1. N I E K K A R S M A K E R S
N I E K @ A I M F O R T H E M O O N . C O M
SECRETS FOR SUCCESSFUL
CORPORATE-STARTUPS
DREAM BIG START SMALL

2. DREAM BIG

3. Everyone has dreams.

4. What’s yours?

5. Successful
innovators
dream big.

6. They set themselves
seemingly impossible
challenges.

7. Don’t think x10

8. Think ^100

9. Think moonshots

10. Think moonshots
No matter if you are
innovator, manager,
director or founder…

11. Aim for the moonMy dream is to
help yours’ come true.

12. 100 million lives impacted
with our corporate-startups
by 2025. That’s our moonshot.

13. How the @#$!
do you make
moonshots happen?

14. START SMALL

15. I have interviewed
30 top CEO’s
on their success.

16. “Success is a result,
not a goal on itself."

17. "Focus on today,
not on the future."

18. "Stop comparing
yourself with others."

19. I turned the CEO insights into a
book: "No guts, no story"

20. That’s when I quit my
corporate job.

21. I choose the
entrepreneurial road

22. To do. To make.
To create things.

23. To
get
things
done.

24. 24
I founded Aimforthemoon
with Jesse 5 years ago.

25. We’ve worked with
hundreds of founders
& innovators

26. And 75+ corporates

27. To build corporate-startups
from scratch.

28. STARTUP
INCUBATORS
STARTUP
ACCELRATORS
STARTUP
ACQUISITIES
INNOVATIE
ENVANGELISEREN
STARTUP
MENTORING
CO-WORKING
SPACES
INNOVATIE-
PROGRAMMA’S
INNOVATIE
CONSULTANTS
STARTUP
SPONSORING
LAUNCHING
CUSTOMER
CORPORATE-STARTUP
CREATION

30. We innovate outside the
organization (tanker).

31. To build 'speedboats'.

32. Corporate-startups

33. Corporate-startup example

34. Their moonshot?

35. Holland debt-free in 2032.

36. How the @#$!
do you make that
moonshot happen?

37. START SMALL

38. We didn’t try to change
De Volksbank.

39. De Volsbank wants to make
Holland debt-free in 2032.
Let’s build a
corporate-startup.

40. We built a dedicated,
mixed team of intra- and
entrepreneurs.

41. Entrepreneurs who have
proven (5-10 years) to build
a business from 0 to 1

42. From zero to validated
business in 10 months.

43. The startup will
be either a spin-
in or spin-out.

44. The result:

45. After 75+ corporate-startup
collaborations…

46. A 38% SUCCESS RATE

47. AWESOME!

48. BUT 62% FAILED

49. Innovation is
still a risk.

50. We stop useless innovations
early in the process.

51. We have
learned.

52. Let’s share
some secrets.

53. Begin with
the right
team
#1

54. "First, get the right people
in the bus. Then, decide on
which direction."

55. Find people who share
your dream.

56. Mix intra- and
entrepreneurs

57. Create an
entrepreneurial
context
#2

58. Move away from people
who say 'no'. Who think in
problems. Who reject
mistakes.

59. Entrepreneurship
≠
Making year plans

60. Work outside the
corporate or create a new
place inside.

61. Extreme
customer
focus from
the start#3

62. Everyone problem has a
solution.

63. Not every solution has a
problem.

64. Interview potential clients.
Observe them. Understand.

65. Steal what
you can
steal.
#4

66. Ideas are useless.
Execution is key.

67. Don’t reinvent the wheel.

68. Look at other startups
and markets.
Tip: Have a look
at AngelList

69. Get inspiration from
websites likes AngelList.

70. Test your ideas
with clients by
showing and
experimenting.#5

71. Great idea? Make sure it
fits your clients.

72. Don’t talk about it.

73. Show it as fast as you can.

74. If an image is
worth 1000+ words.
A prototype is
worth 1000+ meetings.

75. Convince
stakeholders
and investors
with a working
growth engine.#6

76. Don’t invest in your idea…
Don’t dare to come up
with a business case…

77. if you don’t know your
growth engine.
Tip: Measure every metric of the engine:
acquisition, activation, retention, revenue and
referrals.

78. You have to know: if my
input is €1, the output is €>1

79. Choose for a
spin-in or
spin-out.
#7

80. After business validation…

81. Run the businesses INSIDE
or OUTSIDE the corporate?

82. It’s up to you.

83. Ask yourself.
What’s my dream?

84. Then, start small.

85. Make it happen.

86. Together,

87. DREAM BIG.
START SMALL.
MAKE IT HAPPEN.
TOGETHER.

88. Short movie
Aimforthemoon

89. DREAM BIG, START SMALL
Niek Karsmakers
niek@aimforthemoon.com
Tel.: (06) 54 39 51 82