The document provides information about an executive development workshop on crisis management in the retail sector to be held in Bangkok, Thailand on April 25-26, 2012. It outlines the key learning outcomes of the workshop, which include developing crisis preparedness and leadership skills. The workshop will cover topics such as developing crisis management plans, effective communication during a crisis, and testing crisis management plans. It also provides biographies of the speaker presenters and information on how to register for the event.

1. CRISIS MANAGEMENT
IN THE RETAIL SECTOR
Executive Development Workshop
25-26 April 2012 • Bangkok, Thailand
“THINKING LOCAL – ACTING GLOBAL”
WHAT TO DO BEFORE, DURING AND AFTER A CRISIS EVENT
Crisis Management is a critical part of your business and you must be prepared to deal with any crisis at anytime. It will be too late
if you are unprepared as information, emotion, and reaction overload can prove to be overwhelming and leave your organisation
panic stricken. Preparation for a crisis, whether it is a fire, social unrest, hostage situation or a natural disaster, will help save lives,
save money, save reputation and essentially save your organisation.
KEY LEARNING OUTCOMES:
• Achieve a state of crisis and continuity preparedness by equipping yourself with the knowledge gained and tools provided
• Develop strong leaderships qualities and how to lead in times of crisis
• Learn how to establish effective internal and external communications
• Discover the crisis management global trends and developments and what your organisation should do
• Effectively lead crisis management and business continuity activities within the organisation
WHAT IS CRISIS MANGEMENT?
Crisis management is the process by which an organisation deals with a major event that threatens to harm the organisation, its
stakeholders, or the general public.
WHY IS CRISIS MANAGEMENT IMPORTANT?
“Businesses that fail to prepare for the worst are at a massive commercial disadvantage to those who seek to understand
the threats and take action to reduce their vulnerabilities. Business reputations can be destroyed by a failure to plan and
preparing for the unexpected. The best advice is to have a plan and practice that plan. Your reputation may depend on that”.
KEYNOTE SPEAKER
A guest keynote speaker will present on the crisis/emergency management following the catastrophic floods in Thailand.

2. 2
CRISIS MANAGEMENT
IN THE RETAIL SECTOR
Executive Development Workshop
25-26 April 2012, Bangkok, Thailand
About The Speakers:
MYTCH JEFFREY, MANAGING DIRECTOR
Mytch has a strong background in policing with an emphasis on risk management for major economic, government and
private sector installations. His expertise includes the formulation of business continuity crisis management, emergency, and
strategic security risk management plans. His particular expertise involves the review and analysis of appropriate security,
safety, disaster and emergency management programs, expenditure and strategies to minimise identified risks. Mytch is
regarded as a leading practitioner in terms of strategic analysis and implementation of enterprise wide programs including
business continuity, disaster management, terrorism, crime and safety.
ANDREW COOKE - National Risk & Business Development Manager
With over 22 years’ experience in law enforcement and Security Risk Management on a local, national and international level,
Andrew is well versed in conducting Security Operations within culturally diverse, politically sensitive, strategically challenging
environments. Andrew has developed and implemented effective strategies for crisis/emergency management, which range
from preparedness to prevention, response and recovery planning. These crisis ranges from threat to critical infrastructure,
terrorist incidents, travel and journey management, natural disasters, kidnapping and hostage, among others. As a qualified
trainer Andrew is able to instruct on how to deal with crisis through planning, education and training. Andrew is an accredited
Hostage Negotiator to the highest level of Government Counter Terrorism.
FRANK BELLOMO, CEO
With over 20 years of experience in the safety, security and risk management industry, Frank has provided advice and
strategic direction across numerous industry sectors. A sessional Instructor in Security and Risk Management studies Frank
has delivered specialised training to other organisations in areas including Counter-Terrorism awareness, conflict management
Emergency Response and Event Crowd Management.
Business Risks International Pty Limited (BRI) is a professional corporate security risk management services company. They
provide unique, independent and comprehensive services across a variety of distinct and innovative business streams both
nationally and internationally, with an emphasis on providing a quality cost effective service. Their services are tailor-made to the
specific operations and needs of our clients and include Protective Services, Consulting, Training, Technology and International
Operations, based upon a wealth of expertise obtained from both government, not for profit and commercial sector experience.
Today, Business Risks International has established and manned offices in Sydney, Melbourne, Perth, Brisbane and Singapore
as well as establishing strategic partners in Asia Pacific, Africa, Middle East, North America and Europe.
About ICSC
Founded in 1957, the International Council of Shopping Centers (ICSC) is the global trade association of the
shopping center industry. Its 50,000 members in the U.S., Canada and more than 80 other countries include
shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other
professionals as well as academics and public officials. As the global industry trade association, ICSC links
with more than 25 national and regional shopping center councils throughout the world.
For more information, please contact:
International Council of Shopping Centers, Inc
Asia-Pacific Office
Tel : +65 6532 3722
Fax : +65 6532 7355
Email : info@icsc.org.sg
Website : http://www.icsc.org

3. 3
DAY 1: 25 April 2012 DISCUSSION TOPICS - RISKS TO YOUR ORGANISATION
RISK MANAGEMENT IN A RETAIL CONTEXT
Risk Management as a cross functional business tool; security risk analysis; identifying assets; asset systems and assets contexts; determining
probability based on quantitative and qualitative scales; measuring direct consequential impact; risk mitigation.
DEVELOPING A CRISIS MANAGEMENT PLAN
This presentation will introduce the audience on how to coordinate, develop and implement a crisis management plan.
• Develop Crisis Management Plans
• Implement a crisis management plan
• Review and update crisis management plans
LEADERSHIP DURING A CRISIS
The principles of effective leaderships; common behavioural and skill characteristics inherent in successful business leaders; motivating the
security team.
USING ‘CLOUD TECHNOLOGY’ FOR MANAGING CRISIS MANAGEMENT
Participants will be introduced to a simple but effective ‘cloud’ Crisis Management system.
THE IMPORTANCE OF CRISIS COMMUNICATIONS
(SOCIAL MEDIA AND NETWORKING)
Crisis Communication is an often underplayed but critical expectation from any professionally-managed organisation, even more so in a
situation of Crisis, Disaster or Business Continuity. The prime focus of Crisis Communications is to ensure preservation of company reputation,
in addition to safety of human and other assets. A well planned, rehearsed and executed communication strategy is key to effective and
professional management of an incident. In fact, a sound and effective crisis communication and media handling strategy is equally important
as the crisis management plan.
CRISIS MANAGEMENT GLOBAL TRENDS AND DEVELOPMENTS
Discussion on current threats and trends.
SECURITY OPERATIONS MANAGEMENT
The main roles of the Security Manager; operating a cost effective security department; creating a return on investment; effective management
skills for the security manager; creating proactive security programmes; security reporting chains; service level agreements to manage
contracted services.
DAY 2: 26 April 2012 DISCUSSION TOPICS - RISKS TO YOUR ORGANISATION
EXECUTING THE PLAN AND LEADERSHIP DURING A CRISIS
Group discussion on how the crisis management plan is executed and what is required of senior managers during a crisis.
WORKING GROUP SESSION 1
Participants will be split into working groups and will be given scenarios for discussions:
• Preparing Emergency Communications
• Dealing with the Media
• Crisis Management Communication to staff
• Delivering an interview
Group discussion on Outcomes
WORKING GROUP SESSION 2
Participants will be split into working groups and will be given scenarios for discussions:
• What to expect during social unrest, demonstrations, criminal acts and terrorism. What actions to take and what are your roles, responsibilities
and accountabilities?
• Siege/Hostage/Armed Robbery/Active Shooter/Terrorism/Environmental/Branding
• Group discussion on Outcomes
TRAINING AND TESTING THE CRISIS MANAGEMENT PLAN
WORKING GROUP SESSION 3
Participants will be introduced to test/train for failure to test systems for its failure instead of training/testing for routine. Testing/training should
be fun, engaging and learning to include all employees and tenants.
Participants will be split into working groups and will be asked to:
• Design a training program
• Design a testing program
• Define quality control parameters for staff, security and management
Working Group Presentations
FINAL REVIEWS AND CLOSE OF WORKSHOP

4. 4
REGISTRATION FORM CRISIS MANAGEMENT
Call (65) 6532 3722 or Fax (65) 6532 7355
IN THE RETAIL SECTOR
• Please submit one form for each delegate. EXECUTIVE DEVELOPMENT WORKSHOP
• Photocopied forms maybe used for additional registrations. 25-26 April 2012, Bangkok, Thailand
• Please TYPE or use BLOCK CAPITAL LETTERS.
• Please complete all sections of this form. PAYMENT OPTIONS (Please tick your choice)
Last name (Mr/Mrs/Ms) Please charge payment to my credit card:
Visa Mastercard American Express
First names
Total US$
Designation Name (as it appears on credit card)
Name of Company
Account Number (include all digits)
Address
Postcode Card Expires Month Year
Town/City Country Signature (as it appears on the card)
Tel
Fax
Telegraphic Transfer US$ to:
Email JP Morgan Chase Bank N.A.
270 Park Avenue, 41st Floor
ICSC Membership number New York, NY 10017, USA
Attn: Irina Berger
For the account of the
Important International Council of Shopping Centers
To qualify for the member fee, each registrant must be an ICSC member. A/C #033-1-030767 Routing #0210 00021 SWIPT #CHASUS33
A company membership does not entitle every employee to enjoy the
member fee. An Affiliate Membership is required. To know if you qualify, Important:
you should have your own individual membership number (which is not Please indicate that the telegraphic transfer is for the Crisis Workshop so
your company membership number). that we can properly credit your account. A copy of the transfer receipt
must be attached with the registration form for processing.
I am currently not an ICSC Member, please send me an application
form. Please find enclosed bank draft made payable in US$ to ICSC.
Amount US$
Check here if any of the above information has changed since your (DRAWN ON U.S. BANK)
last correspondence.
Send bank draft to: ICSC
Your Company’s specific business category: 138 Cecil Street
Shopping Centre Developer/Owner Shopping Centre #08-02 Cecil Court
Management Company Singapore 069538
Retail
Architecture/Design
Lending/Financial
Institution Product Supplier
Real Estate Consulting Others Important
Please write the delegate(s) name on the back of the bank draft. Bank
draft must be drawn on a U.S. Bank.
PROGRAMME FEES (Please tick) Confirmation
Registration can only be processed when accompanied by payment.
ICSC MEMBERS
Confirmation of registration will be emailed upon receipt of payment.
Early Bird (before 15 March 2012) US$ 800
Advance (before 12 April 2012) US$ 880 Cancellations
If you are unable to attend the Workshop, you may cancel
NON-MEMBERS before Marhc 2012 to receive a 50% refund. No refund will be given
for cancellations received after March 2012. You may send a substitute
Early Bird (before 15 March 2012) US$ 1000
delegate in your place for a US$50 administrative fee. All requests for
Advance (before 12 April 2012) US$ 1180
refunds and replacement must be sent to ICSC Asia-Pacific Office in
writing.
Advance registrations will not be accepted after 12 April 2012. For enquiries, please contact ICSC Asia-Pacific Office
at phone: (65) 6532 3722 fax: (65) 6532 7355
Team discount: ICSC recognises the value of learning in teams.
Enjoy a 10% discount for 3 or more participants who register at the same email: info@icsc.org.sg
time from the same organisation and of the same billing source.
2012CMWB