The document discusses strategies for creating effective channel art and thumbnails for YouTube videos. It provides guidance on sizing artwork to look good across different devices, developing strong thumbnail templates that are clear and eye-catching, and creating meaningful video watermarks. The presentation also covers using color psychology to match the look and feel of artwork to a brand's personality and developing a consistent style to increase viewer awareness of the channel.

1. CREATING KILLER THUMBNAILS & CHANNEL ART
YouTube Deep Dive — Post|Production World 2015

2. YouTube Deep Dive — Post|Production World 2015
• Sizing your artwork across devices
• Strategies for be7er channel artwork
• Developing strong thumbnail templates
• Crea>ng a meaningful video watermark
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Today’s Agenda

3. YouTube Deep Dive — Post|Production World 2015 3
Sizing Your Artwork
THE PROLIFERATION OF SCREENS IS UPON US

4. YouTube Deep Dive — Post|Production World 2015 4
Sizing Your Artwork
YOUR ARTWORK MUST BE FUNCTIONAL
AND ATTRACTIVE ON ACROSS ALL DEVICES

5. YouTube Deep Dive — Post|Production World 2015 5
Sizing Your Artwork
CHANNEL ART

6. YouTube Deep Dive — Post|Production World 2015 6
Sizing Your Artwork
CHANNEL ART

7. YouTube Deep Dive — Post|Production World 2015 7
Sizing Your Artwork
CHANNEL ART

9. YouTube Deep Dive — Post|Production World 2015 9
Sizing Your Artwork
h8p://seeley.co/tubeart

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Channel Artwork
10YouTube Deep Dive — Post|Production World 2015

11. YouTube Deep Dive — Post|Production World 2015
• Simplicity Sells
• Consistency Creates Awareness
• Images Should Support Your Brand Narra>ve
• Research Your Compe>>on
• Understand the Psychology of Color
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Channel Artwork

12. YouTube Deep Dive — Post|Production World 2015 12
Channel Artwork
PSYCHOLOGY of COLOR

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Channel Artwork
COLOR EMOTION GUIDE
OPTIMISIM
WARMTH
CLARITY
CONFIDENCE
CHEERFUL
FRIENDLY
EXCITEMENT
YOUTHFUL
BOLD
IMAGINITIVE
CREATIVE
WISE
DEPENDABLE
STRENGTH
TRUST
PEACEFUL
GROWTH
HEALTH

14. YouTube Deep Dive — Post|Production World 2015 14
Channel Artwork
COLOR MUST “FIT THE FEEL”

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Channel Artwork
Brand Personality Competence
Excitement
Sincerity
Sophistication
Ruggedness
Domestic
Honest
Genuine
Cheerful
Daring
Spirited
Imaginative
Up-to-date
Glamorous
Presentation
Charming
Romantic
Reliable
Responsible
Dependable
Efficient
Tough
Strong
Outdoorsy
Rugged
Source: Dimension of Brand Personality – Jennifer Aaker | Stanford University

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Channel Artwork
MOST BRANDS ARE DOMINATED BY ONE TRAIT

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Channel Artwork
SET THE STAGE, TELL A STORY, DRIVE ENGAGEMENT

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Thumbnail Templates
YOUR TEXT HEREMore text here… This is a bad idea.
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22. YouTube Deep Dive — Post|Production World 2015 22
Thumbnail Templates
BUSY IMAGES DON’T SCALE

23. YouTube Deep Dive — Post|Production World 2015 23
Thumbnail Templates
K.I.S.S.

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Thumbnail Templates
• Eye-catching visual
• Give the viewer a preview
• Big, bold typography
• Contrast
Thumbnails

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Watermarks
WATERMARKS

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Watermarks

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Watermarks

28. YouTube Deep Dive — Post|Production World 2015
• Watermarks need to have transparency
• They should never distract the viewer from the video content
• Provide a large enough touch target for mobile
• Use something that’s easily recognizable
• Try several ideas before choosing one
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Watermarks