Creative Marketing Portfolio | Amala Warrick
- 1. Marketing Portfolio Amala Warrick CO N T E N T W R I T I N G . M A R K E T I N G . E V E N T M A N A G M E N T. I N T E R N A L C O M M U N I C AT I O N S . D E S I G N .
- 2. Bangalore Ph. no. -+919902929403 Email: amalawarrick92@gmail.com Amala Warrick
- 3. My name isAmala Warrick and I am from Bangalore, India. I played tennis professionally and had to quit because of multiple injuries that require surgical interventions. However, I found my calling in content writing and marketing. Since my graduation in 2015, I have worked in agencies and on the client's side in various roles that have given me an in-depth insight into the world of content marketing. I am creative and I love thinking outside the box. I think that my love for thinking outside the box, my spurts of creativity, and my experience working in various roles with both, agencies and clients, will be an excellent fit for you and your brand. Hello!
- 4. Education Bachelor of Arts- Psychology Jain University Work Experience Education and Experience Jan 2021 - Now Associate Lead - HR Program Office Microland, Bangalore Nov 2017 - Feb 2020 Promotions and Events Manager Canadian International School Bangalore Oct 2016 - Nov 2017 Copywriter Gutenberg Communications Nov 2015 - May 2016 Brand Executive Autumn Worldwide Feb 2020 - Jan 2021 Assistant Manager - Communications Rohan Builders, Bangalore
- 5. • Actively involvedin lawn tennis. Represented India in international tournaments and Karnataka in national tournaments. • Coached budding tennis players and supported tennis development in Karnataka. • Passionate photographer. • English • Hindi • Marathi • Kannada Languages Hobbies and Skills
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- 7. MicroTalk Comic Conceptualising andexecuting Creating the internal comic series "MicroTalk" featuring characters Mark, Lipi, and Zoya was my initiative to revolutionize internal communication and boost recall value. The goal was to create an engaging format to help employees retain essential information effectively. This involved developing relatable characters with distinctive voices, forming a diverse test audience for feedback, and iterating based on their input. Key milestones included conceptualizing the idea, creating an engaging storyline, defining character voices, and successfully launching the series organization-wide. "MicroTalk" has since become a seamless and enjoyable channel for disseminating crucial information, enhancing overall communication effectiveness.
- 8. Microlander Shares Conceptualising andexecuting Microlander Shares is a storytelling platform designed to foster a sense of community among Microland employees, especially during the COVID-19 pandemic's remote work transition. The platform features a weekly series of empowering stories to enhance belonging and employee empowerment. Key goals include community building, addressing remote work challenges, and cultivating a positive workplace culture. Notable milestones include the successful launch on the MicrolandOne app, consistent weekly features, increased participation, diverse storytelling, positive feedback, and sustained engagement, all contributing to a supportive and unified workplace.
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- 10. Internal Comms Program managementand content curation
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- 13. MicrolandOne App Publishing andcurating content I have been dedicated to curating and publishing engaging content on Microland's internal communications app, MicrolandOne. My responsibilities include sourcing relevant information, crafting compelling narratives, and ensuring the content aligns with our organizational values and goals. I collaborate with various departments to highlight achievements, share important updates, and foster a sense of community among employees. By maintaining a consistent and engaging flow of information, I enhance internal communication, promote transparency, and contribute to a more connected and informed workforce.
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- 15. HR Policies Researching anddeveloping In my role, I have been actively involved in drafting comprehensive HR policies that align with our organizational goals and regulatory requirements. This process entails extensive research to ensure compliance with labor laws and industry standards, as well as a deep understanding of the company's culture and employee needs. I collaborate closely with various departments to gather insights and feedback, ensuring that the policies are practical and beneficial for all stakeholders. By integrating diverse perspectives, I create policies that are not only legally sound but also promote a positive and inclusive work environment. Working with multiple teams and stakeholders has been a cornerstone of my approach to policy development. I regularly engage with senior leadership, department heads, and employee representatives to discuss policy objectives and gather input. This collaborative process fosters a sense of ownership and acceptance among all parties involved, making the implementation of new policies smoother and more effective. By maintaining open lines of communication and facilitating constructive dialogue, I ensure that the policies are well-rounded and address the needs of the entire organization, ultimately contributing to a cohesive and productive workplace.
- 16. Abbhi Trust Freelance Project| Website Creation
- 17. Building the contentfor Abbhi Trust's website was a gratifying journey of creating something impactful from the ground up. As a non-profit organization in its nascent stage, the challenge lay in crafting a compelling narrative with limited information.
- 18. The development ofAbbhi Trust's website aimed to craft meaningful content that effectively communicated the organization's purpose and impact, and to design a user-friendly layout that integrated content and visuals for an engaging experience. The project emphasized an empowering narrative, timely completion within five months, and emotional resonance to foster trust and support. Key milestones included detailed project planning, thorough content creation, design collaboration, responsive development, SEO integration, adherence to the project timeline, and successful website launch. Each step ensured the creation of a digital platform that effectively communicates Abbhi Trust's mission and empowers the organization to positively impact the community.
- 19. Rohan Builders Content andMarketing
- 20. KnowHome website Complete planning,content, and design
- 22. Rohan Builders’ Articles Ideationand content
- 23. Rohan Builders’ Chatbot Completecreation, content, and building on FreshChat server
- 24. Canadian International School Content,Marketing, and Events
- 25. Social Media Complete planning,photography, and content
- 26. Social Media –Humans of CIS Complete planning, content, and photography
- 28. Blogs Complete planning, content,and photography
- 29. Blogs Complete planning, content,and photography
- 30. Articles Articles for ManagingDirector, CIS
- 31. Events Complete planning andexecution of events at CIS Terry Fox Run An annual 5k run hosted at CIS in association with the Terry Fox Foundation to raise funds for cancer research. 2017: 1000 participants 2018: 800 participants 2019: 3000 participants Graduation Organized the graduation ceremony 2 years in a row. Handled everything from event management to catering for the event. Annual Golf Tournament Helped plan and execute 3 consecutive golf tournaments. Got sponsors, booked venues, and handled registration for the eve 2017: 85 participants 2018: 110 participants 2019: 60 participants (moved to a different venue with smaller greens) CIS’ Symposium for Inclusivity Helped ideate and create the Symposium for Inclusivity to educate and empower students, parents, and teachers about race, gender, LGBTQ, learning disabilities, and more. Organized and invited speakers and workshop leaders for the event.
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