1. Creativity at work
WHAT WHY HOW
Finding your creative identity

2. WHAT is creativity?
Innovation: The implementation of something new
The Capability or act of conceiving something original or unusual

3. ANALYTIC
PROBABILITY
OBJECTIVE
VERBAL
Generative
possibility
subjective
visual

4. WHY do we care?

5. Creativity at work
(or even at school and organizations)
We are living in the age of creativity
1. Agriculture age (farmers)
2. Industrial age (factory workers)
3. Information age (knowledge workers)
4. Conceptual age (creators and empathizers)

6. The Creativity gap
A 2012 adobe study on creativity shows 8 to 10 people feel
that unlocking creativity is critical to economic growth
nearly 2/3rd of respondents feel creativity is valuable to
society ...
1 in 4 people believe they are living up to their own
creative potential

7. HOW to embrace it

8. Passion
Knowledge &
Experience
Method
+
+

9. Passion

10. Desire to create

11. CHALLENGE THE SPIRIT

12. CURIOUSITY

13. HARD WORK

14. Knowledge &
Experience

15. INDIRECT
DIRECT

16. Method

17. DEFINE
OBJECTIVE

19. Summary
Creativity is important.
Anyone can become a creative genius.
You need...
Passion
Knowledge &
Experience
Method
+ +
Making ideas happen.
Coming up with an idea is only half of the story.
Put it into action = Innovation

20. How to give your right-brain a kick in the pants
• Incomplete figure
• To be or not to be... Martha Stewart