The document discusses using quantitative modeling and analysis to measure the effectiveness of CRM activities and direct marketing campaigns. It provides an overview of BrandScience's capabilities in building models to identify key drivers of business metrics like sales, customer acquisition, and churn. Examples of case studies are presented, including insights into the relative effectiveness of different media channels and identifying synergies between television and direct mail campaigns. The goal is to leverage large datasets and advanced analytics to provide actionable recommendations for optimizing CRM and marketing strategies.
Integrates brand track scores with sales in a marketing mix modelling based technique. Optimizes media usage to longer term brand equity growth as opposed to only sales.
This document outlines the agenda for the RTB Update #2 event held on August 28, 2013 by Nykredit. The agenda included presentations on technology from a media provider's perspective, guidelines and codes of conduct in Nordic countries, Danish media experiences with RTB, and a panel discussion on codes and trading conditions needed to advance RTB and data-driven media spending in Denmark. There was also a presentation on how publishers and advertisers can work with data and data management platforms, followed by closing remarks.
Integrates brand track scores with sales in a marketing mix modelling based technique. Optimizes media usage to longer term brand equity growth as opposed to only sales.
This document outlines the agenda for the RTB Update #2 event held on August 28, 2013 by Nykredit. The agenda included presentations on technology from a media provider's perspective, guidelines and codes of conduct in Nordic countries, Danish media experiences with RTB, and a panel discussion on codes and trading conditions needed to advance RTB and data-driven media spending in Denmark. There was also a presentation on how publishers and advertisers can work with data and data management platforms, followed by closing remarks.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
How to make sense of the abm technology landscapeEngagio
This document provides an overview of account-based marketing (ABM) technologies and the vendor landscape. It summarizes findings from a survey of 1,500 business managers regarding their ABM plans and priorities. It also discusses research firms that evaluate ABM vendors, such as Gartner and Forrester, and introduces Research In Action's methodology for assessing vendors. The document concludes with a vendor selection matrix evaluating 20 ABM software vendors.
Tips for your 2023 omnichannel budget planning.pdfAcross Health
This document provides tips and recommendations for omnichannel budget planning in 2023. It shows that companies who incorporate digital channels into their commercial strategies see higher referral uptake rates compared to those who rely solely on field representatives. The document advocates developing omnichannel campaigns that use a mix of both online and offline tactics tailored to different customer segments. It outlines an 11-step process for omnichannel campaign success, including defining key performance indicators and continuously measuring and adjusting the campaign. Marketers are encouraged to assess their omnichannel maturity and look at industry trends to inform their 2023 planning.
Remodel Your Marketing With Analytics And DashboardsRegalix
The document discusses the use of marketing analytics dashboards to improve marketing performance. Some key points:
- Koen Pauwels, a marketing professor, will present on remodeling marketing with analytics and dashboards.
- Dashboards can integrate data from online and offline sources to provide a concise set of metrics to guide decisions. Case studies show companies improving returns 8% on average by using dashboards.
- Successful dashboards are aligned with business goals, have executive support, and engage employees. They integrate data to convert insights into productive actions.
Forrester B2B Summit 2021 - Splunk Shares How to Operationalize Industry Init...Demandbase
Splunk implemented a personalization strategy using Demandbase to target the public sector audience. A pilot program launched campaigns targeting 4 public sector subsegments from November 2020 to January 2021. The program was successful, lifting accounts by 52.51% and outperforming benchmarks. Splunk will now expand personalization efforts to additional industries and landing pages based on intent. Key lessons included analyzing website engagement to identify priority audiences and industries, and proving initial success to gain further support for expanding the program.
Presented by:
Melissa McCready (CRM Happy)
Carly Guarcello (Joyent, Inc.)
(Sponsored by ReachForce)
What are the best practices for tradeshow/event management using Marketo? Are you sending a pre-show invite to your booth including a link to your post-show webinar? How are you managing the tradeshow where you can report on ROI? How are those leads being passed to sales to effectively work? Learn from customers who have perfected the pre and post-show best practices on when to send, what to send, setting up a webinar using Marketo, and how to set up the processes up in a way to capture quality information to then pass to sales to increase your tradeshow pre and post-show activities.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
SunGard's Marketing Secrets for Revenue and Sales AlignmentMarketo
Everyone knows that technology by itself can only get you so far – even great software must be paired with business process change and organizational collaboration to yield the greatest possible results. But how do you take a transformational set of marketing goals through to execution and success?
Join Christine Nurnberger, VP of Marketing at SunGard Availability Services, and Cyndie Beckwith, Executive Director of Expert Services at Marketo, to learn about approaches to making the most of an enterprise marketing automation implementation, including how to:
-Optimize processes for revenue generation and sales-marketing alignment
-Make the business case for implementing marketing software
-Partner with your vendor to jointly navigate a framework for project success
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
The document appears to be a summer internship report submitted by Nitesh Yadav about marketing strategies of multinational corporation products. It includes sections on MDRA, KPMG, SAP, and Lululemon where Nitesh worked and analyzed data to provide recommendations. At KPMG, Nitesh analyzed customer data for a client to identify which customers to target for increased sales. At SAP, Nitesh worked as a technical consultant looking at client solutions.
Marketing Analytics Solutions from Gordian Knot Analytics v1.2Bill Taylor
Gordian Knot provides machine learning solutions that enable our clients’ marketing analytics efforts to be more effective, and deliver greater returns.
High Performance ABM Capabilities Benchmark ReportDemand Metric
This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
2015 Guide to the “CMO Technology Blueprint for Midsize B2B Companies” Infogr...Gleanster Research
This document provides an overview and guide to the "2015 CMO Technology Blueprint for Midsize B2B Companies" infographic. It discusses how the blueprint can help midsize B2B companies navigate the complex marketing technology landscape by identifying a small subset of technologies that are appropriate and realistic for most companies. It also identifies "mission critical" technologies that are widely adopted and can provide competitive differentiation. The document provides guidance on how companies should use the blueprint to focus their investments in marketing operations, awareness/acquisition, retention/expansion, and loyalty.
Using AFS TPM to Predict Lift Factors to Maximize Trade Spend - Predictive Modeling using Nielsen Data. WATCH NOW! http://www.afsi.com/predictive-modeling-sunnyd-using-nielsen-data-webinar/
The document discusses Vistex's channel analytics capabilities. It outlines challenges clients face with enterprise data and describes Vistex's approach to assess lifetime customer value, benchmark performance, and monitor results. Key aspects include evaluating most valuable customers, churn risk, program effectiveness, and spend optimization. Methods covered include scoring customer value based on revenue, recency, frequency and purchasing. The presentation emphasizes using data and analytics to discover patterns, optimize outcomes, and provide actionable insights through benchmarking, scenario modeling, and automated scorecards.
Digitale kundeoplevelser den 29. januar - Morten Schroeder, WilkeHusetMarkedsforing
This document summarizes a presentation about focusing on share of heart to drive business success. It discusses how customer experience has evolved from transactional to engaging relationships. An engaging experience builds reliability, relevance, responsiveness and convenience for customers. This leads to positive word of mouth marketing and increased share of heart, which are both linked to higher profitability. The presentation emphasizes that customer service should be a company-wide priority, not just a department, and that continuously improving processes and prioritizing employee happiness are keys to success.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
How to make sense of the abm technology landscapeEngagio
This document provides an overview of account-based marketing (ABM) technologies and the vendor landscape. It summarizes findings from a survey of 1,500 business managers regarding their ABM plans and priorities. It also discusses research firms that evaluate ABM vendors, such as Gartner and Forrester, and introduces Research In Action's methodology for assessing vendors. The document concludes with a vendor selection matrix evaluating 20 ABM software vendors.
Tips for your 2023 omnichannel budget planning.pdfAcross Health
This document provides tips and recommendations for omnichannel budget planning in 2023. It shows that companies who incorporate digital channels into their commercial strategies see higher referral uptake rates compared to those who rely solely on field representatives. The document advocates developing omnichannel campaigns that use a mix of both online and offline tactics tailored to different customer segments. It outlines an 11-step process for omnichannel campaign success, including defining key performance indicators and continuously measuring and adjusting the campaign. Marketers are encouraged to assess their omnichannel maturity and look at industry trends to inform their 2023 planning.
Remodel Your Marketing With Analytics And DashboardsRegalix
The document discusses the use of marketing analytics dashboards to improve marketing performance. Some key points:
- Koen Pauwels, a marketing professor, will present on remodeling marketing with analytics and dashboards.
- Dashboards can integrate data from online and offline sources to provide a concise set of metrics to guide decisions. Case studies show companies improving returns 8% on average by using dashboards.
- Successful dashboards are aligned with business goals, have executive support, and engage employees. They integrate data to convert insights into productive actions.
Forrester B2B Summit 2021 - Splunk Shares How to Operationalize Industry Init...Demandbase
Splunk implemented a personalization strategy using Demandbase to target the public sector audience. A pilot program launched campaigns targeting 4 public sector subsegments from November 2020 to January 2021. The program was successful, lifting accounts by 52.51% and outperforming benchmarks. Splunk will now expand personalization efforts to additional industries and landing pages based on intent. Key lessons included analyzing website engagement to identify priority audiences and industries, and proving initial success to gain further support for expanding the program.
Presented by:
Melissa McCready (CRM Happy)
Carly Guarcello (Joyent, Inc.)
(Sponsored by ReachForce)
What are the best practices for tradeshow/event management using Marketo? Are you sending a pre-show invite to your booth including a link to your post-show webinar? How are you managing the tradeshow where you can report on ROI? How are those leads being passed to sales to effectively work? Learn from customers who have perfected the pre and post-show best practices on when to send, what to send, setting up a webinar using Marketo, and how to set up the processes up in a way to capture quality information to then pass to sales to increase your tradeshow pre and post-show activities.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
SunGard's Marketing Secrets for Revenue and Sales AlignmentMarketo
Everyone knows that technology by itself can only get you so far – even great software must be paired with business process change and organizational collaboration to yield the greatest possible results. But how do you take a transformational set of marketing goals through to execution and success?
Join Christine Nurnberger, VP of Marketing at SunGard Availability Services, and Cyndie Beckwith, Executive Director of Expert Services at Marketo, to learn about approaches to making the most of an enterprise marketing automation implementation, including how to:
-Optimize processes for revenue generation and sales-marketing alignment
-Make the business case for implementing marketing software
-Partner with your vendor to jointly navigate a framework for project success
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
The document appears to be a summer internship report submitted by Nitesh Yadav about marketing strategies of multinational corporation products. It includes sections on MDRA, KPMG, SAP, and Lululemon where Nitesh worked and analyzed data to provide recommendations. At KPMG, Nitesh analyzed customer data for a client to identify which customers to target for increased sales. At SAP, Nitesh worked as a technical consultant looking at client solutions.
Marketing Analytics Solutions from Gordian Knot Analytics v1.2Bill Taylor
Gordian Knot provides machine learning solutions that enable our clients’ marketing analytics efforts to be more effective, and deliver greater returns.
High Performance ABM Capabilities Benchmark ReportDemand Metric
This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
2015 Guide to the “CMO Technology Blueprint for Midsize B2B Companies” Infogr...Gleanster Research
This document provides an overview and guide to the "2015 CMO Technology Blueprint for Midsize B2B Companies" infographic. It discusses how the blueprint can help midsize B2B companies navigate the complex marketing technology landscape by identifying a small subset of technologies that are appropriate and realistic for most companies. It also identifies "mission critical" technologies that are widely adopted and can provide competitive differentiation. The document provides guidance on how companies should use the blueprint to focus their investments in marketing operations, awareness/acquisition, retention/expansion, and loyalty.
Using AFS TPM to Predict Lift Factors to Maximize Trade Spend - Predictive Modeling using Nielsen Data. WATCH NOW! http://www.afsi.com/predictive-modeling-sunnyd-using-nielsen-data-webinar/
The document discusses Vistex's channel analytics capabilities. It outlines challenges clients face with enterprise data and describes Vistex's approach to assess lifetime customer value, benchmark performance, and monitor results. Key aspects include evaluating most valuable customers, churn risk, program effectiveness, and spend optimization. Methods covered include scoring customer value based on revenue, recency, frequency and purchasing. The presentation emphasizes using data and analytics to discover patterns, optimize outcomes, and provide actionable insights through benchmarking, scenario modeling, and automated scorecards.
Similar to CRM på én dag: Erik Taarnhøj, InsightGroup Nordic (20)
Digitale kundeoplevelser den 29. januar - Morten Schroeder, WilkeHusetMarkedsforing
This document summarizes a presentation about focusing on share of heart to drive business success. It discusses how customer experience has evolved from transactional to engaging relationships. An engaging experience builds reliability, relevance, responsiveness and convenience for customers. This leads to positive word of mouth marketing and increased share of heart, which are both linked to higher profitability. The presentation emphasizes that customer service should be a company-wide priority, not just a department, and that continuously improving processes and prioritizing employee happiness are keys to success.
Digitale kundeoplevelser den 29. januar 2015 - Karen Bender, CPH LufthavnHusetMarkedsforing
- Copenhagen Airport serves over 25 million passengers annually and has a significant economic impact on the region, supporting over 23,000 jobs.
- Passenger satisfaction with the basic travel experience is very high, however the airport aims to go from good to great.
- A new service concept was developed focusing on providing a seamless flow, being an attentive host, and creating magic moments for passengers.
- Digital tools are being used to support this concept, such as a tax free Facebook video that reached over 1.5 million people and drove significant traffic to their website.
Digitale kundeoplevelser den 29. januar 2015 - Anne Lise Kjaer, Kjaer GlobalHusetMarkedsforing
The document discusses key trends and drivers that will shape society and business over the coming years, including radical openness, digital transformation, urbanization, smart living, global citizens, entrepreneurship, social capital, and pursuing well-being and quality of life. It provides examples and illustrations of each trend and argues that organizations need to develop future concepts that offer meaning and value at all levels to succeed in the 21st century. The document also presents a model linking trends to engagement, trust, mobility, collaboration, access, disruption, community and trust.
The document summarizes comScore's solutions for trust and transparency in digital advertising, including viewability, brand safety, verification, and ad fraud prevention. It discusses how comScore addresses issues like non-human traffic, targeting accuracy, and viewability rates. The presentation provides data on global viewability and targeting benchmarks and explains why 100% rates are not realistic due to factors like users leaving pages early or cookies not accurately reflecting the person viewing an ad.
This document discusses RTB/programmatic buying and selling, including private deals. It covers developments in 2014 such as increased monthly bid opportunities and new data buying options. It also addresses issues like viewability, fraud, and how private deals fit into the programmatic landscape. The document questions whether it is time for the industry to address viewability issues and outlines several types of programmatic fraud. Finally, it raises questions around private deals and issues like waterfall problems, pricing discrepancies, and loss of flexibility.
RTB Update 28. januar 2015 - Christine Liv Nielsen, GoogleHusetMarkedsforing
The document provides an agenda for a presentation on private marketplaces and programmatic guaranteed deals. It includes sections on:
- Looking back at past deals and the next generation being programmatic guaranteed deals
- What private marketplaces are and the value of "first look" impressions
- The hidden costs of "first look" deals for buyers and publishers
- Why publishers should do "first look" deals and how to maximize revenue
- Implementing private deals, including checklists and workflows
The document gives an overview of private marketplace deals, their benefits over open auctions, and provides guidance on setting them up effectively.
DMA Highlights 2014 - Take-aways fra Rune Dalgaard, AdviceHusetMarkedsforing
Rune Dalgaard is a chief advisor and head of branding with over 8 years of experience developing brand identities, portfolio strategies, and integrated marketing communications. He has worked with clients such as Vestas, Arla, the Ministry of Foreign Affairs, and Codan. The document summarizes key takeaways from DMA 2014 regarding two megatrends in marketing: using data to personalize engagement and creating value for customers. It also discusses challenges in bridging the gap between buzzwords and reality in data-driven marketing and turning data into meaningful insights.