This document discusses using social media for fun and profit. It addresses topics like self-presentation and privacy on social media, content strategies, search engine optimization, and monetizing social media influence. The document provides statistics on 4G subscriptions in the UK and explores concepts like context collapse, dark social media, clickbait, and how social media stars can transition to movies. It emphasizes that social media is about future-proofing one's life and career.

1. Using social media for fun
and profit
Dr. Gauti Sigthorsson
Creative Portfolio Development
Creative Professions and Digital Arts

2. There are 23.6 million 4G subscriptions in the UK
At the end of 2013, there were 2.7 million 4G subscriptions
Source: Ofcom,
Communications Market 2015

3. Source: Ofcom,
Communications Market 2015
Source: "Burrito", "Sign of the
Horns," and 35 other emoji
approved in Unicode 8.0. Ars
Technica 18 Jun 2015

4. Persona
It's not being "fake",
it's self-presentation
Image:
Wikipedia

5. Per-sonare
From Latin: "sounding
through"
Image:
Wikipedia

6. The presentation of self in
everyday life
Face-to-face communication
Goffman argues that it's like a theatrical
performance
Stage and backstage
The meaning of an interaction hinges on a
definition of the situation

7. Context matters

8. Who are you on
social media?

9. Where are you?

10. ...and who are
you where?
Is "Friends only" the
default privacy setting
on your Facebook
account?
"Obama speechwriter photographed groping Hillary Clinton
likeness." LA Times, Dec 5 2008

11. "Obama speechwriter photographed groping Hillary Clinton
likeness." LA Times, Dec 5 2008
Context collapse
The possible audiences
online, as distinguished
from the limited groups
we deal with in everyday
face-to-face interactions.

12. What do / don't you share?

13. Do you have a content plan?

14. "I know what I'm doing. I don't want to publish."
- Student in Miriam Sorrentino's session, 29 Sep 2015

15. Antisocial media?
"Dark social"

16. "Dark social"
Social media sharing and
communication invisible to
analytics programs and
services.

18. Portfolio / Showcasing
Behance, SlideShare, YouTube, Vimeo, Vine, your blog, etc.
How do people find your stuff?

19. Analytics

20. SEO (or, Voodoo, magic, the dark arts)
Connected (linked to by other sites)
Relevant (...to search keywords)
Timely (does "evergreen" content matter?)
Content (contains the search words)
Search Engine Optimization

21. Clickbait
"You won't believe
what this lecturer said
to a roomful of
students "
"15 Celebrities Who
Died and You Did Not
Notice "

22. From Buzzfeed to Clickhole
Casual audience
(Because you get wise to the clickbait trickery)

23. Social SEO
Visibility through social media.
Shareability
"Drivers" of traffic to publishers

24. Content

25. Drivers

27. Credit: Business
Insider

29. Social media stars
YouTube to movie deal
The Path from YouTube to Movie
Star Just Got Wider. Mashable 9
May 2014.

30. Social media stars
YouTube to movie deal
The Path from YouTube to Movie
Star Just Got Wider. Mashable 9
May 2014.
Source: Cameron Dallas: https://vine.
co/v/eEi0wq2hIY2

31. "Social media is about future-proofing your life."
Sara McCorquodale, journalist
@SaraCorquers

32. Q&A
Gauti Sigthorsson
@conceptbin