This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
This document summarizes the key findings of a brand relevance study conducted in Romania. It found that people in small communities pay attention to brands and information sources in similar ways as those in large cities. While word of mouth is more popular in small communities, television and social media are the dominant information sources for all. The study also found that small communities are just as social online as those in urban areas. Additionally, brands should create a personal bond and engage consumers from small communities through fun, entertaining content rather than just corporate messages. Trust and awareness were also found to be more important persuaders for brands in small communities versus innovation and differentiation in large cities.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
This document summarizes the key findings of a brand relevance study conducted in Romania. It found that people in small communities pay attention to brands and information sources in similar ways as those in large cities. While word of mouth is more popular in small communities, television and social media are the dominant information sources for all. The study also found that small communities are just as social online as those in urban areas. Additionally, brands should create a personal bond and engage consumers from small communities through fun, entertaining content rather than just corporate messages. Trust and awareness were also found to be more important persuaders for brands in small communities versus innovation and differentiation in large cities.
BrandRo 2017 - Sebastian Olar, Publicis RomâniaGabriel Barliga
Morgan Freeman narrates Carmen’s Untold comment
The document outlines a marketing campaign for Visa in Romania. It describes how Visa will reply to a woman's comment on Untold Festival's Facebook page, with Morgan Freeman narrating her story. They will invite the woman and her family to Untold headquarters to receive festival passes, but will surprise them by playing the Morgan Freeman video. This will capture their reaction. The campaign aims to showcase Visa's sponsorship of festivals and convey the message that experiences like this are reasons to use a Visa card. It will be spread on social media and covered by Pro TV, with a final video wrapping up the context and woman's reaction.
BrandRo 2017 - Sebastian Olar, Publicis RomâniaGabriel Barliga
Morgan Freeman narrates Carmen’s Untold comment
The document outlines a marketing campaign for Visa in Romania. It describes how Visa will reply to a woman's comment on Untold Festival's Facebook page, with Morgan Freeman narrating her story. They will invite the woman and her family to Untold headquarters to receive festival passes, but will surprise them by playing the Morgan Freeman video. This will capture their reaction. The campaign aims to showcase Visa's sponsorship of festivals and convey the message that experiences like this are reasons to use a Visa card. It will be spread on social media and covered by Pro TV, with a final video wrapping up the context and woman's reaction.
16. MOBILE / ROMANIA
7 milioane de smartphone-uri in Romania (90%
conectate la internet) in 2014. Acelasi numar ca
utilizatorii romani adulti de Facebook
Penetrarea smartphone va depasi 50% anul acesta in
Romania
75% dintre utilizatori acceseaza Facebook de pe
smartphone.
12,8 milioane de utilizatori de internet mobil in
Romania la jumatatea anului 2014, mult peste
utilizatorii de online clasici.