says Stephanie Stewart Nashawaty. “The fact Cogito works
seamlessly with existing CRM systems and applies customer sentiment
dynamically within a phone interaction will improve customer loyalty and
increase sales conversions.”
“Today, billions of dollars are being spent to improve the performance of phone-
based professionals. The majority of tools and techniques being leveraged are
manual, subjective and retrospective,” says Douglas Kim. “Cogito is the first
company that, in real-time, analyzes voice signals, interprets customer sentiment
and provides guidance to representatives. By better understanding sentiment,
customer experience leaders can rapidly adjust their sales and service delivery for
maximum impact.”
“Companies are in fierce competition for customer wallet share and customer
experience is their best opportunity for differentiation,” said Donna Peeples. “By
improving how phone professionals engage customers, Cogito is helping
companies build lasting, profitable customer relationships.”

3. “We are excited to have Donna, Stephanie and Douglas as advisors. Their track
record in delivering successful customer experience solutions to some of the
world’s leading brands will serve as a great resource for us and our customers,”
says Cogito CEO Joshua Feast. “The fact that such accomplished, sought-after
executives have agreed to join our team is validation that Cogito’s technology is a
customer experience game changer.”
About Cogito Corporation: Cogito® enables enterprise to increase customer
value by analyzing and interpreting human behavior in real-time. Cogito’s
patented technology is the result of more than ten years scientific research
conducted at the Massachusetts Institute of Technology (MIT) Media Lab and an
additional seven years of applied research funded by some of the most prestigious
academic and government organizations. Cogito® is improving the customer
experience and increasing phone professional productivity in the world’s leading
companies.
For more information visit www.cogitocorp.com