Creative	
  Director	
  
	
  
	
  
The	
  Creative	
  Director	
  oversees	
  the	
  entire	
  game	
  project;	
  they	
  are	
  
responsible	
  for	
  the	
  look	
  and	
  feel	
  of	
  the	
  game.	
  They	
  are	
  linked	
  to	
  various	
  
parts	
  of	
  the	
  making	
  the	
  game,	
  such	
  as	
  designing	
  the	
  story,	
  having	
  an	
  
input	
  on	
  the	
  game	
  as	
  it’s	
  built,	
  and	
  the	
  soundtrack	
  and	
  voice	
  acting.	
  
They	
  oversee	
  any	
  high-­‐level	
  decisions	
  that	
  affect	
  how	
  the	
  game	
  plays,	
  
sounds,	
  and	
  looks.	
  
Not	
  all	
  game	
  companies	
  employ	
  Creative	
  Directors.	
  Some	
  companies	
  
prefer	
  to	
  continue	
  to	
  split	
  the	
  duties	
  between	
  a	
  game's	
  Lead	
  Artist,	
  Lead	
  
Programmers,	
  Designers,	
  and	
  Producers.	
  Where	
  the	
  position	
  is	
  used,	
  
each	
  game	
  development	
  team	
  has	
  its	
  own	
  Creative	
  Director.	
  Some	
  
highly	
  experienced	
  and	
  talented	
  Creative	
  Directors	
  oversee	
  multiple	
  
projects.	
  At	
  the	
  start	
  of	
  a	
  game’s	
  production,	
  the	
  Creative	
  Director	
  will	
  
sit	
  down	
  with	
  a	
  small	
  core	
  team	
  of	
  writers,	
  and	
  outline	
  the	
  basic	
  story	
  
and	
  characters	
  for	
  the	
  game.	
  	
  
As	
  the	
  game's	
  development	
  continues	
  and	
  more	
  staff	
  are	
  added,	
  the	
  
Creative	
  Director	
  works	
  closely	
  with	
  the	
  Lead	
  Programmers,	
  Artists	
  and	
  
Designers	
  to	
  ensure	
  all	
  the	
  code	
  and	
  art	
  assets	
  produced,	
  as	
  well	
  as	
  
playable	
  versions	
  of	
  the	
  game,	
  are	
  of	
  a	
  sufficiently	
  high	
  quality.	
  They	
  
deal	
  with	
  issues	
  arising	
  such	
  as	
  new	
  features	
  and	
  any	
  major	
  redesigning	
  
of	
  characters	
  and	
  scenarios.	
  
	
  
Aside	
  from	
  overseeing	
  the	
  game’s	
  production,	
  the	
  other	
  main	
  role	
  for	
  a	
  
Creative	
  Director	
  is	
  to	
  promote	
  the	
  game,	
  this	
  varies	
  from	
  hosting	
  the	
  
game’s	
  announcement	
  at	
  events	
  such	
  as	
  E3	
  and	
  discussing	
  the	
  game	
  in	
  
interviews	
  with	
  companies	
  such	
  as	
  IGN,	
  GameInformer	
  etc,	
  they	
  also	
  
promote	
  the	
  game	
  to	
  the	
  sales	
  and	
  marketing	
  department.	
  	
  
	
  
There	
  are	
  three	
  main	
  qualities	
  to	
  succeed	
  in	
  being	
  a	
  Creative	
  Director,	
  
these	
  are:	
  experience,	
  artistic	
  vision,	
  and	
  the	
  ability	
  to	
  inspire	
  others.	
  
	
  
Aside	
  from	
  the	
  main	
  route	
  of	
  having	
  five	
  years	
  experience,	
  there	
  are	
  two	
  
other	
  ways	
  you	
  can	
  get	
  into	
  this	
  job	
  role;	
  one	
  way	
  is	
  to	
  work	
  your	
  way	
  
up	
  through	
  different	
  jobs	
  such	
  as	
  a	
  Lead	
  Artist	
  or	
  Lead	
  Designer.	
  Another	
  
way	
  to	
  progress	
  to	
  this	
  role	
  is	
  from	
  a	
  similar	
  position	
  in	
  the	
  film	
  or	
  
special	
  effects	
  industries.	
  
	
  
Creative	
  Director:	
  Jonathan	
  Blow	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Jonathan	
  Blow	
  is	
  an	
  American	
  independent	
  video	
  game	
  designer,	
  who	
  is	
  
most	
  known	
  for	
  his	
  2008	
  hit	
  Indie	
  Game	
  Braid.	
  He	
  is	
  currently	
  working	
  
on	
  The	
  Witness,	
  which	
  is	
  due	
  out	
  some	
  time	
  this	
  year.	
  Before	
  Braid,	
  Blow	
  
wrote	
  the	
  inner	
  column	
  for	
  Game	
  Developer	
  Magazine.	
  
	
  
Braid	
  was	
  a	
  massive	
  success,	
  and	
  received	
  critical	
  acclaim	
  with	
  an	
  
aggregated	
  score	
  of	
  93%	
  on	
  Metacritic.	
  Blow	
  stated	
  he	
  made	
  the	
  game	
  
as	
  a	
  personal	
  critique	
  on	
  game	
  trends,	
  he	
  funded	
  the	
  three-­‐year	
  project	
  
with	
  his	
  own	
  money.	
  The	
  game	
  was	
  unique	
  because	
  it	
  was	
  revealed	
  at	
  
the	
  end	
  that	
  your	
  character	
  (the	
  assumed	
  protagonist),	
  was	
  actually	
  the	
  
antagonist.	
  
	
  
One	
  of	
  Braid’s	
  most	
  praised	
  features	
  is	
  the	
  ability	
  to	
  rewind	
  time	
  in	
  
game,	
  this	
  feature	
  was	
  unique	
  as	
  it	
  not	
  only	
  allowed	
  players	
  the	
  chance	
  
to	
  fix	
  any	
  mistakes	
  they	
  made,	
  but	
  it	
  was	
  also	
  essential	
  to	
  complete	
  the	
  
game.	
  	
  
	
  
Webcomic	
  artist	
  David	
  Hellman	
  designed	
  the	
  artwork	
  for	
  the	
  game,	
  but	
  
it	
  went	
  under	
  several	
  revisions	
  until	
  Blow	
  was	
  satisfied	
  with	
  it,	
  this	
  was	
  
within	
  his	
  right	
  as	
  it	
  is	
  one	
  of	
  the	
  jobs	
  of	
  a	
  Creative	
  Director	
  to	
  do	
  so.	
  	
  

Creative director

  • 1.
    Creative  Director       The  Creative  Director  oversees  the  entire  game  project;  they  are   responsible  for  the  look  and  feel  of  the  game.  They  are  linked  to  various   parts  of  the  making  the  game,  such  as  designing  the  story,  having  an   input  on  the  game  as  it’s  built,  and  the  soundtrack  and  voice  acting.   They  oversee  any  high-­‐level  decisions  that  affect  how  the  game  plays,   sounds,  and  looks.   Not  all  game  companies  employ  Creative  Directors.  Some  companies   prefer  to  continue  to  split  the  duties  between  a  game's  Lead  Artist,  Lead   Programmers,  Designers,  and  Producers.  Where  the  position  is  used,   each  game  development  team  has  its  own  Creative  Director.  Some   highly  experienced  and  talented  Creative  Directors  oversee  multiple   projects.  At  the  start  of  a  game’s  production,  the  Creative  Director  will   sit  down  with  a  small  core  team  of  writers,  and  outline  the  basic  story   and  characters  for  the  game.     As  the  game's  development  continues  and  more  staff  are  added,  the   Creative  Director  works  closely  with  the  Lead  Programmers,  Artists  and   Designers  to  ensure  all  the  code  and  art  assets  produced,  as  well  as   playable  versions  of  the  game,  are  of  a  sufficiently  high  quality.  They   deal  with  issues  arising  such  as  new  features  and  any  major  redesigning   of  characters  and  scenarios.     Aside  from  overseeing  the  game’s  production,  the  other  main  role  for  a   Creative  Director  is  to  promote  the  game,  this  varies  from  hosting  the   game’s  announcement  at  events  such  as  E3  and  discussing  the  game  in   interviews  with  companies  such  as  IGN,  GameInformer  etc,  they  also   promote  the  game  to  the  sales  and  marketing  department.       There  are  three  main  qualities  to  succeed  in  being  a  Creative  Director,   these  are:  experience,  artistic  vision,  and  the  ability  to  inspire  others.     Aside  from  the  main  route  of  having  five  years  experience,  there  are  two   other  ways  you  can  get  into  this  job  role;  one  way  is  to  work  your  way   up  through  different  jobs  such  as  a  Lead  Artist  or  Lead  Designer.  Another   way  to  progress  to  this  role  is  from  a  similar  position  in  the  film  or   special  effects  industries.    
  • 2.
    Creative  Director:  Jonathan  Blow                                       Jonathan  Blow  is  an  American  independent  video  game  designer,  who  is   most  known  for  his  2008  hit  Indie  Game  Braid.  He  is  currently  working   on  The  Witness,  which  is  due  out  some  time  this  year.  Before  Braid,  Blow   wrote  the  inner  column  for  Game  Developer  Magazine.     Braid  was  a  massive  success,  and  received  critical  acclaim  with  an   aggregated  score  of  93%  on  Metacritic.  Blow  stated  he  made  the  game   as  a  personal  critique  on  game  trends,  he  funded  the  three-­‐year  project   with  his  own  money.  The  game  was  unique  because  it  was  revealed  at   the  end  that  your  character  (the  assumed  protagonist),  was  actually  the   antagonist.     One  of  Braid’s  most  praised  features  is  the  ability  to  rewind  time  in   game,  this  feature  was  unique  as  it  not  only  allowed  players  the  chance   to  fix  any  mistakes  they  made,  but  it  was  also  essential  to  complete  the   game.       Webcomic  artist  David  Hellman  designed  the  artwork  for  the  game,  but   it  went  under  several  revisions  until  Blow  was  satisfied  with  it,  this  was   within  his  right  as  it  is  one  of  the  jobs  of  a  Creative  Director  to  do  so.