Big data is not about a lot of content, it is about getting it from multiple sources. How can you dig deep to find the insights and leverage this to create your content. Create content that is local, authentic and real. This is the presentation I did at Cristal Festival's Digital Tuesday here in Dubai on 5/5/15. Enjoy and feel free to connect and share. Clive Primrose SVP - GLDS

1. Data and content - creating new and loyal fans
May 2015
Prepared by Clive Primrose

2. To connect brands with their audiences, locally, through
story telling. Stories can exist in many forms, we push
the boundaries to unearth deep insights that plant the
creative seeds. With that we build the foundations of
longterm platforms for story telling.
Be it a series of online videos, Infographics that capture
imagination, photography that inspires or a small status
update.
We create local, unique and quality content for your
brand.
2
Our Mission

3. Making content a sustainable
part of your communications
3
weather
today?
How is the

4. Forecast
4
Anticipate problems
Plan ahead
Get a 5 day forecast
Quite accurate

5. 5
Allows us to predict
conditions
based on current
Fuzzy logic
Collect the data
Record what happened

6. Social media
Where is the value?

7. It is getting
more difficult
With targeted advertising
• The messages don’t get as far with out paying for it
7
Today
1

8. Facebook what is
the value?
Is the value
• Communicating to a large audience
• Or learning about them?
8
Value
2

9. The challenge
has been
Breaking through the overload
• Reports in so many forms
• Often outdated
• Action taken is to late
9
Data
3

10. Big data is not
about a lot of data

11. Getting it from
multiple sources
With so many systems systems & tools it allows us to
• Making it easy
• Real time and actionable
11
Challenge
1

12. Take your learnings
Digging deep becomes easier and easier
• Find your interest areas
• Plan your content
12
Learning
2

13. Connect the dots
Build stories on what they like
• It is not a TVC
• It is content
13
Connect
3

14. You might find
Your audience like extreme sports
What can be done?
14

15. You could
identify
A common challenge they face in their life stage -
Imagine the potential
15

16. It is not just a
video
It could be a platform that plays a role in
customer experience
16

17. Data and content

18. Connect
18
Plant deeper roots
Build your audience
Connect the dots &
tell stories
Create loyalty

19. Thank you
Clive Primrose
Managing Partner - GLDS
Feel free to follow me on Twitter - @clive_primrose