The Creative Director oversees the entire game development process. They are responsible for the overall vision and design of the game including aspects like the story, gameplay, art style, and soundtrack. As the project progresses, the Creative Director works closely with other leads to ensure high quality implementation and address any issues that arise. They also promote the game externally through events and interviews. Successful Creative Directors have experience, a strong artistic vision, and the ability to inspire and lead a team throughout all stages of development.

1. Creative Director
The Creative Director oversees the entire game project; they are
responsible for the look and feel of the game. They are linked to various
parts of the making the game, such as designing the story, having an
input on the game as it’s built, and the soundtrack and voice acting.
They oversee any high-level decisions that affect how the game plays,
sounds, and looks.
Not all game companies employ Creative Directors. Some companies
prefer to continue to split the duties between a game's Lead Artist, Lead
Programmers, Designers, and Producers. Where the position is used,
each game development team has its own Creative Director. Some
highly experienced and talented Creative Directors oversee multiple
projects. At the start of a game’s production, the Creative Director will
sit down with a small core team of writers, and outline the basic story
and characters for the game.
As the game's development continues and more staff are added, the
Creative Director works closely with the Lead Programmers, Artists and
Designers to ensure all the code and art assets produced, as well as
playable versions of the game, are of a sufficiently high quality. They
deal with issues arising such as new features and any major redesigning
of characters and scenarios.
Aside from overseeing the game’s production, the other main role for a
Creative Director is to promote the game, this varies from hosting the
game’s announcement at events such as E3 and discussing the game in
interviews with companies such as IGN, GameInformer etc, they also
promote the game to the sales and marketing department.
There are three main qualities to succeed in being a Creative Director,
these are: experience, artistic vision, and the ability to inspire others.
Aside from the main route of having five years experience, there are two
other ways you can get into this job role; one way is to work your way
up through different jobs such as a Lead Artist or Lead Designer. Another
way to progress to this role is from a similar position in the film or
special effects industries.

2. Creative Director: Jonathan Blow
Jonathan Blow is an American independent video game designer, who is
most known for his 2008 hit Indie Game Braid. He is currently working
on The Witness,which is due out some time this year.Before Braid, Blow
wrote the inner column for Game Developer Magazine.
Braid was a massive success, and received critical acclaim with an
aggregated score of 93% on Metacritic. Blow stated he made the game
as a personal critique on game trends, he funded the three-year project
with his own money. The game was unique because it was revealed at
the end that your character (the assumed protagonist), was actually the
antagonist.
One of Braid’s most praised features is the ability to rewind time in
game, this feature was unique as it not only allowed players the chance
to fix any mistakes they made, but it was also essential to complete the
game.
Webcomic artist David Hellman designed the artwork for the game, but
it went under several revisions until Blow was satisfied with it, this was
within his right as it is one of the jobs of a Creative Director to do so.