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Creating a Modern Brand on a Budget 
Sharon McKellar 
Community Relations Librarian Oakland Public Library 
smckellar@oaklandlibrary.org
Keep 
it 
simple!
Keep 
it 
simple.
Reusable 
Consistent 
Color 
Font 
Images 
Slogan
Rest in Peace 
??? (Pre-2004) - 2013
2013 - ??? 
(a not-TOO-distant future time)
NOPE!
Color 
•https://color.adobe.com 
•http://color.hailpixel.com/ 
•http://paletton.com/ 
•http://wesandersonpalettes.tumblr.com/
•http://www.creativebloq.com/graphic- design-tips/best-free-fonts-for-designers- 1233380 
•http://www.dafont.com/ 
•http://www.fontspace.com/ 
•http://www.fontsquirrel.com/ 
Font
Images 
http://flickr.com 
http://www.everystockphoto.com/ 
http://pixabay.com/ 
http://labs.tineye.com/
Slogan 
•The Happiest Place on Earth 
•Finger Lickin’ Good 
•I’m Lovin It 
•Just Do It 
•Eat Fresh 
•Good to the Last Drop 
•It’s Everywhere You Want to Be 
•Reach Out and Touch Someone 
•Fly the Friendly Sky 
•Think Small
Slogan 
•The Happiest Place on Earth 
•Finger Lickin’ Good 
•I’m Lovin It 
•Just Do It 
•Eat Fresh 
•Good to the Last Drop 
•It’s Everywhere You Want to Be 
•Reach Out and Touch Someone 
•Fly the Friendly Sky 
•Think Small
Slogan
Brainstorm 
Sharon McKellar 
Community Relations Librarian Oakland Public Library 
smckellar@oaklandlibrary.org

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