A new masterclass brought to you by SMi Group in association with Zoe Cairns of ZC Media - join us in London this December

1. SMi MASTERCLASS SERIES 2015
MC442
2015
1st
Central London
Creating a social Media Strategy
in the Energy and Utility Sectors
DEC
SMi Training Presents…
Overview:
Come along and learn the steps to a successful social
media strategy. Zoe will take you through the seven
important steps you need to consider when compiling your
social media strategy.
Set your goals, brainstorm your target audience and
influencers and put together your content calendar. Learn
how to monitor and measure your social media activities
and what tools to use.
Why you should attend:
• Learn how you can increase your brand recognition and
awareness
• Learn how to engage with existing and new potential
clients
• Discover social media tools that enable you to manage
your time and social media profiles more effectively
• Learn how to establish a two way communication with
your communities
• Learn how to set targets and measure your ROI
Your Masterclass leader:
Zoe Clairn is a highly respected and proficient International
Social Media Speaker, Trainer and Consultant. Specialising in
many areas but focusing on one of the many areas people
do not cover when they first set out in Social Media, their
Social Media Strategy. I work with many companies, brands
and Fortune 500 companies to make sure that they have a
strategy and know how to implement high profile
campaigns to get the maximum from their Social Media
activities. Zoe’s passion is also sharing the message about
Social Media and how it can be used in business. Zoe has
travelled to many places to speak at many events including
Poland (Zoe was commissioned by Seldia EU to attend a
Roundtable Conference to speak to European Parliament
and Government), Amsterdam (The Social Media Strategies
Summit), India (Socialathon 2014 for Digital Market Asia),
Ireland, Madrid training a 1.2 billion company and
Montenegro to speak at a conference for NATO. Zoe has
also recently appeared on ITV This Morning as a Social Media
Expert to give her opinion on "When Social Media goes
wrong!".
About the Company:
Zoe launched ZC Social Media nearly 4 years ago after
broker/IFA.
companies with their execution and provide bespoke
management packages for their social media requirements.
We also provide bespoke in house training and programmes.
Hosted by: Zoe Cairns, Partner, Social Media Marketing
www.smi-online.co.uk/2015socialmedia-energy.asp
Register online and receive full information on all of SMi’s conferences
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
REGISTER BY 30TH SEPTEMBER AND RECEIVE A £100 DISCOUNT
REGISTER BY 31ST OCTOBER AND RECEIVE A £50 DISCOUNT
ZC Social Media is a Social Media Agency helping
initially getting into social media in her role as mortgage
@SMiGroupEnergy

2. www.smi-online.co.uk/2015socialmedia-energy.asp
Register online and receive full information on all of SMi’s conferences
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
Creating a social Media Strategy in
the Energy and Utility Sectors
08.30 Registration & Coffee
09.00 Opening remarks and introductions
09.10 Set your social media goals/objectives
• What types of goals can your company set?
• Explore the three most important goals when first
setting out on social media
• How do you monitor your progression with these goals
09.50 Define your target audience
We will be brainstorming as groups the appropriate
audience for your social media strategy – who are
they, where are they from, their interests etc.
The importance of this session is “knowing your
audience”. Once you have identified who they are you
can then find them and see where they are engaging
and having conversations online. This part of the
strategy enables you to select which social media
10.30 Morning Coffee
11.00 Select you key centres of influence
Key centres of influence are an important part of your
social media strategy. We will be brainstorming who
influences your current target audience.
• What are their influence score online
• How to engage with your key centres of influence
11.40 Conduct a Competitor Analysis
12.20 Lunch
13.30 Your Content Strategy Plan
We will be providing a content strategy template which
will enable your team to conduct a full content plan for
your social media content and campaigns.
This will enable you to come up with many ideas for
by Zoe).
• Learn how to research and curate content
• Discover the tools that will help you manage your
time in doing this.
14.10 Monitoring your campaigns and social media activities
We will look at the available tools on how you can
monitor the campaigns and keep up to date with the
progress of your social media activities.
We can then analyse which metrics are important and
why to make sure this is documented.
• Discover tools that help with monitoring your brand
reputation
• Learn how you can find new leads and enquiries
• We will discuss how you deal with negative feedback
• What are good customer service tactics
14.50 Afternoon Tea
15.20 Measurement and Analysis
In this session we will look back over your potential
goals and how they can be measured on Social Media.
• What can be measured and what are the important
metrics to be measured
• What tools can help you populate your social media
results more effectively
• How to analyse your results
• How to keep an action plan and progress sheet
16.00 Question and Answer Session
Zoe will summarise the day and ask the audience if you
have any further questions or need assistance with any
online demonstations on what has been spoken about
over the course of the day.
This is a chance to talk about your challenges,
questions or request demonstrations before heading
back to your office and implementing your strategy.
16.40 Closing remarks
FULL DAY PROGRAMME
your utility specific campaigns. We can go step by steps
through this and brainstorm together. At a later date you can
then put your content into an editorial calendar (provided
• Discover Zoe’s content strategy template
industry.
profiles are appropriate for you to use in your particular
the energy and utility sector.
In this session we will be brainstorming 3-4 of your main
energy and utility competitors and analyse what they are
doing online. In particular look at their influence score,
growth of community, what you like and dislike about
what they are doing etc.
• Brainstorm your key centres of influence for

3. CREATING A SOCIAL MEDIA STRATEGY IN THE ENERGY AND UTILITY SECTORS
Wednesday 1st December 2015, Central London
4 WAYS TO REGISTER
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