Creativity assignment 2 - Paying Attention
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The document discusses observations made while evaluating stores regularly visited. It considers whether each store feels welcoming, whether the customer feels "mothered" or able to shop independently, and the store layout. Stores are then approved or rejected based on these criteria. Insights note that carefully observing habitual stores questioned those habits and identified some stores that may no longer need to be visited.
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Observation
This document summarizes Lilith Avetisyan's observations from assignments to observe stores and pay attention to details. Some key insights include noticing that customers typically start in more spacious areas of stores and then explore other sections, and that super glues were placed near cosmetics shelves, which could present an opportunity. The assignment helped train powers of observation and identify insights and opportunities that could help with merchandising.
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The document provides observations and insights from visiting 7 different stores. It discusses 4 key points: 1) Attract customers by having open doors and samples to touch merchandise, 2) Show customers how to use products by having employees demonstrate, 3) Create a strong customer experience through consistent store details, and 4) Delegate sales duties to employees while owners focus on business operations. Overall, the document emphasizes the importance of experiential retail that engages customers physically and emotionally.
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Observation
This document summarizes Lilith Avetisyan's observations from assignments to observe stores and pay attention to details. Some key insights include noticing that customers typically start in more spacious areas of stores and then explore other sections, and that super glues were placed near cosmetics shelves, which could present an opportunity. The assignment helped train powers of observation and identify insights and opportunities that could help with merchandising.
Untitled 1
The reviewer summarizes that while some reviews of the February box were mixed, she personally loved all of the products included. The box contained samples of DuWop Venom Gloss lip plumper, Dr. Bronner's Magic Liquid Soap in almond scent, and Paul Mitchell Super Skinny Relaxing Balm. Though the instructions for the balm were not clear, further research revealed it is meant to relax unruly hair and protect from heat styling. The reviewer was familiar with and enjoyed trying the brands included due to past experiences.
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The document contains a collection of life advice and words of wisdom on various topics such as anger, honesty, relationships, happiness, and living in the present moment. Some of the advice includes not depriving others of hope, not making decisions in anger, owning up to mistakes, choosing a spouse well, enjoying free time, and discovering pleasure in simple things. The overall message is about living ethically and finding happiness through mindfulness.
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The document is a children's newspaper that provides an activity on table manners. It contains questions to test readers' knowledge of proper etiquette, such as not eating with unwashed hands, asking someone to pass a dish instead of reaching across the table, and not burping loudly at the table. Readers are asked to identify apologies and requests, caption an image, and identify proper table manners. The answers to the questions are also provided.
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1) The document criticizes the commercialization of Mother's Day, arguing that retailers only promote the holiday to profit from increased sales rather than caring about mothers.
2) It claims that stores make people feel guilty if they do not buy gifts for Mother's Day, and that even mothers themselves now expect gifts due to marketing pressure.
3) The author says they will ignore these pressures and societal expectations, and choose to express love and appreciation for their mother on their own terms rather than only on Mother's Day.
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Creativity assignment 2 - Paying Attention
- 1. are you paying attention? insights & hidden opportunities
- 2. I selected stores I visit often to learn whether I go out of convenience, habit, or necessity. Observations: Welcoming are you the neighbor that brings casserole or pie for the new folks next door? Not being ‘mothered’ i may look 13, but I can shop on my own, but please be close with chicken soup if i get sick. Store layout send a search party if I’m not back in 20 minutes. Stores were evaluated on whether I approve or reject them.
- 3. Welcoming are you open? closed? i don’t get it. Not being ‘mothered’ independence is paramount. Store layout tiny space used effectively.
- 4. Welcoming door is always open. Not being ‘mothered’ borderline mothering. Store layout layout is busy and cluttered.
- 5. Welcoming feels clinical. Not being ‘mothered’ opposite problem of not being able to find assistance. Store layout effective for the purpose, meets its objectives.
- 6. Welcoming ambiance is kind of abrasive. Not being ‘mothered’ not interrupted all the time. Store layout confusing and annoying layout.
- 7. Welcoming always welcomed by name. Not being ‘mothered’ i feel at home without being smothered. Store layout small space used effectively.
- 8. Welcoming always welcomed by name. Not being ‘mothered’ i feel taken care of without being hassled. Store layout small space, but used effectively.
- 9. Insights: Taking the time to observe places I regularly visit made me question my habits. The shops that made the ‘rejected’ list will certainly be re-evaluated to see if I need to continue to have them in my life.