The document outlines a creative advertising proposal for the company "Dulce y abarrotes Belén" with the objectives of making the company better known locally and in other locations, attracting more customers, increasing sales, creating competitiveness with other companies, and enabling interactivity on social networks. The proposal suggests developing a website, mobile application, and using Facebook and YouTube to promote the company. The overall goal is to provide the necessary promotional system and proposals to better advertise the company.