Get higher open rates with segmented email lists and increase customer engagement with targeted email campaigns. Also learn how to customize and design professional email templates for your brand and spruce up your subject line with 5 quick tips!
Sell Online through Email + Social MediaSnapRetail
Want to sell your website products through your email marketing? We'll show you the SnapRetail tool and how you can sell through email campaigns and capture the interest of your social media following!
Going beyond pretty emails insights into lead nurturingEdward Masson
This document discusses strategies for effective lead nurturing programs. It emphasizes that lead nurturing is not just batch email campaigns, but a systematic process of moving leads through different stages. Key points include mapping content to the buyer's journey, building nurture streams in Marketo tied to sales stages, and measuring engagement and conversions over time through nurture dashboards. The goal is to qualify and progress more leads through education to trial downloads and eventual conversion.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHAndrew Maff
On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
Sell Online through Email + Social MediaSnapRetail
Want to sell your website products through your email marketing? We'll show you the SnapRetail tool and how you can sell through email campaigns and capture the interest of your social media following!
Going beyond pretty emails insights into lead nurturingEdward Masson
This document discusses strategies for effective lead nurturing programs. It emphasizes that lead nurturing is not just batch email campaigns, but a systematic process of moving leads through different stages. Key points include mapping content to the buyer's journey, building nurture streams in Marketo tied to sales stages, and measuring engagement and conversions over time through nurture dashboards. The goal is to qualify and progress more leads through education to trial downloads and eventual conversion.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHAndrew Maff
On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
The AdWords Evolution of 2017 - Top 7 Updates you NEED to Know AboutMark Irvine
In this webinar, we review the top 7 updates of AdWords in 2017. Learn more about Ad Variations, AdWords Promotion Extensions, Shopping Showcase Ads, Gmail Dynamic Remarketing, Custom Match Targeting by Phone Number & Address, Custom Intent Audiences, and Life Event Targeting within AdWords!
How to make the most of your holiday ups and downsPromodo
This document provides tips for analyzing holiday marketing campaigns. It suggests asking four questions: When to run the campaign, How to run it, Who to target, and What products to feature. For each question, it offers specific best practices. For example, for "When" it recommends launching earlier and not ending too soon. For "How" it discusses optimizing paid search and SEO. The document also shares examples of successful holiday campaigns from companies like John Lewis and Marks & Spencer that leveraged hashtags and storytelling across channels.
Patrice Greene & Sally Duby: Account-Based Revenue: an Executive-Level Love S...Demandbase
This document discusses aligning marketing, sales, and account-based revenue (ABR) strategies. It outlines how to transition from account-centric to account-based approaches by focusing on alignment, choreography of activities, account insights, and playbooks. Metrics are also discussed for measuring business, sales, and marketing outcomes of ABR approaches. The document provides contact information for Sally Duby and Patrice Greene to discuss getting started with ABR strategies.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Drive High-Value Traffic by Retargeting Amazon ShoppersTinuiti
It can cost a brand 5x as much to acquire a new customer than retaining a current customer. Staying top of mind for shoppers is vital in today’s competitive marketplace. Amazon DSP enhances your brand’s visibility by allowing Sellers and Vendors to reach shoppers off-Amazon. Join our webinar as we explain the benefits of retargeting on Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to ensure you’re generating demand at different stages of the buyer’s journey.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
1) The document discusses advanced strategies for retailers to boost their Facebook advertising ROI in 2016. It provides an overview of a presentation on this topic given by Stephen Kerner of CPC Strategy and Massimo Chieruzzi of AdEspresso.
2) The presentation covers 2015 updates to Facebook advertising, why retailers should pay attention to Facebook advertising, and an overview of a full-funnel approach to Facebook advertising focusing on attracting visitors, converting visitors into leads, and converting leads into customers.
3) Specific tactics discussed include creating unique and valuable content, writing appealing titles, using effective lead magnets and addressing buyer personas to improve conversions from leads to customers.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
Vendors (or 1Ps) selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level.
After decades of working within a standard vendor-retailer relationship, many national brands and large manufacturers have followed a similar approach with Amazon simply due to efficiency and familiarity.
Ultimately, though, there are many more considerations in the Vendor/Seller landscape, and with this lies significant opportunity. Each avenue has a myriad of pros and cons that affect how a brand fulfills, markets, and profits from its products.
This webinar outline's many of the factors a Vendor should consider when evaluating Seller Central and the best ways to maximize profitability and increase sales through a Hybrid Model.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
This document discusses how retailers can turn seasonal shoppers into loyal customers. It notes that the fourth quarter accounts for 20-40% of annual revenue and highlights the importance of repeat customers, who are worth up to 10 times as much as their first purchase. The document provides tips for retailers on preparing for the holiday season by understanding customer needs and queries and focusing on personalization and transparency. It also outlines strategies for nurturing customers after their purchases through targeted automated emails.
The Uberflip Experience 2016: Yoav SchwartzUberflip
Yoav Schwartz, CEO & Co-founder of Uberflip, shares information about Uberflip's past, present, and future as well as the current state of the content marketing industry. He also shares his research from new tool, Grade My Stack.
This document provides an overview of search marketing strategies for 2017. It discusses how the rise of mobile is changing user behavior and how marketers need to adapt. Key points covered include the importance of responsive ecommerce design, changes to SEO like Penguin 4.0 and Google's mobile-first index, new features for paid search like expanded text ads and click-to-message extensions, and tools for analyzing keywords. The document emphasizes the need for marketers to focus on relevance, speed and the mobile experience to succeed in today's search landscape.
Marketplace Strategy + Edgewater Research: New Amazon Research Trends and Wha...Dina Podnar
Marketplace Strategy hosted a webinar "New Amazon Research Trends and What They Mean for Your Brand's Strategy" in partnership with Edgewater Research. The webinar covers some of Edgewater's most recent industry insights, as well as what your brand can do to remain ahead of the curve.
Topics to be covered include:
-The Growth of Amazon Marketing Services
-The Rise in Amazon Private Label Brands
-The Future of Amazon Business
-Profitability (CRaP) Concerns
-A Prime Day Recap
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
The document discusses how to use UX testing to improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can improve sales by removing user issues, validate new features, and prioritize needs. Examples show how others halved bounce rates and increased sales and conversion rates by testing. The document provides tips for using UX testing like mining search logs and adjusting cookie messages on mobile. It encourages testing free through the WhatUsersDo website.
This document discusses predictive lifecycle marketing strategies for ecommerce companies. It begins by introducing the challenges of keeping newly acquired customers and leveraging predictive data across platforms. It then provides details on Windsor Circle, a company that helps clients with these challenges. The rest of the document discusses weaving acquisition and retention strategies together, getting started with predictive marketing, and how to take an omnichannel approach by leveraging customer data across multiple platforms like retargeting, lookalike audiences, and direct mail. The overall goal is to lower customer acquisition costs, find high-value customers, understand customers' full buying lifecycles, and create brand evangelists.
Email remarketing cart browse abandonment webtrends uk silverpopSilverpop
This document summarizes an presentation about email remarketing strategies. Some key points discussed include:
- Real-time email remarketing in response to cart abandonment, site visits, and search behavior can increase conversions by capturing customer intent.
- Developing email remarketing series over multiple days, adding product recommendations and reviews, and personalizing content can improve response rates.
- Leveraging additional triggers like abandoning calculators or wishlists expands remarketing opportunities.
- Testing variables like speed, content, segmentation, and incentives can optimize remarketing performance.
The document provides information about couponing and strategies for saving money using coupons. It discusses the different types of coupons, where to find them, how to organize them, and policies for redeeming coupons at various grocery stores. Key tips include combining digital, paper, and store coupons when possible, knowing which items you frequently buy to target coupons for those items, and planning coupon shopping trips around sales, needed items, and great deals on items you will use.
Jornades que presentaran els robots Lego Mindstorms, una plataforma sorgida del MIT dissenyada per promoure la creativitat i el pensament crític.
14 i 15 juliol 2011
Edifici Narcís Monturiol Parc CiT Universitat de Girona.
Projecte FEDER - Clúster TIC MEDIA de Girona.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
The AdWords Evolution of 2017 - Top 7 Updates you NEED to Know AboutMark Irvine
In this webinar, we review the top 7 updates of AdWords in 2017. Learn more about Ad Variations, AdWords Promotion Extensions, Shopping Showcase Ads, Gmail Dynamic Remarketing, Custom Match Targeting by Phone Number & Address, Custom Intent Audiences, and Life Event Targeting within AdWords!
How to make the most of your holiday ups and downsPromodo
This document provides tips for analyzing holiday marketing campaigns. It suggests asking four questions: When to run the campaign, How to run it, Who to target, and What products to feature. For each question, it offers specific best practices. For example, for "When" it recommends launching earlier and not ending too soon. For "How" it discusses optimizing paid search and SEO. The document also shares examples of successful holiday campaigns from companies like John Lewis and Marks & Spencer that leveraged hashtags and storytelling across channels.
Patrice Greene & Sally Duby: Account-Based Revenue: an Executive-Level Love S...Demandbase
This document discusses aligning marketing, sales, and account-based revenue (ABR) strategies. It outlines how to transition from account-centric to account-based approaches by focusing on alignment, choreography of activities, account insights, and playbooks. Metrics are also discussed for measuring business, sales, and marketing outcomes of ABR approaches. The document provides contact information for Sally Duby and Patrice Greene to discuss getting started with ABR strategies.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Drive High-Value Traffic by Retargeting Amazon ShoppersTinuiti
It can cost a brand 5x as much to acquire a new customer than retaining a current customer. Staying top of mind for shoppers is vital in today’s competitive marketplace. Amazon DSP enhances your brand’s visibility by allowing Sellers and Vendors to reach shoppers off-Amazon. Join our webinar as we explain the benefits of retargeting on Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to ensure you’re generating demand at different stages of the buyer’s journey.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
1) The document discusses advanced strategies for retailers to boost their Facebook advertising ROI in 2016. It provides an overview of a presentation on this topic given by Stephen Kerner of CPC Strategy and Massimo Chieruzzi of AdEspresso.
2) The presentation covers 2015 updates to Facebook advertising, why retailers should pay attention to Facebook advertising, and an overview of a full-funnel approach to Facebook advertising focusing on attracting visitors, converting visitors into leads, and converting leads into customers.
3) Specific tactics discussed include creating unique and valuable content, writing appealing titles, using effective lead magnets and addressing buyer personas to improve conversions from leads to customers.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
Vendors (or 1Ps) selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level.
After decades of working within a standard vendor-retailer relationship, many national brands and large manufacturers have followed a similar approach with Amazon simply due to efficiency and familiarity.
Ultimately, though, there are many more considerations in the Vendor/Seller landscape, and with this lies significant opportunity. Each avenue has a myriad of pros and cons that affect how a brand fulfills, markets, and profits from its products.
This webinar outline's many of the factors a Vendor should consider when evaluating Seller Central and the best ways to maximize profitability and increase sales through a Hybrid Model.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
This document discusses how retailers can turn seasonal shoppers into loyal customers. It notes that the fourth quarter accounts for 20-40% of annual revenue and highlights the importance of repeat customers, who are worth up to 10 times as much as their first purchase. The document provides tips for retailers on preparing for the holiday season by understanding customer needs and queries and focusing on personalization and transparency. It also outlines strategies for nurturing customers after their purchases through targeted automated emails.
The Uberflip Experience 2016: Yoav SchwartzUberflip
Yoav Schwartz, CEO & Co-founder of Uberflip, shares information about Uberflip's past, present, and future as well as the current state of the content marketing industry. He also shares his research from new tool, Grade My Stack.
This document provides an overview of search marketing strategies for 2017. It discusses how the rise of mobile is changing user behavior and how marketers need to adapt. Key points covered include the importance of responsive ecommerce design, changes to SEO like Penguin 4.0 and Google's mobile-first index, new features for paid search like expanded text ads and click-to-message extensions, and tools for analyzing keywords. The document emphasizes the need for marketers to focus on relevance, speed and the mobile experience to succeed in today's search landscape.
Marketplace Strategy + Edgewater Research: New Amazon Research Trends and Wha...Dina Podnar
Marketplace Strategy hosted a webinar "New Amazon Research Trends and What They Mean for Your Brand's Strategy" in partnership with Edgewater Research. The webinar covers some of Edgewater's most recent industry insights, as well as what your brand can do to remain ahead of the curve.
Topics to be covered include:
-The Growth of Amazon Marketing Services
-The Rise in Amazon Private Label Brands
-The Future of Amazon Business
-Profitability (CRaP) Concerns
-A Prime Day Recap
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
The document discusses how to use UX testing to improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can improve sales by removing user issues, validate new features, and prioritize needs. Examples show how others halved bounce rates and increased sales and conversion rates by testing. The document provides tips for using UX testing like mining search logs and adjusting cookie messages on mobile. It encourages testing free through the WhatUsersDo website.
This document discusses predictive lifecycle marketing strategies for ecommerce companies. It begins by introducing the challenges of keeping newly acquired customers and leveraging predictive data across platforms. It then provides details on Windsor Circle, a company that helps clients with these challenges. The rest of the document discusses weaving acquisition and retention strategies together, getting started with predictive marketing, and how to take an omnichannel approach by leveraging customer data across multiple platforms like retargeting, lookalike audiences, and direct mail. The overall goal is to lower customer acquisition costs, find high-value customers, understand customers' full buying lifecycles, and create brand evangelists.
Email remarketing cart browse abandonment webtrends uk silverpopSilverpop
This document summarizes an presentation about email remarketing strategies. Some key points discussed include:
- Real-time email remarketing in response to cart abandonment, site visits, and search behavior can increase conversions by capturing customer intent.
- Developing email remarketing series over multiple days, adding product recommendations and reviews, and personalizing content can improve response rates.
- Leveraging additional triggers like abandoning calculators or wishlists expands remarketing opportunities.
- Testing variables like speed, content, segmentation, and incentives can optimize remarketing performance.
The document provides information about couponing and strategies for saving money using coupons. It discusses the different types of coupons, where to find them, how to organize them, and policies for redeeming coupons at various grocery stores. Key tips include combining digital, paper, and store coupons when possible, knowing which items you frequently buy to target coupons for those items, and planning coupon shopping trips around sales, needed items, and great deals on items you will use.
Jornades que presentaran els robots Lego Mindstorms, una plataforma sorgida del MIT dissenyada per promoure la creativitat i el pensament crític.
14 i 15 juliol 2011
Edifici Narcís Monturiol Parc CiT Universitat de Girona.
Projecte FEDER - Clúster TIC MEDIA de Girona.
Las imágenes son una forma de representación visual que pueden comunicar ideas e información de manera poderosa. Pueden capturar momentos en el tiempo o ilustrar conceptos abstractos de una manera que las palabras solas no pueden igualar. Las imágenes juegan un papel fundamental en cómo los humanos entienden el mundo y comparten experiencias.
SEO para E-Commerce: lojas online com sucesso!introfini
Este documento fornece orientações sobre como calcular o tráfego orgânico necessário para atingir uma meta de faturação anual através de uma taxa de conversão média. Explica como dividir a meta de faturação pelo valor médio por compra para determinar o número de compras necessárias, e então dividir isso pela taxa de conversão para calcular o número de visitas necessárias. Também fornece exemplos numéricos para ilustrar o cálculo.
LinkedIn will be a big part of our professional lives for the foreseeable future. But how much do you really know about one of the world’s largest social media sites? With one in three professionals being on LinkedIn, there’s no better time to get familiar with this amazing online resource. We’ve put together a helpful infographic illustrating some of the latest statistics you may not know about LinkedIn – enjoy!
This document provides information about email marketing. It begins by stating that email marketing is an important tool that cannot be ignored. It then discusses what email marketing is, common objectives, why it works, tips for strategy and techniques, the importance of permission, targeting, format, frequency, content, evaluation and results. The document provides details on each of these topics to help explain email marketing and how to effectively implement an email marketing campaign.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
8 Ways To Improve Email Performance During End-of-Year.pdfBloomerang
The document summarizes key points from a webinar on improving email performance for end-of-year fundraising. It discusses benchmarks showing declines in email list sizes, revenue, and response rates. It provides tips for segmentation, optimization of sender name, subject lines, content, calls-to-action, and timing. It emphasizes testing strategies like trying new things, piloting tests, and running integrated multichannel campaigns. Resources are shared on donor segmentation and email marketing best practices.
In the future of digital marketing, email as a channel is more relevant than ever. This presentation shares practical information and best practice principles to help marketers to define a more effective marketing strategy. By Bronwyn Johnson
The budget airline space is a competitive one, but the U.K.s airline bmibaby gets sky high results with its clever and strategic email marketing program. Techniques to be showcased include the following: Cutting through inbox clutter with enticing subject lines, Starting the relationship with a memorable welcome email,l Delivering one to one value through transactional emails, Extending your reach through social sharing.
Presentation was given at the Travel Distribution Summit in London, June 17th and 18th, 2010 by Will Schnabel, Silverpop and Marie Clare Dixon, bmibaby.
Email marketing is one of the most cost effective ways to keep your prospects and customers engaged with your business on the ongoing basis. After all, not all prospects are ready to buy ‘right now’, but they may be ready 6 months from now. Learn why email marketing is essential in enhancing the ‘soft sale’ with a prospect, how to build a value-based monthly newsletter, and various best practices to get your email through the spam filters and in front of the right eyeballs!
How Top Ecommerce Merchants Approach Cart AbandonmentTinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Privy Presents:
Cart abandonment is a top pain point for today’s online merchants. In this webinar, we’ll show you why the way merchants been approaching the problem isn’t working, and discuss how today’s leading ecommerce merchants are rescuing more carts before they even happen.
Una presentación realizada por las líderes de marketing de GroupRaise, startup que ha desarrollado una sofisticada estrategia de E-mail marketing. Aprenderás: por qué usar e-mail marketing, como diseñar una estrategia, cómo gestionar tus bases de datos y cómo escribir correos efectivos.
Learn how to use lead capture and email marketing to acquire, nurture and convert your site traffic. This expert will explain how to start segmentation off right, how win-back email campaigns can perform better and how to convert more from mobile! Don’t miss how mirror email messaging onsite can lead to an increased email ROI.
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
ReSci webinar - Become data driven - activate your marketing dataMichael Cheng
What do healthcare, banking, and sports all have in common? These industries are taking data-driven approaches to make better decisions. It’s clear that data will play a huge role in our futures, and commerce brands know that they’re one of the industries that can benefit the most from it.
Although most brands have adapted data-driven methodology into their marketing, they’re likely struggling to achieve worthwhile results and tap into its vast potential.
Become truly data-driven by not just looking at basic metrics like open and click rates, but diving deeper into data so you can make better, more informed decisions. Going beyond basic marketing data will help you uncover ways to help your eCommerce program grow significantly. We’ll share some simple strategies and playbooks designed to drive increased revenue, customer lifetime value, and repeat purchasers by examining:
-What key data to pay attention to so you can reach your goals, and current industry trends
-Why and what data is your winning formula for revenue growth, using the SMART goal method
-How to properly interpret and take action with the data available to you
-Leveraging your ESP for real-time optimization
Delivering Results: Email, Automation and The New Buyer's JourneyTowerData
This covers best practices for maximum deliverability, how to integrate automation into everyday email marketing, personalizing email delivery based on buyer behavior and email enhancement and much more.
Delivering Results: Email, Automation and The New Buyer's JourneyKuno Creative
This covers best practices for maximum deliverability, how to integrate automation into everyday email marketing, personalizing email delivery based on buyer behavior and email enhancement and much more.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
Similar to Create Spotless Customer Lists + Fresh Email Marketing (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. ● The total number of worldwide email
accounts is expected to increase to
over 4.3 billion accounts by year-end
2016.
(Radicati Group)
● 91% of consumers check their email at
least one time per day using their
smartphone (EmailMonday)
3. For every $1 spent on
email marketing, the
average return is
$44.25.
- Email Expert
5. 39% of marketers who
segmented their email lists
experienced higher open rates
and 24% experienced better
deliverability and greater
revenue.
-- Lyris Annual Email Optimization Report
6. Use geographics & demographics for
segmented lists
➔Birthday
➔Anniversary
➔Location
Create lists based off of:
11. Create a plan for unresponsive customers
Establish set timeline:
➔ Inactive campaign(s)
➔ Final contact attempt
➔ Removal (hold that thought...)
Use double opt-in verification to
avoid issues from the start
13. Remove disengaged subscribers
The time to delete:
➔ No response to inactive campaign(s)
➔ Did not reverify on final attempt
➔ Hard bounce or multiple soft bounces
Use double opt-in verification
to avoid the problem initially
15. Avoid the SPAM folder
➔ ESPs (email service providers) look for a balance of text & images as part
of their spam scoring model
➔ Avoid uploading PDFs as the entire email
20. Think “Content Hierarchy”
➔Important information goes above the fold
➔Headlines (36) Subheadlines (24) Body (16)
➔Emphasize with color & style (but not too much!)
➔Train your subscribers and customers
Don’t forget to send yourself a test!
21. Trendy header image
Bold product title & other
important information
Consistent text style
Accent Color to draw
attention to CTA
Organize the footer for
contact information
23. Short + Powerful + Actionable
Formula of an effective subject line
Subject lines with
40-45 characters
or less (5-8
words) tend to
receive best open
rates
Personalized
emails (using
names or “you”)
improve click-
through rates by an
average of 14%
Adjectives tend to
slow the reader
down, while verbs
(CTA) will
increase
credibility and
provide additional
information
24. Other subject line tips
➔Avoid SPAM words (100% Free, Act Now, All Natural, As
Seen On, Bad Credit, Bargain, Dear Friend, Discount, and Fast Cash)
➔DON’T USE ALL CAPS OR !!!!!!!!!!!
➔Consider using emojis
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26. Are you emailing too often?
Email is a direct & powerful form
of communication, but it can
quickly lose its effectiveness
when over-used.
➔ Set cadence expectations upfront
➔ Allow customer to choose what’s
right for them