Creativity in the Remix (2011)

Creativity in the Remix Nelson Zagalo, CECS/engageLab, University of Minho The Culture of Remix 2nd International Graduate Conference in Communication and Culture Lisbon, 13-14 October, 2011

the ones who do video “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

…we learn by direct imitation Marco Iacoboni,(2008), The Mirror Neuron Revolution: Explaining What Makes Humans Social, in Scientific American “The way mirror neuronslikely let us understand others is by providing some kind of inner imitation of the actions of other people, which in turn leads us to “simulate” the intentions and emotions associated with those actions.” [1] Mirror neurons absorb culture directly, teach us socialization, open the realm of a common world view through observation and imitation.

…the “inevitability of technology” Kelly, K., (2010), “WhatTechnologyWants”, New York, Penguin Group “Alexander Bell and Elisha Gray both applied to patent the telephone on the same day, February 14, 1876. “ “The electric telegraph was reinvented by Joseph Henry, Samuel Morse, William Cooke, Charles Wheatstone, and Karl Steinheil. ” “The Frenchman Louis Daguerre is famous for inventing photography, but three others (NicephoreNiepce, Hercules Florence, and William Henry Fox Talbot) also independently came upon the same process. “

…creative coincidences Armageddon (1998) By Michael Bay, TouchstonePictures Deep Impact (1998) By Mimi Leder, Paramount Pictures

…creative coincidences AntZ (1998) Eric Darnell, Dreamworks A Bug‘s Life (1998) John Lasseter, Pixar

…creative coincidences 4 films, same subject (virtual worlds), in less than a year, between 1998 and 1999

…creative coincidences 3 films, same subject (Coco Chanel life), in 9 months, between 2008 and 2009

…creative coincidences A play from 1998 A film from 1998

…creative coincidences Jonathan Mak (October, 2011) Chris Thornley (May, 2011)

…infinite demand video [4] I, II, III, IV, V, VI, VII, VIII, IX, X, XI, XII, XIII, XIV, XV I, II, III, IV, V, VI, VII, VIII I, II, III, IV, V, VI, VII, VIII, IX + XXX seasons I, II, III, IV, V, VI, VII I, II, III, IV, V, VI I, II, III, IV, V, +… I, II, III, IV, V, VI, VII, VIII IX, X, XI

…infinite demand Thousandsofhoursofnewcontent are produceddailyintheworld to feed: Movietheatres, Opera, Theatre, Dance, Television, Radio, Books, Comics, Videogames, Musicconcerts, Standup shows, Circusspectales, Etc, etc,

…infinite demand Neverbeforehumanityhasproducedsuchammountofcontent.

…remix process HumanMirroring produces REMIX respondsto explainsthe responsable for infinite demand Inevitability of technology creative coincidences

…nothing is original “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery - celebrate it if you feel like it.” Jim Jarmusch, (2004), “Golden Rules“, in MovieMaker,

…we can “Good artists copy, Great artists steal.” Pablo Picasso

…how do you steal? "Creativity isn't magic, It happens by applying ordinary tools of thought to existing materials." KirbyFerguson, www.everythingisaremix.info

…how do we create We play, We brainstorm, [a] We play, We experiment, [b] We play, We mix, [c] We play, We remix [d] We do [e]

…we brainstorm No goals No purposes Mind roam free Play with ideas

…we experiment No goals No purposes Do roam free Play with your hands

…we mix No goals No purposes Add/sub roam free Play with mixing photographer: Rene Maltete slide: Austin Kleon

…we remix video Video for campaign ”ComeBack To Life” (2011)

…we do video “Rolling in the beats”, (2011) by Chris Evans-Roberts

…to conclude Remix is what our culture is, which is strongly supported by human communication made of the exteriorization of our thoughts. Trying to stop this natural human process through the enforcement of Copyright laws, is wrong, and don’t serve Creativity at all, neither the progress of our species. But serves mostly the profit of the ones who don’t do. “for a technology company, going on offense with software patents seems like an act of desperation, relying on the courts instead of the marketplace.” Jonathan I. Schwartz, ex-CEO of Sun Microsystems

references [1] Marco Iacoboni,(2008), The Mirror Neuron Revolution: Explaining What Makes Humans Social, in Scientific American [2] Kelly, K., (2010), “WhatTechnologyWants”, New York, Penguin Group [3] Everything is a Remix, KirbyFerguson, www.everythingisaremix.info [4] Versions (2010), by Oliver Laric, http://oliverlaric.com/ [5] Austin Kleon, (2011), How to Steal Like an Artist, http://www.austinkleon.com/2011/03/30/how-to-steal-like-an-artist-and-9-other-things-nobody-told-me/

The Culture of Remix2nd International Graduate Conference in Communication and Culture Lisbon, 13-14 October, 2011 Nelson Zagalo, nzagalo@ics.uminho.pt H. http://nelsonzagalo.googlepages.com B. http://virtual-illusion.blogspot.com F. http://www.facebook.com/nelsonzagalo

Creativity in the Remix (2011)

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