This document provides an overview of the capabilities and experience of Creatalytic Marketing. It outlines the owner's 30 years of experience in strategic marketing, branding, and client services across various industries. Specific areas of expertise are listed, along with examples of category and brand experience. The document concludes by providing references from past clients.

1. Overview and Capabilities

2. Capabilities
C reat A lytic Marketing
• Creatalytic Marketing
–My Background
–Areas of Expertise
–Category/Brand
Experience
–Project Examples
• References

3. C reat A lytic Marketing

4. C reat A lytic Marketing My Background
• Brand and Promotional Marketing
• 30 years experience working with/at
– Strategic marketing agencies
– Fortune 500 corporations
– Entrepreneurial ventures
• B2B and B2C experience
• Client service focused
• Entrepreneurial
• Media neutral

5. C reat A lytic Marketing
Areas of Expertise
• Strategic planning • Client service
• Conceptual development • Retail activation
• Partnership marketing • New product launches
• Shopper marketing • Branding
• Creative development • Research
• Sports & lifestyle marketing • Event marketing
• Sponsorship development
• New business development

6. Category/Brand Experience
C reat A lytic Marketing
• Appliances – Hamilton Beach
• Automotive – General Motors (Chevy Cobalt), Mercedes Benz
• Bed & Bath – Derrynane, Noland
• Beverage – Coca Cola, Revolution Tea, Dunkin’ Donuts,
All-Sport
• CPG – Georgia-Pacific, Lever Brothers, Reynolds Metals,
Lehn & Fink, Kodak Batteries
• Entertainment – NTN Buzztime
• Financial – BAC/Visa
• Food – Elliott Snacks, Pillsbury, Kraft, Ralston, CPC/Best Foods,
National Pork Board, National Honey Board, Sioux Honey
Association, Taste of Home, Hormel, Chupa Chups
• Foodservice – Sysco, Campbell Soup
• Franchise Entertainment – Ultrazone
• Healthcare - MVP Healthcare, Southern Health
• HBC – AH Robins, ICI Pharmaceuticals, Warner Lambert, Colgate
Palmolive

7. Category/Brand Experience
C reat A lytic Marketing
• Higher Education – Landmark College
• HVAC – Diversitech
• Imaging – Kodak
• Lawn & Garden – Biolab, Karcher
• Leagues/Governing Bodies – Olympics, NFL, NASCAR,
NBA, MiLB, youth soccer, ARCA, ICAS, NOPI
• Media B2B – Clear Channel Radio
• Non-profit – Starlight Foundation, Nature Conservancy,
Statue of Liberty Restoration
• Nutraceuticals - Agro Labs
• QSR – McDonalds, Red Lobster, Burger King, Arbys
• Retail – Wal-Mart, National Vision, The Athlete’s Foot,
Circuit City, Macy’s, Target, Sam’s Club, multiple Grocery/
Drug/ Convenience/Distributors/Wholesalers/Brokers
• State Government – VA Lottery, VA State Parks

8. Agency & Corporate Experience

10. C reat A lytic Marketing
References
Ron LaRocca Bob Trombino
Sales & Marketing Consultant Manager of Retail Programs
3000 Brockton Close Southeast United Dairy Industry Assoc.
Marietta, GA 30068 (former client at Pillsbury)
770-541-6298 5340 W. Fayetteville Road
Atlanta, GA 30349-5416
Bob Tarren 770-996-6085
Director of Marketing
VA Museum of Fine Arts
Raymond Curtis
200 North Boulevard
Richmond, VA 23220 Chief Financial Officer
804-204-2721 Big Green Egg
(former CFO @ Championship Group)
3417 Lawrenceville Hwy
Tucker, GA 30084-5802
770-938-9394