The proposal was in the short-listed (top 7). This is nothing in compared with other ideas, but it was the best of the Team started from scratch in marketing industry.

1. VIETNAM
YOUNG
SPIKES
2015

2. Culture
+Western men searches “HOW do I paint/decorate my house?”
+Vietnamese men searches “WHERE can I find a painter?”
This is not only because Vietnamese men feel lazy / boring about painting,
this is also about feeling afraid of doing thing which is not their major.
CHALLENGES
The INSIGHT

3. The IDEA
PAINTING YOUR
Beautiful1
MISTAKE
Handful of people accepts what others judge them wrong.
The others mark up their awkward to become awesome.

4. OOH Teasing
- Interactive
- Digital connected
- Viral content clip
- Creativity challenges
with NANOPRO
- Nguyen Hue square
- Young family
- Emotional Best practical short clip
created by KOLs
using paint to renew
their house / room
Start
Gold
Activation
TVC
Product Experience
BRAND Communication

5. OOH Teasing
Families / individuals pass the place
and be surprised by Greetings from the Wall.
Interactive wall shows what guys should do
by displaying words. Ex. “ Paint your shadow”
Participants enjoy the interaction and
share their moments on their Facebook / Social pages
A painted WHITE wall is attractive in crowded place.
It is digitalized with high-tech of human sense scanning camera.

6. Roller skates are equipped with diversified color paints.
Experts play around the free spots to draw a beautiful photos.
Fountains (paints) will play in accordance
with the beat of music to welcome people
to enjoy sightseeing and play with paints.
Brand ACTIVATION
Venue: Nguyen Hue Square
Time: Evening

7. Interactive outdoor banner engages
audiences by asking them scan
QR code to download a special App.
What participants draw on the app
will show directly on Banner.
Whether the drawing is funny looking
or ugly feeling, our artists will sharpen
it more beautiful within 30 seconds.
Participants will record their work
and share it online.
Brand ACTIVATION
Venue: Nguyen Hue Square
Time: Evening

8. TVC
The house has still been beautiful for 15 years

9. - Trendy
- KOLs (Young famous parents/couples) experience product
and share their ideas on their page
Product EXPERIENCE

10. VIETNAM
YOUNG
SPIKES
2015
FOR YOUR ATTENTION
THANK YOU