Crain’s Detroit Business
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Crain's Detroit Business is looking to expand their social media strategy and target a younger audience. Their biggest challenge is to be actively engaged in social media communities. They plan to launch a new campaign targeted at graduates and introduce employee incentives for social networking. They will also develop applications for Apple products like the iPad to reach their goals. Success with a new younger target audience could transform their goals and create opportunities to reach a larger audience.
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- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
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Teaching Social Media
Poster describing my approach to teaching social media, which is based on content marketing with a focus on strategic planning tied to business objectives.
Social Ad Revenue in India and Global
This deck provides an analysis of social advertising across various social media platforms like Facebook, LinkedIn and Twitter. You will also find key observations by digital minds from the industry.
This is intended to highlight the trend of cannibalization of traditional media spends by specialized social channels. Our brand experts also cite the reasons of adapting to this medium as the preferred choice over the mediums they are comfortable with.
Linked in
LinkedIn is a social media networking site for professionals that has over 1001-5000 employees. It allows users to create and manage their professional identity, build their professional network, access knowledge and insights, and find business opportunities. Currently, LinkedIn is very popular among successful individuals in technology industries and larger companies. However, it is looking to target smaller business owners and local workers outside of major cities and colleges. To do so, it plans a digital marketing campaign focusing on industry blogs and publications, as well as search engine advertising and optimization, to attract this new target audience.
LinkedIn
A sample digital ad campaign regarding how LinkedIn can expand through utilizing other social media networks and bloggers.
Linked in
LinkedIn's goals are to increase membership and maximize user engagement. A campaign called "Get In or Get Out" will promote LinkedIn as the exclusive professional social network. It will integrate LinkedIn with other sites, partner with job search sites, and use blogs and web banners. The campaign will target students and older professionals. Success will be measured by new member growth and user surveys. The budget allocates funds for writers, ads, and development to launch in spring and continue through fall.
About PAN
PAN is a Boston-based PR and digital media agency with over 60 employees. They provide award-winning communications services through earned, owned, shared and paid media. PAN implements data-driven communication programs mapped to business objectives. They have an employee-friendly culture and extensive client experience in healthcare, consumer tech and technology PR. PAN has expertise engaging national media and the investment community. They have helped many emerging clients successfully execute exit strategies resulting in over $3.5 billion in acquisitions.
Content marketing and soc med pres_sept-2014
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
Similar to Crain’s Detroit Business (20)
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Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Crain’s Detroit Business
- 1. Crain’s Detroit Business Ashley Hughes NMDL Spring 2010
- 2. Quality social media strategyNew target market can expand the success of the current social media strategy. Biggest challenge is not just to appear in social media platforms but to be active and engaged in the community, putting emphasis on the young adult audience as the target audience or “recruiting” a younger audience (aka the future generation of business professionals). The goal is to get a stronger feedback results from social media platforms
- 4. American City Business Journals
- 7. MORE mysterious, engaging tweets
- 10. Allocation of Budget In-house Design Employees salaries for design of i-pad compatible applications Employee incentive awards can be either company related gifts or affiliate contributions, or professional advancement/salary compensation TBD
- 11. Tracking success on Google Analytics Additional budget may be necessary to add additional hours/emloyees to monitor feedback on Google Analytics, however using this tool will provide more specific niche markets for CDB to market to.
- 12. Conclusion: Success with new age target audience will transform goals and create new opportunities for larger target audience
Editor's Notes
- Crain’s Detroit Business (CDB) is an online newspaper that is part of Crain Communications, a publisher of trade journals and weekly business newspapers. Their main target audience is business professionals in the Detroit and surrounding areas. Currently, there is a social media strategy that includes Twitter, Facebook and blogs. CDB generates quite a bit of traffic with each social network and updates frequently, all great tactics for a social media strategy. Our goal is to generate more online traffic and develop a larger target audience is to not only re-prioritize the information released on these social media networking sites but also create a clearer message to attract a new target audience of college grads in the business professional career track. In addition to changing the information released, a secondary goal, more specifically for Twitter and blogging is to generate more interactive community feedback and employee responses in the public forum setting with more elusive tweets that generates a stronger mysterious appeal with personalization while still maintaining a brand image.
- Nielson Business Media: specifically competes with online traffic and interaction with consumersAmerican City Business Journals: no specific competitive market in Detroit, but still a national competitor and also competes with online trafficAdvanstar Communications:same as #2; competitive innovative technologies