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© 2012 Grant Thornton UK LLP. All rights reserved.© 2011 Grant Thornton UK LLP. All rights reserved.
Credit Risk Issues for Lenders
Tony Moroney
Director – Financial Advisory
9th October 2013
© 2012 Grant Thornton UK LLP. All rights reserved.
The Risk Landscape 
‐ Key risks on our clients’ radar 
Credit RiskCredit Risk
Operational RiskOperational Risk
Conduct RiskConduct Risk
Market RiskMarket Risk
Reputational RiskReputational Risk
Technology RiskTechnology Risk
Risk of losses in positions
arising from market price
movement
Risk arising from (lack of)
stakeholder confidence
and trust
Risk arising from
inadequate or failed
information technology
asset
Risk that a borrower will
default on a debt
obligation
Risk of loss from
inadequate or failed
process, people, system
or external event
Risk to the FSA’s
statutory objective of
consumer Protection
© 2012 Grant Thornton UK LLP. All rights reserved.
Credit Risk Issues
“The risk of loss of principal or loss of a financial reward stemming from a 
borrower's failure to repay a loan or otherwise meet a contractual obligation”.
© 2012 Grant Thornton UK LLP. All rights reserved.
•all forms of interactive dialogue, whether face to face, telephone, social media, or online propositions  
Distribution 
(All Advised 
Market)
• those giving advice through the system must comply with minimum standards
Distribution
(Approved 
Persons)
• asses the repayment strategies of borrowers through putting clear policy and controls in place along with the 
requirement to check repayment vehicles at least once during the term
Interest Only
• mortgages should only be granted where there is no reliance on future property price appreciation
• lenders must verify income and be able to demonstrate that the mortgage is affordable
• lenders must take account of the impact on payments of market expectations of future interest rate increases
Responsible 
Lending
The Key Impacts of MMR
‐ Responsible lending comes to the fore
© 2012 Grant Thornton UK LLP. All rights reserved.
Responsible Lending 
‐ Not uniquely British
• On a global basis, regulators are seeking to implement new mortgage rules which strike the right balance 
between protecting consumers while also enabling lenders to comply with reforms. 
• In Europe, the European Commission is seeking reforms under its Mortgage Credit Directive and has stated for 
the record that: 
"The financial crisis has shown the damage that irresponsible lending and borrowing practices can have 
on consumers, lenders, the financial system and the economy at large. We are therefore determined to 
learn from mistakes to ensure that lending and borrowing takes place in a responsible manner”.
• In the USA, the rules required by the Dodd‐Frank Act of 2010 address head‐on causes of the mortgage 
meltdown and ensuing recession: 
– “many lenders made high‐risk, often deceptively‐packaged home loans without considering whether 
borrowers could repay them ‐ lenders now must assess a mortgage borrower’s ability to repay a loan”. 
– the rules’ definition of a safe mortgage—known as a “Qualified Mortgage”— also means that restrictions 
on harmful loan terms such as balloon payments, teaser rates and high fees.
• The premise of these regulatory interventions is that if lending is carried out responsibly the best outcome will 
be achieved for borrowers, mortgage lenders and the economy as a whole: 
– lenders will have lower default rates, 
– borrowers will be issued a mortgage in which they are able to meet their repayments and
– governments and the general public will have a stable financial system.
© 2012 Grant Thornton UK LLP. All rights reserved.
Financial Stability Board 
‐ Espoused Principles for Sound Underwriting Practices
The FSB Principles for Sound Residential Mortgage Underwriting Practices aim to provide a framework for jurisdictions to set minimum 
acceptable underwriting standards. The European Banking Authority embraced these principles in June of this year.
1. Effective verification of income and other financial information 
• make reasonable inquiries and take reasonable steps to verify a borrower’s underlying income capacity
• maintain complete documentation of the information that leads to mortgage approval
• accurate representation of borrowers’ income and other financial information
2. Reasonable debt service coverage
• appropriately assess borrowers’ ability to service and fully repay their loans without causing the borrower undue 
hardship and over‐indebtedness
• make reasonable allowances for committed and other non‐discretionary expenditures in the assessment of 
repayment capacity
• make prudent allowances for future negative outcomes
• provide borrowers with sufficient information to clearly understand the main elements which are taken into account 
in order to determine a borrower’s repayment capacity, the main characteristics of the loan including the costs, and 
risks associated with the loan in order to enable borrowers to assess whether the loan is appropriate to their needs 
and financial circumstances
3. Appropriate loan‐to‐value (LTV) ratios
4. Effective collateral management
5. Prudent use of mortgage insurance
6. Implementation framework
7. Effective supervisory tools and powers
© 2012 Grant Thornton UK LLP. All rights reserved.
Responsible Lending in the USA
‐ Ability‐to‐Repay (ATR) Rule
• ATR Requirement operational language 
– A creditor shall not engage in a covered transaction unless the creditor makes a reasonable and good 
faith determination at or before consummation that the consumer will have a reasonable ability to repay 
the loan according to its terms 
• Bureau commentary provides guidance 
– Whether an ATR is reasonable and in good faith will depend not only on the creditor’s underwriting 
standards but on the facts and circumstances of a particular extension of credit and how a creditor’s 
standards were applied to those facts and circumstance
• Underwriting Requirements 
– Lenders can set their own underwriting standards 
– Creditor may determine standards for DTI or monthly residual income in making a good faith 
determination of a consumer’s ATR
– Standards must be applied consistently
– Early payment default will often be persuasive evidence that the creditor did not have a reasonable and 
good faith belief in the consumer’s ATR
– However, a change in circumstances that cannot reasonably be anticipated from a consumer’s application 
or records use for the ATR determination (such as a significant reduction in income due to job loss or a 
major medical expense) is not relevant to determining a creditor’s compliance with the ATR Rule 
© 2012 Grant Thornton UK LLP. All rights reserved.
Ability To Repay Rule 
‐ Reasonable and/or in good faith lending?
• Factors that may be evidence that a consumer’s ATR was not reasonable or in good faith 
– Consumer defaulted on the loan a short time after consummation or, a short time after recast 
– Creditor used underwriting standards that have historically resulted in comparatively high levels of 
delinquency and default during adverse economic conditions 
– Creditor applied underwriting standards inconsistently or used underwriting standards different from 
those used for similar loans without reasonable justification
– Creditor disregarded evidence that the underwriting standards it used are not effective at determining 
consumers’ repayment ability 
– Creditor disregarded evidence that consumer may have insufficient residual income to cover recurring 
obligations and expenses, taking into account consumer’s assets other than the security property, after 
making monthly payments for the covered transaction, any simultaneous loans, mortgage‐related 
obligations, and any current debt obligations 
– Creditor disregarded evidence that the consumer would have the ability to repay only if the consumer 
subsequently refinanced the loan or sold the property
– Inconsistent application of underwriting standards may indicate that a creditor is manipulating those 
standards to approve a loan despite a consumer’s inability to repay
• None of the preceding factors are requirements that the borrower must prove to establish an ATR violation 
© 2012 Grant Thornton UK LLP. All rights reserved.
Ability To Repay Rule 
‐ Consequences for Failure to Comply 
Liability for Failure to Comply with the ATR Rule
• General Truth in Lending Act damages 
– Actual damages 
– Statutory damages 
– Attorneys fees and costs 
• Special ATR statutory damages 
– Up to sum of all finance charges and fees paid by consumer
• Unless creditor demonstrates the failure was not material 
• Foreclosure provision 
– When a creditor, or an assignee or other holder initiates a foreclosure action, a consumer may assert an 
ATR violation as a matter or defence by recoupment or setoff 
– No time limit on the use of this defence 
© 2012 Grant Thornton UK LLP. All rights reserved.
Responsible Lending
‐ Here to stay!
• Mortgage credit is a key element to allowing consumers to buy and retain their own home. 
• Critically, a mortgage is likely to be the single greatest financial commitment the majority of consumers will enter 
into in their lifetime.
• However, mortgage credit can also give rise to risks for consumers and these risks need to be mitigated:
– by consumers making responsible borrowing choices; 
– by credit institutions taking responsible lending decisions; and 
– by competent authorities protecting consumers from poor lending practices.
• The financial crisis has prompted a more comprehensively view of the ways in which the risks can materialise, as 
well as the causal linkages between them, including:
– how creditors’ retail conduct might pose a risk also to creditors and to financial stability, for example as a 
result of imprudent lending standards which might lead to an expansion of creditors’ balance sheets in the 
short term, but may fuel an ‘asset bubble’ in residential properties in the long run that could, if burst, have 
a substantial impact on creditors’ viability as going concerns and financial stability more widely (unless 
costs are externalised and the system is supported through taxpayer and/or central bank support).
– how creditors’ retail conduct might give rise to consumer detriment and pose a risk to consumer 
protection, for example as a result of misleading product disclosure, non‐transparent pricing and product 
characteristics, and/or unsuitable advice. 
• Mortgage Regulation therefore is only part of the equation; lenders must also look at their credit policies through 
the lenses of customer outcomes i.e. Conduct Risk 
© 2012 Grant Thornton UK LLP. All rights reserved.
Conduct Risk Issues
“Conduct risk is any action of an individual bank or the banking industry that 
leads to customer detriment or negatively impacts market stability”.
© 2012 Grant Thornton UK LLP. All rights reserved.
Regulation is wider and more intrusive 
‐ Conduct Risk management is central  
Business Model
Conduct
FCA
Prudential
PRA
Business Strategy
Governance and Control
MI, Customer Feedback and Evidence of Compliance
• Risk
Management
• Stress Testing
• Resilience
• Horizon Scanning
• Individual
Accountability
• NPD
• Customer Focus
• Customer
Outcomes
Market Stability
• Customer protection
• Transparency
• Market Integrity
Risk Management
RegulationBusiness
Evidence
Equal
Standing
© 2012 Grant Thornton UK LLP. All rights reserved.
'Fairness', ‘Customer Centricity’ and ‘Conduct Risk
‐ Mortgage lenders need to demonstrate fairness and consideration
Marketing &
Acquisition
• Access to a holistic
picture of the customer
through Single Customer
View/CRM system
• Targeted marketing
focused on ‘suitability’,
segmenting customers
using flexible analytics
and modelling tools,
backed up with rich
customer data
Product
Design
• Products demonstrably
satisfying a market or
customer segment need
• Sophistication level
appropriate to the individual
customer requirement/need
• Profitable but not to the
detriment of the customer
• “Fair” open & transparent
charging structure
• Ongoing product reviews
that validate market,
charging structure and
profitability
Risk, Fraud, and Compliance
• Revised risk model that is consistent with an FCA Conduct Risk environment
• Automated MI and audit trails of logic and supporting data to evidence suitability through the lifecycle
Customer
Relationship
Management
• Improved understanding
of customer needs
throughout the lifecycle
using better real-time
customer data with “softer
information” on behaviour
and attitude
• Automated identification of
lifestyle events to prompt
suitability review
Sales & Service
Distribution
• Enhanced decisioning
ensuring products match
latest customer needs
• Automated triggers/
alerts for main servicing
events, driven off up to
date information
• Optimised channels
balancing customer need
with cost to serve
• Increased self servicing
through customer access
to supporting tools
Supporting Functions - Business Services, Technology Services, Finance, HR etc.
• Financial models that reflect the revised product/customer set and suitability based forward projections
• Remuneration model based on customer satisfaction, with roles in place to assure adherence to FCA Conduct Risk principles
Suitability
Advice
Arrears?
Risk
© 2012 Grant Thornton UK LLP. All rights reserved.
Conduct Risk 
‐ Organisational Readiness
1. Have you an established conduct risk appetite?  Is this reflected in your customer and business strategies?
2. How do you identify the areas of your business that conduct risk has the greatest impact?
3. Can you quantify the conduct risk for your current products and back book – and how are you mitigating it?
4. Are your staff aware of their regulatory obligations to your customers?
5. How is conduct risk identified and managed within your overall risk model?  
6. How far does your Treating Customers Fairly framework help to mitigate your conduct risk exposure? Have you a clear action 
plan covering how, and where, your Treating Customers Fairly framework may need to be improved? 
7. What customer feedback do you gather? How does it support your conduct risk management performance?
Definition and Impact
Communication and Understanding
8. Do your new product development activities robustly support the FCA’s conduct requirements? 
9. How do you show that your marketing and customer segmentation activities meet conduct obligations?  
10. Are you clear on your conduct risk obligations where your products are sold by third parties?
Impact on Business
11. How do complaints and root cause analysis of complaints and arrears to ensure improvements in the way you deliver to your 
customers? 
12. Aside from in complaint handling, are you undertaking root cause analysis on other sales and servicing activities?
Prevention
© 2012 Grant Thornton UK LLP. All rights reserved.
Conduct Risk
– Credit and Risk Policies
1. Measure Conduct Risk separate to Credit Risk and Operational Risk 
• use an appropriate risk methodology and establish a Risk Profile
2. Demonstrate due care in assessing a customer's needs including credit needs at the point of sale and 
throughout the expected lifetime of the product.
• Is the customer eligible to buy this product and is it suitable for their needs?  
3. Formally document the intended Customer's needs at the beginning of the Product Development 
Lifecycle. Build in mandatory requirements for evidence of repayment capability and plausibility.
4. Undertake frequent product reviews to confirm products still meet their objective and that those 
objectives still meet intended customer needs. In particular, look at mortgage loans that default early.
5. Incorporate Root Cause Analysis from Customer Complaints and Arrears in to the design of new products 
and use it to alter and/or remove products and/or change credit criteria.
6. Train all staff at all levels of the organisation, not just customer‐facing staff, and have an appropriate 
governance and controls framework supporting Conduct Risk.
7. Evidence, Evidence, Evidence 
• How did we consider the customer when designing the product? 
• How have we ensured the right customers end up with the right products? 
• How have we ensured our risk policy appropriate and delivering the right customer outcomes?  
• What have we done to either improve or remove products not delivered on customer outcomes? 
© 2012 Grant Thornton UK LLP. All rights reserved.
Conclusion
• Mortgage lenders must focus on all the traditional elements of risk, however, since the financial crisis, there has 
been a sea change with a real emphasis now on responsible lending – there is no going back! 
• Yet credit risk is only one of the lenses a mortgage lender should use when dealing with retail customers; 
Conduct Risk and how this manifests itself in customer outcomes is of paramount importance.
• Lenders who take a narrow compliance approach will struggle to provide the evidence now required by the FCA 
both in terms of responsible lending and their conduct.
• Boards and executives must now apply the same level of rigour to reviewing customer outcomes as they do to 
monitoring the financial performance of the business. 
• This includes the need to review new and existing products and services (including mortgage credit) and above 
all ‘walk the walk’ as well as ‘talk the talk’ when it comes to the conduct risk agenda. 
• Ultimately having responsibility for managing conduct risk throughout the product lifecycle opens the way for 
much more retrospective action and reputational risk and as such, should be taken seriously.
• We know that “good profits” come from making sure products and services are suitable for the people they’re 
being sold to, they understand what they’re buying and they’re getting appropriate value for money.
• Setting the right tone at the top and embedding a culture of doing the right thing by customers, clients and 
counterparties is the only way to get this right. 
• Think Credit Risk, Market Risk, Operational Risk, Technology Risk and wrap around this Conduct Risk and the 
potential resulting Reputational Risk – this is the mind set now required to succeed in mortgage lending   

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Credit Risk Issues for Lenders - CML Conference Oct 2013

  • 1. © 2012 Grant Thornton UK LLP. All rights reserved.© 2011 Grant Thornton UK LLP. All rights reserved. Credit Risk Issues for Lenders Tony Moroney Director – Financial Advisory 9th October 2013
  • 2. © 2012 Grant Thornton UK LLP. All rights reserved. The Risk Landscape  ‐ Key risks on our clients’ radar  Credit RiskCredit Risk Operational RiskOperational Risk Conduct RiskConduct Risk Market RiskMarket Risk Reputational RiskReputational Risk Technology RiskTechnology Risk Risk of losses in positions arising from market price movement Risk arising from (lack of) stakeholder confidence and trust Risk arising from inadequate or failed information technology asset Risk that a borrower will default on a debt obligation Risk of loss from inadequate or failed process, people, system or external event Risk to the FSA’s statutory objective of consumer Protection
  • 3. © 2012 Grant Thornton UK LLP. All rights reserved. Credit Risk Issues “The risk of loss of principal or loss of a financial reward stemming from a  borrower's failure to repay a loan or otherwise meet a contractual obligation”.
  • 4. © 2012 Grant Thornton UK LLP. All rights reserved. •all forms of interactive dialogue, whether face to face, telephone, social media, or online propositions   Distribution  (All Advised  Market) • those giving advice through the system must comply with minimum standards Distribution (Approved  Persons) • asses the repayment strategies of borrowers through putting clear policy and controls in place along with the  requirement to check repayment vehicles at least once during the term Interest Only • mortgages should only be granted where there is no reliance on future property price appreciation • lenders must verify income and be able to demonstrate that the mortgage is affordable • lenders must take account of the impact on payments of market expectations of future interest rate increases Responsible  Lending The Key Impacts of MMR ‐ Responsible lending comes to the fore
  • 5. © 2012 Grant Thornton UK LLP. All rights reserved. Responsible Lending  ‐ Not uniquely British • On a global basis, regulators are seeking to implement new mortgage rules which strike the right balance  between protecting consumers while also enabling lenders to comply with reforms.  • In Europe, the European Commission is seeking reforms under its Mortgage Credit Directive and has stated for  the record that:  "The financial crisis has shown the damage that irresponsible lending and borrowing practices can have  on consumers, lenders, the financial system and the economy at large. We are therefore determined to  learn from mistakes to ensure that lending and borrowing takes place in a responsible manner”. • In the USA, the rules required by the Dodd‐Frank Act of 2010 address head‐on causes of the mortgage  meltdown and ensuing recession:  – “many lenders made high‐risk, often deceptively‐packaged home loans without considering whether  borrowers could repay them ‐ lenders now must assess a mortgage borrower’s ability to repay a loan”.  – the rules’ definition of a safe mortgage—known as a “Qualified Mortgage”— also means that restrictions  on harmful loan terms such as balloon payments, teaser rates and high fees. • The premise of these regulatory interventions is that if lending is carried out responsibly the best outcome will  be achieved for borrowers, mortgage lenders and the economy as a whole:  – lenders will have lower default rates,  – borrowers will be issued a mortgage in which they are able to meet their repayments and – governments and the general public will have a stable financial system.
  • 6. © 2012 Grant Thornton UK LLP. All rights reserved. Financial Stability Board  ‐ Espoused Principles for Sound Underwriting Practices The FSB Principles for Sound Residential Mortgage Underwriting Practices aim to provide a framework for jurisdictions to set minimum  acceptable underwriting standards. The European Banking Authority embraced these principles in June of this year. 1. Effective verification of income and other financial information  • make reasonable inquiries and take reasonable steps to verify a borrower’s underlying income capacity • maintain complete documentation of the information that leads to mortgage approval • accurate representation of borrowers’ income and other financial information 2. Reasonable debt service coverage • appropriately assess borrowers’ ability to service and fully repay their loans without causing the borrower undue  hardship and over‐indebtedness • make reasonable allowances for committed and other non‐discretionary expenditures in the assessment of  repayment capacity • make prudent allowances for future negative outcomes • provide borrowers with sufficient information to clearly understand the main elements which are taken into account  in order to determine a borrower’s repayment capacity, the main characteristics of the loan including the costs, and  risks associated with the loan in order to enable borrowers to assess whether the loan is appropriate to their needs  and financial circumstances 3. Appropriate loan‐to‐value (LTV) ratios 4. Effective collateral management 5. Prudent use of mortgage insurance 6. Implementation framework 7. Effective supervisory tools and powers
  • 7. © 2012 Grant Thornton UK LLP. All rights reserved. Responsible Lending in the USA ‐ Ability‐to‐Repay (ATR) Rule • ATR Requirement operational language  – A creditor shall not engage in a covered transaction unless the creditor makes a reasonable and good  faith determination at or before consummation that the consumer will have a reasonable ability to repay  the loan according to its terms  • Bureau commentary provides guidance  – Whether an ATR is reasonable and in good faith will depend not only on the creditor’s underwriting  standards but on the facts and circumstances of a particular extension of credit and how a creditor’s  standards were applied to those facts and circumstance • Underwriting Requirements  – Lenders can set their own underwriting standards  – Creditor may determine standards for DTI or monthly residual income in making a good faith  determination of a consumer’s ATR – Standards must be applied consistently – Early payment default will often be persuasive evidence that the creditor did not have a reasonable and  good faith belief in the consumer’s ATR – However, a change in circumstances that cannot reasonably be anticipated from a consumer’s application  or records use for the ATR determination (such as a significant reduction in income due to job loss or a  major medical expense) is not relevant to determining a creditor’s compliance with the ATR Rule 
  • 8. © 2012 Grant Thornton UK LLP. All rights reserved. Ability To Repay Rule  ‐ Reasonable and/or in good faith lending? • Factors that may be evidence that a consumer’s ATR was not reasonable or in good faith  – Consumer defaulted on the loan a short time after consummation or, a short time after recast  – Creditor used underwriting standards that have historically resulted in comparatively high levels of  delinquency and default during adverse economic conditions  – Creditor applied underwriting standards inconsistently or used underwriting standards different from  those used for similar loans without reasonable justification – Creditor disregarded evidence that the underwriting standards it used are not effective at determining  consumers’ repayment ability  – Creditor disregarded evidence that consumer may have insufficient residual income to cover recurring  obligations and expenses, taking into account consumer’s assets other than the security property, after  making monthly payments for the covered transaction, any simultaneous loans, mortgage‐related  obligations, and any current debt obligations  – Creditor disregarded evidence that the consumer would have the ability to repay only if the consumer  subsequently refinanced the loan or sold the property – Inconsistent application of underwriting standards may indicate that a creditor is manipulating those  standards to approve a loan despite a consumer’s inability to repay • None of the preceding factors are requirements that the borrower must prove to establish an ATR violation 
  • 9. © 2012 Grant Thornton UK LLP. All rights reserved. Ability To Repay Rule  ‐ Consequences for Failure to Comply  Liability for Failure to Comply with the ATR Rule • General Truth in Lending Act damages  – Actual damages  – Statutory damages  – Attorneys fees and costs  • Special ATR statutory damages  – Up to sum of all finance charges and fees paid by consumer • Unless creditor demonstrates the failure was not material  • Foreclosure provision  – When a creditor, or an assignee or other holder initiates a foreclosure action, a consumer may assert an  ATR violation as a matter or defence by recoupment or setoff  – No time limit on the use of this defence 
  • 10. © 2012 Grant Thornton UK LLP. All rights reserved. Responsible Lending ‐ Here to stay! • Mortgage credit is a key element to allowing consumers to buy and retain their own home.  • Critically, a mortgage is likely to be the single greatest financial commitment the majority of consumers will enter  into in their lifetime. • However, mortgage credit can also give rise to risks for consumers and these risks need to be mitigated: – by consumers making responsible borrowing choices;  – by credit institutions taking responsible lending decisions; and  – by competent authorities protecting consumers from poor lending practices. • The financial crisis has prompted a more comprehensively view of the ways in which the risks can materialise, as  well as the causal linkages between them, including: – how creditors’ retail conduct might pose a risk also to creditors and to financial stability, for example as a  result of imprudent lending standards which might lead to an expansion of creditors’ balance sheets in the  short term, but may fuel an ‘asset bubble’ in residential properties in the long run that could, if burst, have  a substantial impact on creditors’ viability as going concerns and financial stability more widely (unless  costs are externalised and the system is supported through taxpayer and/or central bank support). – how creditors’ retail conduct might give rise to consumer detriment and pose a risk to consumer  protection, for example as a result of misleading product disclosure, non‐transparent pricing and product  characteristics, and/or unsuitable advice.  • Mortgage Regulation therefore is only part of the equation; lenders must also look at their credit policies through  the lenses of customer outcomes i.e. Conduct Risk 
  • 11. © 2012 Grant Thornton UK LLP. All rights reserved. Conduct Risk Issues “Conduct risk is any action of an individual bank or the banking industry that  leads to customer detriment or negatively impacts market stability”.
  • 12. © 2012 Grant Thornton UK LLP. All rights reserved. Regulation is wider and more intrusive  ‐ Conduct Risk management is central   Business Model Conduct FCA Prudential PRA Business Strategy Governance and Control MI, Customer Feedback and Evidence of Compliance • Risk Management • Stress Testing • Resilience • Horizon Scanning • Individual Accountability • NPD • Customer Focus • Customer Outcomes Market Stability • Customer protection • Transparency • Market Integrity Risk Management RegulationBusiness Evidence Equal Standing
  • 13. © 2012 Grant Thornton UK LLP. All rights reserved. 'Fairness', ‘Customer Centricity’ and ‘Conduct Risk ‐ Mortgage lenders need to demonstrate fairness and consideration Marketing & Acquisition • Access to a holistic picture of the customer through Single Customer View/CRM system • Targeted marketing focused on ‘suitability’, segmenting customers using flexible analytics and modelling tools, backed up with rich customer data Product Design • Products demonstrably satisfying a market or customer segment need • Sophistication level appropriate to the individual customer requirement/need • Profitable but not to the detriment of the customer • “Fair” open & transparent charging structure • Ongoing product reviews that validate market, charging structure and profitability Risk, Fraud, and Compliance • Revised risk model that is consistent with an FCA Conduct Risk environment • Automated MI and audit trails of logic and supporting data to evidence suitability through the lifecycle Customer Relationship Management • Improved understanding of customer needs throughout the lifecycle using better real-time customer data with “softer information” on behaviour and attitude • Automated identification of lifestyle events to prompt suitability review Sales & Service Distribution • Enhanced decisioning ensuring products match latest customer needs • Automated triggers/ alerts for main servicing events, driven off up to date information • Optimised channels balancing customer need with cost to serve • Increased self servicing through customer access to supporting tools Supporting Functions - Business Services, Technology Services, Finance, HR etc. • Financial models that reflect the revised product/customer set and suitability based forward projections • Remuneration model based on customer satisfaction, with roles in place to assure adherence to FCA Conduct Risk principles Suitability Advice Arrears? Risk
  • 14. © 2012 Grant Thornton UK LLP. All rights reserved. Conduct Risk  ‐ Organisational Readiness 1. Have you an established conduct risk appetite?  Is this reflected in your customer and business strategies? 2. How do you identify the areas of your business that conduct risk has the greatest impact? 3. Can you quantify the conduct risk for your current products and back book – and how are you mitigating it? 4. Are your staff aware of their regulatory obligations to your customers? 5. How is conduct risk identified and managed within your overall risk model?   6. How far does your Treating Customers Fairly framework help to mitigate your conduct risk exposure? Have you a clear action  plan covering how, and where, your Treating Customers Fairly framework may need to be improved?  7. What customer feedback do you gather? How does it support your conduct risk management performance? Definition and Impact Communication and Understanding 8. Do your new product development activities robustly support the FCA’s conduct requirements?  9. How do you show that your marketing and customer segmentation activities meet conduct obligations?   10. Are you clear on your conduct risk obligations where your products are sold by third parties? Impact on Business 11. How do complaints and root cause analysis of complaints and arrears to ensure improvements in the way you deliver to your  customers?  12. Aside from in complaint handling, are you undertaking root cause analysis on other sales and servicing activities? Prevention
  • 15. © 2012 Grant Thornton UK LLP. All rights reserved. Conduct Risk – Credit and Risk Policies 1. Measure Conduct Risk separate to Credit Risk and Operational Risk  • use an appropriate risk methodology and establish a Risk Profile 2. Demonstrate due care in assessing a customer's needs including credit needs at the point of sale and  throughout the expected lifetime of the product. • Is the customer eligible to buy this product and is it suitable for their needs?   3. Formally document the intended Customer's needs at the beginning of the Product Development  Lifecycle. Build in mandatory requirements for evidence of repayment capability and plausibility. 4. Undertake frequent product reviews to confirm products still meet their objective and that those  objectives still meet intended customer needs. In particular, look at mortgage loans that default early. 5. Incorporate Root Cause Analysis from Customer Complaints and Arrears in to the design of new products  and use it to alter and/or remove products and/or change credit criteria. 6. Train all staff at all levels of the organisation, not just customer‐facing staff, and have an appropriate  governance and controls framework supporting Conduct Risk. 7. Evidence, Evidence, Evidence  • How did we consider the customer when designing the product?  • How have we ensured the right customers end up with the right products?  • How have we ensured our risk policy appropriate and delivering the right customer outcomes?   • What have we done to either improve or remove products not delivered on customer outcomes? 
  • 16. © 2012 Grant Thornton UK LLP. All rights reserved. Conclusion • Mortgage lenders must focus on all the traditional elements of risk, however, since the financial crisis, there has  been a sea change with a real emphasis now on responsible lending – there is no going back!  • Yet credit risk is only one of the lenses a mortgage lender should use when dealing with retail customers;  Conduct Risk and how this manifests itself in customer outcomes is of paramount importance. • Lenders who take a narrow compliance approach will struggle to provide the evidence now required by the FCA  both in terms of responsible lending and their conduct. • Boards and executives must now apply the same level of rigour to reviewing customer outcomes as they do to  monitoring the financial performance of the business.  • This includes the need to review new and existing products and services (including mortgage credit) and above  all ‘walk the walk’ as well as ‘talk the talk’ when it comes to the conduct risk agenda.  • Ultimately having responsibility for managing conduct risk throughout the product lifecycle opens the way for  much more retrospective action and reputational risk and as such, should be taken seriously. • We know that “good profits” come from making sure products and services are suitable for the people they’re  being sold to, they understand what they’re buying and they’re getting appropriate value for money. • Setting the right tone at the top and embedding a culture of doing the right thing by customers, clients and  counterparties is the only way to get this right.  • Think Credit Risk, Market Risk, Operational Risk, Technology Risk and wrap around this Conduct Risk and the  potential resulting Reputational Risk – this is the mind set now required to succeed in mortgage lending