This document provides information about a masterclass on big data for pharmaceutical brand managers hosted by Paul Grant. The masterclass will explore techniques for realizing the potential of big data, including finding and exploiting data within an organization and interpreting social media data. Attendees will learn how to develop strategies informed by data insights. The agenda includes sessions on data concepts, new intelligence sources, data interpretation, and developing evidence-based strategies. The masterclass is intended to help brand managers make better use of analytics and insights.