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CREATING KILLER THUMBNAILS & CHANNEL ART
YouTube Deep Dive — Post|Production World 2015
YouTube Deep Dive — Post|Production World 2015
• Sizing  your  artwork  across  devices  
• Strategies  for  be7er  channel  artwork    
• Developing  strong  thumbnail  templates  
• Crea>ng  a  meaningful  video  watermark
2
Today’s  Agenda
YouTube Deep Dive — Post|Production World 2015 3
Sizing  Your  Artwork
THE  PROLIFERATION  OF  SCREENS  IS  UPON  US
YouTube Deep Dive — Post|Production World 2015 4
Sizing  Your  Artwork
YOUR  ARTWORK  MUST  BE  FUNCTIONAL  
AND  ATTRACTIVE  ON  ACROSS  ALL  DEVICES
YouTube Deep Dive — Post|Production World 2015 5
Sizing  Your  Artwork
CHANNEL ART
YouTube Deep Dive — Post|Production World 2015 6
Sizing  Your  Artwork
CHANNEL ART
YouTube Deep Dive — Post|Production World 2015 7
Sizing  Your  Artwork
CHANNEL ART
YouTube Deep Dive — Post|Production World 2015 9
Sizing  Your  Artwork
h8p://seeley.co/tubeart
YouTube Deep Dive — Post|Production World 2015 10
Channel  Artwork
10YouTube Deep Dive — Post|Production World 2015
YouTube Deep Dive — Post|Production World 2015
• Simplicity  Sells  
• Consistency  Creates  Awareness  
• Images  Should  Support  Your  Brand  Narra>ve  
• Research  Your  Compe>>on  
• Understand  the  Psychology  of  Color
11
Channel  Artwork
YouTube Deep Dive — Post|Production World 2015 12
Channel  Artwork
PSYCHOLOGY  of  COLOR
YouTube Deep Dive — Post|Production World 2015 13
Channel  Artwork
COLOR  EMOTION  GUIDE
OPTIMISIM
WARMTH
CLARITY
CONFIDENCE
CHEERFUL
FRIENDLY
EXCITEMENT
YOUTHFUL
BOLD
IMAGINITIVE
CREATIVE
WISE
DEPENDABLE
STRENGTH
TRUST
PEACEFUL
GROWTH
HEALTH
YouTube Deep Dive — Post|Production World 2015 14
Channel  Artwork
COLOR  MUST  “FIT  THE  FEEL”
YouTube Deep Dive — Post|Production World 2015 15
Channel  Artwork
Brand Personality Competence
Excitement
Sincerity
Sophistication
Ruggedness
Domestic
Honest
Genuine
Cheerful
Daring
Spirited
Imaginative
Up-to-date
Glamorous
Presentation
Charming
Romantic
Reliable
Responsible
Dependable
Efficient
Tough
Strong
Outdoorsy
Rugged
Source: Dimension of Brand Personality – Jennifer Aaker | Stanford University
YouTube Deep Dive — Post|Production World 2015 16
Channel  Artwork
MOST  BRANDS  ARE  DOMINATED  BY  ONE  TRAIT
YouTube Deep Dive — Post|Production World 2015 20
Channel  Artwork
SET  THE  STAGE,  TELL  A  STORY,  DRIVE  ENGAGEMENT
YouTube Deep Dive — Post|Production World 2015 21
Thumbnail  Templates
YOUR TEXT HEREMore text here… This is a bad idea.
Follow us on Twitter Subscribe Now!
CLICK HERE NOW!
YouTube Deep Dive — Post|Production World 2015 22
Thumbnail  Templates
BUSY  IMAGES  DON’T  SCALE
YouTube Deep Dive — Post|Production World 2015 23
Thumbnail  Templates
K.I.S.S.
YouTube Deep Dive — Post|Production World 2015 24
Thumbnail  Templates
• Eye-catching visual
• Give the viewer a preview
• Big, bold typography
• Contrast
Thumbnails
YouTube Deep Dive — Post|Production World 2015 25
Watermarks
WATERMARKS
YouTube Deep Dive — Post|Production World 2015 26
Watermarks
YouTube Deep Dive — Post|Production World 2015 27
Watermarks
YouTube Deep Dive — Post|Production World 2015
• Watermarks  need  to  have  transparency  
• They  should  never  distract  the  viewer  from  the  video  content  
• Provide  a  large  enough  touch  target  for  mobile  
• Use  something  that’s  easily  recognizable  
• Try  several  ideas  before  choosing  one
28
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Creating Killer YouTube Thumbnails and Channel Art | NAB 2015

  • 1. CREATING KILLER THUMBNAILS & CHANNEL ART YouTube Deep Dive — Post|Production World 2015
  • 2. YouTube Deep Dive — Post|Production World 2015 • Sizing  your  artwork  across  devices   • Strategies  for  be7er  channel  artwork     • Developing  strong  thumbnail  templates   • Crea>ng  a  meaningful  video  watermark 2 Today’s  Agenda
  • 3. YouTube Deep Dive — Post|Production World 2015 3 Sizing  Your  Artwork THE  PROLIFERATION  OF  SCREENS  IS  UPON  US
  • 4. YouTube Deep Dive — Post|Production World 2015 4 Sizing  Your  Artwork YOUR  ARTWORK  MUST  BE  FUNCTIONAL   AND  ATTRACTIVE  ON  ACROSS  ALL  DEVICES
  • 5. YouTube Deep Dive — Post|Production World 2015 5 Sizing  Your  Artwork CHANNEL ART
  • 6. YouTube Deep Dive — Post|Production World 2015 6 Sizing  Your  Artwork CHANNEL ART
  • 7. YouTube Deep Dive — Post|Production World 2015 7 Sizing  Your  Artwork CHANNEL ART
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  • 9. YouTube Deep Dive — Post|Production World 2015 9 Sizing  Your  Artwork h8p://seeley.co/tubeart
  • 10. YouTube Deep Dive — Post|Production World 2015 10 Channel  Artwork 10YouTube Deep Dive — Post|Production World 2015
  • 11. YouTube Deep Dive — Post|Production World 2015 • Simplicity  Sells   • Consistency  Creates  Awareness   • Images  Should  Support  Your  Brand  Narra>ve   • Research  Your  Compe>>on   • Understand  the  Psychology  of  Color 11 Channel  Artwork
  • 12. YouTube Deep Dive — Post|Production World 2015 12 Channel  Artwork PSYCHOLOGY  of  COLOR
  • 13. YouTube Deep Dive — Post|Production World 2015 13 Channel  Artwork COLOR  EMOTION  GUIDE OPTIMISIM WARMTH CLARITY CONFIDENCE CHEERFUL FRIENDLY EXCITEMENT YOUTHFUL BOLD IMAGINITIVE CREATIVE WISE DEPENDABLE STRENGTH TRUST PEACEFUL GROWTH HEALTH
  • 14. YouTube Deep Dive — Post|Production World 2015 14 Channel  Artwork COLOR  MUST  “FIT  THE  FEEL”
  • 15. YouTube Deep Dive — Post|Production World 2015 15 Channel  Artwork Brand Personality Competence Excitement Sincerity Sophistication Ruggedness Domestic Honest Genuine Cheerful Daring Spirited Imaginative Up-to-date Glamorous Presentation Charming Romantic Reliable Responsible Dependable Efficient Tough Strong Outdoorsy Rugged Source: Dimension of Brand Personality – Jennifer Aaker | Stanford University
  • 16. YouTube Deep Dive — Post|Production World 2015 16 Channel  Artwork MOST  BRANDS  ARE  DOMINATED  BY  ONE  TRAIT
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  • 20. YouTube Deep Dive — Post|Production World 2015 20 Channel  Artwork SET  THE  STAGE,  TELL  A  STORY,  DRIVE  ENGAGEMENT
  • 21. YouTube Deep Dive — Post|Production World 2015 21 Thumbnail  Templates YOUR TEXT HEREMore text here… This is a bad idea. Follow us on Twitter Subscribe Now! CLICK HERE NOW!
  • 22. YouTube Deep Dive — Post|Production World 2015 22 Thumbnail  Templates BUSY  IMAGES  DON’T  SCALE
  • 23. YouTube Deep Dive — Post|Production World 2015 23 Thumbnail  Templates K.I.S.S.
  • 24. YouTube Deep Dive — Post|Production World 2015 24 Thumbnail  Templates • Eye-catching visual • Give the viewer a preview • Big, bold typography • Contrast Thumbnails
  • 25. YouTube Deep Dive — Post|Production World 2015 25 Watermarks WATERMARKS
  • 26. YouTube Deep Dive — Post|Production World 2015 26 Watermarks
  • 27. YouTube Deep Dive — Post|Production World 2015 27 Watermarks
  • 28. YouTube Deep Dive — Post|Production World 2015 • Watermarks  need  to  have  transparency   • They  should  never  distract  the  viewer  from  the  video  content   • Provide  a  large  enough  touch  target  for  mobile   • Use  something  that’s  easily  recognizable   • Try  several  ideas  before  choosing  one 28 Watermarks