1) The document discusses critical factors in defining a strong brand strategy, including measuring the current brand strategy, reviewing competitive positioning, and determining brand strategy goals. 2) It emphasizes the importance of developing a clear brand mantra that communicates the benefits, emotions, and story of the brand through visual elements and integration across all customer touchpoints. 3) Successfully engaging the brand strategy requires proper preparation, such as sharpening the axe before chopping down the tree, and using appropriate marketing tools to implement the strategy.

1. Critical Factors in re ~ Defining your Brand Strategy [email_address] 805.901.4638 @michaelnewhouse

6. Brand Strategy in the New World New world is the global financial climate and explosion of social sharing.

7. Your brand is being d efined, d efended and d eveloped right now! Are you part of the Branding Process ?

13. " When you sit, sit. When you stand, stand. Whatever you do, don't wobble ." Zen proverb. ( Mission ) Critical Factors for Branding

16. Engage your B rand S trategy “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Abraham Lincoln The next step is to implement your Brand Strategy with Marketing Tools that are In-line with your strategy.