Presentation about the eight steps to creating a successful social enterprise, some tools to help identify how to collaborate and identify your social impact and a summary of what organisations need to do if they are to keep in balance and stay ethical and successful and make a profit

1. ®
Creating a successful
social enterprise
Sarah Brown
Ideas Inspirer

2. ®
Today
1. Introductions – what do you want from the
workshop
2. The eight steps to success
3. Bringing it all together – Winning by
Being Good
- the wheel of enterprise

3. ®
ABOUT YOU

4. ®
Before we start
What is your interest in social
enterprise?

5. ®
Mapping values 2,000+ private and public
sector over 10 years
source www.valuescentre.com
“values‐driven organisations
are the most successful
organisations on the planet”

6. ®
Built to Last: Successful Habits
of Visionary Companies
Jim Collins and Jerry Porras
6
times
15
times

7. ®
Eight steps to success

8. ®
Start by knowing how you
will change the world

9. ®

10. ®
BALANCE SOCIAL IMPACT AND ENTERPRISE
The Income and Values Balancer©
INCOME
Profit
Pricing
Trading v grants
VALUES
Social impact v income
Use of profit
Demonstrate social impact

11. ®
Begin as you mean to go on

12. ®
The traditional financial model
0
2
4
6
8
10
12
14
Year 1 Year 2 Year 3 Year 4
Funding
Earned income
Total turnover

13. ®
Why this leads to problems
o Start with wrong attitude – looking for
funding not creating a business with
customers
o Free or too cheap
o Build dependency
o Don’t build belief that can do it

14. ®
FIND MARKETING ENGINES

15. ®

16. ®
Sell your double benefit

17. ®
Be realistic on timescales

18. ®
Know you numbers
o Break even
o Margins – good and bad
o Cost of acquisition
o Life time value
o Overheads
o Cash flow forecasts

19. ®
Collaborate for success

20. ®
The wheel of enterprise

21. ®

22. ®

23. ®

24. ®

25. ®

26. ®

27. ®

28. ®

29. ®

30. ®

31. ®

32. ®

33. ®

34. ®

35. ®

36. ®

37. ®

38. ®

39. ®

40. ®

41. ®

42. ®

43. ®

44. ®
Please follow us on
Twitter, Facebook, Pinterest and LinkedIn
Register for our newsletter
www.inspire2aspire.co.uk
Download more free tools from our
website

45. ®
Thank you
Sarah@inspire2aspire.co.uk