The Crayon Team proposes a new membership plan for Arts Network Sutton (ANS) consisting of Basic and Wonder memberships. The plan aims to increase membership value, strengthen the ANS network, and raise awareness of ANS's role. It involves co-creating with members, building networking events, and sending Wonder members a monthly surprise box. The team conducted research identifying issues like unclear value and limited engagement. The new plan is intended to find low-cost ways to promote ANS and provide more value to members.
Get insight into key messaging and new public image resources available to support your efforts to increase awareness of Rotary in your community. Learn how to adapt the People of Action campaign so it resonates locally, and how to use the new materials to support your club's strategic priorities.
Presentation given by Mitty Chang and Holly Ransom at the 2013 Rotaract Preconvention in Lisbon, Portugal. Solomon Victor was unable to attend the live presentation but aided in the planning of the presentation.
View the recording: https://vimeo.com/123234534 This webinar focuses on member engagement as a path to member retention. Clubs that keep existing and new members involved in club leadership, decisions and activities are much more likely to have members that feel connected to the club and as a result, have higher retention rates.
What if a project could be completed by the end of your next
club meeting? Learn how to design innovative activities that
are cost effective, time restrained, and beneficial to your
community. Harness your creativity and start thinking about
potential mini-projects that will engage your members and
leave them with a real sense of accomplishment at the end of
your meeting.
Get insight into key messaging and new public image resources available to support your efforts to increase awareness of Rotary in your community. Learn how to adapt the People of Action campaign so it resonates locally, and how to use the new materials to support your club's strategic priorities.
Presentation given by Mitty Chang and Holly Ransom at the 2013 Rotaract Preconvention in Lisbon, Portugal. Solomon Victor was unable to attend the live presentation but aided in the planning of the presentation.
View the recording: https://vimeo.com/123234534 This webinar focuses on member engagement as a path to member retention. Clubs that keep existing and new members involved in club leadership, decisions and activities are much more likely to have members that feel connected to the club and as a result, have higher retention rates.
What if a project could be completed by the end of your next
club meeting? Learn how to design innovative activities that
are cost effective, time restrained, and beneficial to your
community. Harness your creativity and start thinking about
potential mini-projects that will engage your members and
leave them with a real sense of accomplishment at the end of
your meeting.
How do we move a good idea from dream to reality? How can we motivate ourselves and others to be people of action? It starts with the courage to ask. By actively inviting others to join us, we can amplify our voice and our impact. In this session, you will develop your personal action plan to motivate others, transform their thinking, and bring their ideas to life.
Networking and Increasing Membership for Rotary Club of North BalwynSue Ellson
Presentation for the Rotary Club of North Balwyn, Victoria, Australia on 31 May 2012 to provide information on networking, increasing membership, Rotary 2012, moving mask, settlement strategies, three networks - personal, professional, social, using technology, networking strategies, relationships, finding a mentor, business theory for publishing, welcoming newcomers, follow up, attract new members, press release and article websites, general online forums, events websites, etc
View the recording at https://vimeo.com/118740192. Part 3 of 5 in the Membership Matters! webinar series. This webinar focuses on the steps clubs can take today to stay relevant and appealing to new and potential members. Moderator: Brian King, Director of Membership Development. Panelists: Mihaela Dumitru from Romania and George Mathenege from Kenya.
Sydney Breakout Rotaract and Rotary: Shortening The Gap KouameK
Why is the graduation rate of Rotaract to Rotary so low? How can we nurture the relationships between Rotaract Clubs and Rotary Clubs to encourage more of our Rotaractors to be longstanding Rotarians?
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
The Rotary and Peace Corps service partnership, launched
in 2015, provides opportunities for clubs to team up with
with active and returned Peace Corps volunteers. Learn
how, by working together, you can help address Rotary’s
six areas of focus while enhancing goodwill, international
understanding, and building capacity in more than 60
countries.
Whatever your interest, whether it's quilting, horseback riding, cycling, or wine appreciation, chances are there are other Rotarians who share your passion. Rotary Fellowships are international, independently organized groups of Rotarians, their spouses, and Rotaractors who share a common vocation or recreational interest. Learn about fellowships projects, tips for starting or joining a fellowship, and how the fun and service opportunities can enhance your Rotary experience.
Part 5 of 5 in the Membership Matters! webinar series. This webinar will focus on growing and strengthening clubs by inviting new and diverse groups of professionals to club meetings, asking friends and colleagues to participate in a service project and reaching out to Rotary Program Alumni.
Revitalize + Rethink Your Rotary Club: Crafting Your Member ExperienceRotary International
Join District Governor Haresh Ramchandani (District 7020) to learn ways your club can create an engaging and rewarding member experience you will want to share with others. Many clubs are already embracing new rules and flexibility for their members, now is the perfect time to revitalize and rethink your Rotary Club and breathe new life into your club's membership!
How can Rotaractors stay connected to Rotary? This session is designed to help Rotarians become mentors for Rotaractors and Rotaract alumni. Explore methods to engage with Rotaractors and help them feel part of the Rotary family, even after their time with Rotaract has ended.
Rotary clubs are exploring change and flexibility in new and
creative ways. Come get ideas to strengthen and engage your
members. From different meeting designs to nontraditional
venues and schedules, clubs are embracing a new Rotary, and
you can, too.
[Webinar] Retain Your Best Volunteer WorkforceAudienceView
Volunteers and seasonal staff aren’t just free or temporary help. They’re ambassadors for your organization and often your most passionate brand advocates. Join Vendini’s own Blake Bryant to learn strategies for attracting (and retaining) the best volunteers and seasonal staff all year round.
Our program alumni have great potential, not just as
prospective members but as partners for projects and
fundraising. You’ll have a chance to share some of the
things you’ve tried in your own community and return to
your club and district with new ideas to engage alumni at
a much greater level.
Moderator: Larry Lunsford, RI Director, Rotary Club of
Kansas City-Plaza, Missouri, USA
Rotary Friendship Exchange: Enhancing The Rotary Experience Through Internati...Elizabeth Toms
On a Rotary Friendship Exchange, you’re never just a tourist.
You’re promoting greater international understanding,
building stronger cross-cultural relationships, enjoying
opportunities to explore vocations abroad, and even
developing international service partnerships. Get inspired
by previous exchange participants, meet prospective
partners, and get involved as a host or visitor.
Does your club have difficulty keeping your newest members? Do you take the time to orient new members into the culture of your club and Rotary? Learn about when new members are most vulnerable to lose interest, and exchange ideas for communicating, engaging and supporting them.
How do we move a good idea from dream to reality? How can we motivate ourselves and others to be people of action? It starts with the courage to ask. By actively inviting others to join us, we can amplify our voice and our impact. In this session, you will develop your personal action plan to motivate others, transform their thinking, and bring their ideas to life.
Networking and Increasing Membership for Rotary Club of North BalwynSue Ellson
Presentation for the Rotary Club of North Balwyn, Victoria, Australia on 31 May 2012 to provide information on networking, increasing membership, Rotary 2012, moving mask, settlement strategies, three networks - personal, professional, social, using technology, networking strategies, relationships, finding a mentor, business theory for publishing, welcoming newcomers, follow up, attract new members, press release and article websites, general online forums, events websites, etc
View the recording at https://vimeo.com/118740192. Part 3 of 5 in the Membership Matters! webinar series. This webinar focuses on the steps clubs can take today to stay relevant and appealing to new and potential members. Moderator: Brian King, Director of Membership Development. Panelists: Mihaela Dumitru from Romania and George Mathenege from Kenya.
Sydney Breakout Rotaract and Rotary: Shortening The Gap KouameK
Why is the graduation rate of Rotaract to Rotary so low? How can we nurture the relationships between Rotaract Clubs and Rotary Clubs to encourage more of our Rotaractors to be longstanding Rotarians?
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
The Rotary and Peace Corps service partnership, launched
in 2015, provides opportunities for clubs to team up with
with active and returned Peace Corps volunteers. Learn
how, by working together, you can help address Rotary’s
six areas of focus while enhancing goodwill, international
understanding, and building capacity in more than 60
countries.
Whatever your interest, whether it's quilting, horseback riding, cycling, or wine appreciation, chances are there are other Rotarians who share your passion. Rotary Fellowships are international, independently organized groups of Rotarians, their spouses, and Rotaractors who share a common vocation or recreational interest. Learn about fellowships projects, tips for starting or joining a fellowship, and how the fun and service opportunities can enhance your Rotary experience.
Part 5 of 5 in the Membership Matters! webinar series. This webinar will focus on growing and strengthening clubs by inviting new and diverse groups of professionals to club meetings, asking friends and colleagues to participate in a service project and reaching out to Rotary Program Alumni.
Revitalize + Rethink Your Rotary Club: Crafting Your Member ExperienceRotary International
Join District Governor Haresh Ramchandani (District 7020) to learn ways your club can create an engaging and rewarding member experience you will want to share with others. Many clubs are already embracing new rules and flexibility for their members, now is the perfect time to revitalize and rethink your Rotary Club and breathe new life into your club's membership!
How can Rotaractors stay connected to Rotary? This session is designed to help Rotarians become mentors for Rotaractors and Rotaract alumni. Explore methods to engage with Rotaractors and help them feel part of the Rotary family, even after their time with Rotaract has ended.
Rotary clubs are exploring change and flexibility in new and
creative ways. Come get ideas to strengthen and engage your
members. From different meeting designs to nontraditional
venues and schedules, clubs are embracing a new Rotary, and
you can, too.
[Webinar] Retain Your Best Volunteer WorkforceAudienceView
Volunteers and seasonal staff aren’t just free or temporary help. They’re ambassadors for your organization and often your most passionate brand advocates. Join Vendini’s own Blake Bryant to learn strategies for attracting (and retaining) the best volunteers and seasonal staff all year round.
Our program alumni have great potential, not just as
prospective members but as partners for projects and
fundraising. You’ll have a chance to share some of the
things you’ve tried in your own community and return to
your club and district with new ideas to engage alumni at
a much greater level.
Moderator: Larry Lunsford, RI Director, Rotary Club of
Kansas City-Plaza, Missouri, USA
Rotary Friendship Exchange: Enhancing The Rotary Experience Through Internati...Elizabeth Toms
On a Rotary Friendship Exchange, you’re never just a tourist.
You’re promoting greater international understanding,
building stronger cross-cultural relationships, enjoying
opportunities to explore vocations abroad, and even
developing international service partnerships. Get inspired
by previous exchange participants, meet prospective
partners, and get involved as a host or visitor.
Does your club have difficulty keeping your newest members? Do you take the time to orient new members into the culture of your club and Rotary? Learn about when new members are most vulnerable to lose interest, and exchange ideas for communicating, engaging and supporting them.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
On-Site Late-Night: On the Couch with On-site Sales Experts. Presented at AMMC 216. Moderator: Karen Mariani, Membership Consultants. Panelists: Ambry Capistrano, Monterey Bay Aquarium; Shelley Colvin, Bechtler Museum of Modern Art; Blair Steck, The Trustees of Reservations.
What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights.
Presented by:
- Noreen Ahmad (La Placa Cohen)
- Dana Hines (Membership Consultants)
- Rosie Branstetter (fiveseed)
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Campfire is a blueprint for social networking which we believe addresses a currently untapped niche in the creative community. It has been devised and is led by social entrepreneur Pete Lawrence, the founder of the successful Cooking Vinyl record label and Big Chill festivals. The Big Chill was well known for its thriving and proactive online community before the current mainstream social networks were established.
Campfire aims to be different. We want to build a complete ecosystem for the inspired and imaginative person thinking about culture and creative practice; arts meets science meets activism meets crafts meets funding meets social interaction.
It is clear that there exists a large, untapped demographic who are actively engaged in the creative industries, are wary of commercial interests impacting on their social networking experiences and are brand-aware trendsetters and tastemakers looking for something fulfilling, informative and practical, in order to make tangible the things that are presently intangible. Turning dreams into reality.
We hope you will find our Campfire circle warm and inviting, as well as being productive and fun.
Launch is scheduled for 2015, and we will announce our first event plans upon launch.
Many associations and nonprofits offer a litany of in-person experiences: events, conventions, tradeshows, meetups, etc. These in-person events provide numerous opportunities for members, volunteers, advocates, staff and other kinds of constituents to learn, participate, network, and much more. But, what if those offline experiences could reach your vast online audience as well?
How, When, Why to Get Started with Online CommunitySmall World Labs
Organizations of all shapes and sizes are increasingly looking to private online communities as a means to connect with and engage their base. However, building and sustaining a thriving online community is no simple task. In this presentation, we dive into all things "online community."
From a high-level perspective, we provide specific insights into the reasoning for, timing of, and considerations involved with launching an online community. We then highlight a specific use case from a member-based organization that traveled along this path and emerged with a valuable asset for the organization and its members.
How to start a thriving agile community in 3 tweets! Simon Marriott
Our story begins with a tweet: "BAs at Redgate are looking at setting up a Cambridge peer learning group, do you know of anyone who may be interested/helpful?"
A year later, Cambridge has a vibrant, growing community that is going from strength to strength, and gaining visibility nationally. Let us take you on a journey of how we built the community and what we experienced.
This is was a presentation given at Agile Cambridge 2017 by Ian Philips and Simon Marriott
Distributed Leadership: A Better Model for Using Volunteers to Carry Your Mis...NetSquared Vancouver
Presentation at the Sektor 3.0 conference in Warsaw May 29, 2019.
A better model for using volunteers to carry your mission forward
Distributed Leadership Networks
How to implement the model
Skills for Life: Rebranding Scouts for a digital ageCharityComms
Chris James, brand and ambassador manager at Scouts
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presentation on Nearly Wild Exploration and its potential role in the context of AONB's. See the Landscapes for Life conference reports online for more information.
Presentation from David Cook (Wasps Studios) about South Block at the Creative Spaces//Creative Cities event in Inverness on 18th June 2014 hosted by IOTA (Inverness Old Town Art).
David Cook is the Chief Exective of Wasps Studios. A social entrepreneur who specialises in culture-led regeneration, particularly devising and delivering cultural capital projects. David has over 25 years experience in property management and development. He has led many other cultural, heritage and other third sector organisations at board level.
Wasps Studios has become one of the UK’s largest studio providers. Wasps spaces are currently inhabited by over 800 visual artists, 23 arts charities and 40 creative companies at 17 sites from the Scottish Borders to the Shetland Islands.
www.waspsstudios.org.uk Twitter @waspsstudios
South Block is a 50,000 sq.ft, four storey studio complex in the heart of Glasgow’s Merchant City and winner of the RIAS Andrew Doolan Best Building in Scotland 2013. Developed by Wasps Studios and designed by award-winning architects, NORD, there are 96 studios in total for visual and applied artists, cultural social enterprises and creative businesses.
www.southblock.co.uk Twitter @SouthBlockSpace
1. CRAYON TEAM
Gabriela Azevedo | Julian Glock | Fang XIA | Chanthicha Meekun-iam | Muwei Wang
London College of Communication
University of the Arts London
MDes Service Design Innovation
MA Design Management and Cultures
NEW MEMBERSHIP PLAN
ARTS
NETWORK
SUTTON
2. • Findings & insights • Personas
1. DISCOVER 2. DEFINE 3. DEVELOP 4. DELIVER
• Next steps• Proposal
• Evaluation
• User journey
OUR AGENDA
3. • Findings & insights • Personas
From our research
1. DISCOVER 2. DEFINE 3. DEVELOP 4. DELIVER
• Next steps• Proposal
• Evaluation
• User journey
OUR AGENDA
4. • UVP is not clear, limited marketing
• Ineffective network, people don’t know ANS
• Roles and structures need to be redefined
• Lack of age diversity and dedicated full-time
contributors to ANS
• Funding cuts
FINDINGS & INSIGHTS
ANS
>• Strengthen the belonging
• Find low cost ways to
promote the network
• Use the network to provide
knowledge
5. MEMBERS
>• Lack of value in the current membership
• ANS doesn’t know its members
• The network is not well developed
• 63% of the members are interested in networking
• Increase value
• Create engagement
• More appealing
membership plan
among members
FINDINGS & INSIGHTS
6. • Findings & insights • Personas • Next steps• Proposal
• Evaluation
1. DISCOVER 2. DEFINE 3. DEVELOP 4. DELIVER
• User journey
7. JENNIFER ADAM
• Polish, 27 years old, Single
• Works in IT in London, lives in Sutton
• Star wars geek, music
I would like to see my kids
interested in art.
PERSONAS
• British, 40 years old
• Married, 2 children
I would like to meet more people
like me in Sutton.
“
”
“
”
8. SANURA CHARLES
I would like to be involved with
theatre in Sutton.
• British, 65 years old, retired
• Entire life in Sutton
• ANS member
I would like to make something useful
out of my time.
• Nigerian, 18 years old
• Wants to be an actress
• Part-time job at Caffe Nero
“
”
“
”
PERSONAS
9. • Findings & insights • Personas • Next steps• Proposal
• Evaluation
1. DISCOVER 2. DEFINE 3. DEVELOP 4. DELIVER
• User journey
10. HOW CAN WE INCREASE THE MEMBERSHIP VALUE,
STRENGTHEN THE NETWORK AND RAISE AWARENESS OF
THE ROLE OF ANS IN THE COMMUNITY
11. HOW CAN WE INCREASE THE MEMBERSHIP VALUE,
STRENGTHEN THE NETWORK AND RAISE AWARENESS OF
THE ROLE OF ANS IN THE COMMUNITY
WITH A MINIMAL BUDGET?
12. A NEW MEMBERSHIP PROGRAM COMPRISED OF
TWO LEVELS OF MEMBERSHIP
SIMPLE, ATTRACTIVE AND WITH A CLEAR USP
14. Access to grants
Building network events
Monthly newsletter
Basic
Membership
Wonder
Membership
Co-creating with ANS
WonderBox
Monthly newsletter
Co-creating with ANS
Building network events
15. Access to grants
Building network events
Monthly newsletter
Basic
Membership
Wonder
Membership
Co-creating with ANS
WonderBox
Monthly newsletter
Co-creating with ANS
Building network events
16. CO-CREATING
WITH ANS
SUGGESTIONS
A series of events connecting members and ANS
for new ideas.
Wonder Member: Full access
Basic Member: Single access
ANS: know the members’ needs and collect new ideas
for free
MEMBERS: take part in something meaningful for the
community
RE-IMAGENING
IMAGINE FESTIVAL
Workshop to think of
Imagine Festival
RETHINKING ANS
Workshop to define
ANS’ values, purpose
and mission
WHAT IS IT?
FOR WHO?
WHY?
17. Access to grants
Building network events
Monthly newsletter
Basic
Membership
Wonder
Membership
Co-creating with ANS
WonderBox
Monthly newsletter
Co-creating with ANS
Building network events
18. BUILDING NETWORK
SUGGESTIONS
Simple but creative events to bring members
together in order to create a stronger connection
ANS: play its role in promoting network
MEMBERS: increase the network
WRITERS ON THE PUBPIC-KNITTING
KNITTING CAFE FUTURIST DINNER
WHAT IS IT?
FOR WHO?
WHY?
Wonder Member: Full access
Basic Member: Single access
19. Access to grants
Building network events
Monthly newsletter
Basic
Membership
Wonder
Membership
Co-creating with ANS
WonderBox
Monthly newsletter
Co-creating with ANS
Building network events
20. Wonder members will be gifted with a
box with unknown treats that will
make them inspired every two months
Only for WonderMembers
WONDERBOX
Be surprised, Be inspired.
WHAT IS IT?
FOR WHO?
WHY?
Existing members: keep them engaged
Potential members: attract them
25. • Findings & insights • Personas • Next steps• Proposal
• Evaluation
1. DISCOVER 2. DEFINE 3. DEVELOP 4. DELIVER
• User journey
26. I think £20 per year is a good
price. ”
£10 is nothing. I spent £10
today to buy my cigarettes.”
”
”
27. The success of the box is related to the
profile of the ones receiving it - it has to
make sense for the members.
Talking as a person interested in arts,
the box is a big deal, because lots of
people want to take part in art-related
activities, but they don't know how.
“
”
”
“
28. It is possible to connect
with local businesses.
This is a
very nice concept.
“
”
“
”
29. USER JOURNEY
• Get newsletter from ANS • Join the new membership • Receive the wonderbox
30. USER JOURNEY
• Introduce wonderbox to Jennifer
and her children
• Invite Adam to building
network events
• Invite Sanura
32. • Findings & insights • Personas • Next steps• Proposal
• Evaluation
1. DISCOVER 2. DEFINE 3. DEVELOP 4. DELIVER
• User journey
33. NEXT STEPS
IMPLEMENTATION PLAN
FOR THE WONDERBOX
Collaborate with local businesses
Plan the next boxes
Possible Institutions:
Sutton Life Centre
Honeywood Museum
Whitehall
Nonsuch Palace
Secombe Theatre
Sutton College
Sutton Library
Wallington Library
Time versus Cost
100
200
300
0
costperyear
Month of implementation
0 1 2 3 4
Co-creation
with ANS
Wonderbox
Building Network
34. • Increases the number of members
• Increasing membership fee
• Increase ANS popularity in the borough
• Make arts more meaningful in Sutton
Strengthens the sense of
belonging among members
Increases the value of
being a member
CO-CREATING with ANS
Member can bring in ideas
and new knowledge
WONDERBOX
BUILDING NETWORK
CONCLUSION
35. THANK YOU :)
CRAYON TEAM
Gabriela Azevedo | Julian Glock | Fang XIA | Chanthicha Meekun-iam | Muwei Wang
London College of Communication
University of the Arts London
MDes Service Design Innovation
MA Design Management and Cultures