This document summarizes a celebrity ranking and analysis initiative called CelebTrack. It will conduct large-scale research to measure celebrity power in India across multiple factors beyond just popularity. Over 400 celebrities will be tracked over multiple waves annually across 10,800 respondents. Annual subscriptions cost 10.8 lakhs for advertisers and corporations to utilize the rankings and analysis for endorsement and promotional decisions. The research aims to bring more objectivity and data-driven insights to the celebrity endorsement industry in India.
This document summarizes the achievements of 13 students from the Reso-Classroom programmes who ranked in the top 100 of IIT-JEE 2011.
All 13 students ranked highly in the general category, with ranks ranging from the early 30s to low 90s. 12 of the students are now studying at IIT Bombay in fields like Computer Science Engineering, while 1 student is at IIT Delhi.
The document lists each student's name, Reso roll number, study center, and All India Rank (AIR) to recognize their accomplishments in securing ranks in the top 100 of IIT-JEE 2011 through Resonance classroom programmes.
Why on & offline marketing is essential to recruitment success Mike Ellingham ukrecruiter
Mike Ellingham and Keith Robinson have over 18 years of experience in recruitment marketing. Ellingham founded MESO Marketing, which provides marketing research, strategy, and communications services to the recruitment industry. Robinson founded ECOM Digital, a content marketing agency that specializes in the HR and recruiting sector. The document provides information on conducting customer feedback surveys, developing a brand identity and marketing plan, optimizing a company website, using various marketing channels, and measuring the effectiveness of different tactics.
Cover Story 8
With Nohria taking the reins of Harvard Business School, one of the world's most iconic universities, the relationship between Harvard and Indian Academia will get strengthened and will take up new initiatives and case studies with focus on India.
This document provides information on the Sharda Group of Institutions (SGI) which operates several colleges across Northern India. [SGI envisions delivering quality education through value-based learning and research. It aims to train students with world-class skills to succeed globally and develop a wholesome life.] The document outlines the vision, mission and facilities of SGI's colleges including Hindustan College of Science and Technology, Hindustan Institute of Management and Computer Science, Anand Engineering College, and Hindustan Institute of Technology and Management. It also summarizes the MBA program details.
Strategic Management- New Music Venue in Bridgewater, MABCronin2
This Powerpoint presentation is the work of Patrick McHugo, student at Bridgewater State University, along with myself, Brendan Cronin. McHugo and I presented this slideshow in our Strategic Management course, to show the steps in the corporate decision-making process.
While the details in this document are specific to this music venue idea, the process can be used in determining whether or not to start up any kind of business. This includes: Thorough Environmental Scanning, Strategy Formulation, and Strategy Implementation. If this were an existing business or evaluation criteria were in place, there would also be Strategy Evaluation.
This slideshow shows, in detail, the specific charts & steps in making any large, strategic decision.
*While I do claim ownership to the Excel-generated diagrams in this slideshow, I do not claim ownership to the other images found in this presentation.
Profiles International develops employee assessments and talent management solutions to help organizations improve employee and manager performance. They have delivered over 45 million assessments to over 40,000 organizations in 122 countries and 32 languages. Profiles International helps clients understand their employees at a deep level, including how they think, behave, and their workplace attitudes, in order to select the right people for the right roles and manage them to their full potential.
MSL Hong Kong provides public relations and communications services. It has been operating in Hong Kong since 1998 and specializes in corporate communications, brand building, issues management, media relations, and digital and social media services. The agency has experience serving clients across various industries including financial, technology, property, and professional services. It offers capabilities such as media training, crisis management, corporate social responsibility strategies, and social media consulting. The presentation introduces MSL Hong Kong's team and their backgrounds working in public relations, financial communications, and corporate affairs.
Hot Careers in The Richmond Region (and How To Get There)Sara Dunnigan
The document discusses several growing industries in the region including healthcare and life sciences, supply chain management, advanced manufacturing, finance and insurance, and professional and creative services. It provides data on the top 10 growing occupations in each industry as well as examples of companies that are hiring. The document offers advice on how to target growth industries, build a professional network, and stand out in order to successfully pursue careers in these high-demand fields.
This document summarizes the achievements of 13 students from the Reso-Classroom programmes who ranked in the top 100 of IIT-JEE 2011.
All 13 students ranked highly in the general category, with ranks ranging from the early 30s to low 90s. 12 of the students are now studying at IIT Bombay in fields like Computer Science Engineering, while 1 student is at IIT Delhi.
The document lists each student's name, Reso roll number, study center, and All India Rank (AIR) to recognize their accomplishments in securing ranks in the top 100 of IIT-JEE 2011 through Resonance classroom programmes.
Why on & offline marketing is essential to recruitment success Mike Ellingham ukrecruiter
Mike Ellingham and Keith Robinson have over 18 years of experience in recruitment marketing. Ellingham founded MESO Marketing, which provides marketing research, strategy, and communications services to the recruitment industry. Robinson founded ECOM Digital, a content marketing agency that specializes in the HR and recruiting sector. The document provides information on conducting customer feedback surveys, developing a brand identity and marketing plan, optimizing a company website, using various marketing channels, and measuring the effectiveness of different tactics.
Cover Story 8
With Nohria taking the reins of Harvard Business School, one of the world's most iconic universities, the relationship between Harvard and Indian Academia will get strengthened and will take up new initiatives and case studies with focus on India.
This document provides information on the Sharda Group of Institutions (SGI) which operates several colleges across Northern India. [SGI envisions delivering quality education through value-based learning and research. It aims to train students with world-class skills to succeed globally and develop a wholesome life.] The document outlines the vision, mission and facilities of SGI's colleges including Hindustan College of Science and Technology, Hindustan Institute of Management and Computer Science, Anand Engineering College, and Hindustan Institute of Technology and Management. It also summarizes the MBA program details.
Strategic Management- New Music Venue in Bridgewater, MABCronin2
This Powerpoint presentation is the work of Patrick McHugo, student at Bridgewater State University, along with myself, Brendan Cronin. McHugo and I presented this slideshow in our Strategic Management course, to show the steps in the corporate decision-making process.
While the details in this document are specific to this music venue idea, the process can be used in determining whether or not to start up any kind of business. This includes: Thorough Environmental Scanning, Strategy Formulation, and Strategy Implementation. If this were an existing business or evaluation criteria were in place, there would also be Strategy Evaluation.
This slideshow shows, in detail, the specific charts & steps in making any large, strategic decision.
*While I do claim ownership to the Excel-generated diagrams in this slideshow, I do not claim ownership to the other images found in this presentation.
Profiles International develops employee assessments and talent management solutions to help organizations improve employee and manager performance. They have delivered over 45 million assessments to over 40,000 organizations in 122 countries and 32 languages. Profiles International helps clients understand their employees at a deep level, including how they think, behave, and their workplace attitudes, in order to select the right people for the right roles and manage them to their full potential.
MSL Hong Kong provides public relations and communications services. It has been operating in Hong Kong since 1998 and specializes in corporate communications, brand building, issues management, media relations, and digital and social media services. The agency has experience serving clients across various industries including financial, technology, property, and professional services. It offers capabilities such as media training, crisis management, corporate social responsibility strategies, and social media consulting. The presentation introduces MSL Hong Kong's team and their backgrounds working in public relations, financial communications, and corporate affairs.
Hot Careers in The Richmond Region (and How To Get There)Sara Dunnigan
The document discusses several growing industries in the region including healthcare and life sciences, supply chain management, advanced manufacturing, finance and insurance, and professional and creative services. It provides data on the top 10 growing occupations in each industry as well as examples of companies that are hiring. The document offers advice on how to target growth industries, build a professional network, and stand out in order to successfully pursue careers in these high-demand fields.
1) O documento contém 5 questões sobre matemática envolvendo princípios de boa ordenação, divisão em inteiros, máximo divisor comum e equações diofantinas lineares.
2) Nas questões 1-4, devem ser provados vários resultados matemáticos usando esses conceitos.
3) Na questão 5, deve ser obtida uma equação diofantina linear para modelar uma situação de arrecadação em um cinema e encontradas suas soluções.
Good Foundations: Building Healthcare M&A and Real EstateDuff & Phelps
Several fundamental shifts have changed the face of healthcare in North America. A new report, “Good Foundations: Building Healthcare M&A and Real Estate,” published in association with Mergermarket, explores the way healthcare companies are increasingly embracing innovative ways to raise capital and fund future projects, including selling real estate assets to third-party capital providers.
Guilherme obteve o melhor desempenho em Matemática e o pior em Informática, acertando cerca de 60% das questões da prova no total. O custo de uma rifa que obteve 35% de lucro sobre a receita de R$4.455,00 foi de R$2.895,25. Uma motocicleta que sofreu aumento de 25% teve desconto posterior de 25% para retornar ao preço original.
Healthcare Services Sector Update - October 2016Duff & Phelps
The S&P Healthcare Services Index decreased 7.5% over the past month, underperforming the S&P 500, which remained relatively flat over the same period. The best performing sector was Healthcare Staffing (up 7.5%), which was driven by Blackstone’s announced acquisition of TeamHealth on October 31, 2016.
This certificate certifies that Eng. Emad El-Deen Hamdy successfully completed the requirements of Cade 1: Microcomputer Engineering Applications - Electronic Spread Sheets during the period of September 1999 to January 2000. The certificate was issued by the Department of Engineering, Engineering Services.
This document discusses the five main types of body language: eye contact, facial expressions, gestures, posture and stance, and proxemics. It provides examples of different eye contact behaviors and their purposes. Facial expressions can clearly communicate emotions like happiness, sadness, anger, and more. Common gestures and their meanings are outlined, such as a thumbs up indicating victory. Posture and stance communicate attributes like confidence, aggression, and status. Proxemics refers to social distancing and personal space.
El documento describe las características de las procariotas, incluyendo que son unicelulares, poseen pared celular y pueden provocar enfermedades. Explica la clasificación de las procariotas en tres dominios principales (Eobacteria, Glycobacteria y Posibacteria) y sus respectivos filos. También describe los tipos de toxinas que pueden secretar las bacterias como exotoxinas, superantígenos y endotoxinas, y los métodos para su detección como microscopía, detección de antígenos y ácidos nucleicos, cultivo
This document certifies that Emaduldin Hamdy Abdulfattah has been granted the Project Management Professional (PMP)® credential based on a formal evaluation that demonstrated his experience, knowledge, and performance in achieving organizational objectives through defining and overseeing projects and resources. The certification is signed by the Chair of the Board of Directors and President and Chief Executive Officer of the Institute and is valid until June 2019.
RNA interference (RNAi) is a biological process in which RNA molecules inhibit gene expression, typically by causing the destruction of specific mRNA molecules. Historically, it was known by other names, including co-suppression, post-transcriptional gene silencing (PTGS), and quelling. Only after these apparently unrelated processes were fully understood did it become clear that they all described the RNAi phenomenon. Andrew Fire and Craig C. Mello shared the 2006 Nobel Prize in Physiology or Medicine for their work on RNA interference in the nematode worm Caenorhabditis elegans, which they published in 1998. Since the discovery of RNAi and its regulatory potentials, it has become evident that RNAi has immense potential in suppression of desired genes. RNAi is now known as precise, efficient, stable and better than antisense technology for gene suppression. Two types of small ribonucleic acid (RNA) molecules – microRNA (miRNA) and small interfering RNA (siRNA) – are central to RNA interference. RNAs are the direct products of genes, and these small RNAs can bind to other specific messenger RNA (mRNA) molecules and either increase or decrease their activity, for example by preventing an mRNA from producing a protein. RNA interference has an important role in defending cells against parasitic nucleotide sequences – viruses and transposons. It also influences development.
This study examines the differential effects of using a national celebrity versus a regional celebrity in advertisements. Specifically, it aims to determine if a national celebrity creates more favorable consumer attitudes than a regional celebrity when endorsing the same product. An experiment was conducted with 240 respondents using fake print ads as stimuli. The ads featured either a national celebrity, regional celebrity, or no celebrity endorsing a high involvement (car) or low involvement (soft drink) product. The study measures the impact on consumer attitudes, including attitude towards the ad, brand, and purchase intention. It tests the hypotheses that regional celebrities may be more credible and impactful regionally, and that celebrity endorsements are more effective for low involvement products. The findings could help
This document provides an overview of the capabilities and experience of Creatalytic Marketing. It outlines the owner's 30 years of experience in strategic marketing, branding, and client services across various industries. Specific areas of expertise are listed, along with examples of category and brand experience. The document concludes by providing references from past clients.
This document provides an overview of the capabilities and experience of Creatalytic Marketing. It outlines the owner's 30 years of experience in strategic marketing, branding, and client services across various industries. Specific areas of expertise are listed, along with examples of category and brand experience. The document concludes by providing references from past clients.
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
Creating, nurturing, developing and managing brands - A Snapshot of a 2 day w...Anand Mehta
This is a snapshot of a 2 day workshop on Creating, Nurturing, Developing and Managing Brands through their lifecycle. It indicates the flow of such a program and the possible case studies that could be covered under the program.
Wikibrands Western Sponsorship CongressSean Moffitt
Wikibrands and WikiSponsorships aim to reinvent business and properties in a fan-driven marketplace. They propose a model where brands collaborate with fans and influencers using mass, direct, and social influence marketing approaches. This model emphasizes authenticity, collaboration, dialogue, and social purpose over traditional hype, control of messages, and one-way broadcasting. It also suggests integrating sponsorship efforts across online and mobile platforms, social networks, and influencer outreach to build true fan communities and advocates.
Starbucks aims to engage consumers, partners, and stakeholders in a more meaningful way through multiple communication channels during the holiday season. The goals are to drive more traffic into stores for their special holiday drinks and experience, as well as to create a child-like joy and spark through the holiday experience. Starbucks will leverage their 25th anniversary of their Christmas blend, red cup launch day, global presence, in-store activation, influencer network, and potential CPG tie-ins to achieve these goals over five weeks of holiday wishes engagement.
Personal Branding: What Kind Of Superhero Are Youdkaltved
This document provides information about personal branding and building an online identity or personal brand. It discusses the importance of personal branding for career success and recommends discovering one's strengths to form the basis of a personal brand. It also outlines five steps to build an online personal brand, including evaluating one's current online presence, planning brand elements, implementing across social media platforms like LinkedIn and Twitter, and finally reevaluating the brand. Tips are provided for using different social media platforms and tools to promote one's personal brand online. The overall message is that developing a strong personal brand can help one stand out to employers and find people who complement one's strengths.
This document discusses marketing strategies for rural markets in India. It begins by outlining the 4Ps framework - product, price, place and promotion - and identifies key challenges in rural areas related to each P. For product, it discusses appropriate strategies like simplicity and adapting existing urban products. For price, it discusses appropriate pricing methods and adaptations like lower price points. For place, it discusses challenges in rural distribution and strategies like hub and spoke models. Finally, for promotion it discusses unconventional promotion methods suitable for rural areas like melas, haats, folk media and direct marketing approaches. Overall, the document provides an overview of adapting the marketing mix to better serve rural consumer needs and markets in India.
1) O documento contém 5 questões sobre matemática envolvendo princípios de boa ordenação, divisão em inteiros, máximo divisor comum e equações diofantinas lineares.
2) Nas questões 1-4, devem ser provados vários resultados matemáticos usando esses conceitos.
3) Na questão 5, deve ser obtida uma equação diofantina linear para modelar uma situação de arrecadação em um cinema e encontradas suas soluções.
Good Foundations: Building Healthcare M&A and Real EstateDuff & Phelps
Several fundamental shifts have changed the face of healthcare in North America. A new report, “Good Foundations: Building Healthcare M&A and Real Estate,” published in association with Mergermarket, explores the way healthcare companies are increasingly embracing innovative ways to raise capital and fund future projects, including selling real estate assets to third-party capital providers.
Guilherme obteve o melhor desempenho em Matemática e o pior em Informática, acertando cerca de 60% das questões da prova no total. O custo de uma rifa que obteve 35% de lucro sobre a receita de R$4.455,00 foi de R$2.895,25. Uma motocicleta que sofreu aumento de 25% teve desconto posterior de 25% para retornar ao preço original.
Healthcare Services Sector Update - October 2016Duff & Phelps
The S&P Healthcare Services Index decreased 7.5% over the past month, underperforming the S&P 500, which remained relatively flat over the same period. The best performing sector was Healthcare Staffing (up 7.5%), which was driven by Blackstone’s announced acquisition of TeamHealth on October 31, 2016.
This certificate certifies that Eng. Emad El-Deen Hamdy successfully completed the requirements of Cade 1: Microcomputer Engineering Applications - Electronic Spread Sheets during the period of September 1999 to January 2000. The certificate was issued by the Department of Engineering, Engineering Services.
This document discusses the five main types of body language: eye contact, facial expressions, gestures, posture and stance, and proxemics. It provides examples of different eye contact behaviors and their purposes. Facial expressions can clearly communicate emotions like happiness, sadness, anger, and more. Common gestures and their meanings are outlined, such as a thumbs up indicating victory. Posture and stance communicate attributes like confidence, aggression, and status. Proxemics refers to social distancing and personal space.
El documento describe las características de las procariotas, incluyendo que son unicelulares, poseen pared celular y pueden provocar enfermedades. Explica la clasificación de las procariotas en tres dominios principales (Eobacteria, Glycobacteria y Posibacteria) y sus respectivos filos. También describe los tipos de toxinas que pueden secretar las bacterias como exotoxinas, superantígenos y endotoxinas, y los métodos para su detección como microscopía, detección de antígenos y ácidos nucleicos, cultivo
This document certifies that Emaduldin Hamdy Abdulfattah has been granted the Project Management Professional (PMP)® credential based on a formal evaluation that demonstrated his experience, knowledge, and performance in achieving organizational objectives through defining and overseeing projects and resources. The certification is signed by the Chair of the Board of Directors and President and Chief Executive Officer of the Institute and is valid until June 2019.
RNA interference (RNAi) is a biological process in which RNA molecules inhibit gene expression, typically by causing the destruction of specific mRNA molecules. Historically, it was known by other names, including co-suppression, post-transcriptional gene silencing (PTGS), and quelling. Only after these apparently unrelated processes were fully understood did it become clear that they all described the RNAi phenomenon. Andrew Fire and Craig C. Mello shared the 2006 Nobel Prize in Physiology or Medicine for their work on RNA interference in the nematode worm Caenorhabditis elegans, which they published in 1998. Since the discovery of RNAi and its regulatory potentials, it has become evident that RNAi has immense potential in suppression of desired genes. RNAi is now known as precise, efficient, stable and better than antisense technology for gene suppression. Two types of small ribonucleic acid (RNA) molecules – microRNA (miRNA) and small interfering RNA (siRNA) – are central to RNA interference. RNAs are the direct products of genes, and these small RNAs can bind to other specific messenger RNA (mRNA) molecules and either increase or decrease their activity, for example by preventing an mRNA from producing a protein. RNA interference has an important role in defending cells against parasitic nucleotide sequences – viruses and transposons. It also influences development.
This study examines the differential effects of using a national celebrity versus a regional celebrity in advertisements. Specifically, it aims to determine if a national celebrity creates more favorable consumer attitudes than a regional celebrity when endorsing the same product. An experiment was conducted with 240 respondents using fake print ads as stimuli. The ads featured either a national celebrity, regional celebrity, or no celebrity endorsing a high involvement (car) or low involvement (soft drink) product. The study measures the impact on consumer attitudes, including attitude towards the ad, brand, and purchase intention. It tests the hypotheses that regional celebrities may be more credible and impactful regionally, and that celebrity endorsements are more effective for low involvement products. The findings could help
This document provides an overview of the capabilities and experience of Creatalytic Marketing. It outlines the owner's 30 years of experience in strategic marketing, branding, and client services across various industries. Specific areas of expertise are listed, along with examples of category and brand experience. The document concludes by providing references from past clients.
This document provides an overview of the capabilities and experience of Creatalytic Marketing. It outlines the owner's 30 years of experience in strategic marketing, branding, and client services across various industries. Specific areas of expertise are listed, along with examples of category and brand experience. The document concludes by providing references from past clients.
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
Creating, nurturing, developing and managing brands - A Snapshot of a 2 day w...Anand Mehta
This is a snapshot of a 2 day workshop on Creating, Nurturing, Developing and Managing Brands through their lifecycle. It indicates the flow of such a program and the possible case studies that could be covered under the program.
Wikibrands Western Sponsorship CongressSean Moffitt
Wikibrands and WikiSponsorships aim to reinvent business and properties in a fan-driven marketplace. They propose a model where brands collaborate with fans and influencers using mass, direct, and social influence marketing approaches. This model emphasizes authenticity, collaboration, dialogue, and social purpose over traditional hype, control of messages, and one-way broadcasting. It also suggests integrating sponsorship efforts across online and mobile platforms, social networks, and influencer outreach to build true fan communities and advocates.
Starbucks aims to engage consumers, partners, and stakeholders in a more meaningful way through multiple communication channels during the holiday season. The goals are to drive more traffic into stores for their special holiday drinks and experience, as well as to create a child-like joy and spark through the holiday experience. Starbucks will leverage their 25th anniversary of their Christmas blend, red cup launch day, global presence, in-store activation, influencer network, and potential CPG tie-ins to achieve these goals over five weeks of holiday wishes engagement.
Personal Branding: What Kind Of Superhero Are Youdkaltved
This document provides information about personal branding and building an online identity or personal brand. It discusses the importance of personal branding for career success and recommends discovering one's strengths to form the basis of a personal brand. It also outlines five steps to build an online personal brand, including evaluating one's current online presence, planning brand elements, implementing across social media platforms like LinkedIn and Twitter, and finally reevaluating the brand. Tips are provided for using different social media platforms and tools to promote one's personal brand online. The overall message is that developing a strong personal brand can help one stand out to employers and find people who complement one's strengths.
This document discusses marketing strategies for rural markets in India. It begins by outlining the 4Ps framework - product, price, place and promotion - and identifies key challenges in rural areas related to each P. For product, it discusses appropriate strategies like simplicity and adapting existing urban products. For price, it discusses appropriate pricing methods and adaptations like lower price points. For place, it discusses challenges in rural distribution and strategies like hub and spoke models. Finally, for promotion it discusses unconventional promotion methods suitable for rural areas like melas, haats, folk media and direct marketing approaches. Overall, the document provides an overview of adapting the marketing mix to better serve rural consumer needs and markets in India.
This document discusses how to design enterprise applications that encourage user loyalty and stickiness. It defines stickiness as making a product indispensable and painful to replace. Stickiness is achieved through loyalty and reputation systems. Loyalty focuses on individual progress and rewards, while reputation emphasizes social recognition within a community. The document provides examples of how to design gamification for both loyalty and reputation to motivate users and encourage growth through learning, overcoming challenges, social connections, and creating order. It stresses the importance of making gamification relevant to the specific audience and environment.
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
The document discusses how marketers can optimize customer value at every interaction in the buying cycle. It recommends four steps: 1) Using data to understand customers, 2) Creating a 360-degree view of each customer, 3) Leveraging insights about customers to inform media spending and engagement, and 4) Ensuring accountability and execution. The document provides examples of how major brands have increased revenue and profits by millions of dollars by taking these steps to concentrate spending on higher value customers through an integrated multichannel approach.
The document discusses how companies can improve marketing performance through better use of customer data and a more personalized, multi-channel approach. It argues that (1) data provides insights into customer value that allow targeting high-value customers, (2) creating a 360-degree view of each customer enables understanding their full relationship, and (3) combining insights with optimized media spending across channels can improve returns significantly. The key is accountability to measure the impact on customer value at each interaction.
Market Xcel is a boutique market research firm established in 2000 with 109 employees across India and international offices in Singapore and the UK. It provides custom qualitative and quantitative research services across many industries including automotive, healthcare, IT, telecom, FMCG, industrial, and retail. The company aims to offer high quality research at competitive prices while maintaining timely delivery.
Customers pay attention when messages mean something to them. Learn how to build meaningful marketing that helps you grow brand, revenue and relationships.
The document discusses stakeholder identification and prioritization for sustainability efforts. It provides information on how the Centre for Sustainability and Excellence (CSE) works with organizations worldwide to implement sustainability solutions and provides a framework for identifying and assessing stakeholders to maximize sustainability programs. The document also covers the importance of transparency, communication, and social media engagement for building relationships with stakeholders.
This document discusses process optimization and customer experience. It notes that moments of truth (any customer interaction) and breakpoints (hand-offs between processes or systems) can create complexity, costs and failures. The document advocates documenting moments of truth, breakpoints, and business rules to understand the causes of work and points of failure in a process in order to optimize it for performance, agility and quality. Dates are also listed for CPP training sessions.
Gamification Keynote - New Marketing International Congress 2012Tyler Altrup
This document provides an overview of enterprise gamification strategies for gaining customer loyalty and increasing employee performance. It discusses the engagement crisis facing many companies and how smart gamification can be used to address this by motivating behaviors. The presentation defines gamification and explains the science behind why game mechanics work to influence behavior. It outlines the four components of value for enterprises implementing gamification strategies: engage, unify, analyze, and enable. The presentation also provides an example of how one company, Badgeville, delivers a gamification platform to help businesses optimize engagement.
The document outlines the use of appreciative inquiry to build partnerships and shared visions. It describes two case studies:
1) Using storytelling at a microfinance institution to reconnect employees and clients to the organization's vision and mission and improve relationships.
2) Initiating partnerships between local Catholic churches and village governments in the Philippines to collaborate on community issues, overcome distrust, and improve services for residents, especially disadvantaged groups. The interventions included summits for shared stories and expanding cross-sector partnerships.
ITM - Delivering the Promise of Cross-Media with PremediaJeffrey Stewart
Inovação, Tecnologia e Marketing - A Revolução do Marketing.
Customer behaviors are changing. Expectations are shifting. Today’s marketing communication buyers are looking to their traditional communications partners for new tools and channels that deliver on the promise of Cross-Media communications.
research report on" impact of celebrity on consumers"radhika singh
The document appears to be a research project report on the impact of celebrity advertisements. It includes sections on the introduction, literature review, objectives, hypothesis, research methodology, data collection, data analysis and interpretation, findings, suggestions and conclusion, bibliography and annexures. The research was conducted to examine the effect of celebrity endorsements on consumer purchasing decisions and brand perceptions in India. Literature on the topic suggests that celebrity endorsements can positively influence brand image when the endorser and product category are a natural fit.
3. Executive Summary
Currency for an almost Rs. 1000Cr endorsement +
WHY industry that currently works on gut & anecdotal learning
Industry’s first large scale research that periodically tracks Celebrity Power
WHAT on factors more than just popularity
A partnership of 2 leaders, PTM & Hansa, in the Talent & Research
WHO space, to grow the industry and create knowledge
A pan-India track of more than 400 celebrities over 10800
HOW respondents across 2 waves annually
Advertisers who currently use or are considering using
FOR WHOM talent for their ATL/ BTL initiatives
HOW MUCH Annual subscription of 10.8 Lakhs
3
5. Endorsements – a high stake game
Lack of numeric data & objectivity leads to selection largely on
gut feel
Personality fit of star with brand is subjective
Trade-off between popularity & personality association for the
brand
5
12. A first ever research of such
magnitude to measure Celebrity
Power
13. Measures Celebrity Power not just on popularity
Popularity
Recognition and Likeability
Media Presence Image Attributes
Width and quality of CPS To enable scientific mapping
exposure in the media of brand & star attributes
Power of Persuasion Over Exposure
Celebrity influence over a
Fatigue factor
category/ brand
13
15. Celeb Power Score
• CPS = f [Popularity + Image + Persuasion Power + Media Presence -
Overexposure]
Popularity = f [Recognition + Likeability]
Overall Image = f [Trust/Reliability + 24 other attributes]
Persuasion power = f [General + category persuasion power]
Media Presence = f [Reach index + Space Index]
15
16. The standard weights
Parameter Sub-parameter Sub-weight Weight
Popularity Recognition 33 50
Likability 17
Image 11 physical 8.8 20
14 character 11.2
Persuasion General 8 20
6 category specific 12
Media Presence Exposure 4 10
Tonality 6
Celeb Power Score 100
Less : Over-exposure (17)
Software allows user-defined weights
16
18. Image parameters - Character
• Global • Trustworthy
• Family Oriented • Funny/Humourous
• Youthful • Bold/Daring
• Intelligent • Innovative/Creative
• Techsavvy • Dynamic
• Modern • Grounded/Humble
• Distinguished/Classy • Savvy/Astute
18
19. Power of Persuasion by category
Health and Fitness Convenience
products
Electronic products/ Indulgence products
Home Appliances (Once in a while)
Cosmetics/ Security for future
Beauty products (for you and family)
General
19
24. 3 step, 4 month process
Drawing up of list of 150+ celebrities per market
1 [Individual & Group ranking from experts and consumers of entertainment]
Quantitative Secondary data
2 Primary Research
[face to face interviews]
from Eikona, TAM
3 Validation, Tabulation, Software adaptation
24
25. Over 6000 respondents for Round I
States Town Classes &Towns Covered Centres Reported Sample States Town Classes &Towns Covered Centers Reported Sample
Mumbai Nashik Mumbai Chennai Salem Chennai
Rest of Maha- Coimbatore Tiruchirappalli
Maharashtra Nagpur Aurangabad rashtra 830 Rest of TN
TN Madurai 812
Ahmedabad Vadodara
Gujarat Hyderabad
Hyderabad Guntur
Gujarat Surat 430
Vijayawada Warangal
Kolkata Rest of AP
West Bengal AP Visakhapatnam 928
West Bengal Asansol 477
Delhi Lucknow Delhi
Ludhiana Chandigarh
Punjab Patna Ghaziabad
Punjab Amritsar 383
Faridabad Durg-Bhilai
Bangalore Rest of Hindi
Karnataka Indore Ranchi Belt
Karnataka Mysore 420
Jaipur Jodhpur
Kochi Trivandrum Hindi
Kerala Belt Kanpur Gwalior 1521
Kerala Kozikhode 435
6236 respondents across 39 towns
9 Markets, 14 reporting units
25
29. Who amongst Corporates / Brands
• Who have used celebrities in the past or use them
currently
• Have competition that uses celebrities
• Have a Multi-brand portfolio
• Use local activation and promotions
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31. Why Celebrities?
• For knowing their ranking and relative strengths
• For tracking progress
• For pricing themselves for endorsements, appearances
• For competitive intelligence
32. How much?
10.8 Lakhs per year*
Cuts and chops available
A fraction of what brands spend on ambassadors
And then on media behind ads featuring them
*+Taxes
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