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Creating a Digital Coalition

•
•
Daryl Willcox
Daryl Willcox

It's not about tactics - its about people. How boosting your online PR is best achieved by working with all your digital stakeholders

BusinessNews & Politics
1 of 14
Creating a Digital Coalition Daryl Willcox Chairman Daryl Willcox Publishing
 
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The old world
The new world
What do you see?
 
The dangers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Form your coalition ,[object Object],[object Object]
Digital stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who should lead the coalition? ,[object Object],[object Object],[object Object]
Listening http://pipes.yahoo.com/pipes/pipe.info?_id=CJIfk9AC3hGCzbLYrbQIDg
Bonding the coalition? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for your time See you on Twitter @darylwillcox This presentation can be found at: www.slideshare.net/darylwillcox

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Creating a Digital Coalition

Editor's Notes

  1. My first job in media – getting the editor's lunch
  2. The old world Traditional media had input from PR, advertising and marketing
  3. The new world Digital media is no different, just more complex, and there are more agencies
  4. The new world You might see a field of hay bales. I see a result of collaboration
  5. The new world You might see a field of hay bales. I see a result of collaboration