my porfolio update Jan 2019

1. Ý LÊ
/ S H R L /
WORK EXPERIENCE
2 years experience in Art Director
— May 2017-now: Art Director at APRIL Agency — Ho Chi
Minh City, Vietnam
7 years experience in Illustration
3 years experience in game artist
— August 2016-April 2017: Freelance Illustrator
— August 2014-July 2016: 2D Game Artist/Animator
SSGROUP/568E Game Studio — Ho Chi Minh City, Vietnam
— 2013-July 2014: 2D Artist - game maketing department
VNG Corporation — Ho Chi Minh City, Vietnam
CONTACT REFERENCE
Tuan Ho - Creative Director of April Advertising
Email: tuan.ho@april.com.vn - Phone: (+84) 905604040
Art Director / Illustrator / Designer
Born on Sep 16, 1991
Phone: (+84) 935225079
Email: shirachan169@gmail.com
Website: behance.net/shirachan
Hello, my name is Shira, curently living in
Hochiminh city, VietNam.
| b e s i m p l e b e s p e c i a l |
Love what i do first then i can do it as best i can.

2. / SH R L /
P O R F O L I O
2 0 1 8
beautiful inside

3. A D V E R T I S I N G W O R K S
A R T D I R E C T O R SHIRA LE
creative
inspiring
lovely cutie
colorful
dramatize

5. “FASHION ME RUN - I'M DYNAMIC, I'M STYLE”
CANON EOS M50 - FASHION ME RUN is a dynamic campaign combining fashion and
camera to express “ME” personality for youth, which was hold in hochiminh city,
vietnam in june 2018 to launch new ML product canon m50 to vietnam market, and to
Role: Decide Art direction, design main visual, handle production teaser video, social
and event
Art Direction: mood Tone is young, cool, vibrant and colorful which was delivered
through art direction for all designs and footages, combine using many colors, effects,
and memphis shapes to create
CAMPAIGN LOGO

6. Main stage and welcome gate
F A S H I O N M E R U N 2 0 1 8

7. Art Direction: Mood Tone is young, cool, vibrant and colorful which was delivered through art
direction for all design materials and footages, try some way to combine using many colors,
lighting effects, and memphis shapes with different materials for photobooths’ design
FASHION ME RUN 2018
PHOTO BOOTHS DESIGN MOCKUP
BOOTH 1: Stylish Team
BOOTH 2: 50 Shades of “Me”
BOOTH 3: Shining Light
BOOTH 4: Capture the overturned moment
BOOTH 5: Pose with Canon M50

8. CANON PHOTOMARATHON 2018
Agency: April
Event Production: i17
Role: Art director, join creating idea concept pitching and
handle art production event and social
Canon Photomarathon is an annual contest for professional and non-professional photographer held by Canon Vietnam.
This year, we create a concept for the event to turn it not only an simple contest but also a main activity in a big concept for Canon
Vietnam running in a year which is “Live for what you love”.
At here, participants can show their love of Vietnam through their photos about Vietnam in different catagories such as culture,
people, food, lifestyle...

10. We create a simple digital campaign in 2 months that facebook users can easily create their own facebook covers with
theirs photos and messages through our microsite which is a place providing variety templates for different characteristsic,
they also can choose a quote in our librarysic putting on their covers to express their styles.
CANON M100 - Me100 Digital campaign 2017
Agency: April
Role: Art Director, Designer
30 Facebook cover templates
30 social posts and 5 PR articals to support
~300 facebook covers created during 2 months running

11. DR. Thanh TVC Tet 2017
Creative Director: Tuan Ho
Role: Art Director, Designer, take part in creating idea while pitching
and production
To make Dr.Thanh herbal tea a healthy gift for families and friends in Tet
gifting occasion, we ask these two mature, well-influenced persons, who are
Dr.Thanh founder and Phi Nhung - Brand Ambassador to bring their healthy
gifts to consumers and let the message spread out across the families.

12. To express the big idea “Easy Credit - The one for you to lean on”, i took part
in creating idea and handling production for 2 videos and 2 supported key
visuals and others photos library for lauching campaign at the end of 2018.
Art Direction: showing the contrast of two places: the new kid room and the
old one, the moscow attraction outside and the old room inside the house.
The families step to better places happily which can be archieved after fullfiling
their dreams with the financial support from Easy Credit.
EASY CREDIT 2018
Creative Director: Tuan Ho
KV production: GBOX studio
Role: Art Director
| KV rejected options |

14. AEONESHOP Digital Videos 2018
Agency: April Vietnam
Production House: DNL
Role: Art Director/Designer and handling production
In order to increase awareness for AeonEshop e-commerce site in short term, we created a 3-video serie
focusing on introducing a variety of products of home goods, items for mom baby, skin care cosmetic to
build the trust for customers that they can quickly and easily shop from home all of the authentic Japanese
goods at AeonEshop.
Using the creative device which is origami paper - a symbol of Japanese culture transforming to the real
goods, to convey the message Choose Japanese goods, full of faith.

16. ADIVA Collagen is a vietnamese brand which is well-known mostly at south west
vietnam with main target is the women from 35-45 years old.
The idea for TVC simply is from the insight that the women at age over 35 always
feel nervous that their old may make their husbands feel disapointed, get bored.
Art direction for key visual is simply showing the happy family being together in
their small shop, focus on the central character is mom with smooth skin without
wrinkles and being loved by her husband and kid.
ADIVA Collagen TVC 2018
Creative Director: Tuan Ho
Role: Art Director, designer and participate in creating ideas and
handling shooting and production videos

17. THP SUMMER PROMOTION TVC 2018
Creative Director: Tuan Ho
Production House: Bluestorm
Role: Art Director
Art concept for video: using solid color background which is also the color of each brand to easily focus
more on acting of actors. Beside, combining specific props on background to create the context related
to each products like: in house, warehouse, gym room, basketball yard. I also input some summer
elements go with name of prizes while poping up from the bottles to bring more summer feeling.

18. OTHERREJECTEDWORKS
OTHER REJECTED WORKS
A D V E R T I S I N G W O R K S
A R T D I R E C T O R SHIRA LE

20. OTHERREJECTEDWORKS
Jollibee Pitching 2019
Agency: April Vietnam
Role: Art Director, Designer, Illustrator, join creating idea
Art Direction: This idea is create a crispy joyful kingdom where happy bees’ living and
enjoying different joy everyday. Overall, we input more emotional add-in values for the
functional value of product, so i create more cartoon details on visual to deliver that.

21. OTHERREJECTEDWORKS
Jollibee 2019 (rejected option KVs)

22. Jollibee 2019 (rejected option KVs)
Renew local name and logo
OTHERREJECTEDWORKS

23. LAZADA TET KV 2018
Role: Art Director, Designer
Art Direction: turn the shaking mobile like a spaceship bringing lots of
different goods, and there are tons of festive ribbons and booming confetti
covering people who enjoying shaking the app..
GAUDO Sticker Collection 2017
Role: Illustrator, Designer
OTHERREJECTEDWORKS

24. OTHERREJECTEDWORKS
Vinpearland Nam Hội An KV 2018
Role: Art Director, Designer
Concept comp to show that this is the destination which combines culture
and entertainment values mostly for young couples and families.
Number 1 Active KV 2018
Role: Art Directoror, Designer
Concept comp to show that this is the destination which combines culture
and entertainment values mostly for young couples and families.

25. OTHER REJECTED WORKS
Vietlott Lauching new product KV 2018
Role: Art Director, Designer, Visualizer, join creating campaign ideas for pitching

26. MTP Tour Landing page 2018
Role: Designer
OTHERREJECTEDWORKS

27. I L L U S T R AT I O N
i l l u s t r a t o r a r t i s t SHIRA LE
be myself lovely cutie
colorful
dramatize

29. Hue Famous Food 2018
Illustration by Y Le
When i was invited to join the project “Mien Trung - Thuc” as
an artist to illustrate some popular foods of my hometown, i
don’t want to draw them in realistic way then think about
putting some of my memories and my feelings about them on
these pictures. They may be simply the texture on the bowls,
the shape of plates, the topping and even the tree at places i
used to eat those foods when i was a kid.

30. Samsung Connect E-card 2016
Holiday Special Occasion Series
Charity Project for Orphans
Agency: Leo Burnet
Role: Illustrator

31. Samsung Connect E-card 2017
4 Seasons Series
Charity Project for Orphans
Agency: Leo Burnet
Role: Illustrator

32. Lucky money Envelope 2019
Client: Saigon Centre
Role: Illustrator Artist

34. BAYBAY APP 2017
Platform aducation for kids from 4-10 years old
Role: Art Direction for app UI/UX and social, Illustrator Artist

35. BAYBAY APP 2017
Platform aducation for kids from 4-10 years old
Role: Art Direction for app UI/UX and social, Illustrator Artist

36. Mobile Games UI/UX 2016-2017
These are some small projects i collaborated with my friends to develop some mobile
games published on app store from 2016 to 2017.
Role: Art concept and artist.

37. Individual Artworks

38. / SH R L /
THANK YOU FOR YOUR TIME
shirachan169@gmail.com
Facebook: @shirayosh
behance.net/shirachan