The document discusses building trust between strangers through collaborative consumption platforms like Crashpadder.com. It compares the traditional big business model to a collaborative consumption (Coll-Con) model, noting how the latter can benefit local communities. Data is presented showing that Crashpadder has increased its message acceptance rate and reduced messaging needs over repeated stays, indicating growing trust between strangers through the platform.

1. crashpadder.com
Collaborative Consumption in Action: Building Trust Between Strangers

2. STEPHEN RAPOPORT -
FOUNDER, CRASHPADDER.COM

3. OSCAR WILDE
“consistency is the last refuge of the unimaginative”

4. BIG-BUSINESS MODEL
consumer consumer
consumer
consumer
consumer
consumer
consumer
consumer
Big Business consumer
consumer
consumer consumer
consumer
consumer consumer
consumer consumer
consumer
consumer
consumer

5. COLL-CON MODEL
consumer consumer
consumer
consumer
consumer
consumer
consumer
consumer
consumer
consumer
consumer
consumer
consumer consumer
consumer
consumer
consumer
consumer consumer
consumer

6. WHO PUT SUCH PREMIUM
ON CONSISTENCY?

7. EBAY

8. ZOPA

9. MY SINGLE FRIEND
“My mate fancies you...”

10. THE OLYMPICS
• 3.7m hotel nights during 10 weeks
• Option 1. Book hotels
- Est'd £400m expenditure
- Benefit hotel chain shareholders
• Option 2. Collaborate
- Est'd £185m expenditure
- Benefit local communities

11. Acceptance rate No. Messages
Crashpadder.com Trust Building
100% 12
75% 9
50% 6
25% 3
Stay 1 Stay 2 Stay 3 Stay 4 Stay 5